CRM Use

3 AI CRMs for Multi-Channel Selling (Socials + Email + Phone)

30 de nov. de 2025

According to G2, there is more than 870 CRMs out there, but how many are great for multi-channel selling with AI built-in?

In this blogpost, we'll see that this long list of 870 CRMs becomes ridiculously small.

3 AI CRMs for Multi-Channel Selling (TL;DR)
A multi-channel AI Sales CRM is a modern sales platform built to manage conversations happening across Email, Phone, LinkedIn, WhatsApp, Telegram, and more while cutting manual admin work through AI. 📬 Centralize every channel your prospects actually use (email, socials, messaging apps). ⚙️ Automate follow-ups, lead movement, and data entry thanks to AI. 🔗 Sell where your leads live: LinkedIn for B2B, WhatsApp for LATAM, Telegram for Web3. 🧊 Breakcold leads the space with true native integrations across Email, Phone, LinkedIn, WhatsApp, and Telegram — plus AI that updates your CRM for you. 💬 For social-heavy workflows: Breakcold is unmatched. 📞 For call-driven teams: Close shines with Email, SMS, and Calling. 💚 For solo operators or WhatsApp-first workflows: Folk is a solid choice. 🚀 A real multi-channel AI CRM doesn’t just save time — it lets you sell faster without switching tools ever again.

3 AI CRMs for Multi-Channel Selling (TL;DR)

A multi-channel AI Sales CRM is a modern sales platform built to manage conversations happening across Email, Phone, LinkedIn, WhatsApp, Telegram, and more while cutting manual admin work through AI.

📬 Centralize every channel your prospects actually use (email, socials, messaging apps).
⚙️ Automate follow-ups, lead movement, and data entry thanks to AI.
🔗 Sell where your leads live: LinkedIn for B2B, WhatsApp for LATAM, Telegram for Web3.
🧊 Breakcold leads the space with true native integrations across Email, Phone, LinkedIn, WhatsApp, and Telegram — plus AI that updates your CRM for you.
💬 For social-heavy workflows: Breakcold is unmatched.
📞 For call-driven teams: Close shines with Email, SMS, and Calling.
💚 For solo operators or WhatsApp-first workflows: Folk is a solid choice.
🚀 A real multi-channel AI CRM doesn’t just save time — it lets you sell faster without switching tools ever again.

What is a Multi-Channel AI Sales CRM

A multi-channel AI Sales CRM is a sales-focused CRM that allows you to sell via Email, Phone but also on socials: typically LinkedIn, WhatsApp and Telegram. All of that while still saving you time on manual data entry thanks to AI.  

The problem with traditional sales CRMs is that they only focus on email and phone.  However, modern salespeople are selling on more platforms these days.

LinkedIn is key for B2B sales.

WhatsApp is heavily used in Latin America and Telegram is a must by any Web3 company.  

Multi-channel CRMs help you centralize all communication channels in 1 place so you can focus on selling.

Why AI CRMs should be Multi-Channel?

The goal of AI CRMs is to save you time on admin work so that you can spend it on valuable tasks.

But the truth is that AI CRMs are counter-productive if they aren't multi-channel.

If you automate everything when it comes to emailing but that you still have to input manually all your LinkedIn activities for example, the goal of the AI CRM is not fully complete.

This is why AI is just part of the solution to remove admin work for salespeople, you also need a multi-channel CRM.

What platforms should be supported by a Multi-Channel AI CRM?

There are no perfect answers on that one because it depends on where you're active for B2B sales.

But from my experience, most sales reps are massively active via email and LinkedIn. Then depending on your industry, you might need even more communication channels.

Usually salespeople use 2 to 3 different communication channels. Email is mandatory and then it's about adding one of the following channels: Telegram, WhatsApp, Phone, SMS and LinkedIn.

Examples of Multi-channel AI CRMs to Sell More

There are not many multi-channel CRMs on the market unfortunately.

Breakcold: The ultimate AI CRM that integrates natively with Email, Phone, LinkedIn, Telegram and WhatsApp

Breakcold is the ONLY sales CRM that integrates with traditional channels (Email + Phone) and socials (LinkedIn + Telegram + WhatsApp).

Pros of Breakcold

Breakcold auto-syncs your different activities from these channels.

It’s also an AI CRM, meaning it helps you reduce manual data entry by creating tasks automatically, moving leads automatically, generating AI summaries of your leads & more.

For example, let's say your lead told you on LinkedIn that he was interested in Product B, the CRM will move the lead automatically to "Interested Product B" sales pipeline stage, assuming you have such structure. It combines activity sync and use of AI in a CRM.

Tasks are create for all your different channels which means that once you complete a Telegram task for example, it takes you straight away to the LinkedIn or Email one. You can natively in the CRM chat and follow up your leads in a centralized multi-channel inbox.

Breakcold is heavily used by sales reps and founders for its flexibility. You can pick which channels you want to use in your plan. You're not forced to use it all. Depending on your selection, the software will not show you the other socials which keep the UI/UX simple.

Cons of Breakcold

Pricing starts at $29/mo and scales depending on how many communication channels you need, as well as your AI usage.

Other Key Features of Breakcold AI Native CRM
Auto-lead movement: Leads move automatically in Breakcold’s CRM based on your interactions with them. No setup required, the AI understands everything on its own. Auto-task creation: Monitors your interactions with leads and automatically creates follow-up tasks so you never lose momentum. This lets you focus on chatting with leads, not on admin work. Vision Builder – by default, leads move automatically by how you named your lists and sales pipeline stages (zero setup). But if you want to control the AI, you can by using natural language to build advanced AI CRM workflows. AI-Powered CRM Dashboard – A self-updating dashboard that highlights your most important tasks so you always know what to focus on. AI Contact Management – Automatically organizes leads into the right lists and groups by analyzing your conversations, notes, and activities. AI Personalities (AI Agents) – Choose an AI personality aligned with your business goals. Your dashboard then adapts, serving you daily tasks tailored to that persona. AI Reasoning – Every suggested task comes with context, so you’ll know exactly why it’s important and why it matters today. AI-Suggested Messages – Get personalized next-message suggestions that match both your tone of voice and your AI personality. Works for email & social conversations. AI Rules – Add rules to each step of your workflow for deeper customization and smarter automation. AI-Powered Contact Deduplication – Automatically identifies and merges duplicate contacts, eliminating hours of manual data cleanup and keeping your CRM lean and accurate. Advanced Data Enrichment – Powered by BetterContact, Breakcold now uses waterfall enrichment to surface verified B2B emails and phone numbers, enhancing the quality and precision of your outreach. AI Notetaker – Breakcold integrates with tools like Otter, Fireflies, TL;DV, and Fathom to auto-generate and log call summaries directly into the CRM — complete with transcript links and follow-up tasks based on what was discussed. All-in-One Unified Inbox – Manage conversations from LinkedIn, email, WhatsApp, and Telegram in one place, so you can respond faster and never miss a follow-up. Social Engagement Stream – Like, comment, and engage with your leads’ posts without leaving the CRM — build relationships through meaningful and consistent interactions. 20+ native integrations: including Slack, Apollo, Smartlead, Instantly, Lemlist & many other sales tools.

Other Key Features of Breakcold AI Native CRM

Auto-lead movement: Leads move automatically in Breakcold’s CRM based on your interactions with them. No setup required, the AI understands everything on its own.
Auto-task creation: Monitors your interactions with leads and automatically creates follow-up tasks so you never lose momentum. This lets you focus on chatting with leads, not on admin work.
Vision Builder – by default, leads move automatically by how you named your lists and sales pipeline stages (zero setup). But if you want to control the AI, you can by using natural language to build advanced AI CRM workflows.
AI-Powered CRM Dashboard – A self-updating dashboard that highlights your most important tasks so you always know what to focus on.
AI Contact Management – Automatically organizes leads into the right lists and groups by analyzing your conversations, notes, and activities.
AI Personalities (AI Agents) – Choose an AI personality aligned with your business goals. Your dashboard then adapts, serving you daily tasks tailored to that persona.
AI Reasoning – Every suggested task comes with context, so you’ll know exactly why it’s important and why it matters today.
AI-Suggested Messages – Get personalized next-message suggestions that match both your tone of voice and your AI personality. Works for email & social conversations.
AI Rules – Add rules to each step of your workflow for deeper customization and smarter automation.
AI-Powered Contact Deduplication – Automatically identifies and merges duplicate contacts, eliminating hours of manual data cleanup and keeping your CRM lean and accurate.
Advanced Data Enrichment – Powered by BetterContact, Breakcold now uses waterfall enrichment to surface verified B2B emails and phone numbers, enhancing the quality and precision of your outreach.
AI Notetaker – Breakcold integrates with tools like Otter, Fireflies, TL;DV, and Fathom to auto-generate and log call summaries directly into the CRM — complete with transcript links and follow-up tasks based on what was discussed.
All-in-One Unified Inbox – Manage conversations from LinkedIn, email, WhatsApp, and Telegram in one place, so you can respond faster and never miss a follow-up.
Social Engagement Stream – Like, comment, and engage with your leads’ posts without leaving the CRM — build relationships through meaningful and consistent interactions.
20+ native integrations: including Slack, Apollo, Smartlead, Instantly, Lemlist & many other sales tools.

Demo Video of Breakcold

A short demo showcasing the multi-channel and AI aspects of Breakcold.

Folk: the AI CRM for Email & WhatsApp Power Users

Folk is not the most sales-focused CRM but it does have a will to be multi-channel.  

Pros of Folk

Beyond Email, you can integrate the CRM natively with WhatsApp.

From there, you can chat with your CRM contacts on WhatsApp directly in the CRM which is pretty cool.  

This avoid back-and-forth between multiple platforms.

When it comes to its AI features, Folk can remind you to follow up and you can also chat with the CRM (think ChatGPT for CRM) to ask questions about your leads.

Folk is great multi-channel CRM for solopreneurs. Pricing starts at under $29/mo and you don't necessarily to have an upper plan.

Cons of Folk

On its different landing pages, Folk tells you that it integrates with LinkedIn but it tends to disappoint users, here's why.

The sync with LinkedIn of Folk is not native.

They have a chrome extension to add/update contacts from LinkedIn but when it comes to auto-syncing messages on LinkedIn, it requires manual clicks. Furthermore you can't natively chat in the CRM via LinkedIn using Folk.

My review video of of Folk

In this review, I go through Folk's aspects as an AI Multi-channel CRM.

Close CRM integrates Email, SMS, WhatsApp and Calling

Close is arguably the best multi-channel CRM for Email, SMS WhatsApp AND Calling.

Pros of Close

Close is a great CRM for sales teams that are calling power users.

It also has built-in AI features that allow you to record your meetings with deep analysis to improve your sales metrics.

Close is one of the only sales CRM that includes SMS. You can send SMS at scale by using automated workflows and doing outreach.

They recently released WhatsApp as well, they have a perfect 2-way sync of WhatsApp convos on the lead page.

Cons of Close

Close is not focused on socials so if B2B socials like LinkedIn are key for you, it's kind of a deal breaker. You can close the gap with their list of integrations related to LinkedIn but it won't be super optimized.

Secondly, Close's AI is more like an AI assistant, it won't move leads automatically for you. It's really good for note taking and suggesting next steps though.

It's also quite expensive to start at $49/mo per user. At that price, you don't the power dialer or the AI email assistant included.

My review video of Close

In this review, I go through Close's aspects as an AI Multi-channel CRM.

Recurring Questions About CRM For 3 AI CRMs for Multi-Channel Selling

How much time do I save with an AI multi-channel CRM?
There are no empirical studies on this questions but I can tell you how much time I save personally, about 40 hours per month. I calculated the back-and-forth between multiple platforms and the time of manual data entry and arrived at that number on my before/after using Breakcold.
Are multi-channel CRMs more expensive than traditional ones?
Yes they are because they process more data at scale, especially on channels like Telegram where group chats can be a massive thing.

Recurring Questions About CRM For 3 AI CRMs for Multi-Channel Selling

How much time do I save with an AI multi-channel CRM?
There are no empirical studies on this questions but I can tell you how much time I save personally, about 40 hours per month. I calculated the back-and-forth between multiple platforms and the time of manual data entry and arrived at that number on my before/after using Breakcold.
Are multi-channel CRMs more expensive than traditional ones?
Yes they are because they process more data at scale, especially on channels like Telegram where group chats can be a massive thing.

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