How To

How to Research Companies on LinkedIn Sales Navigator

How to Research Companies on LinkedIn Sales Navigator

How to Research Companies on LinkedIn Sales Navigator

11 okt. 2023

11 okt. 2023

Table of Contents

    How to Research Companies on LinkedIn Sales Navigator


    How to Research Companies on LinkedIn Sales Navigator

    LinkedIn Sales Navigator is a powerful tool that provides insights and capabilities to help you research companies effectively. With its advanced search and filter features, you can uncover valuable information about your target companies, understand their business landscape, and identify key decision-makers. This guide will walk you through the steps to research companies on LinkedIn Sales Navigator.

    Understanding LinkedIn Sales Navigator

    LinkedIn Sales Navigator is a premium LinkedIn tool designed for sales professionals. It offers advanced search functionalities, personalized algorithms, and additional information about LinkedIn members that are not available on the free version. This tool is particularly useful for salespeople who want to find, connect, and engage with potential clients.

    One of the key features of LinkedIn Sales Navigator is the ability to research companies. You can use it to find detailed information about a company, including its size, industry, location, and employees. Additionally, it allows you to see the company's recent updates, giving you an insight into their current activities and initiatives.

    Getting Started with LinkedIn Sales Navigator

    Before you can start researching companies, you need to have a LinkedIn Sales Navigator account. If you don't have one, you can sign up for a free trial. Once you have an account, you can access LinkedIn Sales Navigator directly from your LinkedIn homepage or by visiting the LinkedIn Sales Navigator website.

    After logging in, you will see the LinkedIn Sales Navigator dashboard. This is your central hub for all your sales activities. Here, you can perform searches, view your saved leads and accounts, and see your recent activity.

    Researching Companies on LinkedIn Sales Navigator

    Performing a Company Search

    The first step in researching companies is to perform a company search. To do this, click on the 'Search' icon on the top navigation bar and select 'Accounts' from the dropdown menu. This will take you to the account search page.

    On the account search page, you can enter the name of the company you want to research in the search bar. You can also use the advanced filters to narrow down your search. These filters include location, industry, company size, and more.

    Viewing Company Information

    Once you have performed a company search, you can view detailed information about each company. Click on a company's name to go to its account page. Here, you will see a wealth of information, including a company overview, employee count, industry, location, and more.

    On the right side of the account page, you will see the 'People' tab. This tab shows you the employees of the company who are on LinkedIn. You can use this information to identify key decision-makers within the company.

    Following Company Updates

    Another useful feature of LinkedIn Sales Navigator is the ability to follow company updates. By following a company, you can stay up-to-date with their latest news and updates. This can give you insights into their current activities, initiatives, and business direction.

    To follow a company, go to its account page and click on the 'Follow' button. Once you are following a company, its updates will appear in your LinkedIn Sales Navigator feed.

    Advanced Techniques for Researching Companies

    Using Lead Recommendations

    LinkedIn Sales Navigator also provides lead recommendations based on your search criteria. These are potential contacts within the companies you are researching. By leveraging these recommendations, you can identify key decision-makers and influencers within your target companies.

    To view lead recommendations, go to a company's account page and click on the 'Leads' tab. Here, you will see a list of recommended leads based on your search criteria and LinkedIn's algorithms.

    Using TeamLink

    TeamLink is a feature of LinkedIn Sales Navigator that shows you the connections between your LinkedIn network and your target companies. This can help you identify potential introductions and referrals within your target companies.

    To use TeamLink, go to a company's account page and click on the 'TeamLink' tab. Here, you will see a list of your connections who are connected to employees at the company.

    Conclusion

    LinkedIn Sales Navigator is a powerful tool for researching companies. By understanding how to use its features effectively, you can uncover valuable insights about your target companies and identify key decision-makers. Whether you are a sales professional, a job seeker, or a business owner, mastering LinkedIn Sales Navigator can give you a competitive edge in your professional endeavors.

    About the author

    Arnaud Belinga

    Breakcold Youtube Channel

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    How to Offer Online Business Consulting Services?

    How To

    How to Offer Online Business Consulting Services?

    How to Offer Performance Improvement Consulting?
    How to Offer Performance Improvement Consulting?
    How to Offer Performance Improvement Consulting?

    How To

    How to Offer Performance Improvement Consulting?

    How To Offer PPC Advertising as a Marketing Consultant?
    How To Offer PPC Advertising as a Marketing Consultant?
    How To Offer PPC Advertising as a Marketing Consultant?

    How To

    How To Offer PPC Advertising as a Marketing Consultant?

    How To Offer PR Services as a Marketing Consultant?
    How To Offer PR Services as a Marketing Consultant?
    How To Offer PR Services as a Marketing Consultant?

    How To

    How To Offer PR Services as a Marketing Consultant?

    How To Offer SEO Services as a Marketing Consultant?
    How To Offer SEO Services as a Marketing Consultant?
    How To Offer SEO Services as a Marketing Consultant?

    How To

    How To Offer SEO Services as a Marketing Consultant?

    How to Onboard New SDRs
    How to Onboard New SDRs
    How to Onboard New SDRs

    How To

    How to Onboard New SDRs

    How to Onboard Sales Team Members
    How to Onboard Sales Team Members
    How to Onboard Sales Team Members

    How To

    How to Onboard Sales Team Members

    How to optimize a Sales Consultant LinkedIn profile?
    How to optimize a Sales Consultant LinkedIn profile?
    How to optimize a Sales Consultant LinkedIn profile?

    How To

    How to optimize a Sales Consultant LinkedIn profile?

    How to Optimize Images for LinkedIn Feed
    How to Optimize Images for LinkedIn Feed
    How to Optimize Images for LinkedIn Feed

    How To

    How to Optimize Images for LinkedIn Feed

    How to Optimize Your LinkedIn Profile
    How to Optimize Your LinkedIn Profile
    How to Optimize Your LinkedIn Profile

    How To

    How to Optimize Your LinkedIn Profile

    How to Personalize Your LinkedIn Sales Navigator Connection Requests
    How to Personalize Your LinkedIn Sales Navigator Connection Requests
    How to Personalize Your LinkedIn Sales Navigator Connection Requests

    How To

    How to Personalize Your LinkedIn Sales Navigator Connection Requests

    How to Personalize Your LinkedIn Sales Navigator Outreach
    How to Personalize Your LinkedIn Sales Navigator Outreach
    How to Personalize Your LinkedIn Sales Navigator Outreach

    How To

    How to Personalize Your LinkedIn Sales Navigator Outreach

    How to Bookmark a Post on LinkedIn Feed
    How to Bookmark a Post on LinkedIn Feed
    How to Bookmark a Post on LinkedIn Feed

    How To

    How to Bookmark a Post on LinkedIn Feed

    How to Position Tech Products in the Market
    How to Position Tech Products in the Market
    How to Position Tech Products in the Market

    How To

    How to Position Tech Products in the Market

    How to Price High-Ticket Products
    How to Price High-Ticket Products
    How to Price High-Ticket Products

    How To

    How to Price High-Ticket Products

    How to Prioritize Accounts in Sales?
    How to Prioritize Accounts in Sales?
    How to Prioritize Accounts in Sales?

    How To

    How to Prioritize Accounts in Sales?

    How to Promote Events on LinkedIn Feed
    How to Promote Events on LinkedIn Feed
    How to Promote Events on LinkedIn Feed

    How To

    How to Promote Events on LinkedIn Feed

    How to Promote Webinars on LinkedIn Feed
    How to Promote Webinars on LinkedIn Feed
    How to Promote Webinars on LinkedIn Feed

    How To

    How to Promote Webinars on LinkedIn Feed

    How to Promote Your Business on LinkedIn Feed
    How to Promote Your Business on LinkedIn Feed
    How to Promote Your Business on LinkedIn Feed

    How To

    How to Promote Your Business on LinkedIn Feed

    How to Prospect on LinkedIn Sales Navigator for Startups
    How to Prospect on LinkedIn Sales Navigator for Startups
    How to Prospect on LinkedIn Sales Navigator for Startups

    How To

    How to Prospect on LinkedIn Sales Navigator for Startups

    How to Qualify Leads as an Account Executive
    How to Qualify Leads as an Account Executive
    How to Qualify Leads as an Account Executive

    How To

    How to Qualify Leads as an Account Executive

    How to Qualify Leads as an SDR
    How to Qualify Leads as an SDR
    How to Qualify Leads as an SDR

    How To

    How to Qualify Leads as an SDR

    How to Qualify Leads for Startup Sales
    How to Qualify Leads for Startup Sales
    How to Qualify Leads for Startup Sales

    How To

    How to Qualify Leads for Startup Sales

    How to Qualify Leads in Your Funnel
    How to Qualify Leads in Your Funnel
    How to Qualify Leads in Your Funnel

    How To

    How to Qualify Leads in Your Funnel

    How to Qualify Leads in Your Sales Pipeline
    How to Qualify Leads in Your Sales Pipeline
    How to Qualify Leads in Your Sales Pipeline

    How To

    How to Qualify Leads in Your Sales Pipeline

    How to Recall an Email in Gmail?
    How to Recall an Email in Gmail?
    How to Recall an Email in Gmail?

    How To

    How to Recall an Email in Gmail?

    How to Recall an Email in Outlook?
    How to Recall an Email in Outlook?
    How to Recall an Email in Outlook?

    How To

    How to Recall an Email in Outlook?

    How to Record Google Meet?
    How to Record Google Meet?
    How to Record Google Meet?

    How To

    How to Record Google Meet?

    How to Recruit Sales Team Members
    How to Recruit Sales Team Members
    How to Recruit Sales Team Members

    How To

    How to Recruit Sales Team Members

    How to Reduce Sales Pipeline Friction
    How to Reduce Sales Pipeline Friction
    How to Reduce Sales Pipeline Friction

    How To

    How to Reduce Sales Pipeline Friction