Clarify AI CRM Story

Clarify is a Seattle-based AI-native CRM founded in 2024 by Patrick Thompson, Austin Hay, and Ondrej Hrebicek. Unlike traditional CRMs, it is built from the ground up with AI to automate sales tasks, unify customer data, and surface real-time insights for revenue teams.

The company has raised a total of $22.5M, including a $15M Series A led by USVP and Gradient with participation from Madrona and others.

Clarify positions itself as an “autonomous CRM,” aiming to compete with incumbents like Salesforce by reducing manual admin work for sales teams.

Is Breakcold an alternative to Clarify AI CRM that's worth it?

Breakcold is a serious contender for Clarify along with Attio.

Clarify and Breakcold are both AI-native CRMs but Breakcold has more B2B social integrations like LinkedIn built-in. The target of both softwares is also a bit different, Clarify's ambition is to go for big accounts like Attio while Breakcold targets SMBs.

If we were to group CRMs together by how close they are, then it will be:

• AI-Native CRMs: Clarify & Breakcold

• AI CRMs (some AI but not native): Folk and Attio

• Traditional CRMs: Close, Pipedrive, Hubspot, Salesforce etc

Clarify AI CRM Pricing vs Breakcold Pricing

This one is very interesting.

Clarify decided to charge its customers based on AI Credits (aka AI actions). Some actions can cost 1 credit or 10 credits. However they don't charge per user.

On the other hand, Breakcold charges per user but provides its customers with unlimited AI actions.