Cold Email

56 Cold Email Tips [ACTIONABLE in 2024]

56 Cold Email Tips [ACTIONABLE in 2024]

56 Cold Email Tips [ACTIONABLE in 2024]

Jan 29, 2024

Jan 29, 2024

Table of Contents

    Cold Email Tips | Breakcold


    Introduction

    Cold emails still work in 2024, yet many people struggle to get replies and some success with it.

    This is our 56 actionable cold email tips for 2024.

    Cold Email General tips

    These tips mainly talk about targeting and email follow ups.

    Cold Email tip 1

    Use Breakcold for you cold email outreach.

    Cold Email tip 2

    Knowing your ICP is the most important factor for good cold email results, work on it first.

    Cold Email tip 3

    If you have a high open rate and a very low reply rate (below 2%), work on your offer and ICP.

    Cold Email tip 4

    Combine cold email outreach with social selling to multiply results.

    Cold Email tip 5

    Use a cold email software for inbound instead of outbound to increase your email deliverability on important messages.

    Cold Email tip 6

    Always send a minimum of 3 follow up emails in your cold email sequence.

    Cold Email tip 7

    If you don't get replies with cold emails, don't give up on a prospect and reach out to them with LinkedIn or Twitter.


    Cold Email tip 8

    Use a unified inbox if you send cold emails at scale.

    Cold Email tip 9

    Try to expose your prospects to your content through Twitter or LinkedIn before cold emailing them.

    Cold Email tip 10

    Use email rotation (also known as inbox rotation) if you want to send cold emails at scale.

    Cold Email tip 11

    Give value in each of your follow up emails.

    Cold Email tip 12

    Put an unsubscribe link in your cold emails if you want to be GDPR friendly or do tip #1.

    Cold Email tip 13

    Use a PS line to inform your prospect that he/she can unsubscribe to your cold email sequence.

    Cold Email tip 14

    Send at least 10,000 cold emails before saying cold email doesn't work.

    Cold Email tip 15

    Niche down your targeting to increase replies.

    Cold Email tip 16

    Get inspired with cold email templates but adapt them to your offer and persona.

    Cold Email tip 17

    Target people that are under solicited by using tools that scrape Twitter followers.

    Cold Email tip 18

    If you have a better offer, target your offer using a sales tool called BuiltWith or Apollo.

    Cold Email tip 19

    If you didn't get a no, resend the same cold email sequence 6 months later.

    Cold Email Deliverability tips

    Email deliverability is key in cold emailing. What's the point of sending cold emails if you land into the spam folder right?

    Cold Email tip 20

    If you have an open rate below 40%, work on your email deliverability.

    Cold Email tip 21

    Set up SPF, DKIM, DMARC to increase chances to land in the primary inbox of your recipient.

    Cold Email tip 22

    Set up Custom Domain Tracking to track your open rate with your own invisible pixel.

    Cold Email tip 23

    Use Email Warm Up to increase your cold email deliverability.

    Cold Email tip 24

    Put your sending domain into email warm up mode for at least 14 to 21 days before sending any cold emails.

    Cold Email tip 25

    Always let your email warm up running before, during and after your cold email outreach.

    Cold Email tip 26

    Send a maximum of 50 (30 ideally) cold emails per day per sending email domain.


    Cold Email tip 27

    Always use a secondary domain dedicated to cold emailing.

    Cold Email tip 28

    Choose an extension that is common on the internet for your dedicated cold email domain (.com, .io but not .xy for example).

    Cold Email tip 29

    Use 1 sending email address per sending domains, don't use aliases (maximum 2).

    Cold Email tip 30

    Make sure that your prospecting lists only include valid B2B email addresses to avoid bounced emails.

    Cold Email tip 31

    Avoid the use of spam words to land into the primary inbox.

    Cold Email tip 32

    Remove links from your signature to improve email deliverability.

    Cold Email tip 33

    Remove every HTML structure from your cold emails.

    Cold Email tip 34

    Only use images or loom videos in your cold emails if you know they'll get clicks.

    Cold Email Personalization tips

    Personalization is the component in cold emails that will get you more replies.

    Cold Email tip 35

    Use personalized email opening lines to boost your open rate up to +70%.

    Cold Email tip 36

    Send lower volumes with a better segmentation of your prospects.

    Cold Email tip 37

    Personalize at scale your cold emails by dividing prospects per geographical areas or industries.

    Cold Email tip 38

    Use a PS line to add some layer of personalization with a casual information about your prospect.

    Cold Email tip 39

    Use AI email icebreakers to speed up your personalization process.

    Cold Email tip 40

    Always take 1 hour to review the lines generated by AI with your VAs (virtual assistants), your sales team or yourself.

    Cold Email tip 41

    Use personalization points in your emails like {{firstName}}, {{company}} or {{city}}.

    Cold Email tip 42

    Add personalized loom videos to your cold emails to boost replies

    Cold Email Copywriting tips

    I think that's the part where people struggle the most, so here are some tips!

    Cold Email tip 43

    Always ask yourself if the email you're about to send will be opened and replied if you were the recipient.

    Cold Email tip 44

    Use short cold email subject lines that include the name or the company name of the prospect.

    Cold Email tip 45

    Start conversations with your cold emails by asking questions.

    Cold Email tip 46

    Use memes in follow up emails to get more replies by using humor.

    Cold Email tip 47

    Use an AI email assistant if you have problems with email copywriting.


    Cold Email tip 48

    Keep your cold emails short, below 75 words, ideally 50.

    Cold Email tip 49

    Be informal with your email copywriting by not using capital letters when you should too and vice versa.

    Cold Email tip 50

    Write cold emails that are readable at 5th grade reading level.

    Cold Email tip 51

    Don't make the cold email about yourself, make it about your prospects. Replace every I by you.

    Cold Email tip for agency owners

    Agency owners often have the same problems, below are my tips to help them.

    Cold Email tip 52

    Craft a unique offer, too many agencies do the same thing, you need to stand out.

    Cold Email tip for sales representatives

    SDRs & BDRs are not cold email experts compare to common beliefs so here are some tips for them!

    Cold Email tip 53

    Sales reps don't follow up enough, follow up until you get a yes or a no.

    Cold Email tips for B2B SaaS (startup)

    Cold Email tip 54

    Use the bad review of your competitors on G2 or Capterra to craft original follow up emails.

    B2B SaaS need to do things a bit differently when it comes to cold emailing.

    Cold Email tip 55

    Automatically push your positive replies to a social CRM to build relationships with prospects.

    Cold Email tip 56

    Automate your cold email workflow with Integromat or Zapier.

    Conclusion

    If you liked this series of cold email tips, make sure to check out our guide cold emailing.

    About the author

    Arnaud Belinga

    Breakcold Youtube Channel

    "i wrote this article"

    Try my sales CRM software
    (people love it)
    👇

    DISCOVER
    BREAKCOLD CRM

    Breakcold Youtube Channel

    "i wrote this article"

    Try my sales CRM software
    (people love it)
    👇

    DISCOVER
    BREAKCOLD CRM

    Related Articles

    Related Articles

    Related Articles

    How To Improve Your Cold Email Copywriting? [7 Rules]
    How To Improve Your Cold Email Copywriting? [7 Rules]
    How To Improve Your Cold Email Copywriting? [7 Rules]
    How To Improve Your Cold Email Copywriting? [7 Rules]

    Cold Email

    How To Improve Your Cold Email Copywriting? [7 Rules]

    How To Improve Your Cold Email Copywriting? [7 Rules]

    How To Improve Your Cold Email Copywriting? [7 Rules]

    How To Improve Your Cold Email Copywriting? [7 Rules]

    Discover More

    Discover More

    What Is A Bad, Good & Average Cold Email Conversion Rate? [2024 Guide]
    What Is A Bad, Good & Average Cold Email Conversion Rate? [2024 Guide]
    What Is A Bad, Good & Average Cold Email Conversion Rate? [2024 Guide]
    What Is A Bad, Good & Average Cold Email Conversion Rate? [2024 Guide]

    Cold Email

    What Is A Bad, Good & Average Cold Email Conversion Rate? [2024 Guide]

    What Is A Bad, Good & Average Cold Email Conversion Rate? [2024 Guide]

    What Is A Bad, Good & Average Cold Email Conversion Rate? [2024 Guide]

    What Is A Bad, Good & Average Cold Email Conversion Rate? [2024 Guide]

    Discover More

    Discover More

    Cold Email Books
    Cold Email Books
    Cold Email Books
    Cold Email Books

    Cold Email

    Top 14 Cold Email Books To Read in 2024 [Classified by Reviews & Relevance]

    Top 14 Cold Email Books To Read in 2024 [Classified by Reviews & Relevance]

    Top 14 Cold Email Books To Read in 2024 [Classified by Reviews & Relevance]

    Top 14 Cold Email Books To Read in 2024 [Classified by Reviews & Relevance]

    Discover More

    Discover More

    Cold Email Domain: What is it? How Many Do You Need?
    Cold Email Domain: What is it? How Many Do You Need?
    Cold Email Domain: What is it? How Many Do You Need?
    Cold Email Domain: What is it? How Many Do You Need?

    Cold Email

    Cold Email Domain: What is it? How Many Do You Need?

    Cold Email Domain: What is it? How Many Do You Need?

    Cold Email Domain: What is it? How Many Do You Need?

    Cold Email Domain: What is it? How Many Do You Need?

    Discover More

    Discover More

    Cold Email vs Cold Call: Which One is Best for Sales Outreach?
    Cold Email vs Cold Call: Which One is Best for Sales Outreach?
    Cold Email vs Cold Call: Which One is Best for Sales Outreach?
    Cold Email vs Cold Call: Which One is Best for Sales Outreach?

    Cold Email

    Cold Email vs Cold Call: Which One is Best for Sales Outreach?

    Cold Email vs Cold Call: Which One is Best for Sales Outreach?

    Cold Email vs Cold Call: Which One is Best for Sales Outreach?

    Cold Email vs Cold Call: Which One is Best for Sales Outreach?

    Discover More

    Discover More

    10 Cold Email Alternatives To Use For 2024
    10 Cold Email Alternatives To Use For 2024
    10 Cold Email Alternatives To Use For 2024
    10 Cold Email Alternatives To Use For 2024

    Cold Email

    10 Cold Email Alternatives To Use For 2024

    10 Cold Email Alternatives To Use For 2024

    10 Cold Email Alternatives To Use For 2024

    10 Cold Email Alternatives To Use For 2024

    Discover More

    Discover More

    Cold Email First Line [How To Use Opening Lines 2024 GUIDE]
    Cold Email First Line [How To Use Opening Lines 2024 GUIDE]
    Cold Email First Line [How To Use Opening Lines 2024 GUIDE]
    Cold Email First Line [How To Use Opening Lines 2024 GUIDE]

    Cold Email

    Cold Email First Line [How To Use Opening Lines 2024 GUIDE]

    Cold Email First Line [How To Use Opening Lines 2024 GUIDE]

    Cold Email First Line [How To Use Opening Lines 2024 GUIDE]

    Cold Email First Line [How To Use Opening Lines 2024 GUIDE]

    Discover More

    Discover More

    7 Keys To Write the Perfect Cold Email Call To Action (CTA) [With A List of 28 CTAs]
    7 Keys To Write the Perfect Cold Email Call To Action (CTA) [With A List of 28 CTAs]
    7 Keys To Write the Perfect Cold Email Call To Action (CTA) [With A List of 28 CTAs]
    7 Keys To Write the Perfect Cold Email Call To Action (CTA) [With A List of 28 CTAs]

    Cold Email

    7 Keys To Write the Perfect Cold Email Call To Action (CTA) [With A List of 28 CTAs]

    7 Keys To Write the Perfect Cold Email Call To Action (CTA) [With A List of 28 CTAs]

    7 Keys To Write the Perfect Cold Email Call To Action (CTA) [With A List of 28 CTAs]

    7 Keys To Write the Perfect Cold Email Call To Action (CTA) [With A List of 28 CTAs]

    Discover More

    Discover More

    Cold Email Closing Lines 2024 GUIDE [How To End A Perfect Cold Email]
    Cold Email Closing Lines 2024 GUIDE [How To End A Perfect Cold Email]
    Cold Email Closing Lines 2024 GUIDE [How To End A Perfect Cold Email]
    Cold Email Closing Lines 2024 GUIDE [How To End A Perfect Cold Email]

    Cold Email

    Cold Email Closing Lines 2024 GUIDE [How To End A Perfect Cold Email]

    Cold Email Closing Lines 2024 GUIDE [How To End A Perfect Cold Email]

    Cold Email Closing Lines 2024 GUIDE [How To End A Perfect Cold Email]

    Cold Email Closing Lines 2024 GUIDE [How To End A Perfect Cold Email]

    Discover More

    Discover More

    Cold Email Doesn't Work: 7 Key Methods To Solve It
    Cold Email Doesn't Work: 7 Key Methods To Solve It
    Cold Email Doesn't Work: 7 Key Methods To Solve It
    Cold Email Doesn't Work: 7 Key Methods To Solve It

    Cold Email

    Cold Email Doesn't Work: 7 Key Methods To Solve It

    Cold Email Doesn't Work: 7 Key Methods To Solve It

    Cold Email Doesn't Work: 7 Key Methods To Solve It

    Cold Email Doesn't Work: 7 Key Methods To Solve It

    Discover More

    Discover More

    7 Ways To Get Cold Email Personalization Right [With Examples]
    7 Ways To Get Cold Email Personalization Right [With Examples]
    7 Ways To Get Cold Email Personalization Right [With Examples]
    7 Ways To Get Cold Email Personalization Right [With Examples]

    Cold Email

    7 Ways To Get Cold Email Personalization Right [With Examples]

    7 Ways To Get Cold Email Personalization Right [With Examples]

    7 Ways To Get Cold Email Personalization Right [With Examples]

    7 Ways To Get Cold Email Personalization Right [With Examples]

    Discover More

    Discover More

    Cold Email 101
    Cold Email 101
    Cold Email 101
    Cold Email 101

    Cold Email

    Cold Email 101

    Cold Email 101

    Cold Email 101

    Cold Email 101

    Discover More

    Discover More

    4 Rules To Write A Cold Email Follow-Up [With 4 Templates]
    4 Rules To Write A Cold Email Follow-Up [With 4 Templates]
    4 Rules To Write A Cold Email Follow-Up [With 4 Templates]
    4 Rules To Write A Cold Email Follow-Up [With 4 Templates]

    Cold Email

    4 Rules To Write A Cold Email Follow-Up [With 4 Templates]

    4 Rules To Write A Cold Email Follow-Up [With 4 Templates]

    4 Rules To Write A Cold Email Follow-Up [With 4 Templates]

    4 Rules To Write A Cold Email Follow-Up [With 4 Templates]

    Discover More

    Discover More

    Does Cold Email Work? (2024 Edition)
    Does Cold Email Work? (2024 Edition)
    Does Cold Email Work? (2024 Edition)
    Does Cold Email Work? (2024 Edition)

    Cold Email

    Does Cold Email Work? (2024 Edition)

    Does Cold Email Work? (2024 Edition)

    Does Cold Email Work? (2024 Edition)

    Does Cold Email Work? (2024 Edition)

    Discover More

    Discover More

    Cold Email vs Email Marketing: What's The Difference?
    Cold Email vs Email Marketing: What's The Difference?
    Cold Email vs Email Marketing: What's The Difference?
    Cold Email vs Email Marketing: What's The Difference?

    Cold Email

    Cold Email vs Email Marketing: What's The Difference?

    Cold Email vs Email Marketing: What's The Difference?

    Cold Email vs Email Marketing: What's The Difference?

    Cold Email vs Email Marketing: What's The Difference?

    Discover More

    Discover More

    Cold Email vs Warm Email: What's The Difference?
    Cold Email vs Warm Email: What's The Difference?
    Cold Email vs Warm Email: What's The Difference?
    Cold Email vs Warm Email: What's The Difference?

    Cold Email

    Cold Email vs Warm Email: what's the difference?

    Cold Email vs Warm Email: what's the difference?

    Cold Email vs Warm Email: what's the difference?

    Cold Email vs Warm Email: what's the difference?

    Discover More

    Discover More

    15 Cold Email Templates Analyzed [With Results]
    15 Cold Email Templates Analyzed [With Results]
    15 Cold Email Templates Analyzed [With Results]
    15 Cold Email Templates Analyzed [With Results]

    Cold Email

    15 Cold Email Templates Analyzed [With Results]

    15 Cold Email Templates Analyzed [With Results]

    15 Cold Email Templates Analyzed [With Results]

    15 Cold Email Templates Analyzed [With Results]

    Discover More

    Discover More

    How to Use Cold Email PS Lines [With 6 Templates]
    How to Use Cold Email PS Lines [With 6 Templates]
    How to Use Cold Email PS Lines [With 6 Templates]
    How to Use Cold Email PS Lines [With 6 Templates]

    Cold Email

    How to Use Cold Email PS Lines [With 6 Templates]

    How to Use Cold Email PS Lines [With 6 Templates]

    How to Use Cold Email PS Lines [With 6 Templates]

    How to Use Cold Email PS Lines [With 6 Templates]

    Discover More

    Discover More

    How To Write A Good Cold Email Sales Pitch? [With Pitch Examples]
    How To Write A Good Cold Email Sales Pitch? [With Pitch Examples]
    How To Write A Good Cold Email Sales Pitch? [With Pitch Examples]
    How To Write A Good Cold Email Sales Pitch? [With Pitch Examples]

    Cold Email

    How To Write A Good Cold Email Sales Pitch? [With Pitch Examples]

    How To Write A Good Cold Email Sales Pitch? [With Pitch Examples]

    How To Write A Good Cold Email Sales Pitch? [With Pitch Examples]

    How To Write A Good Cold Email Sales Pitch? [With Pitch Examples]

    Discover More

    Discover More

    Cold Email Open Rate (ULTIMATE GUIDE 2024)
    Cold Email Open Rate (ULTIMATE GUIDE 2024)
    Cold Email Open Rate (ULTIMATE GUIDE 2024)
    Cold Email Open Rate (ULTIMATE GUIDE 2024)

    Cold Email

    Cold Email Open Rate (ULTIMATE GUIDE 2024)

    Cold Email Open Rate (ULTIMATE GUIDE 2024)

    Cold Email Open Rate (ULTIMATE GUIDE 2024)

    Cold Email Open Rate (ULTIMATE GUIDE 2024)

    Discover More

    Discover More

    Cold Email Reply Rate (ULTIMATE GUIDE 2024)
    Cold Email Reply Rate (ULTIMATE GUIDE 2024)
    Cold Email Reply Rate (ULTIMATE GUIDE 2024)
    Cold Email Reply Rate (ULTIMATE GUIDE 2024)

    Cold Email

    Cold Email Reply Rate (ULTIMATE GUIDE 2024)

    Cold Email Reply Rate (ULTIMATE GUIDE 2024)

    Cold Email Reply Rate (ULTIMATE GUIDE 2024)

    Cold Email Reply Rate (ULTIMATE GUIDE 2024)

    Discover More

    Discover More

    Cold Email vs LinkedIn Message: What Is The Best For Outbound Sales?
    Cold Email vs LinkedIn Message: What Is The Best For Outbound Sales?
    Cold Email vs LinkedIn Message: What Is The Best For Outbound Sales?
    Cold Email vs LinkedIn Message: What Is The Best For Outbound Sales?

    Cold Email

    Cold Email vs LinkedIn Message: What Is The Best For Outbound Sales?

    Cold Email vs LinkedIn Message: What Is The Best For Outbound Sales?

    Cold Email vs LinkedIn Message: What Is The Best For Outbound Sales?

    Cold Email vs LinkedIn Message: What Is The Best For Outbound Sales?

    Discover More

    Discover More

    Cold Email vs Spam: 10 Key Differences
    Cold Email vs Spam: 10 Key Differences
    Cold Email vs Spam: 10 Key Differences
    Cold Email vs Spam: 10 Key Differences

    Cold Email

    Cold Email vs Spam: 10 Key Differences

    Cold Email vs Spam: 10 Key Differences

    Cold Email vs Spam: 10 Key Differences

    Cold Email vs Spam: 10 Key Differences

    Discover More

    Discover More

    Cold Email Subject Lines Secrets [18 Real Life Examples]
    Cold Email Subject Lines Secrets [18 Real Life Examples]
    Cold Email Subject Lines Secrets [18 Real Life Examples]
    Cold Email Subject Lines Secrets [18 Real Life Examples]

    Cold Email

    Cold Email Subject Lines Secrets [18 Real Life Examples]

    Cold Email Subject Lines Secrets [18 Real Life Examples]

    Cold Email Subject Lines Secrets [18 Real Life Examples]

    Cold Email Subject Lines Secrets [18 Real Life Examples]

    Discover More

    Discover More

    SPF, DKIM, DMARC: What It Means for Cold Emailing?
    SPF, DKIM, DMARC: What It Means for Cold Emailing?
    SPF, DKIM, DMARC: What It Means for Cold Emailing?
    SPF, DKIM, DMARC: What It Means for Cold Emailing?

    Cold Email

    SPF, DKIM, DMARC: What It Means for Cold Emailing?

    SPF, DKIM, DMARC: What It Means for Cold Emailing?

    SPF, DKIM, DMARC: What It Means for Cold Emailing?

    SPF, DKIM, DMARC: What It Means for Cold Emailing?

    Discover More

    Discover More

    My 97% Success Rate Prospecting Techniques For Sales
    My 97% Success Rate Prospecting Techniques For Sales
    My 97% Success Rate Prospecting Techniques For Sales
    My 97% Success Rate Prospecting Techniques For Sales

    Cold Email

    My 97% Success Rate Prospecting Techniques For Sales

    My 97% Success Rate Prospecting Techniques For Sales

    My 97% Success Rate Prospecting Techniques For Sales

    My 97% Success Rate Prospecting Techniques For Sales

    Discover More

    Discover More

    How To Set Up Cold Email Custom Domain Tracking? [GUIDE]
    How To Set Up Cold Email Custom Domain Tracking? [GUIDE]
    How To Set Up Cold Email Custom Domain Tracking? [GUIDE]
    How To Set Up Cold Email Custom Domain Tracking? [GUIDE]

    Cold Email

    How To Set Up Cold Email Custom Domain Tracking? [GUIDE]

    How To Set Up Cold Email Custom Domain Tracking? [GUIDE]

    How To Set Up Cold Email Custom Domain Tracking? [GUIDE]

    How To Set Up Cold Email Custom Domain Tracking? [GUIDE]

    Discover More

    Discover More

    Cold Emailing Software: 30 Softwares & 30 Use Cases Explained
    Cold Emailing Software: 30 Softwares & 30 Use Cases Explained
    Cold Emailing Software: 30 Softwares & 30 Use Cases Explained
    Cold Emailing Software: 30 Softwares & 30 Use Cases Explained

    Cold Email

    Cold Emailing Software: 31 Softwares & 31 Use Cases Explained

    Cold Emailing Software: 31 Softwares & 31 Use Cases Explained

    Cold Emailing Software: 31 Softwares & 31 Use Cases Explained

    Cold Emailing Software: 31 Softwares & 31 Use Cases Explained

    Discover More

    Discover More

    Starting an Agency: From Idea to $10k/Month in 4 Hours
    Starting an Agency: From Idea to $10k/Month in 4 Hours
    Starting an Agency: From Idea to $10k/Month in 4 Hours
    Starting an Agency: From Idea to $10k/Month in 4 Hours

    Cold Email

    Starting an Agency: From Idea to $10k/Month in 4 Hours

    Starting an Agency: From Idea to $10k/Month in 4 Hours

    Starting an Agency: From Idea to $10k/Month in 4 Hours

    Starting an Agency: From Idea to $10k/Month in 4 Hours

    Discover More

    Discover More

    Is Cold Email GDPR Compliant? [Is It Legal?]
    Is Cold Email GDPR Compliant? [Is It Legal?]
    Is Cold Email GDPR Compliant? [Is It Legal?]
    Is Cold Email GDPR Compliant? [Is It Legal?]

    Cold Email

    Is Cold Email GDPR Compliant? [Is It Legal?]

    Is Cold Email GDPR Compliant? [Is It Legal?]

    Is Cold Email GDPR Compliant? [Is It Legal?]

    Is Cold Email GDPR Compliant? [Is It Legal?]

    Discover More

    Discover More

    Try Breakcold NOW

    Are you ready to accelerate your sales pipeline?

    Join over +1000 agencies, startups & consultants closing deals with Breakcold Sales CRM

    Try Breakcold NOW

    Are you ready to accelerate your sales pipeline?

    Join over +1000 agencies, startups & consultants closing deals with Breakcold Sales CRM

    Try Breakcold NOW

    Are you ready to accelerate your sales pipeline?

    Join over +1000 agencies, startups & consultants closing deals with Breakcold Sales CRM