How to Build a LinkedIn Sales Navigator Lead List

LinkedIn Sales Navigator is a powerful tool that allows sales professionals to more effectively find, connect, and engage with potential leads. This platform offers a plethora of features that can help you build a comprehensive lead list, which is crucial for any successful sales strategy. In this guide, we will walk you through the process of building a LinkedIn Sales Navigator lead list.

Understanding LinkedIn Sales Navigator

Before we delve into the process of building a lead list, it's important to understand what LinkedIn Sales Navigator is and how it can benefit your sales strategy. LinkedIn Sales Navigator is a premium subscription service offered by LinkedIn that provides advanced search and filter features, real-time insights, and other tools designed to help you find the right prospects more efficiently.

With LinkedIn Sales Navigator, you can save leads and accounts, get lead recommendations, and see who's viewed your profile in the last 90 days. Additionally, it allows you to send InMail messages directly to any LinkedIn member, regardless of whether you're connected or not. This opens up a world of opportunities for connecting with potential leads.

Setting Up Your LinkedIn Sales Navigator Account

The first step in building a LinkedIn Sales Navigator lead list is setting up your account. To do this, you need to purchase a LinkedIn Sales Navigator subscription. LinkedIn offers different subscription plans to cater to the needs of different users, including a Professional plan for individuals, a Team plan for sales teams, and an Enterprise plan for large sales organizations.

Once you've purchased a subscription, you can access LinkedIn Sales Navigator by clicking on the Sales Navigator icon on the LinkedIn homepage. From there, you'll be guided through the process of setting up your account, which includes selecting your sales preferences and importing your LinkedIn connections.

Building Your Lead List

Using Advanced Search

The Advanced Search feature is one of the most powerful tools in LinkedIn Sales Navigator. It allows you to find leads based on specific criteria, such as industry, job title, company size, and more. To use Advanced Search, click on the search bar at the top of the Sales Navigator homepage, select 'Lead' from the dropdown menu, and then enter your search criteria.

Once you've entered your search criteria, click on the 'Search' button to view a list of potential leads. From there, you can save leads to your lead list by clicking on the 'Save' button next to each lead's name.

Using Lead Recommendations

LinkedIn Sales Navigator also provides lead recommendations based on your sales preferences and search history. These recommendations can be a great way to discover potential leads that you might not have found otherwise. To view your lead recommendations, click on the 'Discover' tab on the Sales Navigator homepage, and then select 'Leads' from the dropdown menu.

Like with Advanced Search, you can save leads to your lead list by clicking on the 'Save' button next to each lead's name. Additionally, you can refine your lead recommendations by clicking on the 'Improve your recommendations' link and updating your sales preferences.

Maintaining Your Lead List

Building a LinkedIn Sales Navigator lead list is not a one-time task. It's important to regularly update and maintain your lead list to ensure that it remains relevant and effective. This includes removing leads that are no longer relevant, adding new leads as you discover them, and regularly checking in on your saved leads to stay updated on their activity.

LinkedIn Sales Navigator makes it easy to maintain your lead list with its 'Lists' feature. This feature allows you to create and manage custom lists of leads and accounts, making it easier to organize and track your prospects. To access your lists, click on the 'Lists' tab on the Sales Navigator homepage.

Conclusion

LinkedIn Sales Navigator is a powerful tool that can significantly enhance your sales strategy. By understanding how to effectively use this platform to build a comprehensive lead list, you can more efficiently find, connect, and engage with potential leads. Remember, building a successful lead list is not a one-time task, but a continuous process that requires regular maintenance and updating.

With the right approach and the right tools, you can leverage LinkedIn Sales Navigator to its full potential and drive your sales success to new heights.