How to Start an Instagram Ads Agency

08 November 2023

How to Start an Instagram Ads Agency

Starting your own Instagram Ads Agency can be an exciting venture. With the right strategies and a clear plan, you can build a successful business in this rapidly growing field. In this article, we will explore the step-by-step process of starting an Instagram Ads Agency. From narrowing down your niche to contacting prospects, we will cover everything you need to know to kickstart your agency

Niche Down your Offer

If you want to stand out in the crowded market of digital agencies, it's essential to niche down your offer. By focusing on a specific niche, you can position yourself as an expert in that field and attract clients who are looking for specialized services. There are several benefits to narrowing down your niche:

It's easier to create your Ideal Customer Profile (ICP)

When you have a specific niche, it becomes easier to identify your ideal customers. You can clearly define their pain points, needs, and demographics. This information will help you tailor your marketing messages and reach the right audience.

For example, if your niche is e-commerce fashion brands, you can dive deep into understanding the challenges they face in the digital landscape. You can research the latest trends in the fashion industry, analyze consumer behavior, and identify the pain points that fashion brands encounter when it comes to digital marketing. Armed with this knowledge, you can create an Ideal Customer Profile (ICP) that accurately represents the target audience you want to attract.

By narrowing down your focus, you can also conduct more targeted market research. You can survey potential clients within your niche to gain insights into their preferences, behaviors, and pain points. This research will enable you to develop a deep understanding of your niche market, allowing you to craft highly effective marketing strategies. 2.

It's easier to build a website that has great messaging

Having a niche allows you to create a website with compelling messaging that resonates with your target audience. By understanding their challenges and goals, you can communicate how your agency can help them achieve success.

When you focus on a specific niche, you can tailor your website content to address the unique needs and pain points of your target audience. You can showcase case studies, testimonials, and success stories that highlight your expertise in serving clients within your niche. This targeted approach will make your website more appealing and persuasive to potential clients.

Furthermore, by narrowing down your niche, you can optimize your website for specific keywords and search terms that are relevant to your target audience. This will improve your website's visibility in search engine results, making it easier for potential clients to find you when they are searching for services within your niche. 3.


For instance, if your niche is e-commerce fashion brands, you can position yourself as an expert in helping these brands optimize their Instagram Ads campaigns to increase sales and brand awareness.

With a deep understanding of the e-commerce fashion industry, you can develop specialized strategies for Instagram Ads that are tailored to the unique needs of fashion brands. You can provide insights on how to create visually appealing ad creatives, target the right audience segments, and optimize ad placements to maximize conversions.

By positioning yourself as an expert in this specific area, you can attract e-commerce fashion brands who are looking for a digital agency with a proven track record in driving results through Instagram Ads. Your expertise and specialization will set you apart from generalist agencies and give you a competitive edge in the market.

Create a Personal Brand where your Prospects are the most active

Building a personal brand is crucial when starting an Instagram Ads Agency. Your personal brand represents your expertise and credibility in the field. Here are some steps to create a strong personal brand:

Pick 1 social media channel and focus your efforts on 1 only

Instead of spreading yourself thin across multiple social media platforms, choose one where your prospects are most active. Whether it's Instagram, LinkedIn, or Twitter, focus your efforts on building a strong presence in that specific platform. 2.

Post content & engage with Instagram Ads Agency creators in your niche

Consistently post valuable content related to Instagram Ads and engage with other creators in your niche. This will help you build your reputation as an expert and attract potential clients who are seeking expert advice. 3.


Let's say your chosen social media platform is Instagram. You can regularly share tips, case studies, and success stories on your Instagram profile. Engage with other Instagram Ads Agency owners and share your insights to build connections and gain visibility.

Identify & Contact Prospects

Now that you have your niche and personal brand in place, it's time to identify and contact potential clients for your Instagram Ads Agency. Here are some steps to help you get started:

Use LinkedIn Sales Navigator to identify Instagram Ads Agency leads

LinkedIn Sales Navigator is a powerful tool that can help you find and connect with potential leads. Use the search filters to narrow down your search to specific criteria such as industry, location, and company size. This will allow you to target prospects who are most likely to benefit from your services. 2.

Use sales automation software only when you're getting good results manually

While sales automation software can streamline your outreach process, it's crucial to master manual outreach first. Personalized and genuine outreach can make a significant impact on your success rate. Once you've established a solid foundation, you can consider using automation tools to scale your efforts.

Pick a Sales CRM for your Instagram Ads Agency Consulting Business Day 1

A reliable Sales Customer Relationship Management (CRM) tool is essential to manage your leads, track your interactions, and streamline your sales process. Choose a CRM that suits your agency's needs and start using it from day one. This will help you stay organized and focused on growing your business.

Example of Brian's fictional journey to start an Instagram Ads Agency

Let's follow Brian, a fictional character, on his journey of starting an Instagram Ads Agency. Brian starts by researching different niches and identifying his passion for helping e-commerce fashion brands achieve their marketing goals. He creates a personal brand on Instagram, consistently sharing valuable content and engaging with fashion brand owners. Using LinkedIn Sales Navigator, Brian identifies potential leads and reaches out to them personally, showcasing his expertise and the value his agency can provide. With a dedicated CRM in place, Brian manages his leads efficiently and tracks his progress. Over time, Brian's agency gains recognition and attracts high-profile clients, allowing him to grow and expand his business.

Starting an Instagram Ads Agency requires careful planning, niche selection, and effective prospecting techniques. By following these steps and staying committed to your goals, you can turn your passion for Instagram Ads into a thriving business. Good luck on your journey!

About the author
Arnaud Belinga
Arnaud Belinga
Arnaud Belinga is the Co-Founder & CEO at Breakcold. He talks about Sales CRM use, marketing & sales. He loves Surfing 🏄‍♂️ & Skateboarding 🛹️.
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