How To

How to Promote Events on LinkedIn Feed

How to Promote Events on LinkedIn Feed

How to Promote Events on LinkedIn Feed

Oct 11, 2023

Oct 11, 2023

Table of Contents

    How to Promote Events on LinkedIn Feed


    How to Promote Events on LinkedIn Feed

    LinkedIn is a powerful platform for promoting events, reaching out to a professional audience, and establishing connections. With over 722 million users worldwide, it offers an excellent opportunity to market your events and engage with potential attendees. This guide will walk you through the process of effectively promoting your events on LinkedIn Feed.

    Understanding LinkedIn's Algorithm

    Before diving into the promotion strategies, it's crucial to understand how LinkedIn's algorithm works. The algorithm decides what content gets displayed on the feed of each user. It prioritizes content based on relevance, engagement, and relationships.

    Relevance refers to how closely the content aligns with the user's interests. Engagement is measured by the number of likes, comments, and shares a post receives. Relationships are determined by the connections between the user and the person who posted the content.

    Understanding these factors can help you tailor your event promotion strategy to maximize visibility and engagement on LinkedIn.

    Creating a LinkedIn Event

    LinkedIn allows you to create an event page, which serves as a central hub for all information about your event. It's a place where you can share updates, engage with attendees, and track RSVPs.

    To create an event, go to the 'Events' section on your LinkedIn homepage and click on '+ Create event'. Fill in the details, including the event name, date, time, location, and description. You can also add a banner image to make your event page more appealing.

    Once your event page is set up, you can start promoting it on your LinkedIn Feed.

    Promoting Your Event on LinkedIn Feed

    1. Share Regular Updates

    Sharing regular updates about your event can help keep it top of mind for your connections. You can share behind-the-scenes content, speaker announcements, countdowns, and more. Remember to use relevant hashtags to increase the visibility of your posts.

    When sharing updates, aim for a mix of promotional and value-adding content. While it's important to let people know about your event, you also want to provide value to your audience and engage them in meaningful conversations.

    2. Leverage Your Network

    Your connections can be a powerful tool for promoting your event. Encourage your team members, speakers, and attendees to share the event on their own LinkedIn Feeds. This can help you reach a wider audience and attract more attendees.

    When asking others to share your event, provide them with a pre-written post or guidelines to ensure that the messaging is consistent. You can also encourage them to share their own thoughts or experiences related to the event to add a personal touch.

    3. Use LinkedIn Ads

    LinkedIn Ads can be a great way to reach a targeted audience. You can create Sponsored Content, Text Ads, or Sponsored InMail to promote your event. These ads can be targeted based on location, industry, job function, and more.

    When creating LinkedIn Ads, make sure to include a clear call-to-action (CTA) and a link to your event page. Monitor the performance of your ads and adjust your strategy as needed to maximize results.

    Engaging with Attendees

    Engaging with attendees is a crucial part of event promotion. Respond to comments on your posts, answer questions, and thank people for sharing your event. This can help build relationships and create a sense of community around your event.

    You can also use LinkedIn Polls to engage your audience and gather feedback. For example, you can ask what topics they're most interested in or what they're looking forward to at the event.

    Remember, the goal of promoting your event on LinkedIn Feed is not just to attract attendees, but also to create an engaging and memorable experience for them.

    Post-Event Follow-Up

    After the event, continue to engage with your attendees on LinkedIn. Share highlights, photos, and key takeaways from the event. Thank your attendees for their participation and ask for their feedback.

    Post-event engagement can help you maintain relationships with your attendees and increase the chances of them attending your future events. It also provides valuable insights that you can use to improve your next event.

    In conclusion, promoting events on LinkedIn Feed requires a strategic approach that combines understanding the LinkedIn algorithm, creating an engaging event page, sharing regular updates, leveraging your network, using LinkedIn Ads, engaging with attendees, and conducting post-event follow-up. With these strategies, you can effectively promote your events and attract a larger audience on LinkedIn.

    About the author

    Arnaud Belinga

    Breakcold Youtube Channel

    "i wrote this article"

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    Breakcold Youtube Channel

    "i wrote this article"

    Try my sales CRM software
    (people love it)
    👇

    WATCH DEMO 🎥
    BREAKCOLD CRM

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    How to Offer Online Business Consulting Services?
    How to Offer Online Business Consulting Services?
    How to Offer Online Business Consulting Services?

    How To

    How to Offer Online Business Consulting Services?

    How to Offer Performance Improvement Consulting?
    How to Offer Performance Improvement Consulting?
    How to Offer Performance Improvement Consulting?

    How To

    How to Offer Performance Improvement Consulting?

    How To Offer PPC Advertising as a Marketing Consultant?
    How To Offer PPC Advertising as a Marketing Consultant?
    How To Offer PPC Advertising as a Marketing Consultant?

    How To

    How To Offer PPC Advertising as a Marketing Consultant?

    How To Offer PR Services as a Marketing Consultant?
    How To Offer PR Services as a Marketing Consultant?
    How To Offer PR Services as a Marketing Consultant?

    How To

    How To Offer PR Services as a Marketing Consultant?

    How To Offer SEO Services as a Marketing Consultant?
    How To Offer SEO Services as a Marketing Consultant?
    How To Offer SEO Services as a Marketing Consultant?

    How To

    How To Offer SEO Services as a Marketing Consultant?

    How to Onboard New SDRs
    How to Onboard New SDRs
    How to Onboard New SDRs

    How To

    How to Onboard New SDRs

    How to Onboard Sales Team Members
    How to Onboard Sales Team Members
    How to Onboard Sales Team Members

    How To

    How to Onboard Sales Team Members

    How to optimize a Sales Consultant LinkedIn profile?
    How to optimize a Sales Consultant LinkedIn profile?
    How to optimize a Sales Consultant LinkedIn profile?

    How To

    How to optimize a Sales Consultant LinkedIn profile?

    How to Optimize Images for LinkedIn Feed
    How to Optimize Images for LinkedIn Feed
    How to Optimize Images for LinkedIn Feed

    How To

    How to Optimize Images for LinkedIn Feed

    How to Optimize Your LinkedIn Profile
    How to Optimize Your LinkedIn Profile
    How to Optimize Your LinkedIn Profile

    How To

    How to Optimize Your LinkedIn Profile

    How to Personalize Your LinkedIn Sales Navigator Connection Requests
    How to Personalize Your LinkedIn Sales Navigator Connection Requests
    How to Personalize Your LinkedIn Sales Navigator Connection Requests

    How To

    How to Personalize Your LinkedIn Sales Navigator Connection Requests

    How to Personalize Your LinkedIn Sales Navigator Outreach
    How to Personalize Your LinkedIn Sales Navigator Outreach
    How to Personalize Your LinkedIn Sales Navigator Outreach

    How To

    How to Personalize Your LinkedIn Sales Navigator Outreach

    How to Bookmark a Post on LinkedIn Feed
    How to Bookmark a Post on LinkedIn Feed
    How to Bookmark a Post on LinkedIn Feed

    How To

    How to Bookmark a Post on LinkedIn Feed

    How to Position Tech Products in the Market
    How to Position Tech Products in the Market
    How to Position Tech Products in the Market

    How To

    How to Position Tech Products in the Market

    How to Price High-Ticket Products
    How to Price High-Ticket Products
    How to Price High-Ticket Products

    How To

    How to Price High-Ticket Products

    How to Prioritize Accounts in Sales?
    How to Prioritize Accounts in Sales?
    How to Prioritize Accounts in Sales?

    How To

    How to Prioritize Accounts in Sales?

    How to Promote Events on LinkedIn Feed
    How to Promote Events on LinkedIn Feed
    How to Promote Events on LinkedIn Feed

    How To

    How to Promote Events on LinkedIn Feed

    How to Promote Webinars on LinkedIn Feed
    How to Promote Webinars on LinkedIn Feed
    How to Promote Webinars on LinkedIn Feed

    How To

    How to Promote Webinars on LinkedIn Feed

    How to Promote Your Business on LinkedIn Feed
    How to Promote Your Business on LinkedIn Feed
    How to Promote Your Business on LinkedIn Feed

    How To

    How to Promote Your Business on LinkedIn Feed

    How to Prospect on LinkedIn Sales Navigator for Startups
    How to Prospect on LinkedIn Sales Navigator for Startups
    How to Prospect on LinkedIn Sales Navigator for Startups

    How To

    How to Prospect on LinkedIn Sales Navigator for Startups

    How to Qualify Leads as an Account Executive
    How to Qualify Leads as an Account Executive
    How to Qualify Leads as an Account Executive

    How To

    How to Qualify Leads as an Account Executive

    How to Qualify Leads as an SDR
    How to Qualify Leads as an SDR
    How to Qualify Leads as an SDR

    How To

    How to Qualify Leads as an SDR

    How to Qualify Leads for Startup Sales
    How to Qualify Leads for Startup Sales
    How to Qualify Leads for Startup Sales

    How To

    How to Qualify Leads for Startup Sales

    How to Qualify Leads in Your Funnel
    How to Qualify Leads in Your Funnel