Pipedrive vs Insightly CRM: Which CRM is the Best?

03 May 2022

Pipedrive vs Insightly CRM: Which CRM is the Best?

In the world of Customer Relationship Management (CRM) software, two popular options are Pipedrive and Insightly CRM. Both platforms offer a range of features and benefits, but which one is the best choice for your business? In this article, we will compare the pros and cons of Pipedrive and Insightly CRM, discuss their pricing models, explore their integrations, and determine which CRM is the best fit for different types of businesses

Pros and Cons of Pipedrive and Insightly CRM

Pipedrive and Insightly CRM both have their strengths and weaknesses. Let's start by highlighting the pros and cons of Pipedrive.

Pros of Pipedrive

Pipedrive is known for its user-friendly interface and intuitive design. It offers a visual sales pipeline that allows users to easily track and manage their deals. The software also provides excellent sales reporting and analytics capabilities, helping businesses gain valuable insights into their sales performance.

Moreover, Pipedrive offers seamless integration with various third-party applications, allowing businesses to streamline their workflows and enhance productivity. The software also provides mobile access, enabling sales teams to stay connected and manage their deals on the go.

Furthermore, Pipedrive offers robust lead management features, allowing businesses to efficiently capture, nurture, and convert leads into customers. The software provides customizable lead scoring, ensuring that sales teams prioritize their efforts on the most promising leads.

However, there are some drawbacks to using Pipedrive. The software lacks some advanced automation features and is more focused on sales than other CRM aspects like customer support or project management. This may limit its suitability for businesses with complex CRM needs.

Cons of Pipedrive

Although Pipedrive has many strengths, there are certain limitations to consider. For instance, the software does not offer built-in email marketing capabilities. While it integrates with popular email marketing tools, businesses looking for an all-in-one solution may find this to be a drawback.

Additionally, some users find the customization options to be somewhat limited, especially compared to more robust CRM platforms. While Pipedrive allows users to customize certain fields and stages in the sales pipeline, businesses with specific requirements may find the customization options inadequate.

Furthermore, Pipedrive's pricing structure may not be suitable for all businesses. The software offers different pricing tiers based on the number of users, and businesses with larger teams may find the cost per user to be higher compared to other CRM options.

Pros of Insightly CRM

Insightly CRM, on the other hand, offers a broad range of features that cater to both sales and project management. It provides robust customer contact management, advanced project tracking, and comprehensive reporting tools. Insightly also has a powerful workflow automation feature that can help streamline business processes.

In addition to its sales capabilities, Insightly CRM offers project management features that allow businesses to track and manage their projects from start to finish. The software provides task management, milestone tracking, and collaboration tools, enabling teams to work together efficiently and deliver projects on time.

Moreover, Insightly CRM offers integration with popular email marketing platforms, allowing businesses to seamlessly execute their marketing campaigns and track their effectiveness within the CRM system.

Cons of Insightly CRM

Despite its many strengths, Insightly CRM has some downsides as well. Some users report that the user interface can be a bit overwhelming, especially for those new to CRM software. However, with time and experience, users can become familiar with the interface and take advantage of the software's extensive capabilities.

Additionally, certain advanced features may require a higher-tier subscription, which can increase the cost for businesses. While Insightly CRM offers different pricing plans to cater to businesses of all sizes, businesses with specific needs may need to opt for a higher-tier plan to access all the features they require.

Furthermore, Insightly CRM may not be as focused on sales as Pipedrive. While it offers robust sales features, businesses primarily looking for a sales-focused CRM may find other options more suitable.

Key Differences between Pipedrive and Insightly CRM

In addition to the pros and cons, there are key differences between Pipedrive and Insightly CRM that may influence your decision. Pipedrive is known for its simplicity and focus on sales, whereas Insightly offers a more all-encompassing CRM experience with its project management capabilities.

Furthermore, Pipedrive is better suited for smaller sales-focused teams, while Insightly CRM can accommodate larger teams with diverse needs. Insightly's project management features make it a suitable choice for businesses that require both sales and project management capabilities within a single CRM system.

Ultimately, the choice between Pipedrive and Insightly CRM depends on the specific needs and priorities of your business. Evaluating the pros and cons, as well as considering the key differences, can help you make an informed decision that aligns with your business goals.

How does Pipedrive pricing compare to Insightly CRM?

Another important factor to consider when choosing a CRM is the pricing. Let's dive into the pricing models of both Pipedrive and Insightly CRM.

Pipedrive Pricing

Pipedrive offers various pricing plans to cater to different business sizes and requirements. The plans range from the Essential plan, starting at $12.50 per user per month, to the Advanced plan, priced at $49.90 per user per month. There is also a customized Enterprise plan available for businesses with specific needs.

Insightly CRM Pricing

Insightly CRM follows a similar approach with its pricing. It offers three tiers: Plus, Professional, and Enterprise. The Plus plan starts at $29 per user per month, while the Professional plan is priced at $49 per user per month. The Enterprise plan requires a custom quote, suitable for larger organizations with advanced needs.

Pricing Comparison

When comparing the pricing of Pipedrive and Insightly CRM, it's important to consider the specific needs of your business. Pipedrive's lower-tier plans may be more affordable for smaller teams, while Insightly CRM offers more advanced features at a higher price point. It's recommended to evaluate the features and capabilities offered by each platform before making a decision.

How do Pipedrive integrations compare to Insightly CRM?

Integrations play a crucial role in expanding the functionality of a CRM software. Let's explore the integrations offered by Pipedrive and Insightly CRM.

Pipedrive Integrations

Pipedrive offers a wide range of integrations with popular tools and platforms such as Gmail, Mailchimp, Slack, and Trello. These integrations allow users to seamlessly connect their CRM software with their preferred tools, streamlining their workflows and enhancing productivity.

Insightly CRM Integrations

Similarly, Insightly CRM offers a variety of integrations with commonly used applications like Google Workspace, Office 365, and QuickBooks. These integrations enable users to synchronize data, automate processes, and improve collaboration across different platforms.

Which one is the Best for You?

Choosing the best CRM depends on your specific business needs and goals. Here are some recommendations for different types of businesses:

The Best for Salespeople

If your primary focus is sales and you need a CRM software that is easy to use and visually-driven, Pipedrive might be the best choice for you. Its sales-centric features and intuitive interface make it ideal for sales teams looking to effectively manage their pipeline and track deals.

The Best for Consultants

For consultants who require a CRM software that combines sales management and project tracking, Insightly CRM is a great fit. Its comprehensive features and strong project management capabilities ensure that you can efficiently manage your clients and projects from one centralized platform.

The Best for Digital Marketing Agencies

If you run a digital marketing agency, both Pipedrive and Insightly CRM can be suitable options. Pipedrive's intuitive design and sales-oriented features are advantageous for managing leads and sales conversions. On the other hand, Insightly CRM's project management capabilities can help streamline client projects and improve collaboration within your team.

In conclusion, choosing the best CRM software between Pipedrive and Insightly CRM depends on your specific business requirements. Consider the pros and cons, pricing models, and integrations to determine which platform aligns best with your needs. Whether you prioritize sales, project management, or a balance of both, there is a CRM solution available to support your business growth and success.

About the author
Arnaud Belinga
Arnaud Belinga
Arnaud Belinga is the Co-Founder & CEO at Breakcold. He talks about Sales CRM use, marketing & sales. He loves Surfing 🏄‍♂️ & Skateboarding 🛹️.
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