Sugar CRM vs Freshsales: Which CRM is the Best?

29 November 2020

Sugar CRM vs Freshsales: Which CRM is the Best?

In the world of customer relationship management (CRM) software, two prominent players are Sugar CRM and Freshsales. Both offer a range of features and benefits, but which one is the best? In this article, we will compare Sugar CRM and Freshsales across various aspects to help you make an informed decision

Pros and Cons of Sugar CRM and Freshsales

Let's start by examining the pros and cons of both Sugar CRM and Freshsales:

1.1 Sugar CRM

Sugar CRM is known for its robust functionality and customizable interface. It offers a wide range of features, including lead management, contact and account management, and sales automation. Additionally, Sugar CRM provides excellent customer support and has a large user community for sharing tips and best practices.

One of the key advantages of Sugar CRM is its ability to be tailored to the specific needs of a business. With extensive customization options, businesses can create a CRM system that aligns perfectly with their unique requirements. This flexibility allows for greater efficiency and productivity, as users can focus on the features and functions that are most relevant to their work.

Moreover, Sugar CRM's customizable interface provides a user-friendly experience. Users can easily navigate through the system, accessing the information they need quickly and efficiently. This intuitive design reduces the learning curve and ensures that users can make the most of the CRM's capabilities from the start.

1.2 Cons of Sugar CRM

However, like any software, Sugar CRM has its drawbacks. Some users find the learning curve to be steep, especially for non-technical individuals. The complex setup process may require assistance from IT professionals, which can be time-consuming and costly. Additionally, Sugar CRM's pricing may be considered high compared to other CRM solutions.

Despite its robust functionality, the initial implementation of Sugar CRM can be challenging for businesses without dedicated IT resources. This can result in delays and additional costs as companies seek external help to set up the system. Furthermore, the pricing structure of Sugar CRM may not be suitable for small businesses or startups with limited budgets.

1.3 Cons of Freshsales

Freshsales, on the other hand, offers a user-friendly interface and intuitive navigation. It provides essential CRM features, such as contact and lead management, and sales pipeline tracking. Furthermore, Freshsales offers a free plan for small businesses with limited requirements.

One of the main advantages of Freshsales is its simplicity. The user interface is designed to be intuitive and easy to navigate, making it ideal for non-technical users. This streamlined experience allows businesses to get up and running quickly, without the need for extensive training or technical support.

In addition to its user-friendly interface, Freshsales offers a free plan that caters to the needs of startups and small businesses. This free plan provides access to essential CRM features, allowing businesses to manage their contacts and leads without incurring any costs. This can be particularly beneficial for companies with limited budgets, as it provides a cost-effective solution to their CRM needs.

1.4 Cons of Freshsales

Despite its strengths, Freshsales has its weaknesses. Some users have reported that the reporting and analytics capabilities are not as robust as they would like. While Freshsales provides basic reporting features, businesses that require in-depth analytics may find the options limited. This can hinder their ability to gain valuable insights from their CRM data.

Furthermore, while the free plan offered by Freshsales is attractive for small businesses, scaling up to higher-tier plans can be costly. As businesses grow and require more advanced features and functionalities, they may need to upgrade to a paid plan. This transition can result in increased expenses, which may not be feasible for all businesses.

1.5 Key Differences between Sugar CRM and Freshsales

Now that we have explored the pros and cons of both CRMs, let's highlight the key differences between Sugar CRM and Freshsales:

  • Sugar CRM offers extensive customization options, making it suitable for businesses with unique requirements. This flexibility allows companies to tailor the CRM system to their specific needs, enhancing productivity and efficiency.
  • Freshsales has a simple and intuitive user interface, making it easier for non-technical users to get started quickly. The streamlined design ensures that users can navigate the system effortlessly, without the need for extensive training or technical support.
  • Sugar CRM has a larger user community, providing more resources and insights for users. The extensive user community allows for knowledge sharing, best practices, and access to a wealth of information to optimize the CRM experience.
  • Freshsales offers a free plan, making it an attractive option for startups and small businesses with limited budgets. The free plan provides essential CRM features, allowing businesses to manage their contacts and leads without incurring any costs.

How does Sugar CRM pricing compare to Freshsales?

When choosing a CRM, pricing is an essential aspect to consider. Let's compare the pricing models of Sugar CRM and Freshsales:

2.1 Sugar CRM Pricing

Sugar CRM offers subscription-based pricing plans, starting from $40 per user per month. The pricing tiers provide different levels of functionality and support, catering to businesses of all sizes. However, it's important to consider additional costs for customization and integration services.

2.2 Freshsales Pricing


2.3 Pricing Comparison

Comparing the pricing of Sugar CRM and Freshsales, Freshsales has a more budget-friendly option with its free plan. However, as businesses scale and their requirements increase, Sugar CRM offers a wider range of pricing plans to choose from. It is important to evaluate your company's specific needs and budget constraints when deciding which CRM is the best fit.

How do Sugar CRM integrations compare to Freshsales?

Integration capabilities can greatly impact the effectiveness and efficiency of a CRM system. Let's compare the integration options of Sugar CRM and Freshsales:

3.1 Sugar CRM integrations

Sugar CRM provides a wide range of integrations with popular business applications, such as email marketing platforms, project management tools, and customer support software. These integrations allow for seamless data flow between different systems, enhancing productivity and communication.

3.2 Freshsales Integrations

Freshsales also offers integrations with several third-party applications, although the number of integrations is relatively smaller compared to Sugar CRM. However, Freshsales integrates well with other products within the Freshworks suite, such as Freshdesk for customer support and Freshchat for live chat functionality.

Which one is the Best for You?

4.1 The Best for Salespeople

If you are primarily focused on sales, Sugar CRM might be the better choice for you. Its extensive customization options and robust functionality allow for tailoring the CRM to fit your specific sales processes and workflows. Additionally, Sugar CRM's larger user community means access to a wealth of knowledge and expertise.

4.2 The Best for Consultants

If you are a consultant or a small business owner looking for a CRM that is easy to use and requires minimal setup, Freshsales might be the best fit. Its user-friendly interface and intuitive navigation make it a great choice for non-technical users who want to quickly get started with their CRM.

4.3 The Best for Digital Marketing Agencies

For digital marketing agencies, Sugar CRM offers a range of features that can support marketing efforts. Its customizable nature allows for personalized lead nurturing and conversion strategies. Additionally, Sugar CRM's integration capabilities with popular marketing automation tools enable seamless data transfer and automation of marketing processes.

In conclusion, choosing the best CRM for your business depends on various factors. Sugar CRM and Freshsales offer unique features and benefits, catering to different needs and preferences. Consider your company's requirements, budget, and industry-specific needs to make an informed decision. Remember to trial and evaluate both options thoroughly before committing to a long-term CRM solution.

About the author
Arnaud Belinga
Arnaud Belinga
Arnaud Belinga is the Co-Founder & CEO at Breakcold. He talks about Sales CRM use, marketing & sales. He loves Surfing 🏄‍♂️ & Skateboarding 🛹️.
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