Sales CRM Terms

What is Customer Retention? (Explained With Examples)

What is Customer Retention? (Explained With Examples)

What is Customer Retention? (Explained With Examples)

Oct 11, 2023

Oct 11, 2023

Table of content
    Table of content
      What is Customer Retention? (Explained With Examples)


      What is Customer Retention? (Explained With Examples)

      In the business world, customer retention is a crucial aspect of maintaining a successful enterprise. It refers to the strategy and efforts made by an organization to retain its existing customers and prevent them from switching to competitors. This is achieved by building strong relationships with customers, providing exceptional customer service, and offering value-added services or products that meet their needs and preferences. Customer retention is an essential part of any business's long-term growth and profitability

      What is Customer Retention?

      Customer retention can be defined as the ability of a company to retain its existing customers and ensure repeat business. It is more cost-effective and beneficial to retain customers than to constantly acquire new ones. Customer retention strategies focus on building customer loyalty, increasing customer satisfaction, and creating long-term relationships.

      Customer retention is not just about keeping customers engaged and satisfied; it's about going above and beyond to exceed their expectations. It involves implementing various strategies and tactics to retain customers, such as personalized communication, rewards programs, exclusive offers, and excellent customer service.

      1.1 - Definition of Customer Retention

      Customer retention is the process of keeping existing customers engaged and satisfied to ensure their loyalty towards the brand. It goes beyond simply providing a good product or service; it's about creating an emotional connection with customers. By understanding their needs and preferences, companies can tailor their offerings to meet and exceed expectations.

      One effective strategy for customer retention is personalized communication. By sending targeted messages and offers based on individual customer preferences, companies can make customers feel valued and understood. This personalized approach helps build trust and loyalty, increasing the likelihood of repeat business.

      1.2 - Advantages of Customer Retention

      There are several advantages to prioritizing customer retention:

      1. Increased customer loyalty and repeat business: By focusing on customer retention, companies can encourage customers to continue purchasing their products or services, resulting in higher customer lifetime value. A loyal customer is more likely to make repeat purchases and become an advocate for the brand.

      2. Cost-effectiveness: It is more cost-effective to retain existing customers than to acquire new ones. Retaining customers reduces marketing and acquisition costs, allowing businesses to allocate resources more efficiently. Additionally, loyal customers are less price-sensitive and more willing to pay a premium for a trusted brand.

      3. Word-of-mouth marketing: Satisfied customers are more likely to recommend a brand to their friends, family, and colleagues, resulting in positive word-of-mouth marketing and potential new customers. This organic form of marketing is highly valuable and can lead to exponential growth for a business.

      4. Competitive advantage: A strong focus on customer retention can differentiate a business from its competitors. By providing exceptional customer service and personalized experiences, companies can build a loyal customer base that is less likely to switch to competitors. This competitive advantage helps sustain long-term success.

      1.3 - Disadvantages of Customer Retention

      While customer retention offers numerous benefits, it's essential to be aware of potential disadvantages as well:

      • Resource allocation: Properly implementing customer retention strategies requires time, effort, and resources. Allocating resources towards retention activities may divert resources from other areas of the business. However, the long-term benefits often outweigh the initial investment.

      • Customer satisfaction challenges: Meeting customer expectations and maintaining high levels of satisfaction can be challenging. A single negative experience can jeopardize customer retention efforts. It's crucial for companies to continuously monitor and improve their customer service processes to ensure customer satisfaction.

      • Competitor influence: Competitors may develop strategies to attract customers away from your business, making customer retention an ongoing challenge. It's important for companies to stay proactive and regularly evaluate their offerings to stay ahead of the competition.

      Examples of Customer Retention

      Let's explore some examples that illustrate the importance of customer retention in different business contexts:

      2.1 - Example in a Startup Context

      In a startup context, customer retention plays a vital role in sustainable growth. By focusing on building long-term relationships with early adopters and continuously improving their product or service based on customer feedback, startups can retain loyal customers who become brand advocates.

      For example, consider a tech startup that develops a new productivity app. By actively engaging with their users, addressing their pain points, and implementing new features based on their feedback, the startup can create a loyal user base. These early adopters not only continue to use the app but also recommend it to their peers, contributing to the startup's growth and success.

      Moreover, startups can leverage customer retention to gain a competitive advantage. By nurturing relationships with existing customers, startups can reduce customer acquisition costs and increase customer lifetime value. This allows them to allocate more resources to product development and marketing, further fueling their growth.

      2.2 - Example in a Consulting Context

      In the consulting industry, customer retention is crucial in establishing a strong reputation and generating recurring business. Consultants who consistently deliver value and tailored solutions to their clients can build long-term partnerships and secure their trust for future projects.

      Consider a management consulting firm that specializes in process optimization. By conducting thorough analyses, identifying areas for improvement, and implementing effective strategies, the firm can help their clients achieve significant cost savings and operational efficiencies. As a result, clients are more likely to engage the consulting firm for future projects, leading to recurring business and a strong reputation in the industry.

      Furthermore, customer retention in the consulting industry is closely tied to referrals. Satisfied clients are more likely to recommend the consulting firm to their network, expanding the firm's client base and enhancing its credibility. This word-of-mouth marketing can significantly contribute to the firm's growth and success.

      2.3 - Example in a Digital Marketing Agency Context

      A digital marketing agency can boost customer retention by providing data-driven insights, personalized marketing strategies, and continuous support. By demonstrating their expertise and consistently delivering positive results, agencies can retain clients and foster long-term collaborations.

      For instance, imagine a digital marketing agency that specializes in social media advertising. By analyzing data, conducting A/B tests, and optimizing ad campaigns, the agency can help their clients achieve higher conversion rates and return on investment. This tangible value provided by the agency strengthens the client-agency relationship and encourages clients to continue working with them.

      In addition, digital marketing agencies can enhance customer retention through ongoing support and communication. By regularly updating clients on campaign performance, providing recommendations for improvement, and promptly addressing any concerns, agencies can build trust and loyalty. This proactive approach to client management ensures that clients feel valued and supported, increasing the likelihood of long-term collaborations.

      2.4 - Example with Analogies

      Analogies can help illustrate the concept of customer retention. Imagine a clothing store that provides exceptional customer service, offers personalized recommendations, and rewards loyal customers with exclusive discounts. These efforts create a sense of loyalty and make customers more likely to choose this store over its competitors.

      For example, consider a boutique clothing store that goes above and beyond to ensure an exceptional shopping experience. The store's staff is knowledgeable, attentive, and genuinely interested in helping customers find the perfect outfit. In addition, the store utilizes customer data to provide personalized recommendations, making each shopping trip feel tailored to the individual's style and preferences.

      To further enhance customer retention, the store implements a loyalty program. Loyal customers are rewarded with exclusive discounts, early access to new collections, and invitations to special events. These perks create a sense of exclusivity and appreciation, making customers feel valued and more likely to continue shopping at the store.

      By employing these customer retention strategies, the clothing store can differentiate itself from competitors and cultivate a loyal customer base. This not only leads to increased sales and repeat business but also generates positive word-of-mouth, attracting new customers to the store.

      In conclusion, customer retention is a vital aspect of any business strategy. By implementing effective retention strategies, organizations can cultivate customer loyalty, increase repeat business, and gain a competitive edge in the market. It is all about nurturing relationships, meeting customer expectations, and consistently providing value to ensure long-term success.

      About the author

      Arnaud Belinga

      Breakcold Youtube Channel

      Close deals x2 faster with

      Breakcold Sales CRM

      SEE PRICING

      *No credit card required

      Related Articles

      Related Articles

      Related Articles

      What is the 80-20 rule? (Explained With Examples)
      What is the 80-20 rule? (Explained With Examples)
      What is the 80-20 rule? (Explained With Examples)

      Sales CRM Terms

      What is the 80-20 rule? (Explained With Examples)

      What is the ABCD Sales Method? (Explained With Examples)
      What is the ABCD Sales Method? (Explained With Examples)
      What is the ABCD Sales Method? (Explained With Examples)

      Sales CRM Terms

      What is the ABCD Sales Method? (Explained With Examples)

      What is an Accelerated Sales Cycle? (Explained With Examples)
      What is an Accelerated Sales Cycle? (Explained With Examples)
      What is an Accelerated Sales Cycle? (Explained With Examples)

      Sales CRM Terms

      What is an Accelerated Sales Cycle? (Explained With Examples)

      What is Account-Based Marketing (ABM)? (Explained With Examples)
      What is Account-Based Marketing (ABM)? (Explained With Examples)
      What is Account-Based Marketing (ABM)? (Explained With Examples)

      Sales CRM Terms

      What is Account-Based Marketing (ABM)? (Explained With Examples)

      What is an Account Manager? (Explained With Examples)
      What is an Account Manager? (Explained With Examples)
      What is an Account Manager? (Explained With Examples)

      Sales CRM Terms

      What is an Account Manager? (Explained With Examples)

      What is Account Mapping? (Explained With Examples)
      What is Account Mapping? (Explained With Examples)
      What is Account Mapping? (Explained With Examples)

      Sales CRM Terms

      What is Account Mapping? (Explained With Examples)

      What is Account-Based Selling? (Explained With Examples)
      What is Account-Based Selling? (Explained With Examples)
      What is Account-Based Selling? (Explained With Examples)

      Sales CRM Terms

      What is Account-Based Selling? (Explained With Examples)

      What is Ad Targeting? (Explained With Examples)
      What is Ad Targeting? (Explained With Examples)
      What is Ad Targeting? (Explained With Examples)

      Sales CRM Terms

      What is Ad Targeting? (Explained With Examples)

      What is the Addressable Market? (Explained With Examples)
      What is the Addressable Market? (Explained With Examples)
      What is the Addressable Market? (Explained With Examples)

      Sales CRM Terms

      What is the Addressable Market? (Explained With Examples)

      What is the Adoption Curve? (Explained With Examples)
      What is the Adoption Curve? (Explained With Examples)
      What is the Adoption Curve? (Explained With Examples)

      Sales CRM Terms

      What is the Adoption Curve? (Explained With Examples)

      What is an AE (Account Executive)? (Explained With Examples)
      What is an AE (Account Executive)? (Explained With Examples)
      What is an AE (Account Executive)? (Explained With Examples)

      Sales CRM Terms

      What is an AE (Account Executive)? (Explained With Examples)

      What is Affiliate Marketing? (Explained With Examples)
      What is Affiliate Marketing? (Explained With Examples)
      What is Affiliate Marketing? (Explained With Examples)

      Sales CRM Terms

      What is Affiliate Marketing? (Explained With Examples)

      What is AI in Sales? (Explained With Examples)
      What is AI in Sales? (Explained With Examples)
      What is AI in Sales? (Explained With Examples)

      Sales CRM Terms

      What is AI in Sales? (Explained With Examples)

      What is an AI-Powered CRM? (Explained With Examples)
      What is an AI-Powered CRM? (Explained With Examples)
      What is an AI-Powered CRM? (Explained With Examples)

      Sales CRM Terms

      What is an AI-Powered CRM? (Explained With Examples)

      What is an Alternative Close? (Explained With Examples)
      What is an Alternative Close? (Explained With Examples)
      What is an Alternative Close? (Explained With Examples)

      Sales CRM Terms

      What is an Alternative Close? (Explained With Examples)

      What is the Annual Contract Value? (ACV - Explained With Examples)
      What is the Annual Contract Value? (ACV - Explained With Examples)
      What is the Annual Contract Value? (ACV - Explained With Examples)

      Sales CRM Terms

      What is the Annual Contract Value? (ACV - Explained With Examples)

      What are Appointments Set? (Explained With Examples)
      What are Appointments Set? (Explained With Examples)
      What are Appointments Set? (Explained With Examples)

      Sales CRM Terms

      What are Appointments Set? (Explained With Examples)

      What is an Assumptive Close? (Explained With Examples)
      What is an Assumptive Close? (Explained With Examples)
      What is an Assumptive Close? (Explained With Examples)

      Sales CRM Terms

      What is an Assumptive Close? (Explained With Examples)

      What is Automated Outreach? (Explained With Examples)
      What is Automated Outreach? (Explained With Examples)
      What is Automated Outreach? (Explained With Examples)

      Sales CRM Terms

      What is Automated Outreach? (Explained With Examples)

      What is Average Revenue Per Account (ARPA)? (Explained With Examples)
      What is Average Revenue Per Account (ARPA)? (Explained With Examples)
      What is Average Revenue Per Account (ARPA)? (Explained With Examples)

      Sales CRM Terms

      What is Average Revenue Per Account (ARPA)? (Explained With Examples)

      What is B2B (Business-to-Business)? (Explained With Examples)
      What is B2B (Business-to-Business)? (Explained With Examples)
      What is B2B (Business-to-Business)? (Explained With Examples)

      Sales CRM Terms

      What is B2B (Business-to-Business)? (Explained With Examples)

      What is B2G (Business-to-Government)? (Explained With Examples)
      What is B2G (Business-to-Government)? (Explained With Examples)
      What is B2G (Business-to-Government)? (Explained With Examples)

      Sales CRM Terms

      What is B2G (Business-to-Government)? (Explained With Examples)

      What is B2P (Business-to-Partner)? (Explained With Examples)
      What is B2P (Business-to-Partner)? (Explained With Examples)
      What is B2P (Business-to-Partner)? (Explained With Examples)

      Sales CRM Terms

      What is B2P (Business-to-Partner)? (Explained With Examples)

      What is BANT (Budget, Authority, Need, Timing)? (Explained With Examples)
      What is BANT (Budget, Authority, Need, Timing)? (Explained With Examples)
      What is BANT (Budget, Authority, Need, Timing)? (Explained With Examples)

      Sales CRM Terms

      What is BANT (Budget, Authority, Need, Timing)? (Explained With Examples)

      What is Behavioral Economics in Sales? (Explained With Examples)
      What is Behavioral Economics in Sales? (Explained With Examples)
      What is Behavioral Economics in Sales? (Explained With Examples)

      Sales CRM Terms

      What is Behavioral Economics in Sales? (Explained With Examples)

      What is Benchmark Data? (Explained With Examples)
      What is Benchmark Data? (Explained With Examples)
      What is Benchmark Data? (Explained With Examples)

      Sales CRM Terms

      What is Benchmark Data? (Explained With Examples)

      What is Benefit Selling? (Explained With Examples)
      What is Benefit Selling? (Explained With Examples)
      What is Benefit Selling? (Explained With Examples)

      Sales CRM Terms

      What is Benefit Selling? (Explained With Examples)

      What are Benefit Statements? (Explained With Examples)
      What are Benefit Statements? (Explained With Examples)
      What are Benefit Statements? (Explained With Examples)

      Sales CRM Terms

      What are Benefit Statements? (Explained With Examples)

      What is Beyond the Obvious? (Explained With Examples)
      What is Beyond the Obvious? (Explained With Examples)
      What is Beyond the Obvious? (Explained With Examples)

      Sales CRM Terms

      What is Beyond the Obvious? (Explained With Examples)

      What is a Bootstrapped Startup? (Explained With Examples)
      What is a Bootstrapped Startup? (Explained With Examples)
      What is a Bootstrapped Startup? (Explained With Examples)

      Sales CRM Terms

      What is a Bootstrapped Startup? (Explained With Examples)

      What is the Bottom of the Funnel (BOFU)? (Explained With Examples)
      What is the Bottom of the Funnel (BOFU)? (Explained With Examples)
      What is the Bottom of the Funnel (BOFU)? (Explained With Examples)

      Sales CRM Terms

      What is the Bottom of the Funnel (BOFU)? (Explained With Examples)

      What is Bounce Rate? (Explained With Examples)
      What is Bounce Rate? (Explained With Examples)
      What is Bounce Rate? (Explained With Examples)

      Sales CRM Terms

      What is Bounce Rate? (Explained With Examples)

      What is Brand Awareness? (Explained With Examples)
      What is Brand Awareness? (Explained With Examples)
      What is Brand Awareness? (Explained With Examples)

      Sales CRM Terms

      What is Brand Awareness? (Explained With Examples)

      What is the Break-Even Point? (Explained With Examples)
      What is the Break-Even Point? (Explained With Examples)
      What is the Break-Even Point? (Explained With Examples)

      Sales CRM Terms

      What is the Break-Even Point? (Explained With Examples)

      What is a Breakup Email? (Explained With Examples)
      What is a Breakup Email? (Explained With Examples)
      What is a Breakup Email? (Explained With Examples)

      Sales CRM Terms

      What is a Breakup Email? (Explained With Examples)

      What is Business Development? (Explained With Examples)
      What is Business Development? (Explained With Examples)
      What is Business Development? (Explained With Examples)

      Sales CRM Terms

      What is Business Development? (Explained With Examples)

      What are Business Insights? (Explained With Examples)
      What are Business Insights? (Explained With Examples)
      What are Business Insights? (Explained With Examples)

      Sales CRM Terms

      What are Business Insights? (Explained With Examples)

      What is Business Process Automation? (Explained With Examples)
      What is Business Process Automation? (Explained With Examples)
      What is Business Process Automation? (Explained With Examples)

      Sales CRM Terms

      What is Business Process Automation? (Explained With Examples)

      What is a Buyer Persona? (Explained With Examples)
      What is a Buyer Persona? (Explained With Examples)
      What is a Buyer Persona? (Explained With Examples)

      Sales CRM Terms

      What is a Buyer Persona? (Explained With Examples)

      What is the Buyer's Journey? (Explained With Examples)
      What is the Buyer's Journey? (Explained With Examples)
      What is the Buyer's Journey? (Explained With Examples)

      Sales CRM Terms

      What is the Buyer's Journey? (Explained With Examples)

      What is the Buying Cycle? (Explained With Examples)
      What is the Buying Cycle? (Explained With Examples)
      What is the Buying Cycle? (Explained With Examples)

      Sales CRM Terms

      What is the Buying Cycle? (Explained With Examples)

      What is a Buying Signal? (Explained With Examples)
      What is a Buying Signal? (Explained With Examples)
      What is a Buying Signal? (Explained With Examples)

      Sales CRM Terms

      What is a Buying Signal? (Explained With Examples)

      What is a Buying Team? (Explained With Examples)
      What is a Buying Team? (Explained With Examples)
      What is a Buying Team? (Explained With Examples)

      Sales CRM Terms

      What is a Buying Team? (Explained With Examples)

      What is a C-Level Executive? (Explained With Examples)
      What is a C-Level Executive? (Explained With Examples)
      What is a C-Level Executive? (Explained With Examples)

      Sales CRM Terms

      What is a C-Level Executive? (Explained With Examples)

      What is Call Logging? (Explained With Examples)
      What is Call Logging? (Explained With Examples)
      What is Call Logging? (Explained With Examples)

      Sales CRM Terms

      What is Call Logging? (Explained With Examples)

      What is Call Recording? (Explained With Examples)
      What is Call Recording? (Explained With Examples)
      What is Call Recording? (Explained With Examples)

      Sales CRM Terms

      What is Call Recording? (Explained With Examples)

      What is a Call-to-Action (CTA)? (Explained With Examples)
      What is a Call-to-Action (CTA)? (Explained With Examples)
      What is a Call-to-Action (CTA)? (Explained With Examples)

      Sales CRM Terms

      What is a Call-to-Action (CTA)? (Explained With Examples)

      What is Case Study Analysis? (Explained With Examples)
      What is Case Study Analysis? (Explained With Examples)
      What is Case Study Analysis? (Explained With Examples)

      Sales CRM Terms

      What is Case Study Analysis? (Explained With Examples)

      What is Challenger Sales? (Explained With Examples)
      What is Challenger Sales? (Explained With Examples)
      What is Challenger Sales? (Explained With Examples)

      Sales CRM Terms

      What is Challenger Sales? (Explained With Examples)

      What is Chasing Lost Deals? (Explained With Examples)
      What is Chasing Lost Deals? (Explained With Examples)
      What is Chasing Lost Deals? (Explained With Examples)

      Sales CRM Terms

      What is Chasing Lost Deals? (Explained With Examples)

      What is Churn Prevention? (Explained With Examples)
      What is Churn Prevention? (Explained With Examples)
      What is Churn Prevention? (Explained With Examples)

      Sales CRM Terms

      What is Churn Prevention? (Explained With Examples)

      What is Churn Rate? (Explained With Examples)
      What is Churn Rate? (Explained With Examples)
      What is Churn Rate? (Explained With Examples)

      Sales CRM Terms

      What is Churn Rate? (Explained With Examples)

      What is Click-Through Rate (CTR)? (Explained With Examples)
      What is Click-Through Rate (CTR)? (Explained With Examples)
      What is Click-Through Rate (CTR)? (Explained With Examples)

      Sales CRM Terms

      What is Click-Through Rate (CTR)? (Explained With Examples)

      What is Client Acquisition? (Explained With Examples)
      What is Client Acquisition? (Explained With Examples)
      What is Client Acquisition? (Explained With Examples)

      Sales CRM Terms

      What is Client Acquisition? (Explained With Examples)

      What is the Closing Ratio? (Explained With Examples)
      What is the Closing Ratio? (Explained With Examples)
      What is the Closing Ratio? (Explained With Examples)

      Sales CRM Terms

      What is the Closing Ratio? (Explained With Examples)

      What is the Ben Franklin Close? (Explained With Examples)
      What is the Ben Franklin Close? (Explained With Examples)
      What is the Ben Franklin Close? (Explained With Examples)

      Sales CRM Terms

      What is the Ben Franklin Close? (Explained With Examples)

      What is Cognitive Bias in Sales? (Explained With Examples)
      What is Cognitive Bias in Sales? (Explained With Examples)
      What is Cognitive Bias in Sales? (Explained With Examples)

      Sales CRM Terms

      What is Cognitive Bias in Sales? (Explained With Examples)

      What is Cognitive Dissonance in Sales? (Explained With Examples)
      What is Cognitive Dissonance in Sales? (Explained With Examples)
      What is Cognitive Dissonance in Sales? (Explained With Examples)

      Sales CRM Terms

      What is Cognitive Dissonance in Sales? (Explained With Examples)

      What is Cold Calling? (Explained With Examples)
      What is Cold Calling? (Explained With Examples)
      What is Cold Calling? (Explained With Examples)

      Sales CRM Terms

      What is Cold Calling? (Explained With Examples)

      What is Cold Outreach? (Explained With Examples)
      What is Cold Outreach? (Explained With Examples)
      What is Cold Outreach? (Explained With Examples)

      Sales CRM Terms

      What is Cold Outreach? (Explained With Examples)

      What is a Competitive Advantage? (Explained With Examples)
      What is a Competitive Advantage? (Explained With Examples)
      What is a Competitive Advantage? (Explained With Examples)

      Sales CRM Terms

      What is a Competitive Advantage? (Explained With Examples)

      What is a Competitive Analysis? (Explained With Examples)
      What is a Competitive Analysis? (Explained With Examples)
      What is a Competitive Analysis? (Explained With Examples)

      Sales CRM Terms

      What is a Competitive Analysis? (Explained With Examples)

      What is Competitive Positioning? (Explained With Examples)
      What is Competitive Positioning? (Explained With Examples)
      What is Competitive Positioning? (Explained With Examples)

      Sales CRM Terms

      What is Competitive Positioning? (Explained With Examples)

      What is Conceptual Selling? (Explained With Examples)
      What is Conceptual Selling? (Explained With Examples)
      What is Conceptual Selling? (Explained With Examples)

      Sales CRM Terms

      What is Conceptual Selling? (Explained With Examples)

      What is Consultative Closing? (Explained With Examples)
      What is Consultative Closing? (Explained With Examples)
      What is Consultative Closing? (Explained With Examples)

      Sales CRM Terms

      What is Consultative Closing? (Explained With Examples)

      What is Consultative Negotiation? (Explained With Examples)
      What is Consultative Negotiation? (Explained With Examples)
      What is Consultative Negotiation? (Explained With Examples)

      Sales CRM Terms

      What is Consultative Negotiation? (Explained With Examples)

      What is Consultative Prospecting? (Explained With Examples)
      What is Consultative Prospecting? (Explained With Examples)
      What is Consultative Prospecting? (Explained With Examples)

      Sales CRM Terms

      What is Consultative Prospecting? (Explained With Examples)

      What is Consultative Selling? (Explained With Examples)
      What is Consultative Selling? (Explained With Examples)
      What is Consultative Selling? (Explained With Examples)

      Sales CRM Terms

      What is Consultative Selling? (Explained With Examples)

      What is Content Marketing? (Explained With Examples)
      What is Content Marketing? (Explained With Examples)
      What is Content Marketing? (Explained With Examples)

      Sales CRM Terms

      What is Content Marketing? (Explained With Examples)

      What is Content Syndication? (Explained With Examples)
      What is Content Syndication? (Explained With Examples)
      What is Content Syndication? (Explained With Examples)

      Sales CRM Terms

      What is Content Syndication? (Explained With Examples)

      What is a Conversion Funnel? (Explained With Examples)
      What is a Conversion Funnel? (Explained With Examples)
      What is a Conversion Funnel? (Explained With Examples)

      Sales CRM Terms

      What is a Conversion Funnel? (Explained With Examples)

      What is Conversion Optimization? (Explained With Examples)
      What is Conversion Optimization? (Explained With Examples)
      What is Conversion Optimization? (Explained With Examples)

      Sales CRM Terms

      What is Conversion Optimization? (Explained With Examples)

      What is a Conversion Path? (Explained With Examples)
      What is a Conversion Path? (Explained With Examples)
      What is a Conversion Path? (Explained With Examples)

      Sales CRM Terms

      What is a Conversion Path? (Explained With Examples)

      What is Conversion Rate? (Explained With Examples)
      What is Conversion Rate? (Explained With Examples)
      What is Conversion Rate? (Explained With Examples)

      Sales CRM Terms

      What is Conversion Rate? (Explained With Examples)

      What is Cost-Per-Click (CPC)? (Explained With Examples)
      What is Cost-Per-Click (CPC)? (Explained With Examples)
      What is Cost-Per-Click (CPC)? (Explained With Examples)

      Sales CRM Terms

      What is Cost-Per-Click (CPC)? (Explained With Examples)

      What is a CRM (Customer Relationship Management)? (Explained With Examples)
      What is a CRM (Customer Relationship Management)? (Explained With Examples)
      What is a CRM (Customer Relationship Management)? (Explained With Examples)

      Sales CRM Terms

      What is a CRM (Customer Relationship Management)? (Explained With Examples)

      What is Cross-Cultural Selling? (Explained With Examples)
      What is Cross-Cultural Selling? (Explained With Examples)
      What is Cross-Cultural Selling? (Explained With Examples)

      Sales CRM Terms

      What is Cross-Cultural Selling? (Explained With Examples)

      What is a Cross-Sell Ratio? (Explained With Examples)
      What is a Cross-Sell Ratio? (Explained With Examples)
      What is a Cross-Sell Ratio? (Explained With Examples)

      Sales CRM Terms

      What is a Cross-Sell Ratio? (Explained With Examples)

      What is Cross-Selling? (Explained With Examples)
      What is Cross-Selling? (Explained With Examples)
      What is Cross-Selling? (Explained With Examples)

      Sales CRM Terms

      What is Cross-Selling? (Explained With Examples)

      What is Customer Acquisition Cost (CAC)? (Explained With Examples)
      What is Customer Acquisition Cost (CAC)? (Explained With Examples)
      What is Customer Acquisition Cost (CAC)? (Explained With Examples)

      Sales CRM Terms

      What is Customer Acquisition Cost (CAC)? (Explained With Examples)

      What is Customer-Centric Marketing? (Explained With Examples)
      What is Customer-Centric Marketing? (Explained With Examples)
      What is Customer-Centric Marketing? (Explained With Examples)

      Sales CRM Terms

      What is Customer-Centric Marketing? (Explained With Examples)

      What is Customer-Centric Selling? (Explained With Examples)
      What is Customer-Centric Selling? (Explained With Examples)
      What is Customer-Centric Selling? (Explained With Examples)

      Sales CRM Terms

      What is Customer-Centric Selling? (Explained With Examples)

      What is Customer Journey Mapping? (Explained With Examples)
      What is Customer Journey Mapping? (Explained With Examples)
      What is Customer Journey Mapping? (Explained With Examples)

      Sales CRM Terms

      What is Customer Journey Mapping? (Explained With Examples)

      What is the Customer Journey? (Explained With Examples)
      What is the Customer Journey? (Explained With Examples)
      What is the Customer Journey? (Explained With Examples)

      Sales CRM Terms

      What is the Customer Journey? (Explained With Examples)

      What is the Customer Lifetime Value (CLV)? (Explained With Examples)
      What is the Customer Lifetime Value (CLV)? (Explained With Examples)
      What is the Customer Lifetime Value (CLV)? (Explained With Examples)

      Sales CRM Terms

      What is the Customer Lifetime Value (CLV)? (Explained With Examples)

      What is Customer Profiling? (Explained With Examples)
      What is Customer Profiling? (Explained With Examples)
      What is Customer Profiling? (Explained With Examples)

      Sales CRM Terms

      What is Customer Profiling? (Explained With Examples)

      What is Dark Social? (Explained With Examples)
      What is Dark Social? (Explained With Examples)
      What is Dark Social? (Explained With Examples)

      Sales CRM Terms

      What is Dark Social? (Explained With Examples)

      What is Data Enrichment? (Explained With Examples)
      What is Data Enrichment? (Explained With Examples)
      What is Data Enrichment? (Explained With Examples)

      Sales CRM Terms

      What is Data Enrichment? (Explained With Examples)

      What is Data Segmentation? (Explained With Examples)
      What is Data Segmentation? (Explained With Examples)
      What is Data Segmentation? (Explained With Examples)

      Sales CRM Terms

      What is Data Segmentation? (Explained With Examples)

      What is Database Marketing? (Explained With Examples)
      What is Database Marketing? (Explained With Examples)
      What is Database Marketing? (Explained With Examples)

      Sales CRM Terms

      What is Database Marketing? (Explained With Examples)

      What are Decision Criteria? (Explained With Examples)
      What are Decision Criteria? (Explained With Examples)
      What are Decision Criteria? (Explained With Examples)

      Sales CRM Terms

      What are Decision Criteria? (Explained With Examples)

      What is a Decision Maker? (Explained With Examples)
      What is a Decision Maker? (Explained With Examples)
      What is a Decision Maker? (Explained With Examples)

      Sales CRM Terms

      What is a Decision Maker? (Explained With Examples)

      What is a Decision-Making Unit (DMU)? (Explained With Examples)
      What is a Decision-Making Unit (DMU)? (Explained With Examples)
      What is a Decision-Making Unit (DMU)? (Explained With Examples)

      Sales CRM Terms

      What is a Decision-Making Unit (DMU)? (Explained With Examples)

      What is Demand Generation? (Explained With Examples)
      What is Demand Generation? (Explained With Examples)
      What is Demand Generation? (Explained With Examples)

      Sales CRM Terms

      What is Demand Generation? (Explained With Examples)

      What is Digital Marketing? (Explained With Examples)
      What is Digital Marketing? (Explained With Examples)
      What is Digital Marketing? (Explained With Examples)

      Sales CRM Terms

      What is Digital Marketing? (Explained With Examples)

      What is Direct Marketing? (Explained With Examples)
      What is Direct Marketing? (Explained With Examples)
      What is Direct Marketing? (Explained With Examples)

      Sales CRM Terms

      What is Direct Marketing? (Explained With Examples)

      What is a Discovery Call? (Explained With Examples)
      What is a Discovery Call? (Explained With Examples)
      What is a Discovery Call? (Explained With Examples)

      Sales CRM Terms

      What is a Discovery Call? (Explained With Examples)

      What is a Discovery Meeting? (Explained With Examples)
      What is a Discovery Meeting? (Explained With Examples)
      What is a Discovery Meeting? (Explained With Examples)

      Sales CRM Terms

      What is a Discovery Meeting? (Explained With Examples)

      What are Discovery Questions? (Explained With Examples)
      What are Discovery Questions? (Explained With Examples)
      What are Discovery Questions? (Explained With Examples)

      Sales CRM Terms

      What are Discovery Questions? (Explained With Examples)

      What is Door-to-Door Sales? (Explained With Examples)
      What is Door-to-Door Sales? (Explained With Examples)
      What is Door-to-Door Sales? (Explained With Examples)

      Sales CRM Terms

      What is Door-to-Door Sales? (Explained With Examples)

      What is a Drip Campaign? (Explained With Examples)
      What is a Drip Campaign? (Explained With Examples)
      What is a Drip Campaign? (Explained With Examples)

      Sales CRM Terms

      What is a Drip Campaign? (Explained With Examples)

      What is Dunning? (Explained With Examples)
      What is Dunning? (Explained With Examples)
      What is Dunning? (Explained With Examples)

      Sales CRM Terms

      What is Dunning? (Explained With Examples)

      What is an Early Adopter? (Explained With Examples)
      What is an Early Adopter? (Explained With Examples)
      What is an Early Adopter? (Explained With Examples)

      Sales CRM Terms

      What is an Early Adopter? (Explained With Examples)

      What is Elevator Pitch? (Explained With Examples)
      What is Elevator Pitch? (Explained With Examples)
      What is Elevator Pitch? (Explained With Examples)

      Sales CRM Terms

      What is Elevator Pitch? (Explained With Examples)

      What is Email Hygiene? (Explained With Examples)
      What is Email Hygiene? (Explained With Examples)
      What is Email Hygiene? (Explained With Examples)

      Sales CRM Terms

      What is Email Hygiene? (Explained With Examples)

      What is Email Marketing? (Explained With Examples)
      What is Email Marketing? (Explained With Examples)
      What is Email Marketing? (Explained With Examples)

      Sales CRM Terms

      What is Email Marketing? (Explained With Examples)

      What is Emotional Intelligence Selling? (Explained With Examples)
      What is Emotional Intelligence Selling? (Explained With Examples)
      What is Emotional Intelligence Selling? (Explained With Examples)

      Sales CRM Terms

      What is Emotional Intelligence Selling? (Explained With Examples)

      What is Engagement Marketing? (Explained With Examples)
      What is Engagement Marketing? (Explained With Examples)
      What is Engagement Marketing? (Explained With Examples)

      Sales CRM Terms

      What is Engagement Marketing? (Explained With Examples)

      What is Engagement Rate? (Explained With Examples)
      What is Engagement Rate? (Explained With Examples)
      What is Engagement Rate? (Explained With Examples)

      Sales CRM Terms

      What is Engagement Rate? (Explained With Examples)

      What is Engagement Strategy? (Explained With Examples)
      What is Engagement Strategy? (Explained With Examples)
      What is Engagement Strategy? (Explained With Examples)

      Sales CRM Terms

      What is Engagement Strategy? (Explained With Examples)

      What is Feature-Benefit Selling? (Explained With Examples)
      What is Feature-Benefit Selling? (Explained With Examples)
      What is Feature-Benefit Selling? (Explained With Examples)

      Sales CRM Terms

      What is Feature-Benefit Selling? (Explained With Examples)

      What is Field Sales? (Explained With Examples)
      What is Field Sales? (Explained With Examples)
      What is Field Sales? (Explained With Examples)

      Sales CRM Terms

      What is Field Sales? (Explained With Examples)

      What is a Follow-Up? (Explained With Examples)
      What is a Follow-Up? (Explained With Examples)
      What is a Follow-Up? (Explained With Examples)

      Sales CRM Terms

      What is a Follow-Up? (Explained With Examples)

      What is Forecast Accuracy? (Explained With Examples)
      What is Forecast Accuracy? (Explained With Examples)
      What is Forecast Accuracy? (Explained With Examples)

      Sales CRM Terms

      What is Forecast Accuracy? (Explained With Examples)

      What is a Funnel? (Explained With Examples)
      What is a Funnel? (Explained With Examples)
      What is a Funnel? (Explained With Examples)

      Sales CRM Terms

      What is a Funnel? (Explained With Examples)

      What is Gamification in Sales? (Explained With Examples)
      What is Gamification in Sales? (Explained With Examples)
      What is Gamification in Sales? (Explained With Examples)

      Sales CRM Terms

      What is Gamification in Sales? (Explained With Examples)

      What is Gatekeeper Strategy? (Explained With Examples)
      What is Gatekeeper Strategy? (Explained With Examples)
      What is Gatekeeper Strategy? (Explained With Examples)

      Sales CRM Terms

      What is Gatekeeper Strategy? (Explained With Examples)

      What is Gatekeeper? (Explained With Examples)
      What is Gatekeeper? (Explained With Examples)
      What is Gatekeeper? (Explained With Examples)

      Sales CRM Terms

      What is Gatekeeper? (Explained With Examples)

      What is a Go-to Market Strategy? (Explained With Examples)
      What is a Go-to Market Strategy? (Explained With Examples)
      What is a Go-to Market Strategy? (Explained With Examples)

      Sales CRM Terms

      What is a Go-to Market Strategy? (Explained With Examples)

      What is Growth Hacking? (Explained With Examples)
      What is Growth Hacking? (Explained With Examples)
      What is Growth Hacking? (Explained With Examples)

      Sales CRM Terms

      What is Growth Hacking? (Explained With Examples)

      What is Growth Marketing? (Explained With Examples)
      What is Growth Marketing? (Explained With Examples)
      What is Growth Marketing? (Explained With Examples)

      Sales CRM Terms

      What is Growth Marketing? (Explained With Examples)

      What is Guerrilla Marketing? (Explained With Examples)
      What is Guerrilla Marketing? (Explained With Examples)
      What is Guerrilla Marketing? (Explained With Examples)

      Sales CRM Terms

      What is Guerrilla Marketing? (Explained With Examples)

      What is High-Ticket Sales? (Explained With Examples)
      What is High-Ticket Sales? (Explained With Examples)
      What is High-Ticket Sales? (Explained With Examples)

      Sales CRM Terms

      What is High-Ticket Sales? (Explained With Examples)

      What is Holistic Selling? (Explained With Examples)
      What is Holistic Selling? (Explained With Examples)
      What is Holistic Selling? (Explained With Examples)

      Sales CRM Terms

      What is Holistic Selling? (Explained With Examples)

      What is Ideal Customer Profile (ICP)? (Explained With Examples)
      What is Ideal Customer Profile (ICP)? (Explained With Examples)
      What is Ideal Customer Profile (ICP)? (Explained With Examples)

      Sales CRM Terms

      What is Ideal Customer Profile (ICP)? (Explained With Examples)

      What is Inbound Lead Generation? (Explained With Examples)
      What is Inbound Lead Generation? (Explained With Examples)
      What is Inbound Lead Generation? (Explained With Examples)

      Sales CRM Terms

      What is Inbound Lead Generation? (Explained With Examples)

      What is an Inbound Lead? (Explained With Examples)
      What is an Inbound Lead? (Explained With Examples)
      What is an Inbound Lead? (Explained With Examples)

      Sales CRM Terms

      What is an Inbound Lead? (Explained With Examples)

      What is Inbound Marketing? (Explained With Examples)
      What is Inbound Marketing? (Explained With Examples)
      What is Inbound Marketing? (Explained With Examples)

      Sales CRM Terms

      What is Inbound Marketing? (Explained With Examples)

      What is Inbound Sales? (Explained With Examples)
      What is Inbound Sales? (Explained With Examples)
      What is Inbound Sales? (Explained With Examples)

      Sales CRM Terms

      What is Inbound Sales? (Explained With Examples)

      What is Influencer Marketing? (Explained With Examples)
      What is Influencer Marketing? (Explained With Examples)
      What is Influencer Marketing? (Explained With Examples)

      Sales CRM Terms

      What is Influencer Marketing? (Explained With Examples)

      What is Inside Sales Representative? (Explained With Examples)
      What is Inside Sales Representative? (Explained With Examples)
      What is Inside Sales Representative? (Explained With Examples)

      Sales CRM Terms

      What is Inside Sales Representative? (Explained With Examples)

      What is Inside Sales? (Explained With Examples)
      What is Inside Sales? (Explained With Examples)
      What is Inside Sales? (Explained With Examples)

      Sales CRM Terms

      What is Inside Sales? (Explained With Examples)

      What is Insight Selling? (Explained With Examples)
      What is Insight Selling? (Explained With Examples)
      What is Insight Selling? (Explained With Examples)

      Sales CRM Terms

      What is Insight Selling? (Explained With Examples)

      What is a Key Account? (Explained With Examples)
      What is a Key Account? (Explained With Examples)
      What is a Key Account? (Explained With Examples)

      Sales CRM Terms

      What is a Key Account? (Explained With Examples)

      What is a Key Performance Indicator (KPI)? (Explained With Examples)
      What is a Key Performance Indicator (KPI)? (Explained With Examples)
      What is a Key Performance Indicator (KPI)? (Explained With Examples)

      Sales CRM Terms

      What is a Key Performance Indicator (KPI)? (Explained With Examples)

      What is a Landing Page? (Explained With Examples)
      What is a Landing Page? (Explained With Examples)
      What is a Landing Page? (Explained With Examples)

      Sales CRM Terms

      What is a Landing Page? (Explained With Examples)

      What is Lead Database? (Explained With Examples)
      What is Lead Database? (Explained With Examples)
      What is Lead Database? (Explained With Examples)

      Sales CRM Terms

      What is Lead Database? (Explained With Examples)

      What is a Lead Enrichment? (Explained With Examples)
      What is a Lead Enrichment? (Explained With Examples)
      What is a Lead Enrichment? (Explained With Examples)

      Sales CRM Terms

      What is a Lead Enrichment? (Explained With Examples)

      What is Lead Generation? (Explained With Examples)
      What is Lead Generation? (Explained With Examples)
      What is Lead Generation? (Explained With Examples)

      Sales CRM Terms

      What is Lead Generation? (Explained With Examples)

      What is Lead Nurturing? (Explained With Examples)
      What is Lead Nurturing? (Explained With Examples)
      What is Lead Nurturing? (Explained With Examples)

      Sales CRM Terms

      What is Lead Nurturing? (Explained With Examples)

      What is Lead Qualification? (Explained With Examples)
      What is Lead Qualification? (Explained With Examples)
      What is Lead Qualification? (Explained With Examples)

      Sales CRM Terms

      What is Lead Qualification? (Explained With Examples)

      What is Lead Scoring? (Explained With Examples)
      What is Lead Scoring? (Explained With Examples)
      What is Lead Scoring? (Explained With Examples)

      Sales CRM Terms

      What is Lead Scoring? (Explained With Examples)

      What are LinkedIn InMails? (Explained With Examples)
      What are LinkedIn InMails? (Explained With Examples)
      What are LinkedIn InMails? (Explained With Examples)

      Sales CRM Terms

      What are LinkedIn InMails? (Explained With Examples)

      What is LinkedIn Sales Navigator? (Explained With Examples)
      What is LinkedIn Sales Navigator? (Explained With Examples)
      What is LinkedIn Sales Navigator? (Explained With Examples)

      Sales CRM Terms

      What is LinkedIn Sales Navigator? (Explained With Examples)

      What is Lost Opportunity? (Explained With Examples)
      What is Lost Opportunity? (Explained With Examples)
      What is Lost Opportunity? (Explained With Examples)

      Sales CRM Terms

      What is Lost Opportunity? (Explained With Examples)

      What is Market Positioning? (Explained With Examples)
      What is Market Positioning? (Explained With Examples)
      What is Market Positioning? (Explained With Examples)

      Sales CRM Terms

      What is Market Positioning? (Explained With Examples)

      What is Market Research? (Explained With Examples)
      What is Market Research? (Explained With Examples)
      What is Market Research? (Explained With Examples)

      Sales CRM Terms

      What is Market Research? (Explained With Examples)

      What is Market Segmentation? (Explained With Examples)
      What is Market Segmentation? (Explained With Examples)
      What is Market Segmentation? (Explained With Examples)

      Sales CRM Terms

      What is Market Segmentation? (Explained With Examples)

      What is MEDDIC? (Explained With Examples)
      What is MEDDIC? (Explained With Examples)
      What is MEDDIC? (Explained With Examples)

      Sales CRM Terms

      What is MEDDIC? (Explained With Examples)