How To

How to Create Engaging LinkedIn Feed Videos

How to Create Engaging LinkedIn Feed Videos

How to Create Engaging LinkedIn Feed Videos

Oct 11, 2023

Oct 11, 2023

Table of Contents

    How to Create Engaging LinkedIn Feed Videos


    How to Create Engaging LinkedIn Feed Videos

    In the digital age where content is king, LinkedIn feed videos have emerged as a powerful tool for professionals and businesses to connect with their audience. Leveraging this platform can help you build your brand, engage with your network, and even generate leads. But how do you create engaging LinkedIn feed videos that stand out? This comprehensive guide will walk you through the process, offering tips and strategies to help you create compelling video content for LinkedIn.

    Understanding LinkedIn Video Content

    Before we delve into the creation process, it's crucial to understand what LinkedIn video content is and why it's important. LinkedIn, as a professional networking platform, offers a unique space for businesses and individuals to share their stories, insights, and expertise. Video content, in particular, has been shown to generate more engagement than other types of posts.

    LinkedIn feed videos can be up to 10 minutes long, providing ample time to delve into topics in depth. They autoplay in the feed, catching the eye of viewers and drawing them into your content. With the right approach, these videos can be a powerful tool in your digital marketing arsenal.

    Planning Your LinkedIn Feed Video

    Like any other form of content, a successful LinkedIn feed video starts with thorough planning. This involves understanding your target audience, defining your video's purpose, and crafting a compelling narrative.

    Start by identifying your target audience. Who are they? What are their interests and pain points? Understanding your audience will help you create content that resonates with them. Next, define the purpose of your video. Are you trying to educate, inspire, or entertain? Your video's purpose will guide its content and presentation.

    Finally, craft a compelling narrative. Storytelling is a powerful tool in video content, helping to engage viewers and make your content memorable. Your narrative should be clear, concise, and relevant to your audience.

    Creating Your LinkedIn Feed Video

    Scripting

    The first step in creating your LinkedIn feed video is scripting. A well-written script is the foundation of your video, guiding its flow and ensuring your message is clearly conveyed. Your script should be concise, engaging, and tailored to your audience. Remember to incorporate your narrative and keep your video's purpose in mind.

    When scripting, consider the length of your video. LinkedIn recommends videos between 30 seconds and 5 minutes for optimal engagement. Keep your script within this timeframe, ensuring your content is comprehensive yet digestible.

    Recording

    Once your script is ready, it's time to record. Ensure you have a quiet, well-lit space for recording. Your video's visual and audio quality can significantly impact viewer engagement, so invest in good lighting and sound equipment if possible.

    When recording, speak clearly and maintain eye contact with the camera. This helps create a connection with your viewers, making your video more engaging. Remember to incorporate visual aids where appropriate to enhance your message.

    Editing

    After recording, it's time to edit your video. Editing allows you to refine your video, removing any mistakes and enhancing its overall flow. Use editing software to cut, rearrange, and polish your footage. You can also add music, text overlays, and transitions to enhance your video's appeal.

    When editing, remember to keep your audience and purpose in mind. Your edits should enhance your message, not distract from it. Keep your video concise and engaging, removing any unnecessary footage.

    Promoting Your LinkedIn Feed Video

    Once your video is ready, it's time to share it with your LinkedIn network. But simply posting your video isn't enough. To maximize engagement, you need to actively promote your video.

    Start by crafting a compelling post description. This should be short, engaging, and encourage viewers to watch your video. You can also tag relevant individuals or companies in your post to increase its visibility.

    Consider the timing of your post. LinkedIn engagement tends to be highest in the middle of the week, so aim to post your video during this time. You can also repost your video at different times to reach different segments of your audience.

    Finally, engage with your viewers. Respond to comments on your video, thanking viewers for their engagement and answering any questions they may have. This not only fosters a sense of community but also encourages further engagement with your video.

    Measuring Success

    After posting your video, it's important to measure its success. LinkedIn provides video analytics, allowing you to track views, likes, shares, and comments. Use these metrics to gauge your video's performance and identify areas for improvement.

    Remember, success isn't just about numbers. Consider the quality of engagement as well. Are viewers commenting on and sharing your video? Are they engaging in meaningful discussions? These qualitative measures can provide valuable insights into your video's impact.

    Conclusion

    Creating engaging LinkedIn feed videos requires careful planning, thoughtful creation, active promotion, and diligent measurement. By understanding your audience, crafting a compelling narrative, and delivering high-quality video content, you can leverage LinkedIn's video platform to connect with your network and build your brand.

    Remember, success doesn't happen overnight. Be patient, keep experimenting, and continually refine your approach based on your results. With time and effort, you can create LinkedIn feed videos that truly engage your audience.

    About the author

    Arnaud Belinga

    Breakcold Youtube Channel

    "i wrote this article"

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    Breakcold Youtube Channel

    "i wrote this article"

    Try my sales CRM software
    (people love it)
    👇

    WATCH DEMO 🎥
    BREAKCOLD CRM

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    How To Offer Marketing Analytics?

    How to Offer Marketing and Sales Consulting?
    How to Offer Marketing and Sales Consulting?
    How to Offer Marketing and Sales Consulting?

    How To

    How to Offer Marketing and Sales Consulting?

    How To Offer Marketing Automation Strategy?
    How To Offer Marketing Automation Strategy?
    How To Offer Marketing Automation Strategy?

    How To

    How To Offer Marketing Automation Strategy?

    How To Offer Mobile Marketing Services?
    How To Offer Mobile Marketing Services?
    How To Offer Mobile Marketing Services?

    How To

    How To Offer Mobile Marketing Services?

    How to Offer Online Business Consulting Services?
    How to Offer Online Business Consulting Services?
    How to Offer Online Business Consulting Services?

    How To

    How to Offer Online Business Consulting Services?

    How to Offer Performance Improvement Consulting?
    How to Offer Performance Improvement Consulting?
    How to Offer Performance Improvement Consulting?

    How To

    How to Offer Performance Improvement Consulting?

    How To Offer PPC Advertising as a Marketing Consultant?
    How To Offer PPC Advertising as a Marketing Consultant?
    How To Offer PPC Advertising as a Marketing Consultant?

    How To

    How To Offer PPC Advertising as a Marketing Consultant?

    How To Offer PR Services as a Marketing Consultant?
    How To Offer PR Services as a Marketing Consultant?
    How To Offer PR Services as a Marketing Consultant?

    How To

    How To Offer PR Services as a Marketing Consultant?

    How To Offer SEO Services as a Marketing Consultant?
    How To Offer SEO Services as a Marketing Consultant?
    How To Offer SEO Services as a Marketing Consultant?

    How To

    How To Offer SEO Services as a Marketing Consultant?

    How to Onboard New SDRs
    How to Onboard New SDRs
    How to Onboard New SDRs

    How To

    How to Onboard New SDRs

    How to Onboard Sales Team Members
    How to Onboard Sales Team Members
    How to Onboard Sales Team Members

    How To

    How to Onboard Sales Team Members

    How to optimize a Sales Consultant LinkedIn profile?
    How to optimize a Sales Consultant LinkedIn profile?
    How to optimize a Sales Consultant LinkedIn profile?

    How To

    How to optimize a Sales Consultant LinkedIn profile?

    How to Optimize Images for LinkedIn Feed
    How to Optimize Images for LinkedIn Feed
    How to Optimize Images for LinkedIn Feed

    How To

    How to Optimize Images for LinkedIn Feed

    How to Optimize Your LinkedIn Profile
    How to Optimize Your LinkedIn Profile
    How to Optimize Your LinkedIn Profile

    How To

    How to Optimize Your LinkedIn Profile

    How to Personalize Your LinkedIn Sales Navigator Connection Requests
    How to Personalize Your LinkedIn Sales Navigator Connection Requests
    How to Personalize Your LinkedIn Sales Navigator Connection Requests

    How To

    How to Personalize Your LinkedIn Sales Navigator Connection Requests

    How to Personalize Your LinkedIn Sales Navigator Outreach
    How to Personalize Your LinkedIn Sales Navigator Outreach
    How to Personalize Your LinkedIn Sales Navigator Outreach

    How To

    How to Personalize Your LinkedIn Sales Navigator Outreach

    How to Bookmark a Post on LinkedIn Feed
    How to Bookmark a Post on LinkedIn Feed
    How to Bookmark a Post on LinkedIn Feed

    How To

    How to Bookmark a Post on LinkedIn Feed

    How to Position Tech Products in the Market
    How to Position Tech Products in the Market
    How to Position Tech Products in the Market

    How To

    How to Position Tech Products in the Market

    How to Price High-Ticket Products
    How to Price High-Ticket Products
    How to Price High-Ticket Products

    How To

    How to Price High-Ticket Products

    How to Prioritize Accounts in Sales?
    How to Prioritize Accounts in Sales?
    How to Prioritize Accounts in Sales?

    How To

    How to Prioritize Accounts in Sales?

    How to Promote Events on LinkedIn Feed
    How to Promote Events on LinkedIn Feed
    How to Promote Events on LinkedIn Feed

    How To

    How to Promote Events on LinkedIn Feed

    How to Promote Webinars on LinkedIn Feed
    How to Promote Webinars on LinkedIn Feed
    How to Promote Webinars on LinkedIn Feed

    How To

    How to Promote Webinars on LinkedIn Feed

    How to Promote Your Business on LinkedIn Feed
    How to Promote Your Business on LinkedIn Feed
    How to Promote Your Business on LinkedIn Feed

    How To

    How to Promote Your Business on LinkedIn Feed

    How to Prospect on LinkedIn Sales Navigator for Startups
    How to Prospect on LinkedIn Sales Navigator for Startups
    How to Prospect on LinkedIn Sales Navigator for Startups

    How To

    How to Prospect on LinkedIn Sales Navigator for Startups

    How to Qualify Leads as an Account Executive
    How to Qualify Leads as an Account Executive
    How to Qualify Leads as an Account Executive

    How To

    How to Qualify Leads as an Account Executive

    How to Qualify Leads as an SDR
    How to Qualify Leads as an SDR
    How to Qualify Leads as an SDR

    How To

    How to Qualify Leads as an SDR

    How to Qualify Leads for Startup Sales
    How to Qualify Leads for Startup Sales
    How to Qualify Leads for Startup Sales

    How To

    How to Qualify Leads for Startup Sales

    How to Qualify Leads in Your Funnel
    How to Qualify Leads in Your Funnel
    How to Qualify Leads in Your Funnel

    How To

    How to Qualify Leads in Your Funnel

    How to Qualify Leads in Your Sales Pipeline
    How to Qualify Leads in Your Sales Pipeline
    How to Qualify Leads in Your Sales Pipeline

    How To

    How to Qualify Leads in Your Sales Pipeline

    How to Recall an Email in Gmail?
    How to Recall an Email in Gmail?
    How to Recall an Email in Gmail?

    How To

    How to Recall an Email in Gmail?

    How to Recall an Email in Outlook?
    How to Recall an Email in Outlook?
    How to Recall an Email in Outlook?

    How To

    How to Recall an Email in Outlook?

    How to Record Google Meet?
    How to Record Google Meet?
    How to Record Google Meet?

    How To

    How to Record Google Meet?

    How to Recruit Sales Team Members
    How to Recruit Sales Team Members
    How to Recruit Sales Team Members

    How To

    How to Recruit Sales Team Members

    How to Reduce Sales Pipeline Friction
    How to Reduce Sales Pipeline Friction
    How to Reduce Sales Pipeline Friction

    How To

    How to Reduce Sales Pipeline Friction

    How to Rename a Link in Gmail?
    How to Rename a Link in Gmail?
    How to Rename a Link in Gmail?

    How To

    How to Rename a Link in Gmail?

    How to Repurpose Blog Content for LinkedIn Feed
    How to Repurpose Blog Content for LinkedIn Feed
    How to Repurpose Blog Content for LinkedIn Feed

    How To

    How to Repurpose Blog Content for LinkedIn Feed

    How to Research Companies on LinkedIn Sales Navigator
    How to Research Companies on LinkedIn Sales Navigator
    How to Research Companies on LinkedIn Sales Navigator

    How To

    How to Research Companies on LinkedIn Sales Navigator

    How to Reset Yourself Mentally?
    How to Reset Yourself Mentally?