How To

How to Get Past the Gatekeeper?

How to Get Past the Gatekeeper?

How to Get Past the Gatekeeper?

11 oct. 2023

11 oct. 2023

Table des matières

    How to Get Past the Gatekeeper?


    How to Get Past the Gatekeeper?

    In the world of sales and marketing, the gatekeeper is a person who controls access to decision-makers and influencers within an organization. They can be receptionists, personal assistants, or anyone who has the power to block or grant access to these individuals. Getting past the gatekeeper is a crucial skill that can significantly impact your success in reaching your target audience and achieving your sales goals.

    Understanding the Role of the Gatekeeper

    The gatekeeper's primary role is to protect the time and attention of key decision-makers within an organization. They are tasked with filtering out irrelevant or unimportant information and ensuring that only valuable and pertinent communication reaches the decision-makers. This role is critical in today's information-saturated environment, where decision-makers are constantly bombarded with sales pitches and marketing messages.

    However, the gatekeeper is not your enemy. They are professionals doing their job, just like you. Understanding this can help you approach them with the right mindset and strategy. Instead of seeing them as obstacles, view them as potential allies who can help you reach your target audience.

    Strategies to Get Past the Gatekeeper

    Building a Relationship

    Building a relationship with the gatekeeper is one of the most effective strategies to get past them. This involves showing respect for their role, understanding their challenges, and offering help where you can. By doing this, you can position yourself as a valuable resource rather than a nuisance.

    Remember, gatekeepers are people too. They appreciate genuine connections and interactions. So, take the time to learn their names, ask about their day, and show genuine interest in them. This can go a long way in building rapport and trust.

    Providing Value

    Gatekeepers are always on the lookout for information or opportunities that can benefit their organization. If you can demonstrate that your product, service, or idea can add value to their organization, they are more likely to let you through.

    One way to do this is by providing valuable content or insights related to their industry. This could be in the form of a blog post, white paper, or industry report. By doing this, you are not just selling a product or service, but you are also positioning yourself as a thought leader in your field.

    Common Mistakes to Avoid

    Being Pushy

    Being overly aggressive or pushy can quickly turn off gatekeepers. Remember, their job is to protect the time and attention of decision-makers, not to be sold to. So, instead of hard selling, focus on building a relationship and providing value.

    Also, avoid using high-pressure tactics or manipulative techniques. These can damage your reputation and harm your chances of getting past the gatekeeper. Instead, be respectful, patient, and persistent.

    Not Doing Your Homework

    Before you approach a gatekeeper, it's crucial to do your homework. This involves researching the organization, understanding their challenges and needs, and tailoring your pitch accordingly. By doing this, you can demonstrate that you understand their business and that you can provide a solution to their problems.

    Also, try to find out who the decision-makers are and what their roles are within the organization. This can help you tailor your communication and make it more relevant and compelling.

    Final Thoughts

    Getting past the gatekeeper is not about trickery or manipulation. It's about showing respect, building relationships, and providing value. By adopting these strategies, you can increase your chances of reaching your target audience and achieving your sales goals.

    Remember, the gatekeeper is not your enemy. They are professionals doing their job, just like you. Treat them with respect, understand their role, and work with them, not against them. This way, you can turn the gatekeeper from an obstacle into an ally.

    À propos de l'auteur

    Arnaud Belinga

    Breakcold Youtube Channel

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    How To Offer PPC Advertising as a Marketing Consultant?

    How To Offer PR Services as a Marketing Consultant?
    How To Offer PR Services as a Marketing Consultant?
    How To Offer PR Services as a Marketing Consultant?

    How To

    How To Offer PR Services as a Marketing Consultant?

    How To Offer SEO Services as a Marketing Consultant?
    How To Offer SEO Services as a Marketing Consultant?
    How To Offer SEO Services as a Marketing Consultant?

    How To

    How To Offer SEO Services as a Marketing Consultant?

    How to Onboard New SDRs
    How to Onboard New SDRs
    How to Onboard New SDRs

    How To

    How to Onboard New SDRs

    How to Onboard Sales Team Members
    How to Onboard Sales Team Members
    How to Onboard Sales Team Members

    How To

    How to Onboard Sales Team Members

    How to optimize a Sales Consultant LinkedIn profile?
    How to optimize a Sales Consultant LinkedIn profile?
    How to optimize a Sales Consultant LinkedIn profile?

    How To

    How to optimize a Sales Consultant LinkedIn profile?

    How to Optimize Images for LinkedIn Feed
    How to Optimize Images for LinkedIn Feed
    How to Optimize Images for LinkedIn Feed

    How To

    How to Optimize Images for LinkedIn Feed

    How to Optimize Your LinkedIn Profile
    How to Optimize Your LinkedIn Profile
    How to Optimize Your LinkedIn Profile

    How To

    How to Optimize Your LinkedIn Profile

    How to Personalize Your LinkedIn Sales Navigator Connection Requests
    How to Personalize Your LinkedIn Sales Navigator Connection Requests
    How to Personalize Your LinkedIn Sales Navigator Connection Requests

    How To

    How to Personalize Your LinkedIn Sales Navigator Connection Requests

    How to Personalize Your LinkedIn Sales Navigator Outreach
    How to Personalize Your LinkedIn Sales Navigator Outreach
    How to Personalize Your LinkedIn Sales Navigator Outreach

    How To

    How to Personalize Your LinkedIn Sales Navigator Outreach

    How to Bookmark a Post on LinkedIn Feed
    How to Bookmark a Post on LinkedIn Feed
    How to Bookmark a Post on LinkedIn Feed

    How To

    How to Bookmark a Post on LinkedIn Feed

    How to Position Tech Products in the Market
    How to Position Tech Products in the Market
    How to Position Tech Products in the Market

    How To

    How to Position Tech Products in the Market

    How to Price High-Ticket Products
    How to Price High-Ticket Products
    How to Price High-Ticket Products

    How To

    How to Price High-Ticket Products

    How to Prioritize Accounts in Sales?
    How to Prioritize Accounts in Sales?
    How to Prioritize Accounts in Sales?

    How To

    How to Prioritize Accounts in Sales?

    How to Promote Events on LinkedIn Feed
    How to Promote Events on LinkedIn Feed
    How to Promote Events on LinkedIn Feed

    How To

    How to Promote Events on LinkedIn Feed

    How to Promote Webinars on LinkedIn Feed
    How to Promote Webinars on LinkedIn Feed
    How to Promote Webinars on LinkedIn Feed

    How To

    How to Promote Webinars on LinkedIn Feed

    How to Promote Your Business on LinkedIn Feed
    How to Promote Your Business on LinkedIn Feed
    How to Promote Your Business on LinkedIn Feed

    How To

    How to Promote Your Business on LinkedIn Feed

    How to Prospect on LinkedIn Sales Navigator for Startups
    How to Prospect on LinkedIn Sales Navigator for Startups
    How to Prospect on LinkedIn Sales Navigator for Startups

    How To

    How to Prospect on LinkedIn Sales Navigator for Startups

    How to Qualify Leads as an Account Executive
    How to Qualify Leads as an Account Executive
    How to Qualify Leads as an Account Executive

    How To

    How to Qualify Leads as an Account Executive

    How to Qualify Leads as an SDR
    How to Qualify Leads as an SDR
    How to Qualify Leads as an SDR

    How To

    How to Qualify Leads as an SDR

    How to Qualify Leads for Startup Sales
    How to Qualify Leads for Startup Sales
    How to Qualify Leads for Startup Sales

    How To

    How to Qualify Leads for Startup Sales

    How to Qualify Leads in Your Funnel
    How to Qualify Leads in Your Funnel
    How to Qualify Leads in Your Funnel

    How To

    How to Qualify Leads in Your Funnel

    How to Qualify Leads in Your Sales Pipeline
    How to Qualify Leads in Your Sales Pipeline
    How to Qualify Leads in Your Sales Pipeline

    How To

    How to Qualify Leads in Your Sales Pipeline

    How to Recall an Email in Gmail?
    How to Recall an Email in Gmail?
    How to Recall an Email in Gmail?

    How To

    How to Recall an Email in Gmail?

    How to Recall an Email in Outlook?
    How to Recall an Email in Outlook?
    How to Recall an Email in Outlook?

    How To

    How to Recall an Email in Outlook?

    How to Record Google Meet?
    How to Record Google Meet?
    How to Record Google Meet?

    How To

    How to Record Google Meet?

    How to Recruit Sales Team Members
    How to Recruit Sales Team Members
    How to Recruit Sales Team Members

    How To

    How to Recruit Sales Team Members

    How to Reduce Sales Pipeline Friction
    How to Reduce Sales Pipeline Friction
    How to Reduce Sales Pipeline Friction

    How To

    How to Reduce Sales Pipeline Friction