What is my opinion on RB2B

RB2B is one of the best B2B sales software you can find on the market 🚀.

Stellar branding, a very good product, and tons of content from the team or their agency users on YouTube to learn how to leverage the product to its fullest 📚.

I’ve been using RB2B as a paid user a couple of times and got good results out of it. However, I also stopped using it for reasons we’ll explore in this review. I don’t think it’s for everyone.

(example of my RB2B use)

There are many alternatives to RB2B now. At some point, I preferred one of them, but considering all the changes that RB2B made in 2025, I can confidently say that they have the crown of the best contact-level anonymous website visitor identifier 👑.

Let’s find out why RB2B is NOT an over-hyped software compared to what one may think by looking at Adam Robinson’s posts on LinkedIn.

Pros & Cons

Like any softwares, RB2B has pros and cons.

PROS of RB2B

The biggest pro of RB2B is that it obviously allows you to identify anonymous website visitors at the contact level 🔍.

Before November 2023 (RB2B’s founding date), there were software solutions to identify your website visitors, but only at the company level. Being able to identify website visitors at the contact level is better because you know exactly who looked at your site within a gigantic organization, for example.

From there, you can also create powerful sales workflows by pushing your identified leads into LinkedIn automation campaigns using tools like Expandi or HeyReach, or cold email campaigns with tools like Instantly, Lemlist, or Smartlead 🚀.

On my end, I got good results by pushing leads to Slack with the paid version and simply adding leads manually on LinkedIn with the following connection request message: “Saw you’re looking for a CRM.” This worked because I knew they visited specific high-intent pages of my website.

And I got good results. See this image, for example, where the person is saying: “Man, I love inbound-led outbound lol. What’s up Arnaud? I think we talked when Breakcold first launched.” 💬

Read the full LinkedIn post on this example before I took the paid plan back in 2025.

Other pros of RB2B include:

• Setup is very easy. You just copy-paste a code script into your website’s header ⚙️

• You can get 150 free credits (they call them resolutions) per month on the $0/mo free plan 💸

• You can filter URLs to avoid overspending credits on visitors who are not browsing high-intent pages

• By default, you get a lot of data on your leads thanks to enrichment from their LinkedIn URLs

• Advanced filters to build your ICP and avoid overspending credits 🎯

• A fair number of native integrations with the most useful and trending tools on the market

• You’re not stuck with RB2B’s native email enrichment, as you can use higher-quality tools like Findymail or BetterContact

CONS of RB2B

The biggest con of RB2B, in my opinion, is actually two-fold: pricing and data quality, but bear with me because there are nuances to that 💰.

On pricing, I always thought it was way too expensive for what it is. The starting plan used to be $149/mo for 300 monthly resolutions, and when you have about 40,000 monthly website visits like me, even if you filter the noise, it’s not enough. You quickly find yourself paying thousands of dollars per month.

But I changed my mind on this con for two reasons:

• First, RB2B’s starting plan is now $149/mo with 600 monthly resolutions instead of 300, which I think is fair.

• Second, pricing scales much better now. It’s “only” $399/mo for 2,500 monthly resolutions 📈.

When you think about it, whether pricing is a con depends on your LTV (lifetime value) or the size of your deals. At Breakcold, we’re a sales CRM for SMBs, and some customers won’t spend much. It’s very random, so the ROI might not always be there.

However, if you’re a service business with packages at $2K/mo minimum or selling one-time offers at $200K+, then RB2B is extremely cheap for what it can bring you. If you close deals from the leads it generates, it’s a steal. It’s all about perspective. It can still be a con depending on your business.

The second con is data quality.

According to many recent G2 reviews, not just old ones:
“RB2B relies primarily on LinkedIn profile enrichment. Occasionally, some visitor data can be incomplete or missing, particularly for people who don’t keep their LinkedIn profiles up to date or who visit from personal devices not linked to professional networks. There may also be noise from junior-level employees or contacts not matching your ideal buying persona, requiring additional filtering.”

My personal take, which I also noticed myself, is that you shouldn’t expect RB2B to consistently reach 70–80% contact-level enrichment like they advertise if your traffic is mostly SMBs or solopreneurs.

For example, if you’re selling coaching programs to solo founders, results will usually be lower. RB2B works much better at the enterprise level or with companies that have existed for several years 🏢.

Many tools are trying to improve enrichment on SMBs, but results are more or less the same across providers. To significantly improve quality, they would need to cut margins heavily, and most users wouldn’t accept the higher pricing. Most of the money is made with bigger organizations.

So the key is to know if your traffic matches RB2B’s strengths. Test it and see for yourself.

Other cons of RB2B include:

• The free plan no longer supports contact-level identification, only company-level

• You now need to upgrade to at least $79/mo to access contact-level identification (it used to be free)

• No native integrations or webhooks on the $79/mo plan

• Used to be more expensive than competitors, now it’s equal or sometimes cheaper

• Only works on US data for contact-level identification (no Europe/UK due to compliance reasons)

Key Features of RB2B

RB2B has many features to help you identify anonymous website visitors.

Hot Pages

Think of Hot Pages as filters that restrict the number of URLs on which RB2B will run on your website 🔥.

This basically has two functions:

• First, it allows you to prioritize your warm outbound on leads who visited a specific page, for example your pricing page 🎯

• Second, it helps you personalize your warm outreach. If you know the exact URL someone visited, you can customize an email or LinkedIn message that is spot on using tools like Freckle or Clay ✍️

Hot Leads

Hot leads is like Hot pages but to build your ICP/persona.

So for example if you only want to focus on companies with under 20 people, active in the marketing and advertising industries, you can.

Page Suppression

This feature will help you avoid unwanted leads like preventing co-worker identification, and restricting some URLs to be looked at.

It's very helpful if you're not using Hot pages at all and want to think in reverse to ban some URLs from RB2B.

Traffic Insights

Traffic insights is like a summary of everything that happened in RB2B's enrichment and identification process.

Think of it as a dashboard of your RB2B's activities but you can also use it as a hub to track campaign UTMs to see which channels are driving the most valuable leads.

Demandbase

By partnering with Demandbase, RB2B customers can now also identify website visitors at the company level, which solves the problem of RB2B not being able to identify visitors in Europe and the UK 🌍.

It also helps RB2B improve its person-level identification rates by up to 30% on some types of leads 📈.

The good thing is that you get unlimited company-level resolution, which makes this feature even more valuable 💎.

Integrations of RB2B

RB2B has built a solid set of native integrations, and many B2B sales tools in the space have also built their own connections with it 🔗.

The most popular RB2B integration is obviously its native Slack integration, which pushes identified leads into a specific Slack channel 💬.

From there, you can easily double-check the leads and push them into an Instantly, Smartlead, or HeyReach lead generation campaign, for example.

Other popular integrations that don’t necessarily rely on Slack include: Clay, LaGrowthMachine, and HubSpot ⚙️.

Pricing

RB2B’s pricing ranges from $0/mo to $849/mo for 12,500 monthly resolutions 💰. Beyond that, you need to contact their support.

If we look at RB2B’s Baremetrics public revenue, we can see that as of February 2026, the average revenue per user (ARPU) is around $216 📊. This means that most customers go for the PRO+ plan at $199/mo for 600 monthly resolutions, or 1,250 resolutions for $299/mo.

The main advantage of these plans is that you get better coverage on both contact-level and company-level website identification 🎯.

Why I churned from RB2B to use another software?

Like I explained in the cons, I stopped using RB2B because of pricing initially (although now I think pricing is better and would not be an issue anymore) and because of the quality of data for SMBs.

Regardless of RB2B's improvements since, I solved both of the above problems for only $29/mo by using Crisp.chat, let me explain.

Basically, Crisp is a live chat software (an alternative to Intercom) that also lets you create what they call “Triggers.” This means that when someone is on your website, you can push a specific message to them whenever you want, on a specific URL, in multiple languages, and more ⚡.

What does that mean?

It means you can contact 100% of your website visitors when they are actually browsing your site 🎯. I generate leads daily with this method, and the best part is that Crisp has built-in enrichment once people reply to you. They basically cracked contact-level enrichment back in 2016, but never fully developed it because they knew they couldn’t guarantee 100% data quality.

Basically, you build your HOT pages the same way you would with RB2B 🔥.

You can also customize the messages sent by the country of your website visitor.

From there visitors reply to you and you turn them into meetings then customers, super easy, $29/mo for unlimited triggers, it's magic.

If you’re operating a B2B SaaS like Breakcold, this is, in my opinion, the best solution compared to RB2B at scale 🚀. It requires less effort and less setup.

However, you can still combine it with RB2B if you want to quickly add website visitors on LinkedIn, so when you post on the platform, they see your content and stay top of mind 👀.

RB2B is not just about warm outbound. You need to think about the bigger picture and your entire funnel 📈. Leads don’t close overnight.

How RB2B compares to its biggest competitors?

RB2B launched the trend of personal-level contact identification and it brought them many competitors.

RB2B vs. Instantly

Instantly rapidly launched their own anonymous visitor identification feature once RB2B took off.

However, they ended up making a partnership with RB2B which is a statement of the focus of RB2B as being the best on that feature.

RB2B vs Vector.co

Vector beat RB2B for a long time thanks to an extremely generous free plan.

I even made a video about it for beginners. However, Vector's starting plan is now $399/mo and doesn't provide more advantages or simplicity compared to RB2B. They positioned themselves around advertising now.

RB2B vs. Snitcher

Snitcher does only one part of the job, it identifies companies and then individuals within the company but not necessarily focuses on individuals from the get go.

However, pricing is very attractive at first-sight but if you dig deep, it's not necessarily better than RB2B with its Demanbase native integration.

RB2B vs. Clearbit

It used to be relevant but now that they've been acquired by Hubspot, it doesn't stand a chance against RB2B which integrates natively with Hubspot anyway.

RB2B vs. Leedfeeder

Leedfeeder has been in the game for a while!

For the price, it's arguably the best company-level software to identify website visitors.

Props to them, they didn't FOMO when RB2B arrived and sticked to their core, which makes them still relevant and better than RB2B if your focus is on companies first.