CRM FOR GTM ENGINEERS

The CRM for GTM engineers. Build on it, not around it.

Real data model, first party MCP, webhooks, $59 per month flat

LinkedInGmailWhatsAppTelegram
5 channels · 1 inbox · 0 glue

14 day free trial, no credit card, full API and MCP on the base plan

SEE THE DIFFERENCE

The CRM paradise for a GTM Engineer

The CRM paradise for a GTM Engineer

WHY BREAKCOLD FOR GTM ENGINEERS

A CRM with a real data model and real extension points, no Enterprise tier needed

Real data model: custom objects, fields, relations

Custom objects, custom fields and custom relations are first class on the base plan. The data model is solidly number 2 after Attio in depth and architecturally comparable. The difference is audience: Breakcold gives the same depth without the GTM engineer requirement, so when you bring one, you have even more headroom.

First party MCP server, 50 plus tools, 17 AI clients

Build AI workflows on top of the CRM without owning an LLM ops project. Claude, ChatGPT, Cursor, Cowork and 13 others speak MCP out of the box. The tool surface covers records, deals, tasks, the full multichannel inbox and the meeting side, not just basic Contact and Company.

Webhook sender and receiver, API access, Zapier

Push data to any external system via the webhook sender, pull data from any system via the receiver, hit the REST API direct, or wire it through Zapier. Build automations in n8n, Make or your own script without ticket waterfalls.

Native multichannel inbox cuts the integration tax

Email, LinkedIn, WhatsApp, Telegram, calls and meetings sync on their own. You stop building and maintaining the Surfe glue, the Twilio bridge, the WhatsApp scraper. The CRM ships the integration, you ship the automation.

One plan, $59 per month flat, full API included

Base plan includes one seat, one channel account, full MCP, full API, full webhooks and unlimited enrichment. Extra seats are $10 per month, extra accounts are $10 per month. No Enterprise gate on the API or the data model.

Workspace system for environments

Spin up a clean workspace for staging, sandboxes or per business unit. Roles and permissions keep sensitive automation pieces locked to the right team member. Switch between workspaces like browser tabs.

FEWER PIPES TO BUILD

Five channels. One inbox. Zero glue.

GTM engineers spend half their time gluing channels into the CRM. Surfe for LinkedIn, Twilio for WhatsApp, some webhook for Telegram, an API job for calls. Breakcold is the only sales CRM that natively integrates email, calls, meetings, LinkedIn, Telegram and WhatsApp. The integrations ship, you skip a quarter of plumbing and spend it on actual automations.

Email

Gmail, Outlook, IMAP

Full threads, not just logged activities.

LinkedIn

DMs, InMails, replies

The channel every other CRM MCP is missing.

WhatsApp

1:1 + group threads

Read the real back-and-forth, group chats included.

Telegram

DMs + group chats

Native access to deal conversations on Telegram.

Meetings

Zoom, Meet, transcripts

Transcripts and summaries your AI can act on.

Calls

Phone activity + notes

Call activity and notes attached to the record.

BUILT FOR AI AGENTS

Let Claude run the CRM admin in the background

Connect Claude, ChatGPT, Cursor or any MCP client and let it run the boring half of the CRM. Pipeline reports, record updates, auto tasks from any conversation, weekly recaps. The MCP exposes the social and meeting side too, not just basic Contact and Deal fields, so the agent has the full conversation context. GTM engineers wire it into n8n, Make or their own agents to run admin in the background while the team sells.

  • First party MCP server with 50 plus tools and 17 AI clients
  • Claude, ChatGPT, Cursor and Cowork integrations built in
  • AI CRM actions: pipeline reports, record updates, auto tasks from any conversation, weekly recaps
Native MCP

Let your AI agent run the CRM, on every channel

62 native MCP tools across email, LinkedIn, WhatsApp, Telegram and meetings — so your agent reads and sends on the full conversation, not just records.

55 Native MCP tools17 Supported AI clients5 Channels Claude can readUS · EU Hosted regions

Catch me up on my top 3 accounts this week — last touch and where each deal stands.

Arnaud Belinga
9:41 AM
BreakcoldAsk anything about your CRM…

Claudereads & writes your Breakcold CRM through MCP

MCP · STREAMABLE HTTPBreakcold MCP LIVE
POSThttps://http.us.breakcold.com/mcp/v1

Records · Tasks · Notes · Inbox (Email · LinkedIn · WhatsApp · Telegram) · CRM objects · Custom fields · Views

ClaudeChatGPTCursorCodex CLI
Agent Skill
MIT · v0.6.2

Six polished workflows, out of the box

Drop in the packaged Agent Skill and your AI inherits six production-grade playbooks, with no prompt engineering required.

JUN21

Follow up Katy — pricing concerns

WhatsApp · stalled 9d
JUN22

Re-engage Orbit Labs

LinkedIn · no reply 7d
JUN19

Send recap to Marie

Email · sent
Tasks

Auto follow-up tasks

Detects contacts where momentum stalled across any channel. Creates a task named after the actual conversation topic, deep-linked to the thread, assigned to you by default.

Example

Follow up Katy: Pricing concerns around multi-seat plan

Contacted
C

Cypress

$8k
Meeting booked
A

Acme Inc.

$24k
moved up
Won
M

Maven HQ

$31k
3 LinkedIn replies1 calendar accept
Kanban

Pipeline auto-movement

Reads signal across email, LinkedIn, WhatsApp, Telegram and meetings. For deals and companies it traverses to linked people before concluding 'no signal'. Never moves a stage backwards.

Example

Acme Inc. → Meeting Booked (3 LinkedIn replies + 1 calendar accept this week)

Q2 pipeline report

+24%
$147kclosed-won ARR
J
F
M
A
M
J
LinkedIn outbound$147k
Email$98k
Reports

Visual sales reports

Branded HTML report. One headline KPI per section. Density over decoration. Adapts to your workspace shape: sales team, agency, recruiter or community.

Example

Q2 closed-won by source, win-rate by stage, stalled deals

A

Acme Inc.

Company · 142 employees

AI note

Signals

  • Series B raised, $40M (Jan 2026)
  • Hiring 6 AEs this quarter
  • Switched off a legacy CRM

Angle: lead with multichannel + migration speed.

Notes

Prospect research

Web research that writes back into structured notes on the record. Semantic HTML with headings, paragraphs and lists, not a wall of text.

Example

Prospect research: Acme Inc. (company, people, signals)

Inbox → CRM

Scanned 142 messages

Jordan Lee

98%
Created

Priya Shah

96%
Created

info@webinar.io

61%
Skipped

5 created · 2 below 95% threshold

Records

Inbox → CRM detection

Finds people you're actively talking to across channels who aren't in the CRM yet. Strict 95% confidence rule before creating, so no garbage records.

Example

Found 7 new people in your inbox this week. Created 5, skipped 2 below threshold.

https://breakcold.comBuild
PeopleCompanyDealProperty
Listing statusSelect
Square footageNumber
Close dateDate
LeadQualifiedWon+4 more
Setup

CRM setup from a URL

From a single website URL it builds your full CRM: object types, custom fields, pipeline stages, views, tag palette. Replaces a paid CRM consultant.

Example

Built from breakcold.com: 4 objects, 18 fields, 7 stages, 5 views.

REAL OPERATORS, REAL SWITCHES

GTM engineers and RevOps running Breakcold instead of Attio and HubSpot

  • Adam Judeh on LinkedIn recommending Breakcold over Folk
    "Julius checkout Breakcold, I shifted from Folk and am in love."

    Adam Judeh · Productized service operations

  • Customer DM saying they switched from Attio to Breakcold
    "Thanks for connecting. I really like it, I switched from Attio."

    Verified customer · B2B founder

  • Customer chat comparing Attio, Breakcold and Capsule, picked Breakcold
    "Comparing 3 CRMs side by side: Attio, Breakcold and Capsule. Yours seems to be the simplest. Just upgraded."

    Verified customer · Founder

  • Dan Gwalter LinkedIn DM about migrating from Folk to Breakcold
    "I went back here because I was unhappy with Folk — would love to check Breakcold out again, think it could fit my workflow."

    Dan Gwalter · Founder

HOW GTM ENGINEERS USE IT

Everything you wire automation into, in one CRM

01

Model your motion with custom objects and relations

Custom objects, custom fields and custom relations on the base plan. Model accounts of accounts, partners, vendors, renewals or any object your motion needs. No flattening into Contact and Company, no Enterprise tier.

02

Wire MCP into your AI workflows

Claude, ChatGPT, Cursor and Cowork speak MCP out of the box. The full tool surface covers records, the multichannel inbox, meetings and the social side. Drop it into n8n, Make or your own scripts to build agents that have real CRM context.

03

Push and pull data with webhooks and API

Webhook sender for outbound events, webhook receiver for inbound events from any external tool, full REST API on top, plus Zapier. The integration plumbing is yours to design, not a tier you have to upgrade for.

04

Skip the channel glue work

Email, LinkedIn, WhatsApp, Telegram, calls and meetings already land on the right record. The Surfe, Twilio and scraper jobs you were going to maintain never get built, and you spend the time on automations that move the number.

ONE PLAN, NO TRAP

One plan. Full API and MCP. $59 per month.

Easy choice

$59

/mo

The Only Plan

Includes 1 seat, 2 connected accounts, and 3,000 AI CRM actions, plus unlimited person and company enrichment.

Included in every workspace

  • Unlimited person & company enrichment
  • Meeting recorder
  • Email & phone waterfall enrichment
  • Claude, ChatGPT & MCP integrations
    • Claude logo
    • ChatGPT logo
  • Multichannel CRM inbox
    • LinkedIn logo
    • Telegram logo
    • WhatsApp logo
    • Gmail logo
  • Auto-sync conversations
  • Roles & permissions for teams
  • Unlimited contacts, pipelines, custom objects & fields

Why GTM engineers switch to Breakcold

GTM engineers and RevOps usually have the same shortlist when they pick a CRM. HubSpot for the marketing side and the brand, Salesforce for the enterprise data model, Attio for the modern object first approach. Each one solves a piece of the puzzle but each one taxes the GTM engineer somewhere: HubSpot per integration, Salesforce per admin certification, Attio per seat at the high end with a real depth that needs a specialist to configure. Breakcold sits in a different spot.

The first reason GTM engineers switch is the data model. Breakcold's data model is solidly number 2 after Attio in depth and architecturally comparable. We ship custom objects, custom fields and custom relations as first class on the base plan. The difference with Attio is audience, not capability. Attio targets companies of 50 plus with a dedicated GTM engineer who treats the CRM as a programmable database. Breakcold gives the same depth without that requirement, so when you bring a GTM engineer in, you have more headroom than the seat count would suggest.

The second reason is the first party MCP server. Breakcold ships 50 plus MCP tools across 17 AI clients like Claude, ChatGPT, Cursor and Cowork. The tool surface covers records, deals, tasks, the multichannel inbox and the meeting side, not just the basic Contact and Company fields. GTM engineers wire it into n8n, Make or their own agents to run pipeline reports, auto tasks from conversations, record updates by chatting and weekly recaps. The team stops doing CRM admin and the automation side stops being a quarter long roadmap.

The third reason is integration plumbing. Breakcold ships a webhook sender for outbound events, a webhook receiver for inbound events from any external tool, a full REST API and Zapier on the base plan. None of it is gated to an Enterprise tier. You pair Breakcold with Clay, Apollo, n8n, Make, Smartlead or anything else and the plumbing is yours to design, not a sales conversation you have to win first.

The fourth reason is the native multichannel inbox. Email, calls, meetings, LinkedIn, Telegram and WhatsApp sync on their own and land on the right record. Most CRMs ship the email side and ask you to glue Surfe, Twilio or a scraper for the rest. Breakcold removes that work. You skip a quarter of plumbing and spend it on automations that move the revenue number.

Pricing is the last gap. Most CRMs that ship a real data model plus API access charge $86 to $165 per seat per month on annual, with key API surfaces gated to the top tier. Breakcold is $59 per month for the base plan, one seat and one channel account included, with full API, full MCP, full webhooks and unlimited enrichment included. Extra seats are $10 per month, extra accounts are $10 per month. A 5 person team is $99 per month, a 20 person team is $249 per month, no Enterprise gate.

For a wider view of how Breakcold compares to the modern wave, read our Attio alternatives review, our take on the AI sales CRM category, or our best CRMs with a native MCP server round up.

FAQ

Frequently asked questions

How deep is the Breakcold data model compared to Attio?

Breakcold's data model is solidly number 2 after Attio and architecturally comparable. Custom objects, custom fields and custom relations are first class on the base plan. The honest difference is audience: Attio targets 50 plus person companies with a dedicated GTM engineer who treats the CRM as a programmable database. Breakcold gives the same depth without the specialist requirement, so when you bring one, you have real headroom. We never position Breakcold as lighter on the data side.

What does the MCP server actually expose?

50 plus MCP tools across 17 AI clients (Claude, ChatGPT, Cursor, Cowork and 13 others). The tool surface covers records, deals, tasks, the full multichannel inbox (email, LinkedIn, WhatsApp, Telegram, calls), the meeting side and reporting endpoints. The point is that the agent sees what was actually said in the conversation, not just basic Contact and Deal fields, which most other CRM MCPs cannot do. GTM engineers wire this into n8n, Make or their own agents to run admin and reports in the background.

What integration surface do I get on the base plan?

Full REST API, full first party MCP server, webhook sender for outbound events, webhook receiver for inbound events from any external tool, plus Zapier. All on the $59 base plan, no Enterprise gate, no separate developer tier. Pair Breakcold with Clay, Apollo, n8n, Make, Smartlead, Instantly, HeyReach or your own scripts without an upgrade conversation.

How much does Breakcold cost for a team that builds on top of the CRM?

One plan at $59 per month. Base plan includes one seat, one channel account, full API, full MCP, full webhooks and unlimited enrichment. Extra seats are $10 per month, extra accounts are $10 per month. A 5 person team is $99 per month, a 20 person team is $249 per month. No per workspace fee, no per API call fee, no AI credit cap.

Run the CRM like a piece of your stack

Start free in minutes. Bring your data model, your AI agents, your webhooks and your team into the CRM that ships full API and MCP on the base plan.