Discover all our sales pipeline templates

Service Business

Sales Pipeline Template For PPC Agency

Manage Pay-Per-Click campaign progress from cold leads to client success, with clear steps for audits, discovery calls, and proposals, culminating in deal closure.

Template FAQ

How to use this sales pipeline template?

How to use this sales pipeline template?

How to use this sales pipeline template?

What are the use cases of the sales pipeline template for PPC Agency

The use cases of this sales pipeline template are as follow:

  1. Lead Prioritization: Allows PPC agencies to categorize leads based on conversion probability, ensuring focus on high-potential clients for AdWords campaigns.

  2. Sales Forecasting: Enables accurate forecasting of revenue from PPC campaigns by tracking potential deals through different stages of the sales funnel.

  3. Performance Analysis: Facilitates tracking the effectiveness of various PPC strategies across different clients, aiding in optimization and strategic adjustments.

What should you do for each step of this sales pipeline template?

This is what you need to do for each step of this sales pipeline template:


  1. Sales Pipeline Stage 1 - Cold: Identify and target potential clients who may benefit from PPC (Pay-Per-Click) advertising services.

  2. Sales Pipeline Stage 2 - Engaged: Initiate contact through marketing efforts like email campaigns or social media outreach to pique interest in PPC services.

  3. Sales Pipeline Stage 3 - Contacted: Establish direct communication with the potential client to discuss their PPC needs and challenges.

  4. Sales Pipeline Stage 4 - Free Audit: Offer a complimentary audit of the client's current PPC strategies to demonstrate expertise and value.

  5. Sales Pipeline Stage 5 - Interested: Gauge the client's interest level post-audit and discuss specific ways your services can benefit their business.

  6. Sales Pipeline Stage 6 - Discovery Call: Conduct a detailed call to understand the client's goals, budget, and expectations for PPC campaigns.

  7. Sales Pipeline Stage 7 - Proposal Sent: Send a tailored proposal outlining the PPC services, strategies, and pricing tailored to the client’s needs.

  8. Sales Pipeline Stage 8 - Deal Won: Finalize the agreement and begin executing the planned PPC strategies upon the client’s acceptance of the proposal.

With which software can you use this sales pipeline template?

You can use this sales pipeline templates with the following softwares:

  • Breakcold

  • Excel

  • Google SpreadSheets

  • Airtable

  • Notion

  • Hubspot

  • Salesforce

This list is not exhaustive, if you're using another sales pipeline software, you'll be able to use it there too.

Try Breakcold NOW

Are you ready to accelerate your sales pipeline?

Join over +1000 agencies, startups & consultants closing deals with Breakcold Sales CRM

Try Breakcold NOW

Are you ready to accelerate your sales pipeline?

Join over +1000 agencies, startups & consultants closing deals with Breakcold Sales CRM