How to Grow a Startup with Telegram

08 November 2023

How to Grow a Startup with Telegram

Telegram is an incredibly powerful tool for growing a startup. With its vast user base and unique features, it provides entrepreneurs with an opportunity to reach and engage with their target audience. In this article, we will explore three effective methods to grow a startup using Telegram. We will also provide practical examples to illustrate how these methods can be implemented successfully

Method 1 to Grow a Startup with Telegram: Use Telegram Groups

If you want to build a strong community around your startup, Telegram Groups are a fantastic resource. These groups allow you to connect with potential clients directly and foster meaningful conversations. Here are three steps to effectively utilize Telegram Groups:

Create a Telegram Client Group

Start by creating a dedicated Telegram Group for your clients. This group will serve as a platform for communication, support, and updates related to your startup’s products or services. Ensure that the group has a clear purpose and guidelines to maintain a professional atmosphere.

When creating the Telegram Group, think about the specific needs and interests of your target audience. For example, if you run a fitness app startup, you can create a group specifically for clients who are interested in weight loss. This targeted approach will help you attract individuals who are more likely to engage and contribute to the group discussions.

Once the group is set up, make sure to introduce yourself and your startup to the members. Provide a brief overview of your products or services and emphasize the value they can bring to the clients. This initial introduction will set the tone for the group and establish your credibility as the group administrator.

Prompt Clients to Share Results in the Group

Encourage your clients to share their success stories, testimonials, and experiences in the Telegram Group. This not only boosts engagement within the group but also motivates other members to achieve similar results. By showcasing positive outcomes, you create a sense of credibility and trust in your startup.

In addition to success stories, you can also prompt clients to share their challenges and how they overcame them with the help of your startup. This will not only humanize your brand but also create a supportive environment where clients can learn from each other's experiences.

To further incentivize clients to share their results, you can consider running monthly or quarterly contests within the group. For example, you can offer rewards or discounts to clients who achieve certain milestones and share their progress in the group. This will not only encourage active participation but also create a sense of healthy competition among the members.


Imagine you run a fitness app startup. In your Telegram Group, clients share their progress, before-and-after pictures, and discuss their fitness goals. This creates an encouraging environment where members can motivate and support each other. The sense of belonging and positive feedback strengthens client loyalty and helps attract new users.

In addition to progress updates, you can also encourage clients to share their favorite healthy recipes, workout routines, and tips for staying motivated. This will not only diversify the content within the group but also provide valuable resources for other members.

Furthermore, you can organize live Q&A sessions or guest speaker events within the Telegram Group. This will give clients the opportunity to interact directly with industry experts or influencers, further enhancing their experience and adding value to your startup's community.

Overall, leveraging Telegram Groups can be a powerful strategy to grow your startup. By creating a dedicated space for your clients to connect, share, and support each other, you can foster a strong sense of community and drive engagement. Remember to continuously monitor and moderate the group to ensure a positive and productive environment for all members.

Method 2 to Grow a Startup with Telegram: Telegram Prospecting

Telegram can also be used as a powerful prospecting tool. By leveraging Telegram Groups in your niche, you can identify potential clients and establish meaningful connections. Let's explore how:

Identify Telegram Groups in Your SMMA Niche

If you are running a social media marketing agency (SMMA), look for Telegram Groups that align with your niche. These groups are filled with individuals who are already interested in the type of service you offer. Join these groups and actively engage with their members to increase your visibility and build relationships.

For example, if your SMMA specializes in helping small businesses improve their online presence, you can search for Telegram Groups that cater to entrepreneurs and business owners. These groups often discuss marketing strategies, share success stories, and seek advice on growing their businesses. By participating in these conversations, you can showcase your expertise and establish yourself as a valuable resource in the community.

Furthermore, when joining these Telegram Groups, take the time to read the group rules and guidelines. Each group may have specific guidelines on self-promotion and sharing business-related content. Adhering to these rules will ensure that you maintain a positive reputation within the community and avoid being seen as spammy or intrusive.

Send Telegram DMs and Follow-ups

Once you've identified potential clients in the Telegram Groups, reach out to them via direct messages (DMs). Introduce yourself, demonstrate your expertise, and offer value upfront. After the initial contact, make sure to follow up and maintain the conversation. This personalized approach helps you stand out and creates opportunities for collaboration or business partnerships.

When crafting your DMs, make them personalized and tailored to each individual. Avoid generic copy-paste messages that may come across as impersonal or spammy. Take the time to research the person you are reaching out to and find common interests or pain points that you can address. This level of personalization shows that you genuinely care about their needs and increases the chances of receiving a positive response.

Additionally, it's important to note that not every DM will result in an immediate conversion. Building relationships takes time and effort. Be patient and continue to nurture the connections you make through Telegram. Regularly check in with your prospects, share valuable content, and offer assistance whenever possible. By consistently demonstrating your value, you increase the likelihood of turning prospects into clients in the long run.


Consider an online course startup. By prospecting in Telegram Groups dedicated to educational topics, you can find individuals who are eager to enhance their skills. Initiating conversations through DMs, you can offer them a special discount or provide valuable insights related to their learning journey. This establishes your startup as a trusted resource and increases the likelihood of conversion.

For instance, if your online course startup focuses on teaching coding skills, you can join Telegram Groups dedicated to programming enthusiasts. Engage in discussions, answer questions, and share relevant resources. When you come across individuals who express an interest in learning coding or improving their programming skills, reach out to them personally. Offer them a limited-time discount on your course or provide them with a free introductory lesson. By demonstrating the value and expertise your startup offers, you can attract potential customers and encourage them to enroll in your course.

Furthermore, maintaining a strong presence in these Telegram Groups allows you to stay updated on the latest trends and challenges in the educational field. This knowledge can help you tailor your course offerings to meet the evolving needs of your target audience, ensuring that your startup remains relevant and competitive.

Method 3 to Grow a Startup with Telegram: Using a Sales CRM

Integrating Telegram with a Sales Customer Relationship Management (CRM) tool can significantly streamline your startup's growth process. A Sales CRM allows you to efficiently manage leads, track interactions, and measure performance. Here's how to leverage this method:

Example of an Emma's Fictional Journey to Grow a Startup with Telegram: Step-by-Step

Let's take a hypothetical scenario to illustrate the effectiveness of these methods. Meet Emma, an aspiring entrepreneur who wants to grow her online fashion boutique using Telegram. Through consistent implementation of the strategies outlined above, Emma successfully builds a thriving community of fashion enthusiasts who share their outfits, style tips, and recommendations within her Telegram Group. As she actively prospects in relevant fashion-related Telegram Groups, Emma forms valuable partnerships with influencers and gains traction among her target audience. With the help of a Sales CRM, she efficiently manages customer inquiries, tracks sales conversions, and identifies areas for improvement. Emma's journey showcases the immense potential and versatility of Telegram in growing a startup.

In conclusion, Telegram offers various methods to effectively grow a startup. By leveraging Telegram Groups, prospecting, and integrating a Sales CRM, entrepreneurs can establish valuable connections, foster engagement, and maximize their startup's growth potential. Learning from Emma's journey, it is evident that with the right strategies and consistent effort, Telegram can be a game-changer for startups seeking success in today's digital landscape.

About the author
Arnaud Belinga
Arnaud Belinga
Arnaud Belinga is the Co-Founder & CEO at Breakcold. He talks about Sales CRM use, marketing & sales. He loves Surfing 🏄‍♂️ & Skateboarding 🛹️.
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