Cold Email

How to Use Cold Email PS Lines [With 6 Templates]

How to Use Cold Email PS Lines [With 6 Templates]

How to Use Cold Email PS Lines [With 6 Templates]

14 okt. 2022

14 okt. 2022

Table of Contents

    Cold Email PS Lines | Breakcold


    What is a Cold Email PS Line?

    A cold email PS line is one or two sentences that you put at the end of your cold email. It's not the closing line but a sentence put after your signature.

    Cold Email PS Line Example | Breakcold


    How to write a good cold email PS line?

    To write a good PS line, there are few things to have in mind.

    Make them casual

    Close deals in 2023, not in 2010 | Breakcold


    To write a good cold email PS line, you usually need to break the pattern of your cold email. For example, if you talked about something really serious in the body, go with a PS line that talks about something casual.

    PS lines need to be short

    As always, short cold emails win. You need to keep applying this rule to your PS lines.

    List of cold email PS lines

    This is a collection of different PS lines I used in the past months.

    PS line template 1: use of your prospects location

    Cold Email PS Line Template 1 | Breakcold


    Using the location of your prospects make them feel that your cold email was personalized to them. It's one of the best way to personalize at scale your cold email outreach.

    Template:PS: I went to {{city}} in [[Year]] and loved it, you're really lucky to live out there :)

    Template filledPS: I went to Miami in 2013 and loved it, you're really lucky to live out there :)

    Why it works?: because it's relevant to the location of your prospects if your prospect list segmentation is on point

    PS line template 2: the reply with X technique

    Cold Email PS Line Template 2 | Breakcold


    This PS line technique allows you to get replies even when prospects are not interested in your offer. Not only it will help you understand who is not interested in your offer but also will boost your deliverability (as replies increase email deliverability).

    TemplatePS: reply with "[[Words of your choice]]" if this is not relevant. Thanks!

    Template filledPS: reply with "YES" if this is not relevant. Thanks!

    Why it works?: because it adds another CTA to your cold email and if you get NOs, it will boost your email deliverability + it will help you understand why certain prospects are not a good fit

    PS line template 3: the technology technique

    Cold Email PS Line Template 3 | Breakcold


    This one is so specific that it's unbeatable. It takes some time to find prospects who all use the same technology (you can do it easily with Apollo or Builtwith) but the process is rewarding in replies.

    TemplatePS: saw you chose {{LiveChatName}} for your customer support, great move!

    Template filled PS: saw you chose Intercom for your customer support, great move!

    Why it works?: because it's something so specific that if done right, it adds a strong layer of personalization - you can do it for any kind of technologies.

    PS line template 4: the reverse icebreaker

    Cold Email PS Line Template 4 | Breakcold


    People normally use cold email opening lines in the beginning of their cold email. Here we do the opposite, we add some layer of personalization at the very end of the cold email.

    This way of doing PS lines is great when your personalize line doesn't flow with the body of your email if it was place its beginning.

    TemplatePS: {{Icebreaker}}

    Template filledPS: saw what you're doing with Breakcold, love the social selling side of the software!

    Why it works?: it adds a casual yet personalized sentence in your cold email that will boost your reply rate

    PS line template 5: the case study

    Cold Email PS Line Template 5 | Breakcold


    The case study PS line is the perfect way to (re)affirm your expertise. Not putting this information in the body of your email will help it to stand out more.

    TemplatePS: By the way, our client [[Company]] [[case study]]

    Template filledPS: By the way, our client MegaStar accelerated their sales pipeline by 50% in the last 30 days using Breakcold

    Why it works?: because you're proving a point with a past client

    PS line template 6: the meme technique

    Cold Email PS Line Template 6 | Breakcold


    Using memes will always work. Some buyer personas might be less receptive but you always find people who love it. Provoking **love/hate **emails is better that creating no emotions at all.

    TemplatePS: This how [[Company]] will feel using [[YourCompany]]

    [[Funny image created with imgflip]]

    Template filledPS: This is how Galadriel will feel using Breakcold

    Over de auteur

    Arnaud Belinga

    Breakcold Youtube Channel

    Sluit deals x2 sneller met

    Breakcold Verkoop CRM

    Probeer het gratis

    Breakcold Youtube Channel

    Sluit deals x2 sneller met

    Breakcold Verkoop CRM

    Probeer het gratis

    Gerelateerde Artikelen

    Gerelateerde Artikelen

    Gerelateerde Artikelen

    How To Improve Your Cold Email Copywriting? [7 Rules]
    How To Improve Your Cold Email Copywriting? [7 Rules]
    How To Improve Your Cold Email Copywriting? [7 Rules]
    How To Improve Your Cold Email Copywriting? [7 Rules]

    Cold Email

    How To Improve Your Cold Email Copywriting? [7 Rules]

    How To Improve Your Cold Email Copywriting? [7 Rules]

    How To Improve Your Cold Email Copywriting? [7 Rules]

    How To Improve Your Cold Email Copywriting? [7 Rules]

    Ontdek Meer

    Ontdek Meer

    What Is A Bad, Good & Average Cold Email Conversion Rate? [2024 Guide]
    What Is A Bad, Good & Average Cold Email Conversion Rate? [2024 Guide]
    What Is A Bad, Good & Average Cold Email Conversion Rate? [2024 Guide]
    What Is A Bad, Good & Average Cold Email Conversion Rate? [2024 Guide]

    Cold Email

    What Is A Bad, Good & Average Cold Email Conversion Rate? [2024 Guide]

    What Is A Bad, Good & Average Cold Email Conversion Rate? [2024 Guide]

    What Is A Bad, Good & Average Cold Email Conversion Rate? [2024 Guide]

    What Is A Bad, Good & Average Cold Email Conversion Rate? [2024 Guide]

    Ontdek Meer

    Ontdek Meer

    Cold Email Books
    Cold Email Books
    Cold Email Books
    Cold Email Books

    Cold Email

    Top 14 Cold Email Books To Read in 2024 [Classified by Reviews & Relevance]

    Top 14 Cold Email Books To Read in 2024 [Classified by Reviews & Relevance]

    Top 14 Cold Email Books To Read in 2024 [Classified by Reviews & Relevance]

    Top 14 Cold Email Books To Read in 2024 [Classified by Reviews & Relevance]

    Ontdek Meer

    Ontdek Meer

    Cold Email Domain: What is it? How Many Do You Need?
    Cold Email Domain: What is it? How Many Do You Need?
    Cold Email Domain: What is it? How Many Do You Need?
    Cold Email Domain: What is it? How Many Do You Need?

    Cold Email

    Cold Email Domain: What is it? How Many Do You Need?

    Cold Email Domain: What is it? How Many Do You Need?

    Cold Email Domain: What is it? How Many Do You Need?

    Cold Email Domain: What is it? How Many Do You Need?

    Ontdek Meer

    Ontdek Meer

    Cold Email vs Cold Call: Which One is Best for Sales Outreach?
    Cold Email vs Cold Call: Which One is Best for Sales Outreach?
    Cold Email vs Cold Call: Which One is Best for Sales Outreach?
    Cold Email vs Cold Call: Which One is Best for Sales Outreach?

    Cold Email

    Cold Email vs Cold Call: Which One is Best for Sales Outreach?

    Cold Email vs Cold Call: Which One is Best for Sales Outreach?

    Cold Email vs Cold Call: Which One is Best for Sales Outreach?

    Cold Email vs Cold Call: Which One is Best for Sales Outreach?

    Ontdek Meer

    Ontdek Meer

    10 Cold Email Alternatives To Use For 2024
    10 Cold Email Alternatives To Use For 2024
    10 Cold Email Alternatives To Use For 2024
    10 Cold Email Alternatives To Use For 2024

    Cold Email

    10 Cold Email Alternatives To Use For 2024

    10 Cold Email Alternatives To Use For 2024

    10 Cold Email Alternatives To Use For 2024

    10 Cold Email Alternatives To Use For 2024

    Ontdek Meer

    Ontdek Meer

    Cold Email First Line [How To Use Opening Lines 2024 GUIDE]
    Cold Email First Line [How To Use Opening Lines 2024 GUIDE]
    Cold Email First Line [How To Use Opening Lines 2024 GUIDE]
    Cold Email First Line [How To Use Opening Lines 2024 GUIDE]

    Cold Email

    Cold Email First Line [How To Use Opening Lines 2024 GUIDE]

    Cold Email First Line [How To Use Opening Lines 2024 GUIDE]

    Cold Email First Line [How To Use Opening Lines 2024 GUIDE]

    Cold Email First Line [How To Use Opening Lines 2024 GUIDE]

    Ontdek Meer

    Ontdek Meer

    7 Keys To Write the Perfect Cold Email Call To Action (CTA) [With A List of 28 CTAs]
    7 Keys To Write the Perfect Cold Email Call To Action (CTA) [With A List of 28 CTAs]
    7 Keys To Write the Perfect Cold Email Call To Action (CTA) [With A List of 28 CTAs]
    7 Keys To Write the Perfect Cold Email Call To Action (CTA) [With A List of 28 CTAs]

    Cold Email

    7 Keys To Write the Perfect Cold Email Call To Action (CTA) [With A List of 28 CTAs]

    7 Keys To Write the Perfect Cold Email Call To Action (CTA) [With A List of 28 CTAs]

    7 Keys To Write the Perfect Cold Email Call To Action (CTA) [With A List of 28 CTAs]

    7 Keys To Write the Perfect Cold Email Call To Action (CTA) [With A List of 28 CTAs]

    Ontdek Meer

    Ontdek Meer

    Cold Email Closing Lines 2024 GUIDE [How To End A Perfect Cold Email]
    Cold Email Closing Lines 2024 GUIDE [How To End A Perfect Cold Email]
    Cold Email Closing Lines 2024 GUIDE [How To End A Perfect Cold Email]
    Cold Email Closing Lines 2024 GUIDE [How To End A Perfect Cold Email]

    Cold Email

    Cold Email Closing Lines 2024 GUIDE [How To End A Perfect Cold Email]

    Cold Email Closing Lines 2024 GUIDE [How To End A Perfect Cold Email]

    Cold Email Closing Lines 2024 GUIDE [How To End A Perfect Cold Email]

    Cold Email Closing Lines 2024 GUIDE [How To End A Perfect Cold Email]

    Ontdek Meer

    Ontdek Meer

    Cold Email Doesn't Work: 7 Key Methods To Solve It
    Cold Email Doesn't Work: 7 Key Methods To Solve It
    Cold Email Doesn't Work: 7 Key Methods To Solve It
    Cold Email Doesn't Work: 7 Key Methods To Solve It

    Cold Email

    Cold Email Doesn't Work: 7 Key Methods To Solve It

    Cold Email Doesn't Work: 7 Key Methods To Solve It

    Cold Email Doesn't Work: 7 Key Methods To Solve It

    Cold Email Doesn't Work: 7 Key Methods To Solve It

    Ontdek Meer

    Ontdek Meer

    7 Ways To Get Cold Email Personalization Right [With Examples]
    7 Ways To Get Cold Email Personalization Right [With Examples]
    7 Ways To Get Cold Email Personalization Right [With Examples]
    7 Ways To Get Cold Email Personalization Right [With Examples]

    Cold Email

    7 Ways To Get Cold Email Personalization Right [With Examples]

    7 Ways To Get Cold Email Personalization Right [With Examples]

    7 Ways To Get Cold Email Personalization Right [With Examples]

    7 Ways To Get Cold Email Personalization Right [With Examples]

    Ontdek Meer

    Ontdek Meer

    Cold Email 101
    Cold Email 101
    Cold Email 101
    Cold Email 101

    Cold Email

    Cold Email 101

    Cold Email 101

    Cold Email 101

    Cold Email 101

    Ontdek Meer

    Ontdek Meer

    4 Rules To Write A Cold Email Follow-Up [With 4 Templates]
    4 Rules To Write A Cold Email Follow-Up [With 4 Templates]
    4 Rules To Write A Cold Email Follow-Up [With 4 Templates]
    4 Rules To Write A Cold Email Follow-Up [With 4 Templates]

    Cold Email

    4 Rules To Write A Cold Email Follow-Up [With 4 Templates]

    4 Rules To Write A Cold Email Follow-Up [With 4 Templates]

    4 Rules To Write A Cold Email Follow-Up [With 4 Templates]

    4 Rules To Write A Cold Email Follow-Up [With 4 Templates]

    Ontdek Meer

    Ontdek Meer

    Does Cold Email Work? (2024 Edition)
    Does Cold Email Work? (2024 Edition)
    Does Cold Email Work? (2024 Edition)
    Does Cold Email Work? (2024 Edition)

    Cold Email

    Does Cold Email Work? (2024 Edition)

    Does Cold Email Work? (2024 Edition)

    Does Cold Email Work? (2024 Edition)

    Does Cold Email Work? (2024 Edition)

    Ontdek Meer

    Ontdek Meer

    Cold Email vs Email Marketing: What's The Difference?
    Cold Email vs Email Marketing: What's The Difference?
    Cold Email vs Email Marketing: What's The Difference?
    Cold Email vs Email Marketing: What's The Difference?

    Cold Email

    Cold Email vs Email Marketing: What's The Difference?

    Cold Email vs Email Marketing: What's The Difference?

    Cold Email vs Email Marketing: What's The Difference?

    Cold Email vs Email Marketing: What's The Difference?

    Ontdek Meer

    Ontdek Meer

    Cold Email vs Warm Email: What's The Difference?
    Cold Email vs Warm Email: What's The Difference?
    Cold Email vs Warm Email: What's The Difference?
    Cold Email vs Warm Email: What's The Difference?

    Cold Email

    Cold Email vs Warm Email: what's the difference?

    Cold Email vs Warm Email: what's the difference?

    Cold Email vs Warm Email: what's the difference?

    Cold Email vs Warm Email: what's the difference?

    Ontdek Meer

    Ontdek Meer

    15 Cold Email Templates Analyzed [With Results]
    15 Cold Email Templates Analyzed [With Results]
    15 Cold Email Templates Analyzed [With Results]
    15 Cold Email Templates Analyzed [With Results]

    Cold Email

    15 Cold Email Templates Analyzed [With Results]

    15 Cold Email Templates Analyzed [With Results]

    15 Cold Email Templates Analyzed [With Results]

    15 Cold Email Templates Analyzed [With Results]

    Ontdek Meer

    Ontdek Meer

    How To Write A Good Cold Email Sales Pitch? [With Pitch Examples]
    How To Write A Good Cold Email Sales Pitch? [With Pitch Examples]
    How To Write A Good Cold Email Sales Pitch? [With Pitch Examples]
    How To Write A Good Cold Email Sales Pitch? [With Pitch Examples]

    Cold Email

    How To Write A Good Cold Email Sales Pitch? [With Pitch Examples]

    How To Write A Good Cold Email Sales Pitch? [With Pitch Examples]

    How To Write A Good Cold Email Sales Pitch? [With Pitch Examples]

    How To Write A Good Cold Email Sales Pitch? [With Pitch Examples]

    Ontdek Meer

    Ontdek Meer

    Cold Email Open Rate (ULTIMATE GUIDE 2024)
    Cold Email Open Rate (ULTIMATE GUIDE 2024)
    Cold Email Open Rate (ULTIMATE GUIDE 2024)
    Cold Email Open Rate (ULTIMATE GUIDE 2024)

    Cold Email

    Cold Email Open Rate (ULTIMATE GUIDE 2024)

    Cold Email Open Rate (ULTIMATE GUIDE 2024)

    Cold Email Open Rate (ULTIMATE GUIDE 2024)

    Cold Email Open Rate (ULTIMATE GUIDE 2024)

    Ontdek Meer

    Ontdek Meer

    Cold Email Reply Rate (ULTIMATE GUIDE 2024)
    Cold Email Reply Rate (ULTIMATE GUIDE 2024)
    Cold Email Reply Rate (ULTIMATE GUIDE 2024)
    Cold Email Reply Rate (ULTIMATE GUIDE 2024)

    Cold Email

    Cold Email Reply Rate (ULTIMATE GUIDE 2024)

    Cold Email Reply Rate (ULTIMATE GUIDE 2024)

    Cold Email Reply Rate (ULTIMATE GUIDE 2024)

    Cold Email Reply Rate (ULTIMATE GUIDE 2024)

    Ontdek Meer

    Ontdek Meer

    Cold Email vs LinkedIn Message: What Is The Best For Outbound Sales?
    Cold Email vs LinkedIn Message: What Is The Best For Outbound Sales?
    Cold Email vs LinkedIn Message: What Is The Best For Outbound Sales?
    Cold Email vs LinkedIn Message: What Is The Best For Outbound Sales?

    Cold Email

    Cold Email vs LinkedIn Message: What Is The Best For Outbound Sales?

    Cold Email vs LinkedIn Message: What Is The Best For Outbound Sales?

    Cold Email vs LinkedIn Message: What Is The Best For Outbound Sales?

    Cold Email vs LinkedIn Message: What Is The Best For Outbound Sales?

    Ontdek Meer

    Ontdek Meer

    Cold Email vs Spam: 10 Key Differences
    Cold Email vs Spam: 10 Key Differences
    Cold Email vs Spam: 10 Key Differences
    Cold Email vs Spam: 10 Key Differences

    Cold Email

    Cold Email vs Spam: 10 Key Differences

    Cold Email vs Spam: 10 Key Differences

    Cold Email vs Spam: 10 Key Differences

    Cold Email vs Spam: 10 Key Differences

    Ontdek Meer

    Ontdek Meer

    Cold Email Subject Lines Secrets [18 Real Life Examples]
    Cold Email Subject Lines Secrets [18 Real Life Examples]
    Cold Email Subject Lines Secrets [18 Real Life Examples]
    Cold Email Subject Lines Secrets [18 Real Life Examples]

    Cold Email

    Cold Email Subject Lines Secrets [18 Real Life Examples]

    Cold Email Subject Lines Secrets [18 Real Life Examples]

    Cold Email Subject Lines Secrets [18 Real Life Examples]

    Cold Email Subject Lines Secrets [18 Real Life Examples]

    Ontdek Meer

    Ontdek Meer

    56 Cold Email Tips [ACTIONABLE in 2024]
    56 Cold Email Tips [ACTIONABLE in 2024]
    56 Cold Email Tips [ACTIONABLE in 2024]
    56 Cold Email Tips [ACTIONABLE in 2024]

    Cold Email

    56 Cold Email Tips [ACTIONABLE in 2024]

    56 Cold Email Tips [ACTIONABLE in 2024]

    56 Cold Email Tips [ACTIONABLE in 2024]

    56 Cold Email Tips [ACTIONABLE in 2024]

    Ontdek Meer

    Ontdek Meer

    SPF, DKIM, DMARC: What It Means for Cold Emailing?
    SPF, DKIM, DMARC: What It Means for Cold Emailing?
    SPF, DKIM, DMARC: What It Means for Cold Emailing?
    SPF, DKIM, DMARC: What It Means for Cold Emailing?

    Cold Email

    SPF, DKIM, DMARC: What It Means for Cold Emailing?

    SPF, DKIM, DMARC: What It Means for Cold Emailing?

    SPF, DKIM, DMARC: What It Means for Cold Emailing?

    SPF, DKIM, DMARC: What It Means for Cold Emailing?

    Ontdek Meer

    Ontdek Meer

    My 97% Success Rate Prospecting Techniques For Sales
    My 97% Success Rate Prospecting Techniques For Sales
    My 97% Success Rate Prospecting Techniques For Sales
    My 97% Success Rate Prospecting Techniques For Sales

    Cold Email

    My 97% Success Rate Prospecting Techniques For Sales

    My 97% Success Rate Prospecting Techniques For Sales

    My 97% Success Rate Prospecting Techniques For Sales

    My 97% Success Rate Prospecting Techniques For Sales

    Ontdek Meer

    Ontdek Meer

    How To Set Up Cold Email Custom Domain Tracking? [GUIDE]
    How To Set Up Cold Email Custom Domain Tracking? [GUIDE]
    How To Set Up Cold Email Custom Domain Tracking? [GUIDE]
    How To Set Up Cold Email Custom Domain Tracking? [GUIDE]

    Cold Email

    How To Set Up Cold Email Custom Domain Tracking? [GUIDE]

    How To Set Up Cold Email Custom Domain Tracking? [GUIDE]

    How To Set Up Cold Email Custom Domain Tracking? [GUIDE]

    How To Set Up Cold Email Custom Domain Tracking? [GUIDE]

    Ontdek Meer

    Ontdek Meer

    Cold Emailing Software: 30 Softwares & 30 Use Cases Explained
    Cold Emailing Software: 30 Softwares & 30 Use Cases Explained
    Cold Emailing Software: 30 Softwares & 30 Use Cases Explained
    Cold Emailing Software: 30 Softwares & 30 Use Cases Explained

    Cold Email

    Cold Emailing Software: 31 Softwares & 31 Use Cases Explained

    Cold Emailing Software: 31 Softwares & 31 Use Cases Explained

    Cold Emailing Software: 31 Softwares & 31 Use Cases Explained

    Cold Emailing Software: 31 Softwares & 31 Use Cases Explained

    Ontdek Meer

    Ontdek Meer

    Starting an Agency: From Idea to $10k/Month in 4 Hours
    Starting an Agency: From Idea to $10k/Month in 4 Hours
    Starting an Agency: From Idea to $10k/Month in 4 Hours
    Starting an Agency: From Idea to $10k/Month in 4 Hours

    Cold Email

    Starting an Agency: From Idea to $10k/Month in 4 Hours

    Starting an Agency: From Idea to $10k/Month in 4 Hours

    Starting an Agency: From Idea to $10k/Month in 4 Hours

    Starting an Agency: From Idea to $10k/Month in 4 Hours

    Ontdek Meer

    Ontdek Meer

    Is Cold Email GDPR Compliant? [Is It Legal?]
    Is Cold Email GDPR Compliant? [Is It Legal?]
    Is Cold Email GDPR Compliant? [Is It Legal?]
    Is Cold Email GDPR Compliant? [Is It Legal?]

    Cold Email

    Is Cold Email GDPR Compliant? [Is It Legal?]

    Is Cold Email GDPR Compliant? [Is It Legal?]

    Is Cold Email GDPR Compliant? [Is It Legal?]

    Is Cold Email GDPR Compliant? [Is It Legal?]

    Ontdek Meer

    Ontdek Meer

    Probeer Breakcold NU

    Ben je klaar om je verkooppijplijn te versnellen?

    Sluit je aan bij meer dan 1000 bureaus, startups & consultants die deals sluiten met Breakcold Sales CRM

    Probeer Breakcold NU

    Ben je klaar om je verkooppijplijn te versnellen?

    Sluit je aan bij meer dan 1000 bureaus, startups & consultants die deals sluiten met Breakcold Sales CRM

    Probeer Breakcold NU

    Ben je klaar om je verkooppijplijn te versnellen?

    Sluit je aan bij meer dan 1000 bureaus, startups & consultants die deals sluiten met Breakcold Sales CRM