Cold Email

4 Rules To Write A Cold Email Follow-Up [With 4 Templates]

4 Rules To Write A Cold Email Follow-Up [With 4 Templates]

4 Rules To Write A Cold Email Follow-Up [With 4 Templates]

Nov 3, 2022

Nov 3, 2022

Table of Contents

    Cold Email Follow Up | Breakcold


    Are cold email follow ups useful?

    Assume you did the following right:

    • good targeting

    • good offer

    • good sales pitch

    • good email deliverability

    Then, if people don't reply to your cold emails, it's not because they are not interested but because they're busy.

    You don't trust me? Let me show you the best proof of it with Ryan Breslow, former CEO of Bolt, a multi-billion dollar company.

    Social Selling Follow Up Ryan Breslow | Breakcold


    In a tweet, he described than even him, a billionaire had to follow-up 15 times to finally get a response from another CEO.

    This example is a bit extreme but it's to show you how important follow-ups are in sales prospecting and social selling.

    Keys to write a performing follow-up email

    Follow-up emails, especially in cold emailing need to follow some rules.

    Key 1: Be casual

    If you're too formal with your follow-ups, it will sound like a template/robot and that's the last thing you want.

    Don't use fancy signatures.

    Don't use fancy words, keep it simple.

    Key 2: Stay Short

    Keeping things short is the most important feature of a successful cold email campaign: from step 1 to the following steps.

    Key 3: Give more value in every new follow-up

    Follow-up emails exist to 'bump the above'. You don't need to create a whole new email but just to provide a new information to the table that will help the reader going though your first email again.

    Key 4. What would work on yourself?

    Everyone is different, but when it comes to receiving cold emails, we're not that unique. If something will get your attention or annoy you, it will probably be the same for other recipients. Put yourself in your prospects shoes.

    The cold email follow up templates I use

    Template 1: the breakdown email

    Cold Email Follow Up 1 | Breakcold


    TemplateLast email - I won't bother you with 7 emails like people do these days!

    Is the above email relevant to you {{first_name}}?

    --

    [[Your First Name]]

    Notes on this follow-up template: the last email technique is used a lot, some pros will say it doesn't work anymore, I disagree. You simply need to make it in your own way. Twist this example with your own words.

    Template filledLast email - I won't bother you with 7 emails like people do these days!

    Is the above email relevant to you Arnaud?

    --

    Marie

    Template 2: the value follow-up

    Cold Email Follow Up Template 2 | Breakcold


    TemplateForgot to tell you that we also helped [[X]] to reach [[Y]], they operate in the same industry as yours.

    Sent from my iPhone

    Notes on this follow-up template: no hello, no goodbye, you're trying to add value to your first email with another case study

    Template filledForgot to tell you that we also helped Breakcold to reach $127k MRR, they operate in the same industry as yours.

    Sent from my iPhone

    Template 3: the contrarian follow-up

    Cold Email Follow Up Template 3 | Breakcold


    Template{{first_name}}?

    Notes on this follow-up template: a quick follow-up that some people will consider aggressive and other prospects will love, be prepared to receive both love & insults!

    Template filledArnaud?

    Template 4: the meme follow-up

    Cold Email Follow Up 4 | Breakcold


    TemplateGood morning {{first_name}},

    Thoughts about the above?

    -- [Lazy Signature]

    Notes on this follow-up template: few words are needed in follow-ups, use silence to your advantage

    Template filledGood morning Pablo,

    Thoughts about the above?

    -- Arnaud

    Other questions about cold email follow-ups

    I regrouped some other questions I found on Google.

    Close deals in 2023, not in 2010 | Breakcold


    How many follow up emails are too many?

    It usually takes about 5 to 7 follow-ups to get replies. Anything above that will be counter-productive. From my personal experience though, I'd say that 3 follow-ups are enough.

    The 5-7 follow-ups technique is more suited if you're not doing sales automation but rather sales engagement (meaning take the time to personalize each step).

    How many follow up emails should I send?

    Like we mentioned above, 3 steps would be the ideal number of cold email follow-ups.

    About the author

    Arnaud Belinga

    Breakcold Youtube Channel

    "i wrote this article"

    Try my sales CRM software
    (people love it)
    👇

    DISCOVER
    BREAKCOLD CRM

    Breakcold Youtube Channel

    "i wrote this article"

    Try my sales CRM software
    (people love it)
    👇

    DISCOVER
    BREAKCOLD CRM

    Related Articles

    Related Articles

    Related Articles

    How To Improve Your Cold Email Copywriting? [7 Rules]
    How To Improve Your Cold Email Copywriting? [7 Rules]
    How To Improve Your Cold Email Copywriting? [7 Rules]
    How To Improve Your Cold Email Copywriting? [7 Rules]

    Cold Email

    How To Improve Your Cold Email Copywriting? [7 Rules]

    How To Improve Your Cold Email Copywriting? [7 Rules]

    How To Improve Your Cold Email Copywriting? [7 Rules]

    How To Improve Your Cold Email Copywriting? [7 Rules]

    Discover More

    Discover More

    What Is A Bad, Good & Average Cold Email Conversion Rate? [2024 Guide]
    What Is A Bad, Good & Average Cold Email Conversion Rate? [2024 Guide]
    What Is A Bad, Good & Average Cold Email Conversion Rate? [2024 Guide]
    What Is A Bad, Good & Average Cold Email Conversion Rate? [2024 Guide]

    Cold Email

    What Is A Bad, Good & Average Cold Email Conversion Rate? [2024 Guide]

    What Is A Bad, Good & Average Cold Email Conversion Rate? [2024 Guide]

    What Is A Bad, Good & Average Cold Email Conversion Rate? [2024 Guide]

    What Is A Bad, Good & Average Cold Email Conversion Rate? [2024 Guide]

    Discover More

    Discover More

    Cold Email Books
    Cold Email Books
    Cold Email Books
    Cold Email Books

    Cold Email

    Top 14 Cold Email Books To Read in 2024 [Classified by Reviews & Relevance]

    Top 14 Cold Email Books To Read in 2024 [Classified by Reviews & Relevance]

    Top 14 Cold Email Books To Read in 2024 [Classified by Reviews & Relevance]

    Top 14 Cold Email Books To Read in 2024 [Classified by Reviews & Relevance]

    Discover More

    Discover More

    Cold Email Domain: What is it? How Many Do You Need?
    Cold Email Domain: What is it? How Many Do You Need?
    Cold Email Domain: What is it? How Many Do You Need?
    Cold Email Domain: What is it? How Many Do You Need?

    Cold Email

    Cold Email Domain: What is it? How Many Do You Need?

    Cold Email Domain: What is it? How Many Do You Need?

    Cold Email Domain: What is it? How Many Do You Need?

    Cold Email Domain: What is it? How Many Do You Need?

    Discover More

    Discover More

    Cold Email vs Cold Call: Which One is Best for Sales Outreach?
    Cold Email vs Cold Call: Which One is Best for Sales Outreach?
    Cold Email vs Cold Call: Which One is Best for Sales Outreach?
    Cold Email vs Cold Call: Which One is Best for Sales Outreach?

    Cold Email

    Cold Email vs Cold Call: Which One is Best for Sales Outreach?

    Cold Email vs Cold Call: Which One is Best for Sales Outreach?

    Cold Email vs Cold Call: Which One is Best for Sales Outreach?

    Cold Email vs Cold Call: Which One is Best for Sales Outreach?

    Discover More

    Discover More

    10 Cold Email Alternatives To Use For 2024
    10 Cold Email Alternatives To Use For 2024
    10 Cold Email Alternatives To Use For 2024
    10 Cold Email Alternatives To Use For 2024

    Cold Email

    10 Cold Email Alternatives To Use For 2024

    10 Cold Email Alternatives To Use For 2024

    10 Cold Email Alternatives To Use For 2024

    10 Cold Email Alternatives To Use For 2024

    Discover More

    Discover More

    Cold Email First Line [How To Use Opening Lines 2024 GUIDE]
    Cold Email First Line [How To Use Opening Lines 2024 GUIDE]
    Cold Email First Line [How To Use Opening Lines 2024 GUIDE]
    Cold Email First Line [How To Use Opening Lines 2024 GUIDE]

    Cold Email

    Cold Email First Line [How To Use Opening Lines 2024 GUIDE]

    Cold Email First Line [How To Use Opening Lines 2024 GUIDE]

    Cold Email First Line [How To Use Opening Lines 2024 GUIDE]

    Cold Email First Line [How To Use Opening Lines 2024 GUIDE]

    Discover More

    Discover More

    7 Keys To Write the Perfect Cold Email Call To Action (CTA) [With A List of 28 CTAs]
    7 Keys To Write the Perfect Cold Email Call To Action (CTA) [With A List of 28 CTAs]
    7 Keys To Write the Perfect Cold Email Call To Action (CTA) [With A List of 28 CTAs]
    7 Keys To Write the Perfect Cold Email Call To Action (CTA) [With A List of 28 CTAs]

    Cold Email

    7 Keys To Write the Perfect Cold Email Call To Action (CTA) [With A List of 28 CTAs]

    7 Keys To Write the Perfect Cold Email Call To Action (CTA) [With A List of 28 CTAs]

    7 Keys To Write the Perfect Cold Email Call To Action (CTA) [With A List of 28 CTAs]

    7 Keys To Write the Perfect Cold Email Call To Action (CTA) [With A List of 28 CTAs]

    Discover More

    Discover More

    Cold Email Closing Lines 2024 GUIDE [How To End A Perfect Cold Email]
    Cold Email Closing Lines 2024 GUIDE [How To End A Perfect Cold Email]
    Cold Email Closing Lines 2024 GUIDE [How To End A Perfect Cold Email]
    Cold Email Closing Lines 2024 GUIDE [How To End A Perfect Cold Email]

    Cold Email

    Cold Email Closing Lines 2024 GUIDE [How To End A Perfect Cold Email]

    Cold Email Closing Lines 2024 GUIDE [How To End A Perfect Cold Email]

    Cold Email Closing Lines 2024 GUIDE [How To End A Perfect Cold Email]

    Cold Email Closing Lines 2024 GUIDE [How To End A Perfect Cold Email]

    Discover More

    Discover More

    Cold Email Doesn't Work: 7 Key Methods To Solve It
    Cold Email Doesn't Work: 7 Key Methods To Solve It
    Cold Email Doesn't Work: 7 Key Methods To Solve It
    Cold Email Doesn't Work: 7 Key Methods To Solve It

    Cold Email

    Cold Email Doesn't Work: 7 Key Methods To Solve It

    Cold Email Doesn't Work: 7 Key Methods To Solve It

    Cold Email Doesn't Work: 7 Key Methods To Solve It

    Cold Email Doesn't Work: 7 Key Methods To Solve It

    Discover More

    Discover More

    7 Ways To Get Cold Email Personalization Right [With Examples]
    7 Ways To Get Cold Email Personalization Right [With Examples]
    7 Ways To Get Cold Email Personalization Right [With Examples]
    7 Ways To Get Cold Email Personalization Right [With Examples]

    Cold Email

    7 Ways To Get Cold Email Personalization Right [With Examples]

    7 Ways To Get Cold Email Personalization Right [With Examples]

    7 Ways To Get Cold Email Personalization Right [With Examples]

    7 Ways To Get Cold Email Personalization Right [With Examples]

    Discover More

    Discover More

    Cold Email 101
    Cold Email 101
    Cold Email 101
    Cold Email 101

    Cold Email

    Cold Email 101

    Cold Email 101

    Cold Email 101

    Cold Email 101

    Discover More

    Discover More

    Does Cold Email Work? (2024 Edition)
    Does Cold Email Work? (2024 Edition)
    Does Cold Email Work? (2024 Edition)
    Does Cold Email Work? (2024 Edition)

    Cold Email

    Does Cold Email Work? (2024 Edition)

    Does Cold Email Work? (2024 Edition)

    Does Cold Email Work? (2024 Edition)

    Does Cold Email Work? (2024 Edition)

    Discover More

    Discover More

    Cold Email vs Email Marketing: What's The Difference?
    Cold Email vs Email Marketing: What's The Difference?
    Cold Email vs Email Marketing: What's The Difference?
    Cold Email vs Email Marketing: What's The Difference?

    Cold Email

    Cold Email vs Email Marketing: What's The Difference?

    Cold Email vs Email Marketing: What's The Difference?

    Cold Email vs Email Marketing: What's The Difference?

    Cold Email vs Email Marketing: What's The Difference?

    Discover More

    Discover More

    Cold Email vs Warm Email: What's The Difference?
    Cold Email vs Warm Email: What's The Difference?
    Cold Email vs Warm Email: What's The Difference?
    Cold Email vs Warm Email: What's The Difference?

    Cold Email

    Cold Email vs Warm Email: what's the difference?

    Cold Email vs Warm Email: what's the difference?

    Cold Email vs Warm Email: what's the difference?

    Cold Email vs Warm Email: what's the difference?

    Discover More

    Discover More

    15 Cold Email Templates Analyzed [With Results]
    15 Cold Email Templates Analyzed [With Results]
    15 Cold Email Templates Analyzed [With Results]
    15 Cold Email Templates Analyzed [With Results]

    Cold Email

    15 Cold Email Templates Analyzed [With Results]

    15 Cold Email Templates Analyzed [With Results]

    15 Cold Email Templates Analyzed [With Results]

    15 Cold Email Templates Analyzed [With Results]

    Discover More

    Discover More

    How to Use Cold Email PS Lines [With 6 Templates]
    How to Use Cold Email PS Lines [With 6 Templates]
    How to Use Cold Email PS Lines [With 6 Templates]
    How to Use Cold Email PS Lines [With 6 Templates]

    Cold Email

    How to Use Cold Email PS Lines [With 6 Templates]

    How to Use Cold Email PS Lines [With 6 Templates]

    How to Use Cold Email PS Lines [With 6 Templates]

    How to Use Cold Email PS Lines [With 6 Templates]

    Discover More

    Discover More

    How To Write A Good Cold Email Sales Pitch? [With Pitch Examples]
    How To Write A Good Cold Email Sales Pitch? [With Pitch Examples]
    How To Write A Good Cold Email Sales Pitch? [With Pitch Examples]
    How To Write A Good Cold Email Sales Pitch? [With Pitch Examples]

    Cold Email

    How To Write A Good Cold Email Sales Pitch? [With Pitch Examples]

    How To Write A Good Cold Email Sales Pitch? [With Pitch Examples]

    How To Write A Good Cold Email Sales Pitch? [With Pitch Examples]

    How To Write A Good Cold Email Sales Pitch? [With Pitch Examples]

    Discover More

    Discover More

    Cold Email Open Rate (ULTIMATE GUIDE 2024)
    Cold Email Open Rate (ULTIMATE GUIDE 2024)
    Cold Email Open Rate (ULTIMATE GUIDE 2024)
    Cold Email Open Rate (ULTIMATE GUIDE 2024)

    Cold Email

    Cold Email Open Rate (ULTIMATE GUIDE 2024)

    Cold Email Open Rate (ULTIMATE GUIDE 2024)

    Cold Email Open Rate (ULTIMATE GUIDE 2024)

    Cold Email Open Rate (ULTIMATE GUIDE 2024)

    Discover More

    Discover More

    Cold Email Reply Rate (ULTIMATE GUIDE 2024)
    Cold Email Reply Rate (ULTIMATE GUIDE 2024)
    Cold Email Reply Rate (ULTIMATE GUIDE 2024)
    Cold Email Reply Rate (ULTIMATE GUIDE 2024)

    Cold Email

    Cold Email Reply Rate (ULTIMATE GUIDE 2024)

    Cold Email Reply Rate (ULTIMATE GUIDE 2024)

    Cold Email Reply Rate (ULTIMATE GUIDE 2024)

    Cold Email Reply Rate (ULTIMATE GUIDE 2024)

    Discover More

    Discover More

    Cold Email vs LinkedIn Message: What Is The Best For Outbound Sales?
    Cold Email vs LinkedIn Message: What Is The Best For Outbound Sales?
    Cold Email vs LinkedIn Message: What Is The Best For Outbound Sales?
    Cold Email vs LinkedIn Message: What Is The Best For Outbound Sales?

    Cold Email

    Cold Email vs LinkedIn Message: What Is The Best For Outbound Sales?

    Cold Email vs LinkedIn Message: What Is The Best For Outbound Sales?

    Cold Email vs LinkedIn Message: What Is The Best For Outbound Sales?

    Cold Email vs LinkedIn Message: What Is The Best For Outbound Sales?

    Discover More

    Discover More

    Cold Email vs Spam: 10 Key Differences
    Cold Email vs Spam: 10 Key Differences
    Cold Email vs Spam: 10 Key Differences
    Cold Email vs Spam: 10 Key Differences

    Cold Email

    Cold Email vs Spam: 10 Key Differences

    Cold Email vs Spam: 10 Key Differences

    Cold Email vs Spam: 10 Key Differences

    Cold Email vs Spam: 10 Key Differences

    Discover More

    Discover More

    Cold Email Subject Lines Secrets [18 Real Life Examples]
    Cold Email Subject Lines Secrets [18 Real Life Examples]
    Cold Email Subject Lines Secrets [18 Real Life Examples]
    Cold Email Subject Lines Secrets [18 Real Life Examples]

    Cold Email

    Cold Email Subject Lines Secrets [18 Real Life Examples]

    Cold Email Subject Lines Secrets [18 Real Life Examples]

    Cold Email Subject Lines Secrets [18 Real Life Examples]

    Cold Email Subject Lines Secrets [18 Real Life Examples]

    Discover More

    Discover More

    56 Cold Email Tips [ACTIONABLE in 2024]
    56 Cold Email Tips [ACTIONABLE in 2024]
    56 Cold Email Tips [ACTIONABLE in 2024]
    56 Cold Email Tips [ACTIONABLE in 2024]

    Cold Email

    56 Cold Email Tips [ACTIONABLE in 2024]

    56 Cold Email Tips [ACTIONABLE in 2024]

    56 Cold Email Tips [ACTIONABLE in 2024]

    56 Cold Email Tips [ACTIONABLE in 2024]

    Discover More

    Discover More

    SPF, DKIM, DMARC: What It Means for Cold Emailing?
    SPF, DKIM, DMARC: What It Means for Cold Emailing?
    SPF, DKIM, DMARC: What It Means for Cold Emailing?
    SPF, DKIM, DMARC: What It Means for Cold Emailing?

    Cold Email

    SPF, DKIM, DMARC: What It Means for Cold Emailing?

    SPF, DKIM, DMARC: What It Means for Cold Emailing?

    SPF, DKIM, DMARC: What It Means for Cold Emailing?

    SPF, DKIM, DMARC: What It Means for Cold Emailing?

    Discover More

    Discover More

    My 97% Success Rate Prospecting Techniques For Sales
    My 97% Success Rate Prospecting Techniques For Sales
    My 97% Success Rate Prospecting Techniques For Sales
    My 97% Success Rate Prospecting Techniques For Sales

    Cold Email

    My 97% Success Rate Prospecting Techniques For Sales

    My 97% Success Rate Prospecting Techniques For Sales

    My 97% Success Rate Prospecting Techniques For Sales

    My 97% Success Rate Prospecting Techniques For Sales

    Discover More

    Discover More

    How To Set Up Cold Email Custom Domain Tracking? [GUIDE]
    How To Set Up Cold Email Custom Domain Tracking? [GUIDE]
    How To Set Up Cold Email Custom Domain Tracking? [GUIDE]
    How To Set Up Cold Email Custom Domain Tracking? [GUIDE]

    Cold Email

    How To Set Up Cold Email Custom Domain Tracking? [GUIDE]

    How To Set Up Cold Email Custom Domain Tracking? [GUIDE]

    How To Set Up Cold Email Custom Domain Tracking? [GUIDE]

    How To Set Up Cold Email Custom Domain Tracking? [GUIDE]

    Discover More

    Discover More

    Cold Emailing Software: 30 Softwares & 30 Use Cases Explained
    Cold Emailing Software: 30 Softwares & 30 Use Cases Explained
    Cold Emailing Software: 30 Softwares & 30 Use Cases Explained
    Cold Emailing Software: 30 Softwares & 30 Use Cases Explained

    Cold Email

    Cold Emailing Software: 31 Softwares & 31 Use Cases Explained

    Cold Emailing Software: 31 Softwares & 31 Use Cases Explained

    Cold Emailing Software: 31 Softwares & 31 Use Cases Explained

    Cold Emailing Software: 31 Softwares & 31 Use Cases Explained

    Discover More

    Discover More

    Starting an Agency: From Idea to $10k/Month in 4 Hours
    Starting an Agency: From Idea to $10k/Month in 4 Hours
    Starting an Agency: From Idea to $10k/Month in 4 Hours
    Starting an Agency: From Idea to $10k/Month in 4 Hours

    Cold Email

    Starting an Agency: From Idea to $10k/Month in 4 Hours

    Starting an Agency: From Idea to $10k/Month in 4 Hours

    Starting an Agency: From Idea to $10k/Month in 4 Hours

    Starting an Agency: From Idea to $10k/Month in 4 Hours

    Discover More

    Discover More

    Is Cold Email GDPR Compliant? [Is It Legal?]
    Is Cold Email GDPR Compliant? [Is It Legal?]
    Is Cold Email GDPR Compliant? [Is It Legal?]
    Is Cold Email GDPR Compliant? [Is It Legal?]

    Cold Email

    Is Cold Email GDPR Compliant? [Is It Legal?]

    Is Cold Email GDPR Compliant? [Is It Legal?]

    Is Cold Email GDPR Compliant? [Is It Legal?]

    Is Cold Email GDPR Compliant? [Is It Legal?]

    Discover More

    Discover More

    Try Breakcold NOW

    Are you ready to accelerate your sales pipeline?

    Join over +1000 agencies, startups & consultants closing deals with Breakcold Sales CRM

    Try Breakcold NOW

    Are you ready to accelerate your sales pipeline?

    Join over +1000 agencies, startups & consultants closing deals with Breakcold Sales CRM

    Try Breakcold NOW

    Are you ready to accelerate your sales pipeline?

    Join over +1000 agencies, startups & consultants closing deals with Breakcold Sales CRM