How To

How to Cross-Promote on LinkedIn Feed

How to Cross-Promote on LinkedIn Feed

How to Cross-Promote on LinkedIn Feed

11 okt. 2023

11 okt. 2023

Table of Contents

    How to Cross-Promote on LinkedIn Feed


    How to Cross-Promote on LinkedIn Feed

    The world of social media marketing is vast and ever-changing. One platform that has consistently proven its worth in the professional sphere is LinkedIn. With over 740 million users, LinkedIn is a goldmine for businesses and professionals looking to expand their network, build brand awareness, and promote their products or services. One effective strategy to leverage this platform is cross-promotion on the LinkedIn feed. In this comprehensive guide, we will delve into the nuances of this strategy and provide a step-by-step guide on how to cross-promote on LinkedIn feed.

    Understanding Cross-Promotion

    Cross-promotion is a marketing strategy where two or more parties promote each other's products or services, with the goal of mutual benefit. It's a cost-effective way to reach a larger audience without significantly increasing your marketing budget. In the context of LinkedIn, cross-promotion can involve sharing each other's posts, tagging each other in updates, or collaborating on content.

    When done correctly, cross-promotion can help you reach new audiences, increase engagement, and build strong professional relationships. However, it's essential to approach this strategy with a clear plan and understanding of best practices to maximize its effectiveness.

    Benefits of Cross-Promotion on LinkedIn

    Cross-promotion on LinkedIn offers several benefits. Firstly, it allows you to tap into a new audience without having to build it from scratch. By collaborating with a partner who has a similar or complementary target audience, you can expose your brand to potential customers who may not have discovered you otherwise.

    Secondly, cross-promotion can help boost your credibility. When a trusted professional or company vouches for your brand, it lends credibility to your products or services. This can be particularly beneficial on LinkedIn, where users are often looking for reliable business partners or high-quality professional services.

    Finally, cross-promotion can lead to increased engagement. Shared content tends to generate more likes, comments, and shares, which can boost your visibility on the platform. This, in turn, can lead to more followers and potential leads for your business.

    How to Cross-Promote on LinkedIn Feed

    Identify Potential Partners

    The first step in cross-promotion is to identify potential partners. Look for businesses or professionals who have a similar target audience but aren't direct competitors. It's also important to ensure that the partner's brand values align with yours, as any association can reflect on your brand.

    Once you've identified potential partners, reach out to them with a proposal. Explain the benefits of cross-promotion and how it can be mutually beneficial. Be sure to provide clear details about what the collaboration would involve.

    Create Collaborative Content

    Once you've secured a partner, the next step is to create collaborative content. This could be a joint blog post, a webinar, or a shared update about a product or service. The key is to create content that provides value to both your audience and your partner's audience.

    When creating collaborative content, it's important to maintain a balance. The content should not be overly promotional for either party. Instead, focus on providing useful information or insights that can benefit the audience.

    Share and Tag Each Other

    Once the content is ready, share it on your LinkedIn feed and tag your partner. This will ensure that the post appears on both your feed and your partner's feed, thereby reaching a larger audience. Be sure to encourage your partner to do the same.

    When tagging, use the '@' symbol followed by the partner's LinkedIn handle. This will create a clickable link to their profile, making it easy for users to check out their page.

    Engage with Shared Content

    Sharing content is just the first step. To maximize the benefits of cross-promotion, it's important to actively engage with the shared content. This means liking, commenting on, and sharing the post. This not only boosts the post's visibility but also shows your commitment to the partnership.

    Encourage your partner to engage with the shared content as well. The more engagement a post receives, the higher its visibility on the LinkedIn feed.

    Best Practices for Cross-Promotion on LinkedIn

    While cross-promotion can be highly beneficial, it's important to follow certain best practices to ensure its success. Firstly, always prioritize quality over quantity. It's better to have a few meaningful partnerships that provide value to your audience than numerous shallow collaborations.

    Secondly, maintain transparency with your audience. If a post is part of a cross-promotion, let your audience know. This can help maintain trust and authenticity.

    Finally, always monitor and evaluate the results of your cross-promotion efforts. Use LinkedIn's analytics tools to track engagement and reach. This can help you understand what works and what doesn't, allowing you to refine your strategy over time.

    Cross-promotion on LinkedIn feed can be a powerful tool in your social media marketing arsenal. By following these steps and best practices, you can leverage this strategy to expand your reach, boost engagement, and grow your business on LinkedIn.

    About the author

    Arnaud Belinga

    Breakcold Youtube Channel

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    How To Offer Marketing Automation Strategy?
    How To Offer Marketing Automation Strategy?

    How To

    How To Offer Marketing Automation Strategy?

    How To Offer Mobile Marketing Services?
    How To Offer Mobile Marketing Services?
    How To Offer Mobile Marketing Services?

    How To

    How To Offer Mobile Marketing Services?

    How to Offer Online Business Consulting Services?
    How to Offer Online Business Consulting Services?
    How to Offer Online Business Consulting Services?

    How To

    How to Offer Online Business Consulting Services?

    How to Offer Performance Improvement Consulting?
    How to Offer Performance Improvement Consulting?
    How to Offer Performance Improvement Consulting?

    How To

    How to Offer Performance Improvement Consulting?

    How To Offer PPC Advertising as a Marketing Consultant?
    How To Offer PPC Advertising as a Marketing Consultant?
    How To Offer PPC Advertising as a Marketing Consultant?

    How To

    How To Offer PPC Advertising as a Marketing Consultant?

    How To Offer PR Services as a Marketing Consultant?
    How To Offer PR Services as a Marketing Consultant?
    How To Offer PR Services as a Marketing Consultant?

    How To

    How To Offer PR Services as a Marketing Consultant?

    How To Offer SEO Services as a Marketing Consultant?
    How To Offer SEO Services as a Marketing Consultant?
    How To Offer SEO Services as a Marketing Consultant?

    How To

    How To Offer SEO Services as a Marketing Consultant?

    How to Onboard New SDRs
    How to Onboard New SDRs
    How to Onboard New SDRs

    How To

    How to Onboard New SDRs

    How to Onboard Sales Team Members
    How to Onboard Sales Team Members
    How to Onboard Sales Team Members

    How To

    How to Onboard Sales Team Members

    How to optimize a Sales Consultant LinkedIn profile?
    How to optimize a Sales Consultant LinkedIn profile?
    How to optimize a Sales Consultant LinkedIn profile?

    How To

    How to optimize a Sales Consultant LinkedIn profile?

    How to Optimize Images for LinkedIn Feed
    How to Optimize Images for LinkedIn Feed
    How to Optimize Images for LinkedIn Feed

    How To

    How to Optimize Images for LinkedIn Feed

    How to Optimize Your LinkedIn Profile
    How to Optimize Your LinkedIn Profile
    How to Optimize Your LinkedIn Profile

    How To

    How to Optimize Your LinkedIn Profile

    How to Personalize Your LinkedIn Sales Navigator Connection Requests
    How to Personalize Your LinkedIn Sales Navigator Connection Requests
    How to Personalize Your LinkedIn Sales Navigator Connection Requests

    How To

    How to Personalize Your LinkedIn Sales Navigator Connection Requests

    How to Personalize Your LinkedIn Sales Navigator Outreach
    How to Personalize Your LinkedIn Sales Navigator Outreach
    How to Personalize Your LinkedIn Sales Navigator Outreach

    How To

    How to Personalize Your LinkedIn Sales Navigator Outreach

    How to Bookmark a Post on LinkedIn Feed
    How to Bookmark a Post on LinkedIn Feed
    How to Bookmark a Post on LinkedIn Feed

    How To

    How to Bookmark a Post on LinkedIn Feed

    How to Position Tech Products in the Market
    How to Position Tech Products in the Market
    How to Position Tech Products in the Market

    How To

    How to Position Tech Products in the Market

    How to Price High-Ticket Products
    How to Price High-Ticket Products
    How to Price High-Ticket Products

    How To

    How to Price High-Ticket Products

    How to Prioritize Accounts in Sales?
    How to Prioritize Accounts in Sales?
    How to Prioritize Accounts in Sales?

    How To

    How to Prioritize Accounts in Sales?

    How to Promote Events on LinkedIn Feed
    How to Promote Events on LinkedIn Feed
    How to Promote Events on LinkedIn Feed

    How To

    How to Promote Events on LinkedIn Feed

    How to Promote Webinars on LinkedIn Feed
    How to Promote Webinars on LinkedIn Feed
    How to Promote Webinars on LinkedIn Feed

    How To

    How to Promote Webinars on LinkedIn Feed

    How to Promote Your Business on LinkedIn Feed
    How to Promote Your Business on LinkedIn Feed
    How to Promote Your Business on LinkedIn Feed

    How To

    How to Promote Your Business on LinkedIn Feed

    How to Prospect on LinkedIn Sales Navigator for Startups
    How to Prospect on LinkedIn Sales Navigator for Startups
    How to Prospect on LinkedIn Sales Navigator for Startups

    How To

    How to Prospect on LinkedIn Sales Navigator for Startups

    How to Qualify Leads as an Account Executive
    How to Qualify Leads as an Account Executive
    How to Qualify Leads as an Account Executive

    How To

    How to Qualify Leads as an Account Executive

    How to Qualify Leads as an SDR
    How to Qualify Leads as an SDR
    How to Qualify Leads as an SDR

    How To

    How to Qualify Leads as an SDR

    How to Qualify Leads for Startup Sales
    How to Qualify Leads for Startup Sales
    How to Qualify Leads for Startup Sales

    How To

    How to Qualify Leads for Startup Sales

    How to Qualify Leads in Your Funnel
    How to Qualify Leads in Your Funnel
    How to Qualify Leads in Your Funnel

    How To

    How to Qualify Leads in Your Funnel

    How to Qualify Leads in Your Sales Pipeline
    How to Qualify Leads in Your Sales Pipeline
    How to Qualify Leads in Your Sales Pipeline

    How To

    How to Qualify Leads in Your Sales Pipeline

    How to Recall an Email in Gmail?
    How to Recall an Email in Gmail?
    How to Recall an Email in Gmail?

    How To

    How to Recall an Email in Gmail?

    How to Recall an Email in Outlook?
    How to Recall an Email in Outlook?
    How to Recall an Email in Outlook?

    How To

    How to Recall an Email in Outlook?

    How to Record Google Meet?
    How to Record Google Meet?
    How to Record Google Meet?

    How To

    How to Record Google Meet?

    How to Recruit Sales Team Members
    How to Recruit Sales Team Members
    How to Recruit Sales Team Members

    How To

    How to Recruit Sales Team Members

    How to Reduce Sales Pipeline Friction
    How to Reduce Sales Pipeline Friction
    How to Reduce Sales Pipeline Friction

    How To

    How to Reduce Sales Pipeline Friction

    How to Rename a Link in Gmail?
    How to Rename a Link in Gmail?
    How to Rename a Link in Gmail?

    How To

    How to Rename a Link in Gmail?

    How to Repurpose Blog Content for LinkedIn Feed
    How to Repurpose Blog Content for LinkedIn Feed
    How to Repurpose Blog Content for LinkedIn Feed

    How To

    How to Repurpose Blog Content for LinkedIn Feed

    How to Research Companies on LinkedIn Sales Navigator
    How to Research Companies on LinkedIn Sales Navigator
    How to Research Companies on LinkedIn Sales Navigator

    How To

    How to Research Companies on LinkedIn Sales Navigator

    How to Reset Yourself Mentally?
    How to Reset Yourself Mentally?
    How to Reset Yourself Mentally?

    How To