In the ever-evolving world of SaaS sales solutions, customer relationship management (CRM) software comes in many shapes and sizes. Some are designed to empower sales teams with robust outreach automation, while others focus on organization, helping small businesses build a sales pipeline that works for them. The bottom line? Whether you need in-depth analytics, efficient workflow solutions, or just a simple way to keep track of leads, there’s a CRM out there for you.

Today, we’re turning our attention to Copper CRM, which takes a unique approach to CRM solutions (more on that later). In this article, we’ll dive into the who, why, key features, pricing, and — most importantly — how it stacks up against the competition (like yours truly 😉).

📖 Copper CRM Summary

Who Are They (and Who Are They For)?

Established and founded by Chris Cheng and Jon Lee in 2012 (originally as Prosperworks), Copper set out with the goal to create a tool that not only simplified customer management but enhanced sales solutions – staying true to the core elements of its namesake. 

Today, you’ll find Copper headquartered in San Francisco, California with over 30,000 users worldwide. Most of their customer-base consists of organizations that range from startups to large enterprises in various sectors, but they all share one common trait — they rely heavily on Google Workspace for their daily operations.

Which brings us to what is Copper’s unique selling point (USP).

What Is Their USP?

Copper CRM uniquely positions itself as THE de facto CRM for Google Workspace – setting itself apart from the competition. Deep integrations between the platforms allows Copper to marry essential CRM tools with familiar platforms like Gmail, Google Calendar, and Google Drive. 

Like most CRM solutions, Copper eliminates the hassle of having to navigate through various tabs in order to find the data/tools they need – streamlining workflows and boosting productivity. 

One standout feature is Copper’s powerful Chrome extension, which gives users instant access to key CRM tools, contact data, and sales progress — all without leaving their email inbox. 

🔑 Key Features and Functions

Now let’s dive into Copper CRM’s key features to see if  it really lives up to its moniker.

Product Overview 🗒️

Sales Management 📈

Copper provides a very run-of-the-mill sales management system, but where it truly adds value is in solving a key challenge in customer relations: visibility into the sales pipeline.

From identifying bottlenecks, to advanced analytics and insight, and even leaderboard rankings, Copper ensures that your sales reps never drop the ball on any opportunity – potential or in motion. 

Copper is ultimately designed with streamlining all stages of the sale cycle in mind but the features I've mentioned are only the tip of the ice-berg. Here’s the full list: 

Leaderboards, Sales Workflow, Sales Forecasting, Pipeline Reporting, Lead Tracking, Sales Process Management, Inside Sales, Sales Analytics, Pipeline Analysis, Opportunity Management, Sales Funnel Management, Sales Tracking, Pipeline Management, Multiple Currency.

Account & Contact Management 🗂️

In the age of CRMs, gone are the days of cluttered spreadsheets. Copper streamlines data entry and centralizes all (and we mean ALLLL) customer information and communications into one database. Copper’s Chrome extension takes it one step further by scrapping the internet for contact data, company information, social profiles, and automatically enriching current contact profiles in real time. Copper also keeps a lookout for potential leads by suggesting contacts based on the frequency of your interactions with them – ensuring no lead slips through the cracks.  

Once a lead makes its way into your database, that's where Copper gives you the freedom to give them meaning via tags and custom categories (we’ll touch on this more later). Which will help you and your team bring up those leads in faster time than you can say “Mobile Business Card Scanner” (which Copper has as a feature for their mobile that I felt was worth mentioning 😗✌️).

Communications & Marketing 📨💬📞

Now let’s talk about personalized outreach, Gmail integration-style. Copper comes equipped with your standard pre-built email templates which you can zhuzh up with a personal touch or mass produce for email sequences and drip campaigns. 

Copper makes sure all the hard work you put into crafting the perfect email response doesn’t go to waste with a real time activity tracker that highlights whether your prospects open, click, and/or interact with your emails. This is the kind of tech that helps sales reps better understand their target audience and how to engage with them better – saving time and boosting conversion. 

Copper also gives you the option to set alerts for when your emails are open so you can respond in an efficient and timely manner. 

Collaboration & Automation ⚙️

In Copper, workflow automations are designed to eliminate the tedious tasks that get in the way of collaboration and productivity. 

For example, let’s say an opportunity you’ve been closely monitoring has gone dark for more than 14 days. In a busy sales team managing multiple deals on a daily basis, keeping tabs on every lead can be overwhelming. This is where Copper’s workflow automation steps in, you can set up a trigger for (x) amount of days inactive and Copper will automatically set up a reminder task for you to follow-up on the day. And if you’re tech savvy enough you can even set up an automated email response so you can focus on critical tasks without worry. 

Customizability 🎨

These are by no means revolutionary features but Copper understands that every business has a unique set of needs, which is why they’ve incorporated an intuitive range of customization options. 

Copper CRM allows you to create custom fields so you can track business-specific details that matter most (ex. deal size, industry type, or key contacts). The amount of customizable fields you can make may vary on the pricing plan you choose. 

Beyond that, custom views let you filter and save lists for quick access to key segments, while custom activities ensure you can track more than just calls and meetings — think events, follow-ups, or even tasks. With these tools, Copper helps take the busywork out of your day (or so they claim). 

Integrations 🦾

The average user is probably already leveraging native integrations with Google Workspace. Copper CRM builds on that by allowing you to connect with a variety of business tools – all in one click. 

And if that doesn't satisfy all your integration needs, you can connect with thousands of other applications through Zapier (an account is all you need). But if you're STILL unimpressed, Copper comes stocked with an open API, so you can build custom integrations tailored to your needs.

Security 🔒

Copper takes data protection very seriously, they are compliant with global data laws, from the EU to California and beyond. If you’re worried about cross-border data transfers, Copper participates in the Privacy Shield program and incorporates EU’s Standard Contractual Clauses (SCCs) into their Terms of Service to ensure cross-country data transfers align with legal mandates. 

Copper ensures their customers their business-critical data is safe by doing the following: 

• Data Security Training

• User Access Management

• Two-factor Authentication

• Data Encryption

• Regular User Access Review

• Technical Controls

💰 Copper CRM Pricing Plans

Now for the question of the hour, how much will Copper CRM cost you?

🧊🔨 Copper vs. Breakcold 

Is Breakcold Better?

As a bootstrapped organization going head-to-head with a giant that raised $102 million, you’d think Copper has the upper hand. But this is a classic David vs. Goliath story 👀 — and Breakcold is proving that innovation wins.

AI-Native Features

In just a few years, Breakcold has evolved into one of the first AI-Native Sales CRMs on the market. Our all-new AI features make even the most tech-averse sales rep feel like a wizard:

• Vision Builder – Build automated workflows with a simple text prompt or short voice note. No technical skills required — just describe it, and Breakcold creates it.

• AI-Powered CRM Dashboard – A self-updating dashboard that highlights your most important tasks, so you always know what to focus on.

• AI Contact Management – Automatically organizes leads into the right lists and groups by analyzing your conversations, notes, and activities.

• AI Personalities (AI Agents) – Choose an AI personality aligned with your business goals. Your dashboard then adapts, serving daily tasks tailored to that persona.

• AI Reasoning – Every suggested task comes with context, so you know exactly why it’s important today.

• AI-Suggested Messages – Get personalized next-message suggestions that match your tone of voice and AI personality.

• AI Rules – Add rules to each workflow step for smarter, deeper automation.

Breakcold isn’t just keeping up — it’s redefining what a sales CRM can do in the AI era.

Social-selling Capabilities

Ten years ago, closing deals on social media was rare. Today, 80% of your prospects live on platforms like LinkedIn — and if you’re not engaging with them there, you’re leaving money on the table.

Breakcold makes social selling effortless. As one of the first AI-Native Sales CRMs, it helps you listen, engage, and personalize outreach so you can stay top of mind and close more deals where your prospects actually are.

Do yourself a favor and future-proof your sales pipeline with Breakcold — the CRM built for 2025, not 2010.

Pricing Plans

Copper offers a range of “flexible” plans — but many essential tools are locked behind higher tiers, leaving smaller teams shortchanged.

Breakcold flips the script. As one of the first AI-Native Sales CRMs, our plans are designed to give startups and growing businesses more power for less money. You get the features you actually need — AI workflows, social selling, and smart automation — without paying enterprise-level prices.

When it comes to value, Breakcold isn’t just the better option — it’s the obvious one.

💭 Final Thoughts + Takeaways

Look, I’d be lying if I said Copper CRM wasn’t worth it — it is, but only for organizations that live and breathe Google Workspace. Yes, Copper offers decent workflow automations, lead management, and generation tools. But let’s be real: we’re not in the 2010s anymore. The sales landscape has evolved, and AI-Native, social-selling CRMs like Breakcold are leading the way for good reason.

The future of sales isn’t just about storing contacts — it’s about building meaningful, one-to-one relationships at scale. That’s exactly what Breakcold was built for. As one of the first AI-Native Sales CRMs, it combines social listening, AI-powered messaging, and automation to help you connect where your prospects actually are.

For 2025 and beyond, the choice is simple: Copper helps you manage data. Breakcold helps you close deals.