Sales and tech are merging faster than ever. A new type of professional sits right at this intersection: the GTM Engineer. They’re builders, tinkerers, and operators who automate growth using AI, APIs, and data. They don’t just run outbound campaigns they engineer them.

But even the most technical minds need structure. Managing clients, deals, and multi-channel workflows without a modern CRM quickly becomes chaos. The problem? Traditional CRMs weren’t built for people like them too slow, too rigid, too manual.

That’s where AI CRMs come in. Tools that don’t just store data, but act on it. Tools designed for GTM Engineers who want to move fast, automate everything, and keep full control.

Why GTM Engineers need an AI CRM?

GTM engineers are very tech savvy people.

They’re at the frontier between tech and salespeople.

However, even people like them need an AI CRM.

Indeed, GTM engineers are usually running lead generation agencies or part of growth teams in B2B startups AND they’re heavily into AI.

They tend to use tools like Clay which is the software that coined the term « GTM Engineer » and are using AI every day to run complex sales workflows.

Time is precious for GTM engineers and a traditional CRM won’t be a fit for this audience.

Only 2 CRMs right now are a good fit for GTM Engineers: Breakcold and Attio.

AI CRM for GTM Engineer 1: Breakcold

Breakcold is an AI Native CRM for modern salespeople.

Its main advantage for GTM Engineers is two-fold.

First, this AI CRM has MANY sales integrations that are a perfect fit with the tools GTM engineers are using.

For example, Breakcold integrates with:
- Clay, the GTM engineer tool by excellence
- Smartlead, Instantly and Lemlist, the cold emailing softwares the vast majority of GTM engineers are using.
- Findymail & FullEnrich, the data softwares to find emails and phone numbers that GTM engineers love.
- HeyReach & Expandi, the best LinkedIn automation softwares that they use to scale LinkedIn outbound campaigns
- and many other softwares that I haven’t talked about.

Secondly, Breakcold uses a whole set of AI native features to save time like:
- moving leads automatically
- creating tasks automatically to never miss a follow up on multiple channels like Email, LinkedIn, Telegram, WhatsApp and Phone.

Whether its for them, their sales rep teammates or for their clients, all these features are invaluable to GTM engineers to build powerful workflows that save time and generate more money.

AI CRM for GTM Engineer 2: Attio

Attio is another possibility for 1 main reason: its AI filters.

Like traditional CRMs, Attio has CRM workflow features that help you to automate the CRM.

However, unlike traditional CRMs you can AI blocks between each step that can take decisions on the lead moving from 1 stage to another.

For example you can use it for ICP filtering in your tree of decisions and from there doing the CRM automation or not (eg. YES good ICP fit then import the lead).

Which one is best for a GTM engineer: Breakcold or Attio

Tough one to be fair as both have different target customers.

But essentially, if you need to build complex CRM workflows with some AI in the middle Attio is the best choice and if you need to build complex CRM workflows with AI at heart running everything then it’s the best choice.

Attio is less AI native than Breakcold but you also have more control on the workflows you can make if you need to use specific startup data integrations like Segment.