Close CRM vs Insightly CRM: Which CRM is the Best?

10 October 2023

Close CRM vs Insightly CRM: Which CRM is the Best?

In today's business landscape, Customer Relationship Management (CRM) systems have become essential tools for organizations of all sizes. Close CRM and Insightly CRM are two popular options that offer a wide range of features to help businesses streamline their sales and customer management processes. But which CRM is the best choice for your organization? In this article, we will explore the pros and cons of Close CRM and Insightly CRM, compare their pricing models, examine their integrations, and ultimately help you make an informed decision. So let's dive in

Pros and Cons of Close CRM and Insightly CRM

Choosing the right CRM (Customer Relationship Management) software is crucial for businesses looking to streamline their sales and customer management processes. Two popular options in the market are Close CRM and Insightly CRM. In this article, we will explore the pros and cons of both systems to help you make an informed decision.

1.1 Pros of Close CRM

Close CRM offers a user-friendly interface that is easy to navigate, making it ideal for sales teams of all sizes. The software's intuitive design ensures that users can quickly adapt to the system, minimizing the learning curve. Its powerful automation features save time and efforts by automating repetitive tasks, allowing salespeople to focus on building relationships with customers. With Close CRM, you can automate email sequences, follow-ups, and reminders, ensuring that no leads slip through the cracks.

Additionally, Close CRM integrates seamlessly with various email service providers, making communication with prospects and customers a breeze. You can send and receive emails directly within the system, eliminating the need to switch between multiple platforms. This integration also enables you to track email opens, clicks, and replies, providing valuable insights into the effectiveness of your outreach efforts.

The software also provides in-depth reporting and analytics, which helps businesses gain valuable insights into their sales processes. You can track key metrics such as conversion rates, deal velocity, and revenue generated, allowing you to identify areas for improvement and make data-driven decisions. Close CRM's reporting capabilities enable you to create custom reports and dashboards, providing a comprehensive overview of your sales performance.

1.2 Cons of Close CRM

On the downside, some users find that Close CRM lacks advanced customization options, which restricts their ability to tailor the software to their specific needs. While the system offers a range of customization features, including custom fields and workflows, it may not be as flexible as some other CRM solutions in the market. Additionally, the pricing can be prohibitive for small businesses or startups with limited budgets. Close CRM's pricing structure is based on the number of users, which can quickly add up for growing teams.

1.3 Pros of Insightly CRM

Insightly CRM is known for its powerful project management capabilities, making it an excellent choice for organizations that need to manage complex projects alongside their sales activities. The software allows you to create and track projects, assign tasks, and collaborate with team members, ensuring that nothing falls through the cracks. Insightly CRM's project management features enable you to streamline your workflow and improve overall efficiency.

The software also shines when it comes to its integration capabilities, offering seamless integrations with popular productivity tools like Google Workspace and Microsoft 365. This integration allows you to sync contacts, calendars, and tasks, ensuring that your CRM and productivity tools are always up to date. Insightly CRM's intuitive interface and comprehensive contact management features make it a favored choice for teams looking for a centralized system to manage their customer information.

1.4 Cons of Insightly CRM

One potential drawback of Insightly CRM is its limited reporting and analytics capabilities compared to Close CRM. While Insightly CRM provides basic reporting features, it may not offer the same level of depth and customization as Close CRM. Some users also mention that the software can be overwhelming due to its extensive feature set, making it less suitable for small businesses that require a more streamlined approach. The abundance of features may require additional training and time investment to fully utilize the system.

1.5 Key Differences between Close CRM and Insightly CRM

While both Close CRM and Insightly CRM offer robust sales and customer management features, there are key differences between the two:

  • Close CRM focuses heavily on sales automation and efficiency, making it an ideal choice for sales teams that prioritize closing deals in less time.
  • Insightly CRM excels in project management capabilities, making it a better fit for organizations that need to manage projects alongside their sales efforts.
  • Close CRM has a more user-friendly interface and offers better integration options with email service providers.
  • Insightly CRM offers comprehensive contact management and superior integrations with productivity tools like Google Workspace and Microsoft 365.

When choosing between Close CRM and Insightly CRM, it's essential to consider your specific business needs and priorities. Evaluate the pros and cons of each system, and take advantage of any free trials or demos to get a hands-on experience. Ultimately, selecting the right CRM software can significantly impact your sales effectiveness and customer satisfaction.

How does Close CRM pricing compare to Insightly CRM?

2.1 Close CRM Pricing

Close CRM offers flexible pricing plans to cater to the needs of different businesses. Their plans start at $25/user/month for the Basic plan, with additional features like calling, SMS, and API access available in higher-tier plans. Close CRM also provides a 14-day free trial, allowing users to test the software before making a commitment.

2.2 Insightly CRM Pricing

Insightly CRM offers pricing plans starting at $29/user/month for the Plus plan, which includes features such as custom branding, lead assignment rules, and pipeline automation. Higher-tier plans, such as the Professional and Enterprise plans, offer additional functionalities like workflow automation and custom dashboards. Insightly CRM offers a 14-day free trial for users to explore the software's capabilities.

2.3 Pricing Comparison

When comparing the pricing models of Close CRM and Insightly CRM, it is essential to consider the specific needs of your organization. While Close CRM has a lower entry-level price, Insightly CRM offers a more extensive range of features in its Plus plan. It is important to weigh the features and benefits against your budget to determine which CRM offers the best value for your organization.

How do Close CRM integrations compare to Insightly CRM?

3.1 Close CRM integrations

Close CRM offers a wide range of integrations with popular tools and platforms. It seamlessly integrates with email service providers like Gmail and Outlook, allowing users to sync their email communication within Close CRM. Additionally, Close CRM integrates with popular sales automation tools like Zapier and Salesforce, enabling teams to streamline their workflows and automate repetitive tasks.

3.2 Insightly CRM Integrations

Insightly CRM also boasts an impressive array of integrations. It seamlessly integrates with productivity tools like Google Workspace and Microsoft 365, allowing users to leverage their existing tools within Insightly CRM. Furthermore, Insightly CRM integrates with popular collaboration platforms like Slack and Microsoft Teams, ensuring smooth communication and collaboration across teams.

Which one is the Best for You?

4.1 The Best for Salespeople

If your primary focus is on closing deals efficiently and streamlining your sales process, Close CRM is an excellent choice. Its user-friendly interface, powerful automation features, and seamless email integrations make it a perfect companion for salespeople who need to accelerate their sales cycles.

4.2 The Best for Consultants

For consultants who frequently manage projects alongside their client engagements, Insightly CRM's project management capabilities make it the ideal choice. Its advanced project tracking, task management, and collaboration features ensure that you can stay on top of your projects while maintaining strong client relationships.

4.3 The Best for Digital Marketing Agencies

Digital marketing agencies that rely on collaboration and productivity tools like Google Workspace or Microsoft 365 will find Insightly CRM's seamless integrations invaluable. The ability to synchronize data and leverage familiar tools within Insightly CRM enhances efficiency and ensures smooth collaboration across teams.


Choosing the right CRM for your organization is a critical decision that can significantly impact your sales and customer management processes. Both Close CRM and Insightly CRM offer unique strengths and cater to different business needs. By considering their pros and cons, pricing models, and integrations, you can make an informed decision that aligns with your organization's requirements. Whether you prioritize sales automation, project management, or seamless integrations, there is a CRM solution that is the best fit for your business.

About the author
Arnaud Belinga
Arnaud Belinga
Arnaud Belinga is the Co-Founder & CEO at Breakcold. He talks about Sales CRM use, marketing & sales. He loves Surfing 🏄‍♂️ & Skateboarding 🛹️.
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