15 Cold Email Templates Analyzed [With Results]

How to use these cold email templates?

Cold email templates are great but if they are working for someone, it doesn't mean they will work for you! So use these templates with cautious and adapt them to your reality.

You can use these templates with our cold email software: Breakcold!

My tier list of Cold email Templates

Cold Email Templates for Sales

Cold Email Template 1:

I noticed something on {{company}}

Hey {{first_name}},

{{icebreaker}}

I noticed that you're not using any [[Service/Product]] solution on {{company}} and was wondering why? I'm running [[Your_Company]] and I'm always curious to learn the choices of other companies for their [[solution/pain point]].

Looking forward to chat together {{first_name}},

Best, [[Your_Name]]

// Notes on this template //

• Open Rate: the {{icebreaker}} will boost open rate to +60%

• Reply Rate: your asking questions out of curiosity, it gets more replies

• Sales Pitch: you're not selling, it usually gets more replies

• Subject Line: intriguing, it will make people click

• Deliverability: no links, you'll be safe

• Cold Email CTA: not exceptional, it's a soft CTA

// Example of the template //

Hey Arnaud,

Love what you've been doing with Breakcold so far, I saw your tweets frequently in my feed!

I noticed that you're not repurposing your content with Breakcold and was wondering why? I'm running a repurposing content agency and I'm always curious to learn the choices of other companies for their content strategy.

Looking forward to chat together Arnaud,

Best, David

Cold Email Template 2:

Quick Question {{company}}

Hey {{firstName}},

{{iceBreaker}}.

Just wanted to drop an email and see if you’re doing [[X]]? We achieved $[[number]] in [[X]] days for [[Client_Name]].

Want to learn more?

--

[[Your Signature]]

// Notes on this template //

• Open Rate: variable {{icebreaker}} will boost open rate

• Reply Rate: short email + {{icebreaker}} will boost reply rate

• Sales Pitch: use numbers to attract the recipient

• Subject Line: classic but highly effective even though it's used a lot

• Deliverability: no links in the email so you're safe

• Cold Email CTA: not sales pushy, invite to start a conversation

// Example of the template //

Hey Arnaud,

Saw your Social Selling tool, what you're doing with Breakcold is refreshing, it's a new way of selling!

Just wanted to drop an email and see if you’re doing SEO? We achieved 10,000 visits per month in 60 days for SkyTheLimit.

Want to learn more?

--

David Williams - Head of Growth @SEOGang

Cold Email Template 3:

about your company growth

Hey {first_name}, just joking {{first_name}}! Let's break the ice:

Do you like [[X]]? We can turn your [[Y]] into a [[Z]].

We're talking about growing from [[Number]] to [[Number]], [[results from numbers]]

Worth a chat?

--

[[Your Signature with a Picture and link to website]]

// Notes on this template //

• Open Rate: not personalized but use of humor works well

• Reply Rate: it will comes down to how good your offer is

• Sales Pitch: made to intrigue and impress the prospect

• Subject Line: no capital letter to stand out in the inbox

• Deliverability: signature with a picture and a link might reduce deliverability but increase trust

• Cold Email CTA: simple but always work

// Example of the template //

Hey {first_name}, just joking David! Let's break the ice:

Do you like Twitter? We can turn your Twitter Startup account into a lead generation machine.

We're talking about growing from 0 to +500,000 impressions per month, generating website visits, backlinks and more leads.

Worth a chat?

--

Arnaud Williams - Head of Growth @BreakTwitter

Our Website

Cold Email Template 4:

about your job offer <> {{company}}

Bartender, make it a double for {{first_name}}!

Ah, I wish we were interacting in person...

Looks like you were recently recruiting for a [job] role. I guess he/she will do [X] right?

Our [Product/Service] is designed for {{city}} folks like you - worth a chat?

• [Lazy Signature]

PS: this is how [Client] felt the last 3 months!

[Funny image]

// Notes on this template //

• Open Rate: no first line used here but the subject line do its magic

• Reply Rate: this type of emails look super relevant and get great replies

• Sales Pitch: no clear sales pitch but that's ok, the goal is to intrigue your prospects

• Subject Line: no capital letter on purpose to break the inbox pattern

• Deliverability: image will reduce your deliverability but also boost it as you'll get more replies, so you're fine

• Cold Email CTA: 1 CTA to get the attention, another one to start a conversation

// Example of the template //

Bartender, make it a double for James!

Ah, I wish we were interacting in person...

Looks like you were recently recruiting for a sales role. I guess he/she will do outreach right?

Our tool is designed for L.A. folks like you - worth a chat?

• Damon

PS: this is how Boundless Media felt the last 3 months!

Cold Email Template 5:

{{company}} X [[Your Company]]

GM {{first_name}},

Saw on Twitter/LinkedIn that you have an interest in [[X]] so I thought I'd reach out.

We've helped [[Case Study Client]] in the past going from [[X]] to [[X]] in just a couple of [[X]].

Do you want me to send you the case study?

PS: this is the tweet where I saw you had an interest in [[X]]

[[Image of the tweet/LinkedIn post]]

--

[[Your Signature]]

// Notes on this template //

• Open Rate: no personalized first line but relevancy is used to boost open rate

• Reply Rate: people will be interested to receive the case study

• Sales Pitch: using past client results is a booster

• Subject Line: simple but proven to work well

• Deliverability: the image of the post might reduce your deliverability

• Cold Email CTA: inviting to receive a case study is better than asking for a call

// Example of the template //

GM Arnaud,

Saw on Twitter/LinkedIn that you have an interest in SEO so I thought I'd reach out.

We've helped Breakcold in the past going from 0 to 3,000 visits per month in just a couple of weeks.

Do you want me to send you the case study?

PS: this is the tweet where I saw you had an interest in SEO

[[Image of the tweet/LinkedIn post]]

--

David Williams - Head of Growth @SEOGang

Cold Email Template 6:

{{company}} was mentioned on LinkedIn

{{first_name}},

{{company}} was mentioned on LinkedIn and really caught my interest.

Here at [[Your Company]], [[Your Sales Pitch]] just like yours, including companies like;

[[Company A]]

[[Company B]]

[[Company C]]

I’ve added a few examples of [[your service]] we currently create for [[type of company]], as well as case studies and testimonials.

We’d love to work with {{company}}. Do you have time for a quick call this week or next?

Regards,

[[Signature with Links and a Gif]]

[[Link of a demo call]]

// Notes on this template //

• Open Rate: not personalized but the subject line will make prospects click

• Reply Rate: will be great of your case studies are good

• Sales Pitch: it is sales pushy but plays the trust card

• Subject Line: stand out a lot in the inbox, people will click

• Deliverability: lots of links and images that might get you in the spam folder times to times

• Cold Email CTA: a bit aggressive by asking for a call but it can work

// Example of the template //

Arnaud,

Breakcold was mentioned on LinkedIn and really caught my interest.

Here at 100 Pound Social, we create beautiful social media posts for tons of software & tech companies just like yours, including companies like;

Lambert Labs

Mammoth Analytics

Rytrack Solutions

I’ve added a few examples of posts we currently create for technology and software companies, as well as case studies and testimonials.

We’d love to work with Breakcold. Do you have time for a quick call this week or next?

Regards,

Lucy Barton

Head of Growth

Schedule a demo call:

100poundsocial.com/demooe

Cold Email Template 7:

{{first_name}} - quick question (10.51 s reading time)

GM {{first_name}},

{{iceBreaker}}

I'm writing an article about [Topic].

I try to understand if [Your Objective], is it your case at {{company}}?

Thanks,

-- [Soft Signature]

// Notes on this template //

• Open Rate: a personalized first line will boost your open rate

• Reply Rate: going in an 'interview' mode boosts open rate easily to +15/20%

• Sales Pitch: N/A

• Subject Line: you basically use the reading time provided in Breakcold's Email Assistant

• Deliverability: no links = no problems

• Cold Email CTA: simple question to get a yes or no - people will explain things by themselves from my experience

// Example of the template //

GM Juliette,

Pretty fun the video you made with your sales team in Ibiza last summer, just saw it on LinkedIn!

I'm writing an article about Sales Teams.

I try to understand if they think that Social Selling is taking over, do you think so at Breakcold?

Thanks,

-- Sauron

Cold Email Template 8:

Solve [[problem]]

Good Afternoon {{first_name}},

Do you struggle with [[problem]]? [[describe problem in greater detail]]

Here at [[your company]], we’ve helped many other businesses deal with this problem by [[short explanation of your product]]. Businesses we’ve worked with have seen [[evidence of tangible improvement]] as the result of [[product]].

Want to learn more?

-- [[Your First Name]]

// Notes on this template //

• Open Rate: first line is a bit aggressive, it might decrease the open rate

• Reply Rate: if the sales pitch is sexy, you'll get replies

• Sales Pitch: a bit long but is made to prove a point

• Subject Line: short and will disrupt the recipient inbox pattern

• Deliverability: no links, no images, you'll be safe

• Cold Email CTA: simple and straight to the point

// Example of the template //

Good Afternoon Arnaud,

Do you struggle with Social Selling? LinkedIn Prospecting and Twitter prospecting are key for growth these days

Here at MordorProspecting, we’ve helped many other businesses dealing with this problem by creating powerful Rings of Power. Businesses we’ve worked with have tripled their revenues with our rings.

Want to learn more?

-- [[Your First Name]]

Cold Email Template 9:

About {{employee_first_name}}

Hi {{first_name}},

Saw {{employee_first_name}} is helping you growing {{company}} revenues.

[Cold Email CTA]

[Soft Signature]

PS: This is how {{employee_first_name}} will feel using [Your Product]

[Funny image you've designed with imgflip]

// Notes on this template //

• Open Rate: see subject line section

• Reply Rate: designed for replies but takes time to prepare with the {{employee}} variable

• Sales Pitch: the sales pitch is both the funny image and the CTA

• Subject Line: "WTF my employee did" feeling will make recipients click

• Deliverability: the image will reduce your deliverability but will increase your reply rate so it's ok

• Cold Email CTA: a quick question to intrigue the recipient on its employee behavior

// Example of the template //

Hi Sauron,

Saw Galadriel is helping you growing Mordor's revenues.

Do you empower her with a sales outreach tool?

--

Arnaud

CEO @Breakcold

PS: This is how Galadriel will feel using Breakcold

Cold Email Template 10:

should we explore?

Hi {{first_name}}, not sure if this is for you but figured I’d ask

Building a [[product]] to help you [[what it does]] (eg. [[example]]).

Worth a chat ?

• [[Your Name]]

// Notes on this template //

• Open Rate: not personalized but casual enough to get attention

• Reply Rate: short emails get more replies

• Sales Pitch: straight to the point with an example

• Subject Line: no capital letter to stand out in the inbox

• Deliverability: no links, short email, will land in the primary inbox

• Cold Email CTA: a simple and effective one

// Example of the template //

Hi Arnaud, not sure if this is for you but figured I’d ask

Building a tool to help you build a targeted email list from Twitter (eg. get the emails of the followers of an account in your niche).

Worth a chat ?

• Valentin

Cold Email Templates for SEO

Cold Email Template 11:

Broken link on {{company}}

Hey {{first_name}} - saw a broken link at {{slug of the page}} on your website.

Seems like the link you pointed to doesn't exist anymore, I have similar link on the topic - it might be a great replacement, interested?

See you soon

--

[[Your Signature]]

// Notes on this template //

• Open Rate: first line is personalized with the use of the slug

• Reply Rate: can be high if you've segmented well enough your list

• Sales Pitch: N/A

• Subject Line: who wouldn't be interested?

• Deliverability: you avoided using links with the slug technique

• Cold Email CTA: a quick CTA in the closing line with 'interested'

// Example of the template //

Hey Arnaud - saw a broken link at /blog/how-to-do-social-selling on your website.

Seems like the link you pointed to doesn't exist anymore, I have similar link on the topic - it might be a great replacement, interested?

See you soon

--

Sauron Mordor - CEO @RingsOfTraffic

Cold Email Template 12:

Let's share our domain authority

GM {{first_name}} - we both have a domain authority between [[X]] & [[Y]] and operate in a similar space but are not competitors.

Are you open to exchange backlinks?

Let me know what would make sense for you,

--

[[Your Signature]]

// Notes on this template //

• Open Rate: opening line is not personalized but is relevant by using the domain authority range of your recipient

• Reply Rate: if you're targeting is on point, you'll get replies

• Sales Pitch: N/A

• Subject Line: basic but sufficient

• Deliverability: No links, so you will land in the primary inbox

• Cold Email CTA: a bit formal but that's ok

// Example of the template //

GM Arnaud- we both have a domain authority between 35 & 40 and operate in a similar space but are not competitors.

Are you open to exchange backlinks?

Let me know what would make sense for you,

--

Sauron Mordor - CEO @RingsOfSaaS

Cold Email Templates for Networking

Cold Email Template 13:

Growing a community

Good afternoon {{first_name}},

I'm trying to grow a community around [[Target Audience]] in the [[Country]]!

Originally, it was a group about [[Main Topic]] (we're +[[Number]] people).

We share tips about

• [[Topic 1]]
• [[Topic 2]]
• [[Topic 3]]

To join: [[website URL]]

See you soon {{firstName}} :)

--

[[Your First Name]]

// Notes on this template //

• Open Rate: the opening line is pretty basic but is proven to bring community members

• Reply Rate: this type of email is pretty basic but is proven to bring community members

• Sales Pitch: the goal is to show some topics that might interest your recipient

• Subject Line: basic, there are ways to be more creative

• Deliverability: one link is used in the CTA, it might hurt your deliverability at scale

• Cold Email CTA: using a website URL is the best way to get them onboard as quickly as possible

// Example of the template //

Good afternoon Arnaud,

I'm trying to grow a community around BDRs in the UK!

Originally, it was a group about cold emailing (we're +340 people).

We share tips about

cold emails, sales automation

facing objection, social selling

getting more replies and so much more!

To join: https://www.facebook.com/groups/298365015683028

See you soon Arnaud :)

--

Jamie

Cold Email Template 14:

Want to share learnings {{first_name}}?

Bonjour {{first_name}},

Seems like you're experienced in [[X]] and I am in [[X]].

Would you like to share learnings? I'm trying to connect every week with new entrepreneurs because we can learn so much!

See you soon,

[[Your signature]]

// Notes on this template //

• Open Rate: opening line is not personalized but tries to be original with 'Bonjour' (Hello in French)

• Reply Rate: hard to predict, every individual is different

• Sales Pitch: N/A

• Subject Line: using the variable {{first_name}} helps boosting the open rate

• Deliverability: no link = no deliverability problems

• Cold Email CTA: inserted in the closing line

// Example of the template //

Bonjour Arnaud,

Seems like you're experienced in SEO and I am in Sales.

Would you like to share learnings? I'm trying to connect every week with new entrepreneurs because we can learn so much!

See you soon,

Sauron - Head of War @MordorProspecting

Cold Email Template 15:

Reaching out to you via [[name]]

Hi {{first_name}},

I was given your name by [[name]]. I run a [[What_You_Do]] business and it sounds like we could benefit from knowing one another!

If you ever want to meet up for coffee or have a phone/video chat to exchange ideas, let me know! You can also call or text me at [[number]].

See you soon,

[[your name]]

// Notes on this template //

• Open Rate: the first line is half generic, half personalized, it works great

• Reply Rate: you're not selling so reply rate will be high

• Sales Pitch: N/A

• Subject Line: you use a familiar name that the prospect knows

• Deliverability: no links or images so you will have a good deliverability

• Cold Email CTA: a long CTA but it works in this particular context

// Example of the template //

Hi Arnaud,

I was given your name by Jessica. I run a B2B Fintech Startup and it sounds like we could benefit from knowing one another!

If you ever want to meet up for coffee or have a phone/video chat to exchange ideas, let me know! You can also call or text me at 526 737 291.

See you soon,

Greg