How to Send a Follow Up Email After No Response?

08 November 2023

How to Send a Follow Up Email After No Response?

In the world of business communication, sending follow-up emails is a crucial skill. It's a delicate balance between persistence and patience, requiring a well-crafted message to prompt a response without coming off as pushy or desperate. But how do you do it effectively? This guide will provide you with a comprehensive approach to sending a follow-up email after no response.

Understanding the Importance of Follow-Up Emails

Before diving into the specifics of crafting a follow-up email, it's essential to understand why they are so important. In the fast-paced business world, emails can easily get buried under a pile of other messages. A follow-up email serves as a gentle reminder of your initial communication and shows your interest and commitment.

Moreover, it's a chance to reiterate your message, provide additional information, or clarify any potential misunderstandings from your initial email. It also demonstrates your professionalism and persistence, traits that are highly valued in any business setting.

The Timing of Follow-Up Emails

One of the most critical aspects of sending a follow-up email is timing. Sending it too soon may come off as pushy, while waiting too long may make you appear disinterested. A general rule of thumb is to wait at least 48 hours before sending a follow-up email. This gives the recipient enough time to respond to your initial email.

However, the timing can vary depending on the nature of your email and the relationship with the recipient. If it's a high-priority matter or if you have a close relationship with the person, you might want to follow up sooner. On the other hand, if it's a low-priority issue or if you're reaching out to someone for the first time, it might be better to wait a bit longer.

How to Craft an Effective Follow-Up Email

Now that we've covered the importance and timing of follow-up emails, let's dive into how to craft one that will prompt a response.

Your follow-up email should be concise, polite, and professional. It should remind the recipient of your initial email, provide any necessary context, and include a clear call to action. Here's a step-by-step guide on how to do it:

Step 1: Start with a Polite Introduction

Begin your email with a polite greeting and a brief introduction. Remind the recipient of your previous email and the reason for your follow-up. This sets the tone for the rest of your email and provides the necessary context.

For example, you might start with something like, "I hope this email finds you well. I'm writing to follow up on my previous email regarding...". This is polite, professional, and gets straight to the point.

Step 2: Provide Context

After your introduction, provide some context to remind the recipient of the details of your initial email. This could include the date you sent the original email, the subject matter, or any key points you discussed.

This step is particularly important if it's been a while since your initial email or if you're dealing with someone who likely receives a large volume of emails. Providing context makes it easier for the recipient to recall your initial communication and understand why you're following up.

Step 3: Include a Clear Call to Action

The most crucial part of your follow-up email is the call to action. This is where you specify what you want the recipient to do. Whether it's to reply to your email, provide information, or schedule a meeting, make sure your call to action is clear and direct.

For example, you might say, "Could you please provide an update on...?" or "Could we schedule a time to discuss...?". This makes it clear what you're asking for and prompts the recipient to take action.

Additional Tips for Sending Follow-Up Emails

While the steps above provide a basic structure for crafting a follow-up email, there are a few additional tips that can increase your chances of getting a response.

Keep it Short and Sweet

People are often busy and don't have time to read lengthy emails. Keep your follow-up email short, sweet, and to the point. Aim for no more than three to four short paragraphs. This makes it easier for the recipient to quickly read your email and respond.

Personalize Your Email

Personalization can go a long way in getting a response to your follow-up email. Use the recipient's name, reference any past interactions, and tailor your message to their specific needs or interests. This shows that you've taken the time to understand them and their needs, which can increase the likelihood of a response.

Be Polite and Professional

Always maintain a polite and professional tone in your follow-up emails. Even if you're frustrated by the lack of response, it's important to keep your emotions in check. Remember, your email is a reflection of your professionalism, so always communicate with respect and courtesy.


Sending a follow-up email after no response is a skill that requires a balance of persistence, patience, and professionalism. By understanding the importance of follow-up emails, knowing when to send them, and learning how to craft them effectively, you can increase your chances of getting a response and achieving your communication goals.

Remember, the key to a successful follow-up email is to be concise, polite, and clear in your call to action. With these tips in mind, you're well on your way to mastering the art of the follow-up email.

About the author
Arnaud Belinga
Arnaud Belinga
Arnaud Belinga is the Co-Founder & CEO at Breakcold. He talks about Sales CRM use, marketing & sales. He loves Surfing 🏄‍♂️ & Skateboarding 🛹️.
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