How to Discover Mutual Interests on LinkedIn Sales Navigator

08 November 2023

How to Discover Mutual Interests on LinkedIn Sales Navigator

LinkedIn Sales Navigator is a powerful tool that can help you connect with potential clients, partners, and colleagues. It allows you to discover mutual interests with other professionals, which can lead to meaningful conversations and strong business relationships. In this guide, we will explore how to use this tool to its full potential.

Understanding LinkedIn Sales Navigator

LinkedIn Sales Navigator is a premium version of LinkedIn that is specifically designed for sales professionals. It provides advanced search and filter options, lead recommendations, and detailed company information. It also offers a feature called TeamLink, which allows you to see connections within your company's network.

One of the most powerful features of LinkedIn Sales Navigator is its ability to help you discover mutual interests with other professionals. This can be done by analyzing their profile, activities, and connections. The following sections will provide a step-by-step guide on how to do this.

Finding Mutual Interests

Discovering mutual interests with other professionals on LinkedIn Sales Navigator involves a combination of careful observation and strategic searching. Here's how you can do it:

1. Analyze Their Profile

Start by visiting the profile of the person you are interested in. Look at their job title, company, industry, skills, and endorsements. These can give you a good idea of their professional interests.

Also, pay attention to their activities. What kind of posts do they like or share? What groups are they part of? These can give you insights into their personal interests.

LinkedIn Sales Navigator offers advanced search options that can help you find people with specific interests. You can search by keywords, job title, company, industry, and more. Use these options to find people who share your interests.

For example, if you are interested in digital marketing, you can search for people who have "digital marketing" in their profile. You can then connect with them and start a conversation about this topic.

3. Use Lead Recommendations

LinkedIn Sales Navigator also offers lead recommendations. These are suggestions of people who might be interested in your products or services. The recommendations are based on your profile, activities, and connections.

Look at the profiles of these leads and see if you have any mutual interests. If you do, you can use this as a starting point for a conversation.

Starting a Conversation

Once you have discovered mutual interests with someone on LinkedIn Sales Navigator, the next step is to start a conversation. Here's how you can do it:

1. Send a Personalized Connection Request

Start by sending a personalized connection request. Mention the mutual interests that you have discovered and express your desire to connect and discuss these interests further.

Remember to keep your message professional and respectful. Avoid using salesy language or making unsolicited offers. The goal is to start a conversation, not to sell something.

2. Engage with Their Content

Another way to start a conversation is by engaging with their content. Like, comment, or share their posts. This can show that you are interested in their thoughts and ideas, and it can also give you a chance to express your own thoughts and ideas.

Again, remember to keep your comments professional and respectful. Avoid making controversial or offensive statements. The goal is to start a meaningful conversation, not to create conflict.

Building a Relationship

Discovering mutual interests and starting a conversation is just the beginning. The real goal is to build a strong professional relationship. Here's how you can do it:

1. Keep the Conversation Going

Once you have started a conversation, keep it going. Ask questions, share insights, and show genuine interest in their thoughts and ideas. This can help you build rapport and trust.

Also, remember to respond promptly to their messages. This can show that you value their time and their thoughts.

2. Offer Value

One of the best ways to build a strong professional relationship is by offering value. This can be in the form of insights, advice, or resources. If you can help them solve a problem or achieve a goal, they are more likely to see you as a valuable connection.

Remember, the goal is not to sell something, but to build a relationship. So, focus on offering value, not on making a sale.

3. Be Consistent

Building a strong professional relationship takes time and consistency. So, keep in touch, keep offering value, and keep showing genuine interest in their thoughts and ideas. Over time, this can lead to a strong and mutually beneficial relationship.

In conclusion, LinkedIn Sales Navigator is a powerful tool that can help you discover mutual interests with other professionals. By analyzing their profile, using advanced search, and engaging with their content, you can start meaningful conversations and build strong professional relationships. So, start exploring this tool today and see how it can help you grow your network and your business.

About the author
Arnaud Belinga
Arnaud Belinga
Arnaud Belinga is the Co-Founder & CEO at Breakcold. He talks about Sales CRM use, marketing & sales. He loves Surfing 🏄‍♂️ & Skateboarding 🛹️.
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