If CRMs are built to manage customer relationships, ERPs are built to run the entire business – from accounting and inventory management all the way to HR, operations, and yes… sales. An Enterprise Resource Planning (ERP) system acts as a central hub that connects every department, so data doesn’t live in silos (or spreadsheets no one wants to admit still exist).
Over the past few years, platforms like Odoo have started blurring the line between ERP and CRM. Instead of offering a standalone sales tool, Odoo CRM is part of a much larger ERP ecosystem, promising tighter workflows, deeper data visibility, and an “all-in-one” approach that appeals to growing businesses and operations-heavy teams.
In this Odoo CRM review, we’ll break down how well Odoo actually performs as a CRM — what it does well, where it falls short, who it’s best for, and how it compares to more sales-focused CRM tools. If you’re trying to decide whether an ERP-powered CRM is a smart move or an overcomplicated one, you’re in the right place.
Odoo CRM Overview (TL;DR) |
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Unlike lightweight, sales-focused CRMs, Odoo CRM is part of a full ERP ecosystem, designed for businesses that need sales tightly integrated with operations, accounting, inventory, and production. It offers lead and opportunity management, pipeline tracking, reporting, automation, and modular add-ons — all within a single platform.
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📖 What Is Odoo?
Founded in 2005 (originally called TinyERP), Odoo’s rise has been driven by one simple promise: one modular platform to run your entire business. Odoo is an all-in-one ERP platform that started as a small open-source project in Belgium and grew into one of the most expansive business software ecosystems on the market serving millions of users worldwide and offers dozens of tightly integrated apps under one roof.
Unlike most modern SaaS platforms that lock you into proprietary systems, Odoo offers a Community (open-source) edition that developers can freely customize, extend, and self-host. This flexibility has made Odoo especially popular with enterprises, manufacturers, and operations-heavy businesses that need deep customization beyond what off-the-shelf CRMs typically allow.
That said, most companies today subscribe to the paid plans that include advanced features, official support, hosting options, and enterprise-grade apps.
Where Odoo CRM Fits in the Odoo Suite
Odoo CRM isn’t a standalone product — it’s one module inside a much larger ERP ecosystem.
The CRM app handles:
Lead and opportunity tracking
Pipeline management
Sales forecasting
Basic automation and reporting
But its real power shows up when combined with other Odoo modules like Sales, Inventory, Invoicing, Manufacturing, and Accounting. In other words, Odoo CRM is designed less for pure sales velocity — and more for connecting sales to downstream operations.
This makes it fundamentally different from sales-first CRMs built for outbound, pipeline speed, and relationship-driven selling.
Who Should Use Odoo CRM (And Who Shouldn’t)
Odoo CRM excels when sales is just one piece of a complex operational puzzle. But if your priority is closing deals quickly, reducing admin work, and onboarding in days (not months) Odoo CRM may feel overly complex.
Category | Fit | Why |
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Manufacturing companies | ✅ Ideal | Odoo CRM integrates tightly with inventory, production, and accounting. Perfect when sales is part of a larger operational workflow. |
Large enterprises | ✅ Ideal | Built to support complex processes, multi-department coordination, and deep customization across the ERP stack. |
Operations-heavy businesses | ✅ Ideal | Shines when sales needs to stay closely connected to fulfillment, finance, and supply chain management. |
SMBs & small sales teams | ❌ Not ideal | Setup, configuration, and maintenance can feel overwhelming for smaller teams with simpler needs. |
Sales-led startups | ❌ Not ideal | Prioritizes operational depth over speed — less suited for outbound-focused teams that need to move fast. |
Teams wanting fast setup | ❌ Not ideal | Expect longer onboarding and configuration timelines compared to modern, sales-first CRMs. |
⚙️ Key Odoo CRM Features
On its own, it covers the CRM fundamentals well, but its real strength shows up when you start connecting sales to other operational apps like inventory, accounting, and manufacturing.
Here’s a breakdown of the core features you’ll get with Odoo CRM.
Lead & Opportunity Management
Odoo CRM allows you to capture leads from multiple sources, including website forms, dedicated email aliases, and manual imports. Each lead or contact record provides a 360° view of the customer, consolidating activity history such as pages visited, emails exchanged, meetings logged, and internal notes in one place.
Leads can be automatically scored and routed using Odoo’s AI, helping teams prioritize high-intent prospects and assign them to the right reps. Once a lead meets predefined criteria, it can be seamlessly converted into an opportunity.
Odoo also supports lead enrichment, either automatically at the point of entry or manually over time, allowing teams to progressively build more complete profiles as deals move through the pipeline.
Pipeline & Deal Tracking
Odoo CRM uses a customizable, Kanban-style sales pipeline (with optional list views) to help teams track deals from first touch to close. Opportunities move through fully configurable stages, giving you visibility into where every deal stands at a glance.
Each opportunity record includes all the essentials you’d expect from a capable CRM: activity timelines, internal notes, expected revenue, close probability, and assigned owners. Odoo also adds a simple three-star priority system, allowing sales teams to quickly flag high-value or time-sensitive deals (three stars being the highest priority, one being the lowest).
Beyond pipeline visibility, Odoo lets you schedule meetings/activities directly from an opportunity or calendar view. These meetings sync automatically with personal and shared team calendars, helping keep sales activities aligned across departments without jumping between tools.
Email & SMS Integration
Beyond logging activity, Odoo also allows users to send emails, SMS messages, and even place calls directly from the platform, keeping communication centralized within the CRM.
That said, these communication workflows lean more toward functional than modern. Odoo focuses on tracking and documentation rather than multichannel outreach or inbox-style selling, which may feel limiting for sales teams accustomed to more engagement-driven or social-first CRM experiences.
Reporting & Dashboards
Odoo CRM offers configurable dashboards and reporting tools that let teams track key KPIs such as pipeline value, win rates, activity volume, and overall revenue performance. These reports can be highly detailed and flexible, making them well-suited for complex organizations.
However, unlocking deeper customization often requires technical know-how or additional setup. Advanced reports, custom views, and tailored dashboards may involve configuration work beyond what non-technical users can easily manage.
App Marketplace & Modular Add-ons
Odoo’s app marketplace is a major differentiator, allowing you to extend CRM functionality with modules for accounting, inventory, manufacturing, marketing, helpdesk, HR, and more — effectively running most of your business from a single platform.
The trade-off is complexity. Each added module introduces more configuration, dependencies, and ongoing maintenance. Without dedicated ops or technical resources, a highly customized Odoo setup can quickly become time-intensive.
Odoo also offers a mobile app (iOS and Android), enabling sales reps to manage deals and activities on the go.
💰 Odoo Pricing Plans (2026) 💰
One App Free | Standard | Custom |
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$0/unlimited users | $16.90/user/mo | $25.50/user/mo |
Features:
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⭐ Pros & Cons of Odoo CRM ⭐
Ratings | |
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G2 - 4.1/5 (163) | Capterra - 4.2/5 (1,279) |
Pros | Cons |
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🆚 Odoo CRM vs Alternatives
Odoo CRM isn’t competing with lightweight sales tools — it’s competing with entire business operating systems. That makes comparisons tricky.
Below, we breakdown how Odoo CRM compares to modern alternatives.
🥇 Odoo CRM vs Breakcold: A Modern AI-Native Sales-First Alternative
Summary
While Odoo treats CRMs as one module inside a massive ERP ecosystem, Breakcold is built from the ground up as an AI-native sales CRM focused on closing deals faster with less admin. It centralizes email, LinkedIn, WhatsApp, and calling into a single workflow, automatically surfaces daily sales actions with AI reasoning, and pushes deals forward without requiring heavy configuration or external consultants.
Compared to Odoo’s complexity and implementation overhead, Breakcold is faster to deploy, easier to adopt, and better suited for sales-led startups, agencies, and SMBs that value speed, outbound efficiency, and relationship-based selling. For teams that don’t need manufacturing, inventory, or accounting baked into their CRM, Breakcold stands out as the best alternative to Odoo CRM.
Key Features | |
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Ratings | |
G2 - 4.7/5 (116) | Capterra - 4.8/5 (93) |
Pros | Cons |
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Pricing Plans
CRM Essentials | CRM Pro | CRM Max |
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$29/user/mo | $59/user/mo | $99/user/mo |
Key features included:
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All Essentials Features plus:
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All PRO features plus:
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🥈 Odoo CRM vs HubSpot: A Marketing-Driven All-in-One CRM Platform
Summary
Founded in 2006, HubSpot popularized the inbound marketing movement and has since grown into one of the most widely adopted CRM platforms globally. Its CRM is designed to unify marketing, sales, service, and operations into a single ecosystem, making it especially attractive for growing companies that want structured pipelines, strong automation, and tight alignment between teams.
Compared to Odoo’s ERP-first approach, HubSpot offers a more polished, CRM-centric experience with faster onboarding — though costs and complexity increase as teams scale.
Key Features | |
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Ratings | |
G2 - 4.6/5 (412) | Capterra - 4.5/5 (665) |
Pros | Cons |
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Pricing Plans
Free | Starter |
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US$0/mo | US$10/mo/seat |
Includes:
| Free tools, plus:
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Professional | Enterprise |
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US$100/mo/seat | US$150/mo/seat |
Starter, plus:
| Professional, plus:
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🥉 Odoo CRM vs Salesforce: Enterprise-Grade Sales, Automation, and Scale
Summary
Salesforce is one of the world’s most widely adopted enterprise CRM, known for its deep customization, powerful automation, and vast app ecosystem. Built specifically for sales, service, and revenue operations, Salesforce excels at managing complex pipelines, large sales teams, and advanced reporting at scale.
Compared to Odoo CRM, Salesforce offers a far more mature standalone CRM experience, but at a significantly higher cost and complexity. Odoo appeals to organizations that want CRM tightly embedded within an ERP environment, while Salesforce is better suited for enterprises that prioritize sales performance, extensibility, and advanced CRM functionality over operational unification.
Key Features | |
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Ratings | |
G2 - 4.4/5 (23,272) | Capterra - 4.4/5 (18817) |
Pros | Cons |
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Pricing Plans
Salesforce Starter | Salesforce Pro | Salesforce Foundations |
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$25/user/mo | $100/user/mo | $0 |
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🏅 Odoo CRM vs Pipedrive: A Pipeline-focused CRM Built for Simplicity
Summary
Pipedrive is a purpose-built CRM designed around simplicity and visual pipeline management, making it a favorite for sales teams that want to close deals fast without heavy admin or configuration.
Unlike Odoo, which is part of a broader ERP ecosystem and better suited for teams that need deep operational integrations, Pipedrive keeps things streamlined for pure sales execution. It emphasizes ease of use, rapid setup, and sales automation that helps reps spend more time selling and less time managing software. For teams prioritizing a lightweight, intuitive sales CRM over complex ERP integration, Pipedrive often feels more agile and approachable.
Key Features | |
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Rating | |
G2 - 4.3/5 (2,445) | Capterra - 4.5/5 (3047) |
Pros | Cons |
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Pricing Plans
Essential | Advanced | Professional |
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$19/user/mo | $34/user/mo | $64/user/mo |
Key features:
| Essential Plan +
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🏁 Final Verdict: Is Odoo CRM Worth It in 2026?
Short answer: yes — if you actually need an ERP.
Odoo CRM is a solid choice in 2026 for businesses where sales is deeply tied to inventory, accounting, manufacturing, or operations. If your org runs on process, customization, and cross-departmental workflows, Odoo’s all-in-one ecosystem can replace a messy stack of disconnected tools.
That said, if your goal is closing deals fast, not configuring systems, Odoo can feel like bringing a forklift to move a suitcase.
If you’re a sales-led team, startup, or agency that wants speed, minimal setup, and AI doing the busywork for you, Breakcold is the better bet. It’s built for modern selling: auto-moving leads, generating follow-ups, and keeping reps focused on revenue — not admin.
Still not convinced? We offer a 2-week free trial so you can find out for yourself!
