What is the Ben Franklin Close? (Explained With Examples)

The Ben Franklin Close is a persuasion technique that aims to convince someone to take a certain action or make a particular decision. This technique is named after Benjamin Franklin, one of the founding fathers of the United States, who was known for using it to win people over to his way of thinking

What is the Ben Franklin Close?

The Ben Franklin Close is a powerful strategy that involves listing out reasons for and against a specific decision to persuade someone. By presenting both the positive and negative aspects, it allows individuals to weigh the pros and cons and make an informed choice.

1°) Definition of the Ben Franklin Close

The Ben Franklin Close can be defined as a persuasive technique that involves presenting a balanced analysis of the advantages and disadvantages of a decision. This method encourages individuals to consider every aspect before making their final choice.

The Ben Franklin Close is named after Benjamin Franklin, one of the Founding Fathers of the United States. Franklin was known for his logical and analytical thinking, and this technique reflects his approach to decision-making. He believed in thoroughly examining all sides of an argument before reaching a conclusion.

Franklin's method of decision-making can be traced back to an incident in his youth. He once found himself in a heated debate with a fellow legislator. Rather than engaging in a heated argument, Franklin decided to approach the situation differently. He suggested that they each write down their arguments and exchange papers, allowing them to consider the opposing viewpoint. This approach not only diffused the tension but also led to a more productive discussion.

1.1 - Advantages of the Ben Franklin Close

There are several advantages to using the Ben Franklin Close. Firstly, it promotes transparency and honesty by presenting both sides of the argument. This transparency builds trust with the person you are trying to persuade, as they can see that their viewpoints are being respected and considered.

Secondly, the Ben Franklin Close helps to foster a collaborative decision-making process. By encouraging individuals to consider both the pros and cons, it creates an environment where different perspectives can be shared and evaluated. This collaborative approach often leads to more well-rounded and informed decisions.

Lastly, the Ben Franklin Close allows for a thorough examination of the decision at hand. By listing out the advantages and disadvantages, individuals can delve deeper into the potential outcomes and implications. This comprehensive analysis minimizes the chances of making a rash or ill-informed choice.

1.2 - Disadvantages of the Ben Franklin Close

While the Ben Franklin Close can be an effective persuasive technique, it also has some downsides. One disadvantage is that it requires time and effort to research and present both sides of the argument. This can be particularly challenging when dealing with complex or multifaceted decisions.

Additionally, some people may find it difficult to remain neutral and objectively weigh the pros and cons, especially if they already have a strong inclination towards one side. Emotions and personal biases can sometimes cloud judgment, making it harder to fully embrace the balanced approach of the Ben Franklin Close.

2°) Examples of the Ben Franklin Close

To better understand how the Ben Franklin Close works in practice, let's explore some examples:

2.1 - Example in a Startup Context

In a startup context, the Ben Franklin Close can be used to convince potential investors to fund a new venture. By clearly outlining the potential benefits and drawbacks of investing in the startup, entrepreneurs can address concerns and showcase the opportunities for growth.

For example, an entrepreneur seeking funding for a tech startup might present the advantages of a disruptive product or service, such as market demand and potential scalability. On the other hand, they would also acknowledge the risks involved, such as competition and market saturation. By providing a comprehensive analysis, the entrepreneur can demonstrate their understanding of the business landscape and instill confidence in potential investors.

2.2 - Example in a Consulting Context

Consultants can utilize the Ben Franklin Close to persuade their clients to implement specific strategies or adopt certain solutions. By presenting the advantages and disadvantages of different approaches, consultants can guide their clients towards the most suitable options that align with their goals and objectives.

For instance, a management consultant may be tasked with recommending a new organizational structure for a company. They would present the benefits of each proposed structure, such as improved communication and streamlined decision-making processes. At the same time, they would also highlight the potential challenges, such as resistance to change and implementation costs. By providing a comprehensive analysis, the consultant can help their clients make informed decisions that drive positive change within their organization.

2.3 - Example in a Digital Marketing Agency Context

In the digital marketing agency context, the Ben Franklin Close can be applied when pitching marketing campaigns to clients. By discussing the potential benefits and risks associated with different marketing strategies, agencies can help clients make informed decisions about their marketing investments.

For example, a digital marketing agency may be proposing a social media advertising campaign for a client. They would present the advantages of leveraging social media platforms, such as increased brand visibility and targeted audience reach. However, they would also address the potential risks, such as negative feedback or ad fatigue. By providing a balanced analysis, the agency can demonstrate their expertise and help clients make strategic marketing decisions.

2.4 - Example with Analogies

Analogies can be a powerful tool when using the Ben Franklin Close. By comparing the decision at hand to familiar situations or experiences, individuals can grasp the potential outcomes more easily.

For example, when considering whether to invest in a new product, the benefits and risks can be compared to the ups and downs of starting a new business. Just like starting a new business, investing in a new product involves a certain level of uncertainty and risk. However, it also presents opportunities for growth and success. By drawing this analogy, individuals can better understand the potential outcomes and make a more informed decision.

In conclusion, the Ben Franklin Close is a persuasive technique that involves presenting both sides of an argument to influence decision-making. By listing out the advantages and disadvantages, individuals can weigh the options and make informed choices. Whether in a startup, consulting, or digital marketing context, the Ben Franklin Close can be a valuable tool for effective persuasion.