How to Create LinkedIn Feed Contests

08 November 2023

How to Create LinkedIn Feed Contests

In the digital age, social media platforms have become a powerful tool for businesses to engage with their audience. LinkedIn, a professional networking platform, is no exception. One effective way to boost engagement on LinkedIn is by running feed contests. These contests can help increase your brand visibility, generate leads, and foster community engagement. In this guide, we will walk you through the process of creating a successful LinkedIn feed contest.

Understanding LinkedIn Feed Contests

LinkedIn feed contests are promotional activities where businesses encourage their followers to participate in exchange for a chance to win a prize. These contests can take various forms, such as quizzes, photo contests, or simply liking and sharing a post. The primary goal of these contests is to increase engagement and reach on LinkedIn.

Running a LinkedIn feed contest can be beneficial for your business in several ways. It can help you gain more followers, increase your brand's visibility, and generate leads. Moreover, it can also provide valuable insights into your audience's preferences and behaviors, which can be useful for future marketing strategies.

Types of LinkedIn Feed Contests

There are several types of LinkedIn feed contests that you can run, depending on your business goals and audience. Some popular types include:

  1. Like and Share Contests: These are the simplest type of contests where participants are required to like and share a post to enter.
  2. Comment Contests: In these contests, participants are asked to leave a comment on a post. This can be a great way to generate discussion and engagement.
  3. Photo Contests: These contests require participants to submit a photo, usually related to a specific theme. This can be a great way to showcase your audience's creativity and generate user-generated content.

Steps to Create a LinkedIn Feed Contest

Creating a LinkedIn feed contest involves several steps, from planning to execution. Here's a step-by-step guide to help you create a successful contest.

1. Define Your Goals

Before you start planning your contest, it's important to define your goals. What do you want to achieve with this contest? Are you looking to increase your followers, generate leads, or boost engagement? Having clear goals will help guide your contest strategy and measure its success.

2. Choose the Type of Contest

Once you have defined your goals, you can choose the type of contest that will best help you achieve them. Consider your audience's preferences and behaviors when choosing the type of contest. For example, if your audience is highly active and loves to share their opinions, a comment contest might be a good choice.

3. Set the Rules

Setting clear and concise rules is crucial for a successful contest. Make sure to clearly state how to enter, who is eligible to participate, the deadline for entries, and how the winner will be chosen and notified. It's also important to comply with LinkedIn's rules and regulations for contests.

Executing and Promoting Your Contest

Once you have planned your contest, it's time to execute and promote it. Here are some tips to help you do this effectively.

1. Create an Engaging Post

Your contest post is the first thing your audience will see, so it's important to make it engaging. Use compelling visuals and copy to grab your audience's attention and encourage them to participate. Make sure to highlight the prize and how to enter in your post.

2. Promote Your Contest

Simply creating a contest post is not enough. You need to actively promote your contest to reach a larger audience. You can do this by sharing the contest post on your other social media platforms, sending it to your email list, or even running paid ads.

3. Engage with Participants

Engaging with your participants can help boost the success of your contest. Respond to comments, thank participants for their entries, and keep the excitement going throughout the contest period. This can help create a positive experience for your participants and encourage more people to join.


Running a LinkedIn feed contest can be a great way to boost your brand's visibility and engagement on the platform. By following these steps, you can create a successful contest that helps you achieve your business goals. Remember to keep your audience's preferences in mind, set clear rules, and actively engage with your participants to make your contest a success.

About the author
Arnaud Belinga
Arnaud Belinga
Arnaud Belinga is the Co-Founder & CEO at Breakcold. He talks about Sales CRM use, marketing & sales. He loves Surfing 🏄‍♂️ & Skateboarding 🛹️.
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