How to Build a Personal Brand on LinkedIn Feed

08 November 2023

How to Build a Personal Brand on LinkedIn Feed

In the digital age, personal branding has become more important than ever. LinkedIn, as a professional networking platform, offers a unique opportunity to build and enhance your personal brand. This article will guide you through the process of creating a strong personal brand on your LinkedIn feed.

Understanding Personal Branding

Before diving into the steps of building your personal brand on LinkedIn, it's crucial to understand what personal branding is. Personal branding is the process of developing a "mark" that is created around your personal name or career. It reflects the way you present yourself to potential clients, employers, and anyone else you do business with.

Personal branding is not just about promoting yourself. It's about establishing a reputation and an identity within your industry and sharing your expertise with others. It's about connecting with the right people and making the right impressions.

Why LinkedIn?

LinkedIn is a powerful tool for personal branding because it allows you to showcase your professional identity in a place where recruiters, hiring managers, and potential clients are actively looking. With over 700 million users, LinkedIn provides a vast audience for your personal brand.

Moreover, LinkedIn is designed for professional networking, making it an ideal platform for sharing your professional achievements, insights, and ideas. It's a place where you can not only tell people what you do but also show them.

Building Your Personal Brand on LinkedIn

Step 1: Optimize Your Profile

Your LinkedIn profile is the foundation of your personal brand. It's the first thing people see when they search for you, so it's important to make a good impression. Start by choosing a professional profile picture and writing a compelling headline. Your headline should not just be your job title; it should tell people who you are and what you can do for them.

Next, write a summary that tells your story. This is your chance to showcase your skills, experiences, and goals. Use keywords that people might use to search for professionals like you. Also, make sure to fill out all sections of your profile, including your experience, education, and skills.

Step 2: Share Valuable Content

Sharing valuable content is a key part of building your personal brand on LinkedIn. This could be articles you've written, posts you've found interesting, or insights you want to share. The goal is to provide value to your network and show your expertise in your field.

When sharing content, consider your audience. What are they interested in? What problems can you help them solve? By focusing on your audience's needs, you can create content that resonates with them and builds your brand.

Step 3: Engage with Your Network

Building a personal brand is not just about broadcasting your message; it's also about engaging with your audience. Respond to comments on your posts, participate in discussions, and show appreciation for others' content. This not only helps you build relationships but also increases your visibility on LinkedIn.

Remember, LinkedIn is a networking platform. So, don't be afraid to reach out to people and start conversations. This can lead to new opportunities and help you grow your personal brand.

Maintaining Your Personal Brand on LinkedIn

Building a personal brand on LinkedIn is not a one-time effort. It requires consistent effort and engagement. Here are some tips to maintain your personal brand:

Firstly, keep your profile updated. As you gain new skills or achievements, make sure to add them to your profile. This shows that you are active and committed to your professional development.

Secondly, continue to share valuable content. This not only keeps you visible in your network's feed but also reinforces your brand. Remember, consistency is key in personal branding.

Lastly, keep engaging with your network. Respond to comments, participate in discussions, and continue to build relationships. This not only helps you stay top of mind but also strengthens your personal brand.


Building a personal brand on LinkedIn can seem daunting, but with the right approach, it can be a rewarding process. By optimizing your profile, sharing valuable content, and engaging with your network, you can create a strong personal brand that sets you apart in your industry.

Remember, personal branding is not just about promoting yourself. It's about establishing a reputation, sharing your expertise, and connecting with the right people. So, start building your personal brand on LinkedIn today and see the difference it can make in your career.

About the author
Arnaud Belinga
Arnaud Belinga
Arnaud Belinga is the Co-Founder & CEO at Breakcold. He talks about Sales CRM use, marketing & sales. He loves Surfing 🏄‍♂️ & Skateboarding 🛹️.
Try Breakcold!Ready to try a Sales CRM?