How to Research Companies on LinkedIn Sales Navigator

LinkedIn Sales Navigator is a powerful tool that provides insights and capabilities to help you research companies effectively. With its advanced search and filter features, you can uncover valuable information about your target companies, understand their business landscape, and identify key decision-makers. This guide will walk you through the steps to research companies on LinkedIn Sales Navigator.

Understanding LinkedIn Sales Navigator

LinkedIn Sales Navigator is a premium LinkedIn tool designed for sales professionals. It offers advanced search functionalities, personalized algorithms, and additional information about LinkedIn members that are not available on the free version. This tool is particularly useful for salespeople who want to find, connect, and engage with potential clients.

One of the key features of LinkedIn Sales Navigator is the ability to research companies. You can use it to find detailed information about a company, including its size, industry, location, and employees. Additionally, it allows you to see the company's recent updates, giving you an insight into their current activities and initiatives.

Getting Started with LinkedIn Sales Navigator

Before you can start researching companies, you need to have a LinkedIn Sales Navigator account. If you don't have one, you can sign up for a free trial. Once you have an account, you can access LinkedIn Sales Navigator directly from your LinkedIn homepage or by visiting the LinkedIn Sales Navigator website.

After logging in, you will see the LinkedIn Sales Navigator dashboard. This is your central hub for all your sales activities. Here, you can perform searches, view your saved leads and accounts, and see your recent activity.

Researching Companies on LinkedIn Sales Navigator

Performing a Company Search

The first step in researching companies is to perform a company search. To do this, click on the 'Search' icon on the top navigation bar and select 'Accounts' from the dropdown menu. This will take you to the account search page.

On the account search page, you can enter the name of the company you want to research in the search bar. You can also use the advanced filters to narrow down your search. These filters include location, industry, company size, and more.

Viewing Company Information

Once you have performed a company search, you can view detailed information about each company. Click on a company's name to go to its account page. Here, you will see a wealth of information, including a company overview, employee count, industry, location, and more.

On the right side of the account page, you will see the 'People' tab. This tab shows you the employees of the company who are on LinkedIn. You can use this information to identify key decision-makers within the company.

Following Company Updates

Another useful feature of LinkedIn Sales Navigator is the ability to follow company updates. By following a company, you can stay up-to-date with their latest news and updates. This can give you insights into their current activities, initiatives, and business direction.

To follow a company, go to its account page and click on the 'Follow' button. Once you are following a company, its updates will appear in your LinkedIn Sales Navigator feed.

Advanced Techniques for Researching Companies

Using Lead Recommendations

LinkedIn Sales Navigator also provides lead recommendations based on your search criteria. These are potential contacts within the companies you are researching. By leveraging these recommendations, you can identify key decision-makers and influencers within your target companies.

To view lead recommendations, go to a company's account page and click on the 'Leads' tab. Here, you will see a list of recommended leads based on your search criteria and LinkedIn's algorithms.

Using TeamLink

TeamLink is a feature of LinkedIn Sales Navigator that shows you the connections between your LinkedIn network and your target companies. This can help you identify potential introductions and referrals within your target companies.

To use TeamLink, go to a company's account page and click on the 'TeamLink' tab. Here, you will see a list of your connections who are connected to employees at the company.

Conclusion

LinkedIn Sales Navigator is a powerful tool for researching companies. By understanding how to use its features effectively, you can uncover valuable insights about your target companies and identify key decision-makers. Whether you are a sales professional, a job seeker, or a business owner, mastering LinkedIn Sales Navigator can give you a competitive edge in your professional endeavors.