How to Use LinkedIn Sales Navigator for Local Business Outreach

08 November 2023

How to Use LinkedIn Sales Navigator for Local Business Outreach

In the digital age, LinkedIn Sales Navigator has emerged as a powerful tool for businesses to connect with potential clients and partners. This advanced tool offers a plethora of features that can be utilized for local business outreach. In this guide, we will delve into the specifics of how to use LinkedIn Sales Navigator for local business outreach.

Understanding LinkedIn Sales Navigator

LinkedIn Sales Navigator is a premium tool offered by LinkedIn that allows businesses to find the right prospects and engage with them effectively. It offers advanced search filters, real-time sales updates, and lead recommendations, among other features.

It is particularly useful for local businesses, as it allows them to target potential clients in their vicinity. This can lead to more meaningful and productive business relationships.

Setting Up Your LinkedIn Sales Navigator

Before you can start using LinkedIn Sales Navigator, you need to set it up properly. This involves creating a LinkedIn account, subscribing to the Sales Navigator, and setting up your profile.

Your profile should be professional and comprehensive, as it will be the first thing potential clients see. Include all relevant information about your business, such as your location, services, and experience.

Subscribing to LinkedIn Sales Navigator

LinkedIn Sales Navigator is a premium service, so you will need to subscribe to it. There are different plans available, so choose the one that best fits your business needs.

Once you have subscribed, you will have access to all the features of the Sales Navigator. You can start using it to find and connect with potential clients.

Setting Up Your Profile

Your LinkedIn profile is essentially your online business card. It should be professional and comprehensive, with all relevant information about your business.

Include your business name, location, and contact information. Also, provide a detailed description of your services and your experience in the field. This will help potential clients understand what you offer and why they should choose you.

Using LinkedIn Sales Navigator for Local Business Outreach

Now that you have set up your LinkedIn Sales Navigator, you can start using it for local business outreach. There are several ways to do this, including using advanced search filters, sending InMail messages, and using the lead recommendation feature.

Let's delve into each of these methods in more detail.

Using Advanced Search Filters

One of the key features of LinkedIn Sales Navigator is its advanced search filters. These allow you to find potential clients based on specific criteria, such as their location, industry, and company size.

For local business outreach, you can use the location filter to find potential clients in your vicinity. You can also use the industry and company size filters to find businesses that are likely to need your services.

Sending InMail Messages

InMail is a feature of LinkedIn that allows you to send messages to other LinkedIn users, even if you are not connected with them. This is particularly useful for reaching out to potential clients.

When sending InMail messages, be sure to personalize them. Mention why you are reaching out and how your services can benefit the recipient. This will increase the chances of getting a positive response.

Using the Lead Recommendation Feature

LinkedIn Sales Navigator also offers a lead recommendation feature. This feature suggests potential clients based on your search history and preferences.

This can be a great way to find potential clients that you might have missed. Be sure to check the lead recommendations regularly and reach out to any promising leads.

Maximizing the Benefits of LinkedIn Sales Navigator

While LinkedIn Sales Navigator offers many features for local business outreach, it is important to use it effectively to maximize its benefits. This involves regularly updating your profile, actively engaging with potential clients, and tracking your outreach efforts.

By doing so, you can ensure that you are getting the most out of LinkedIn Sales Navigator and effectively reaching out to local businesses.

Regularly Updating Your Profile

Your LinkedIn profile is the first thing potential clients see, so it is important to keep it updated. Regularly add new information about your services, experience, and achievements.

This will not only keep your profile fresh and interesting, but also show potential clients that you are active and successful in your field.

Actively Engaging with Potential Clients

LinkedIn Sales Navigator is not just a tool for finding potential clients, but also for engaging with them. Be sure to actively engage with potential clients by sending InMail messages, commenting on their posts, and joining relevant groups.

This will not only increase your visibility, but also build relationships with potential clients, increasing the chances of them choosing your services.

Tracking Your Outreach Efforts

Finally, it is important to track your outreach efforts. LinkedIn Sales Navigator offers several tracking features, such as the ability to see who has viewed your profile and the response rate to your InMail messages.

By tracking your efforts, you can see what is working and what is not, and adjust your strategy accordingly. This will help you use LinkedIn Sales Navigator more effectively and increase your local business outreach.


LinkedIn Sales Navigator is a powerful tool for local business outreach. By setting it up properly, using its features effectively, and regularly updating your profile and engaging with potential clients, you can maximize its benefits and successfully reach out to local businesses.

Whether you are a small business owner looking to expand your client base, or a sales professional looking to connect with potential clients, LinkedIn Sales Navigator can be a valuable tool in your arsenal.

About the author
Arnaud Belinga
Arnaud Belinga
Arnaud Belinga is the Co-Founder & CEO at Breakcold. He talks about Sales CRM use, marketing & sales. He loves Surfing 🏄‍♂️ & Skateboarding 🛹️.
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