Outreach vs Gong: Which One Is The Best For B2B Sales?

17 June 2022

Outreach vs Gong: Which One Is The Best For B2B Sales?

In the world of B2B sales, two powerful tools stand out: Outreach and Gong. These platforms offer a variety of features and benefits, but which one is truly the best? In this article, we will compare Outreach and Gong in various aspects to help you make an informed decision for your business

1°) Pros and Cons of Outreach and Gong

1.1 - Pros of Outreach

Outreach is known for its robust set of features, making it a popular choice among sales teams. One of its biggest advantages is its ease of use. The platform allows users to quickly create and send personalized outreach messages without any technical expertise. Its automation capabilities also save time and effort.

Additionally, Outreach offers advanced analytics and reporting tools, allowing sales teams to track performance and optimize their efforts. The platform is highly customizable and integrates with several popular CRMs, enhancing workflow efficiency.

Furthermore, Outreach provides seamless integration with email platforms, social media channels, and other communication tools. This allows sales teams to reach prospects through multiple channels, increasing the chances of engagement and conversion.

Moreover, Outreach's customer support is highly regarded, with a dedicated team available to assist users with any questions or issues that may arise. The platform also offers a wide range of training resources, including webinars and tutorials, to help users make the most of its features.

1.2 - Cons of Outreach

Despite its many benefits, Outreach does have some drawbacks. One major concern is its pricing structure, which can be quite expensive for smaller businesses. While the platform offers a range of pricing plans, the more advanced features may be out of reach for companies with limited budgets.

The learning curve may also be steep for some users who are not familiar with advanced sales automation tools. It may take time and effort to fully understand and utilize all of Outreach's features and functionalities.

Additionally, while Outreach provides a wide range of integrations, some users find that certain integrations may not be as seamless as they would like. This can result in a disjointed workflow and potential issues with data synchronization.

Furthermore, as with any software platform, there may be occasional bugs or technical glitches that can disrupt the user experience. While Outreach's support team is responsive, these issues can still cause frustration and downtime for sales teams.

1.3 - Pros of Gong

Gong, on the other hand, brings a unique set of advantages to the table. Its main strength lies in its ability to analyze sales calls and meetings. Gong's AI-powered conversation analytics provide valuable insights, helping sales teams identify areas of improvement and optimize their strategies.

The platform also offers excellent collaboration features, allowing sales teams to share and learn from each other's best practices. Gong's knowledge-sharing capabilities foster a culture of continuous learning and improvement within the organization.

In addition to call and meeting analysis, Gong also provides features for call recording and transcription. This allows sales teams to review and analyze conversations in detail, ensuring accurate note-taking and follow-up actions.

Furthermore, Gong integrates seamlessly with major CRMs, ensuring that all sales data is captured and consolidated in one central system. This eliminates the need for manual data entry and reduces the risk of data loss or duplication.

1.4 - Cons of Gong

While Gong is a powerful tool, it may not be the perfect fit for every business. One limitation is its focus on call and meeting analysis, which means it may not offer as many features for the initial outreach and prospecting stages. Sales teams that heavily rely on email or social media outreach may find Gong's capabilities in these areas to be limited.

Some users may find the interface to be overwhelming at first, requiring a bit of a learning curve. The platform offers a wide range of features and settings, and it may take time for users to become familiar with all of them. However, once users become accustomed to the interface, they can fully leverage Gong's capabilities.

Another consideration is the pricing. Similar to Outreach, Gong's pricing structure may not be suitable for smaller businesses with limited budgets. The advanced features and analytics that Gong offers come at a cost, and companies need to evaluate whether the benefits outweigh the investment.

Furthermore, as with any AI-powered platform, there may be occasional inaccuracies or misinterpretations in the conversation analysis. While Gong continuously improves its algorithms, users should be aware that the AI is not infallible and should exercise judgment when interpreting the insights provided.

1.5 - Key Differences between Outreach and Gong

When comparing Outreach and Gong, it's crucial to understand their key differences. Outreach excels in its comprehensive outreach and follow-up features, making it an ideal platform for initial contact and engagement with prospects. The platform's automation capabilities streamline the outreach process, allowing sales teams to reach a larger audience efficiently.

On the other hand, Gong shines with its conversation analytics, providing invaluable insights into sales calls and meetings. The platform's AI-powered technology analyzes tone, keywords, and other factors to identify patterns and trends in sales conversations. This helps sales teams refine their messaging, improve their pitch, and ultimately close more deals.

Depending on your business's specific needs, you may lean towards one tool over the other. However, it's worth considering that both platforms can complement each other in a sales tech stack, maximizing efficiency and effectiveness. Integrating Outreach and Gong allows sales teams to leverage the strengths of each platform, covering both the initial outreach and prospecting stages, as well as the analysis and optimization of sales conversations.

2°) How does Outreach pricing compare to Gong?

2.1 - Outreach Pricing

Outreach offers pricing plans tailored to the specific needs of different businesses. While the exact pricing may vary, depending on the features and user requirements, they provide a range of options to fit various budgets.

It's important to assess your business's size and anticipated usage to determine the most suitable plan for your organization.

2.2 - Gong Pricing

Gong's pricing structure is also flexible, offering different plans based on the needs of your business. As with Outreach, the exact pricing may vary, but Gong aims to provide scalable options for companies of any size.

It's essential to evaluate your business's requirements and budget when considering Gong's pricing plans.

2.3 - Pricing Comparison

When comparing Outreach and Gong's pricing, it's crucial to evaluate how the features and capabilities align with the investment. While both platforms may have different pricing structures, the value they provide should be the ultimate deciding factor.

Consider what features are most important to your business and how they align with the cost to make an informed decision.

3°) How do Outreach integrations compare to Gong?

3.1 - Outreach integrations

Outreach boasts a wide range of integrations with leading CRM and sales enablement tools. By seamlessly integrating with your existing tech stack, Outreach enhances your workflow and productivity. Some popular integrations include Salesforce, Microsoft Dynamics, and Slack.

Before choosing Outreach, ensure that it integrates with the tools your team relies on for their day-to-day activities.

3.2 - Gong Integrations

Similarly, Gong offers integrations with major CRMs and productivity tools. By connecting Gong with your existing systems, you can gain deeper insights into your sales conversations and improve collaboration across your organization. Integrations include Salesforce, Zoom, and Microsoft Teams, among others.

Before adopting Gong, verify that it integrates seamlessly with your current tech stack.

4°) Which one is the Best for You?

4.1 - The Best for Salespeople

For salespeople focused on efficient outreach and engagement, Outreach may be the better choice. Its user-friendly interface, automation capabilities, and comprehensive feature set make it a valuable tool.

However, for salespeople who prioritize analysis and optimization of sales conversations, Gong's conversation analytics and collaboration features may be the better fit.

4.2 - The Best for Consultants

If you're a consultant seeking to optimize your sales strategy and uncover insights from client interactions, Gong's conversation analytics can provide valuable information. Additionally, its integration with popular CRMs ensures a seamless workflow.

4.3 - The Best for Digital Marketing Agencies

Digital marketing agencies can benefit from both Outreach and Gong, depending on their specific needs. Outreach's outreach automation and personalization features can enhance the initial lead generation and nurturing processes. Gong's conversation analytics can provide valuable insights into client interactions, helping agencies optimize their campaigns and strategies.

In conclusion, both Outreach and Gong offer unique features and benefits for B2B sales. Your choice between the two will largely depend on your specific needs, budget, and priorities. Consider conducting a trial or demo of both platforms to gauge which one aligns best with your organization's requirements. Remember, a combination of these tools can also be a powerful solution. Choose wisely and equip your sales team with the most effective tool for success.

About the author
Arnaud Belinga
Arnaud Belinga
Arnaud Belinga is the Co-Founder & CEO at Breakcold. He talks about Sales CRM use, marketing & sales. He loves Surfing 🏄‍♂️ & Skateboarding 🛹️.
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