Gong vs Mailshake: Which One Is The Best For B2B Sales?

17 February 2023

Gong vs Mailshake: Which One Is The Best For B2B Sales?

In the world of B2B sales, having the right tools can make all the difference. Two popular options that often come up in discussions are Gong and Mailshake. Both platforms offer unique features and benefits, but which one is truly the best choice for B2B sales? In this article, we will compare the pros and cons of Gong and Mailshake, examine their pricing models, explore their integrations, and ultimately determine which one is the best fit for you

Pros and Cons of Gong and Mailshake

1.1 Pros of Gong

Gong is designed to help sales teams improve their communication and close deals more effectively. One of the biggest advantages of Gong is its ability to record and analyze sales calls. This feature allows salespeople to gain valuable insights, identify areas for improvement, and share best practices with the team. Gong also offers robust reporting and analytics tools, making it easier to track progress and measure success.

Furthermore, Gong's call recording and analysis capabilities go beyond just capturing conversations. The platform uses advanced algorithms and natural language processing to transcribe and analyze the content of the calls. This means that sales teams can not only review the calls but also search for specific keywords or phrases to identify patterns and trends in customer interactions. These insights can be invaluable in refining sales strategies and improving customer engagement.

In addition to call recording and analysis, Gong provides a range of other features to enhance sales team performance. The platform offers real-time call coaching, allowing managers to listen in on live calls and provide instant feedback to their team members. This feature can be particularly useful for new hires or salespeople who are looking to improve their skills. Gong also integrates with popular customer relationship management (CRM) systems, making it easy to sync data and streamline workflows.

1.2 Cons of Gong

While Gong offers many valuable features, it's worth noting that the platform may not be suitable for every sales team. Some users have reported that the learning curve can be steep, especially for those who are not familiar with call recording and analysis. However, Gong provides extensive training resources and support to help users get up to speed.

Additionally, Gong's pricing structure may be on the higher end for smaller businesses or startups on a tight budget. The platform offers different pricing tiers based on the number of users and features required, which can make it challenging for companies with limited resources to fully leverage all of Gong's capabilities. However, for larger sales teams or organizations that prioritize data-driven decision-making, the investment in Gong can yield significant returns.

1.3 Pros of Mailshake

Mailshake, on the other hand, focuses on email outreach and automation. With Mailshake, you can easily create personalized email campaigns, track opens and clicks, and follow up with prospects. The platform offers a user-friendly interface and a variety of templates that can save time and streamline your outreach efforts. Mailshake also integrates with popular CRMs and other sales tools, providing seamless workflow integration.

In addition to its core features, Mailshake offers advanced email personalization options. Users can dynamically insert personalized information into their emails, such as the recipient's name or company, to create a more tailored and engaging experience. This level of personalization can significantly improve open and response rates, ultimately leading to higher conversion rates and sales success.

Furthermore, Mailshake provides detailed analytics and reporting on email performance. Users can track metrics such as open rates, click-through rates, and reply rates to gain insights into the effectiveness of their campaigns. This data can be used to optimize email content, subject lines, and timing for maximum impact. With Mailshake's analytics, sales teams can make data-driven decisions and continuously improve their email outreach strategies.

1.4 Cons of Mailshake

While Mailshake excels in email outreach, some users have reported limitations when it comes to certain features. For example, advanced email automation options may be lacking compared to other platforms. While Mailshake provides basic automation capabilities, users looking for more complex workflows or conditional triggers may find the platform's capabilities limited.

Additionally, Mailshake's reporting and analytics capabilities may not be as comprehensive as those offered by Gong. While users can track key metrics and gain insights into email performance, the platform may not provide the same level of in-depth analysis as Gong's call recording and analysis features. However, for sales teams primarily focused on email outreach, Mailshake's reporting capabilities can still provide valuable insights for optimizing campaigns and improving results.

1.5 Key Differences between Gong and Mailshake

When comparing Gong and Mailshake, it's important to consider their key differences. Gong is primarily focused on call recording and analysis, while Mailshake is geared towards email outreach and automation. The choice between the two ultimately depends on your sales team's specific needs and preferences.

For sales teams that heavily rely on phone conversations and value detailed call analysis, Gong can be a powerful tool for improving communication and driving sales success. On the other hand, if your team primarily engages with prospects through email outreach and values automation and personalization, Mailshake may be the better fit.

It's also worth noting that Gong and Mailshake can complement each other in a sales tech stack. By integrating both platforms, sales teams can leverage the strengths of each to create a comprehensive and efficient sales process. For example, Gong's call recordings and insights can inform and enhance email outreach strategies in Mailshake, while Mailshake's email performance data can be used to refine call scripts and strategies in Gong.

How does Gong pricing compare to Mailshake?

2.1 Gong Pricing

Gong offers a tiered pricing model based on the size of your team and business needs. While specific pricing details can vary, Gong's plans generally start at a higher price point compared to other sales tools. However, the platform's robust features and advanced analytics make it a worthwhile investment for many sales teams.

2.2 Mailshake Pricing

Mailshake offers a more affordable pricing structure, making it an attractive option for smaller businesses or those on a limited budget. Their plans are flexible and scalable, allowing you to choose the features that best suit your needs. Additionally, Mailshake offers a free trial period, giving you the opportunity to test drive the platform before making a commitment.

2.3 Pricing comparison

When comparing Gong and Mailshake in terms of pricing, it's important to consider the value each platform provides for the cost. While Gong may have a higher price tag, its robust features and advanced analytics may justify the investment for larger sales teams. On the other hand, Mailshake's affordable pricing and flexible plans make it an appealing choice for smaller businesses looking to optimize their email outreach efforts.

How do Gong integrations compare to Mailshake?

3.1 Gong integrations

Gong offers integrations with popular CRMs and sales tools, allowing for seamless data flow and workflow integration. With Gong, you can easily sync call recordings and insights with your existing systems, streamlining your sales process and nurturing customer relationships.

3.2 Mailshake Integrations

Mailshake also offers a wide range of integrations, enabling you to connect with your preferred CRMs and other sales tools. Whether you use Salesforce, HubSpot, or another platform, Mailshake can simplify your email outreach by syncing data and automating tasks.

Which one is the Best for You?

4.1 The Best for Salespeople

For salespeople who prioritize call recording and analysis, Gong is an excellent choice. Its robust features and advanced analytics can provide invaluable insights to enhance communication and close more deals. With Gong, sales teams can improve their skills, refine their strategies, and track their progress.

4.2 The Best for Consultants

Consultants who rely heavily on email outreach and automation may find Mailshake to be the best fit for their needs. Its user-friendly interface, customizable templates, and seamless CRM integration make it easy to create personalized campaigns and nurture client relationships.

4.3 The Best for Digital Marketing Agencies

For digital marketing agencies that need a comprehensive solution for both call analysis and email outreach, Gong may be the better choice. Its advanced analytics and integrations can help agencies streamline their sales processes, improve client communication, and drive better results.

In conclusion, both Gong and Mailshake offer valuable features and benefits for B2B sales. The choice between the two ultimately depends on your specific needs, budget, and preferences. Whether you prioritize call recording and analysis or email outreach and automation, it's important to carefully consider the pros and cons of each platform before making your decision.

About the author
Arnaud Belinga
Arnaud Belinga
Arnaud Belinga is the Co-Founder & CEO at Breakcold. He talks about Sales CRM use, marketing & sales. He loves Surfing 🏄‍♂️ & Skateboarding 🛹️.
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