Picture this: It’s Monday morning. Your inbox is groaning, your leads are scattered across three spreadsheets, and your team’s chasing deals from an app that hasn’t been updated since 2018. By noon, you’ve lost track of who replied, who ghosted, and who’s supposedly “circling back.”

Sound familiar?

That’s the exact brand of chaos Salesmate CRM was built to fix.

In this review, we’ll break down Salesmate’s key features, pricing, pros and cons, and the best alternatives to help you decide if it’s still the right CRM for your team in 2025.

📖 What Is Salesmate CRM?

To fully understand who Salesmate is today, we first need to understand their origins. 

In 2016, three friends — Jayesh, Samir, and Dipesh — were running a consulting business and were looking to scale with the help of the right tools. The problem? Each Customer Relationship Management (CRM) tool they used was either too complicated to set up or too basic to scale. Instead of settling, they decided to take matters into their own hands — creating a CRM that combined powerful features with refreshing simplicity, designed to grow with businesses instead of getting in their way.

That idea turned into Salesmate, a platform built to help companies sell, market, and support customers without overcomplicating their tech stack. It’s evolved from a passion project into a tool trusted by thousands of businesses worldwide — especially SMBs, agencies, SaaS teams, and field sales reps who value automation and usability in equal measure.

⚙️ Salesmate’s Key Features

Now that you know what Salesmate is and where it came from, let’s talk about what it can actually do for your team:

Contact Management & Pipelines

Salesmate turns messy lead lists into a visual, easy-to-follow pipeline that gives your team instant clarity on where every deal stands. You can drag and drop deals through stages, assign them to teammates, and get a quick sense of what’s moving — and what’s stuck.

Each contact profile feels like a mini control center. You can see every email, call, note, and activity in one place, which makes follow-ups less guesswork and more strategy. It’s built for collaboration too — your team can leave notes, tag each other, and keep everyone on the same page without endless Slack messages.

Salesmate adds an extra layer of organization to contact management with Contact Types — a simple but powerful way to categorize and filter the people you do business with.

Instead of lumping everyone together in one giant list, you can group contacts based on their relationship with your business — making communication, segmentation, and deal tracking way more efficient.

Here are the types you can assign:

• Customer

• Lead

• Vendor

• Partner

• Competitor

• Reseller

• Distributor

• Prospect

• Other

This small but clever feature helps you instantly see who’s who in your CRM — so you’re not accidentally pitching your new offer to a competitor or following up with an existing customer as if they’re still a lead.

Did You Know?
Breakcold also gives you a centralized view of every client’s key details — but it takes things a step further. Instead of manually updating lead stages, Breakcold’s AI automatically moves your leads based on your real interactions with them. No manual setup, no rules to build — the AI just understands and updates your pipeline for you.

Sales Automation

Salesmate takes the “busy” out of busywork with workflow automation, email sequences, and follow-up reminders — all without touching a single line of code.

With Smart Flows (Salesmate’s name for its powerful, no-code automation engine), you can set up automated processes that run like clockwork. These can be Trigger-based Flows, Manual Flows, or Sub Flows — all designed to kick into action when something happens, like a record being created, updated, or deleted.

Example:

Let’s say a new subscriber signs up on your website. You can automatically send them a warm welcome email introducing your services, tag them as a “New Subscriber” for future segmentation, and even schedule a follow-up email a week later with useful resources or a special offer.

Other practical use cases for Smart Flows include:

• Lead management: Qualify leads, assign them to reps, and send follow-up sequences automatically.

• Opportunity tracking: Keep deals moving forward with automated reminders and stage updates.

• Customer support: Route inquiries to the right team and trigger follow-up surveys after resolution.

• Marketing automation: Send targeted campaigns and nurture leads with zero manual effort.

Then there are email and message sequences, they’re basically structured campaigns made up of timed emails, calls, or texts — automatically sent until your lead replies or takes action. Perfect for post-event follow-ups or drip nurturing.

For example, if you’ve got a list of 100 leads from a conference, drop them into a sequence — Salesmate will send your pre-written messages at intervals and stop automatically once someone replies or books a call.

Benefits of Sequences:

• Email templates can save time.

• Personalize messages before enrolling contacts.

• Auto-unenrolls when someone replies — no cringe double follow-ups.

• Add manual steps for personal touchpoints.

• Detects out-of-office replies and adjusts automatically.

• Tracks opens, clicks, and replies so you know what’s working.

Did You Know?
Salesmate’s workflow management is straightforward enough — but getting the most out of its sales automation can take some setup and know-how. Breakcold, on the other hand, makes automation effortless. You can create entire pipelines and workflows just by typing simple text prompts or describing your business — and the AI handles the rest.

Sandy AI

AI has been making waves across the CRM space — and in Salesmate’s case, that comes in the form of Sandy AI, its built-in virtual assistant.

While Sandy’s still in beta, with only a few words or clicks, Sandy can schedule meetings, compose or reply to emails, add notes or activity descriptions, and even assist in chat conversations.

Did You Know?
Breakcold comes with its own built-in AI — Breakcold Vision — designed to make selling smarter, not harder. It doesn’t just suggest who to follow up with next; it also explains why and even drafts a personalized message to go with it. In short, Breakcold Vision actively guides your sales process from start to finish — helping you focus on the right leads at the right time.

Omnichannel Communication 

Modern sales teams don’t just live in their inbox anymore — they’re juggling emails, calls, texts, and chat all day long. Salesmate brings all those channels together into one clean dashboard, so you can communicate with leads and customers without switching tabs (or losing your sanity).

Salesmate supports two-way email sync with all major providers — plus custom SMTPs if you prefer your own setup. That means you can send emails directly from Salesmate and have every reply logged automatically in your CRM.

On top of that, Salesmate includes a built-in VoIP phone system, letting you call clients from anywhere via the web or mobile app — also, offering a powerdialer should you need it.

For teams that want a true multichannel experience, Salesmate also offers a Unified Inbox add-on ($15/user/month). It centralizes all your conversations across platforms like:

• Salesmate Chat

• Facebook Messenger

• Instagram

• WhatsApp (via Vonage or Twilio)

It’s a convenient upgrade for teams managing multiple communication channels, though the extra cost might make it less appealing for smaller teams.

Did You Know?

Before going all-in on AI-native features, Breakcold was already known for its seamless integrations with LinkedIn, WhatsApp, Telegram, and (soon) phone. Today, those same integrations remain — but now they’re supercharged with a full suite of AI-powered tools designed to make social selling and closing smarter than ever. Here at Breakcold we take it one step further and offer data enrichment for both emails and phone numbers!

Mobile CRM App

Salesmate believes your smartphone is the ultimate sales tool — and its mobile app proves the point. Available on both iOS and Android, the app gives reps full control over their pipelines, allowing them to email, call, and text prospects, collaborate with teammates, track progress, and nurture relationships on the go.

One standout feature is the business card scanner, which lets you ditch the pile of paper cards from networking events. Just snap a photo, and Salesmate automatically captures the details and saves them as contacts inside the app — no manual entry required.

It’s a thoughtful addition for field sales reps and on-the-go teams who live out of their phones and need a CRM that moves as fast as they do.

Reporting & Dashboards

No CRM is complete without reporting — and Salesmate delivers the essentials with a visual, easy-to-digest dashboard.

When you first log in, you’re greeted with an onboarding dashboard — a helpful setup hub that uses welcoming widgets to guide you through the basics of configuring your CRM. Once you’re up and running, Salesmate lets you customize your main dashboard, which comes preloaded with several practical widgets that give you a snapshot of your team’s performance and activity:

• Onboarding Widget – Tracks your setup progress and helps you complete key steps.

• Deal Pipeline View – Displays ongoing deals, their value, and which stage they’re in for each pipeline.

• My Agenda – Lists upcoming activities, sequence emails, and texts that need attention.

• Deal Performance – Summarizes deals created and won during a selected time period.

• Activity Performance Overview – Shows all activities completed by your sales team within a given timeframe.

• Recently Updated Contacts – Highlights the 25 most recently updated contacts from the past 30 days.

Beyond the default setup, Salesmate’s dashboard provides a solid foundation for analytics, with the ability to customize reports to your heart’s content. You can break down insights by activity, deal stage, or pipeline to identify what’s driving conversions (and what’s slowing them down).

The platform also includes call log reports, email analytics, and email template usage data — giving you the visibility needed to understand how well your outreach and communication efforts are performing.

Did You Know?
Breakcold features a self-updating, AI-powered dashboard that adapts to how you work. Depending on the AI agent personality you choose, your CRM will automatically adjust the frequency of tasks, follow-ups, and reminders to match your sales style. Breakcold comes with a few preloaded AI personalities out of the box — but you can also create your own from scratch to perfectly fit your business.

Integrations & API

Salesmate’s integration ecosystem is somewhat limited compared to larger CRMs, but it still covers most of the essential tools modern teams rely on — including Slack, WordPress, Mailchimp, and more.

For those who need deeper customization, Salesmate’s API lets you build on top of the platform and connect with other tools in your stack. Plus, the Zapier integration expands its reach even further.

Salesmate also offers a Google Chrome extension that brings CRM functionality directly into your inbox — allowing you to identify contacts, create new records on the fly, track email activity, and access a quick 360° overview of each contact without switching tabs.

💰 Pricing Plans + Pros & Cons of Salesmate CRM

⁉️ Should You Still Use Salesmate CRM In 2025?

Salesmate still holds its ground in 2025 as a reliable, sales-focused CRM built for teams that want automation and multichannel communication without paying enterprise prices. The platform continues to evolve, with steady updates to its workflow automation, reporting, and communication features — making it a strong choice for small to mid-sized sales teams.

That said, if your team is looking for deeper AI-native capabilities — like automated prospecting, data enrichment, or intelligent deal insights — Salesmate isn’t quite there yet. Its automation is capable but still largely rule-based, not truly AI-driven.

In short: Salesmate is a great pick if you need a clean, automation-ready CRM that helps you sell smarter — but if you’re chasing next-gen AI workflows, you might find it a step behind tools like Breakcold.

🔁 Salesmate Alternatives

If Salesmate doesn’t quite check every box for your team, don’t worry — there are plenty of modern CRMs that push automation, AI, and integration even further.

🥇 Breakcold – Best AI-native Sales CRM

Summary

Breakcold – the AI-native CRM for modern salespeople – does more than just track deals — it moves leads automatically, assigns tags, and creates follow-up tasks across Email, LinkedIn, WhatsApp, Telegram, and soon, Phone.

With AI-native features built into its core, you can describe your business through a simple text prompt or voice recording, and Breakcold Vision will design workflows and pipelines tailored to your exact needs.

From a self-updating dashboard that highlights which leads need follow-ups (and why), to a social engagement stream that keeps you connected to every important lead opportunity — Breakcold brings clarity and automation together in one place.

Pricing Plans

🥈 Nutshell – All-In-One CRM and Marketing Automation 

Summary

Nutshell is a straightforward yet surprisingly capable CRM designed for small businesses and solo sales teams who want clarity without complexity. It blends contact management, pipeline tracking, and built-in email marketing to help users see — and manage — every step of the customer journey, from first touch to closed deal.

Its clean interface and automatic activity tracking make it easy to stay on top of follow-ups and lead progress, while its reporting keeps things simple and actionable. If you’re after a CRM that’s easy to learn, lightweight, and doesn’t drown you in settings or features, Nutshell is a dependable choice — especially for teams that prefer efficiency over enterprise-level depth.

Pricing Plans 

🥉 Nimble – Best Alternative for Mobile CRMs

Summary

Nimble is a relationship-focused CRM that blends contact management, communication, and social insights into one simple platform. It integrates seamlessly with Google Workspace and Microsoft 365, automatically enriching contact profiles with data from email, calendar, and social media.

It’s ideal for consultants, solopreneurs, and small teams who value personal connections over complex pipelines.

Pricing Plans

💭 Final Thoughts

Salesmate remains a solid contender in 2025 for growing sales teams that value usability, automation, and affordability. It strikes a comfortable balance between being powerful enough for serious pipeline management and simple enough that your team will actually use it.

Its strengths lie in sales automation, mobile accessibility, and omnichannel communication — all wrapped in an intuitive interface. However, its limited integration ecosystem and lack of truly AI-driven features might make it feel a step behind newer, AI-native CRMs.

Our HONEST opinion: If you’re after a clean, sales-focused CRM that streamlines your day-to-day without overwhelming your team, Salesmate is a dependable choice. But if you’re ready to level up with real AI prospecting, automatic data enrichment, and social selling workflows — it might be time to give Breakcold a try.

👉 Try Breakcold’s 2-week free trial and see how an AI-native CRM feels in action.