Since Covid-19, Zoom became one of the most used softwares to organize B2B calls on planet earth 🌍

As a consequence, CRMs started to integrate Zoom 🔗

In this very short article, here are 3 CRMs with a Zoom integration 🎥

CRM #1: Breakcold - The AI Native CRM for salespeople

Breakcold has a built-in meeting recorder that connects to Zoom automatically.

Pros

Automatic meeting linking

Once a meeting is booked with someone, the meeting is automatically linked to the contact in the CRM with a Zoom button to join the meeting.

Automatic recording + transcript

Without you to do anything, a Breakcold meeting bot will join your Zoom calls to record the video and make text transcript of what happened.

Meeting Brief of Zoom Calls

Before each meeting, a brief is written by the AI of Breakcold that takes into account all your past meeting, email and social conversations. That way, you don't have to search in the CRM to find info or guess info before the call.

Action tasks after Zoom Calls

On top of the AI transcript generated, CRM tasks are also created depending on what happened during the Zoom call.

Cons

Like anything, Breakcold also has cons ⚠️.

When it comes to its Zoom integration, you can't modify Zoom calls within Breakcold or send invitations.

CRM #2: Hubspot - The Marketing CRM with Zoom Power

You plug Zoom into HubSpot. Cool. It works. But like most things in HubSpot… it’s clean, structured… and slightly corporate.

Here’s the breakdown.

Pros

Automatic meeting logging

When someone books a meeting via HubSpot meeting links, it syncs with Zoom.

The meeting gets attached to the contact.
You see it in the activity timeline.
You get the Zoom join link inside the CRM.

That part is solid.

No manual copy-paste chaos.

Recording & transcript (if you pay enough)

If you record the Zoom call, HubSpot can pull the recording + transcript into the contact record.

For sales managers, that’s useful.

You can:

• Review rep performance

• Check objections

• See deal signals

But… this depends on your Zoom plan and your HubSpot tier.

Nothing is really “native-native.” It’s more stitched together.

Cons

Now let’s be honest.

It’s not deeply AI-native

HubSpot records.
HubSpot transcribes.
HubSpot stores.

But it doesn’t really think.

No real meeting brief based on all past conversations.
No auto-generated CRM updates based on real context.
No dynamic deal movement unless you manually define workflows.

It feels structured.

Not intelligent.

It’s tier-gated

Want conversation intelligence?

Upgrade.

Want better automation?

Upgrade.

Want deeper reporting?

Upgrade again.

HubSpot’s Zoom integration is good…
If you’re already deep into expensive tiers.

No proactive CRM brain

After a Zoom call:

You still need to:

• Decide what to update

• Move the deal

• Add notes properly

• Create next steps

Yes, you can automate some of it.

But you have to think through all the rules first.

It’s not like:

“AI understood what happened, updated the CRM, created tasks, moved pipeline, done.”

CRM #3: Close - The perfect CRM for Calling

Close is a different animal.

It’s not trying to be the corporate all-in-one empire like HubSpot.

It’s built for sales teams that live on calls.

Pros

Here are the pros of Close.io 🧠.

Zoom meetings logged automatically

When you connect Zoom to Close:

• Meetings get logged to the contact

• Recording links can sync

• Call details appear in the activity feed

Clean.

Minimal friction.

You don’t have to manually paste Zoom links everywhere.

Built for calling-first teams

Close is already strong on:

• Built-in dialer

• Call logging

• SMS

• Email

Zoom just extends that.

So if your reps are heavy on demos and discovery calls, it fits naturally into the workflow.

It doesn’t feel like a random bolt-on.

Cons

Here are the cons of Close.io:

Not deeply AI-native either

Yes, you get recordings.

Yes, you get transcripts if you combine tools.

But Close doesn’t automatically:

• Generate a full contextual meeting brief before the call

• Understand multi-channel history at depth

• Create structured next steps based on conversation context

It logs.

It stores.

It doesn’t really “think.”

Zoom still feels external

Zoom is integrated, but not absorbed.

You still:

• Jump to Zoom

• Run the meeting there

• Come back to Close

There’s no real “meeting brain” layer that owns the lifecycle.

It’s connected.

Not unified.

Are there any other viable alternatives to Breakcold & the other CRMs mentioned in this article?

For once, I want to say YES, you have Pipedrive, noCRM.io & many others but with the time I had I just focused on three CRMs.