Introduction

Sales Development Representatives (SDRs) and Business Development Representatives (BDRs) are used to traditional sales prospecting methods, like cold emailing, cold calling or field sales.

But what about Social Selling? Social selling is on the rise whatever your job is in sales. But social selling is time consuming so many SDRs & BDRs give up on it. That's why you need a social selling software.

Here are 4 reasons why SDRs & BDRs need a social selling software.

Reason number 1: it makes sales prospecting more enjoyable for you and your prospects

When you think about it, prospecting with a social selling software is very similar to bonding with friends on Instagram or other social media

Let's be honest, sales prospecting is not the funniest thing ever. B2B sales = Boring To Boring Sales.

With the rise of sales automation tools, especially cold email ones and LinkedIn ones, prospects are also fed up of getting smashed with irrelevant sales outreach every day.

A social selling software will help you cut through the noise by building meaningful B2B relationships (you can read these 6 uses cases of a Social Selling Software).

1/ It's more enjoyable for yourself

Do you like Instagram, Facebook, TikTok or Twitter? If so, I guess you like scrolling a feed to interact with your friends.

Imagine if the same was possible for your job. No, I'm not talking about navigating in a LinkedIn feed that is not designed for salespeople. I'm talking about navigating in a prospecting feed where you'll be able to do everything naturally in one place.

What makes social selling enjoyable is its gamification aspect

Social selling softwares characteristics:

• no manual data entry

• you don't have to open thousands of tabs to find and interact with prospect posts on LinkedIn, their tweets or their company activity.

• you don't need to switch softwares to send cold emails, LinkedIn direct messages or liking posts and commenting posts.

The only thing you need to focus on is: building relationships with your prospects to generate leads faster and closing deals faster.

It's a new way of doing sales prospecting as an SDR or BDR, especially when you combine that with scheduling content on social media.

Demo of our social selling software

2/ It's more enjoyable for your prospects**

Prospects appreciate relevant and/or personalized approach. They don't like being force to buy, you need to start a conversation with them.

For that, the best way is to bond with them on social media (assuming they are active on it) by liking and commenting their posts, then sending a DM/Email when it's the right time.

I wasn't even actively prospecting Nate, he was just in my social selling pool of leads

Reason number 2: you can close deals faster

Social selling can accelerate your sales pipeline up to +50%. It's pretty logic when you think about it, doing social selling means that you're constantly:

• nurturing your warm leads with relevant DMs or emails

• staying top of mind by liking posts and leaving solid comments under your prospect posts

By doing so, you rapidly become the 1st choice in the prospect's mind as you build trust and bring enjoyable B2B relationships to the table.

That's where a social selling software comes handy to make this process seamless.

Here it's an example of lead generation but it could be the same for the closing part

Reason number 3: you avoid data manual entry

Data manual entry is the enemy of SDRs & BDRs. I'm still very chocked by how many sales reps have to report what they sent via email, LinkedIn or Twitter in their CRM.

That's where social selling softwares comes handy as by default it's a social selling CRM as the goal is to build B2B relationships faster.

For example on Breakcold, when you send a LinkedIn DM to a prospect, the message is automatically synchronize within the software. The goal is to synchronize all interactions, likes, comments etc.

I just sent the email to Brittany and directly it saved the email sent in the software (also works for LinkedIn and Twitter

Reason number 4: it will accelerates your career (not a joke)

Most SDRs & BDRs have the role of AEs (Account Executives) in mind or** Head of Sales** depending on which type of organization they're into.

Well, I guess you already know but here are some interesting social selling statistics:

• 78% of salespeople engaged in social selling are outselling their peers who aren’t.

• 93% of sales executives have not received any formal training on social selling.

Knowing how to leverage every aspect of social selling is key to accelerate your career in sales.

Be careful though, if you close deals too fast, you won't have enough pipeline ahah