How to Filter Results in LinkedIn Sales Navigator

LinkedIn Sales Navigator is a powerful tool for sales professionals, offering advanced search and filter capabilities to help you find the right prospects. This guide will walk you through the process of filtering results in LinkedIn Sales Navigator, enabling you to maximize the tool's potential and streamline your lead generation efforts.

Understanding LinkedIn Sales Navigator

Before diving into the filtering process, it's crucial to understand what LinkedIn Sales Navigator is and how it can benefit your sales strategy. LinkedIn Sales Navigator is a premium subscription service offered by LinkedIn, designed specifically for sales professionals. It provides advanced search features, real-time sales updates, lead recommendations, and InMail capabilities, among other features.

One of the most powerful features of LinkedIn Sales Navigator is its advanced search and filter capabilities. These allow you to narrow down your search results to find the most relevant leads for your business. By using these features effectively, you can save time, increase your efficiency, and improve your sales results.

Setting Up Your Search

Before you can start filtering results, you need to set up your search. To do this, navigate to the LinkedIn Sales Navigator homepage and click on the 'Advanced' tab. This will open up a range of search options, allowing you to search by keywords, company, industry, geography, and more.

Once you've entered your search criteria, click 'Search' to generate a list of results. It's important to note that the more specific your search criteria, the more targeted your results will be. However, being too specific can also limit your results, so it's a good idea to start broad and then refine your search using filters.

Using Filters to Refine Your Search

Understanding Filters

Filters are a powerful tool in LinkedIn Sales Navigator that allow you to refine your search results based on specific criteria. There are a variety of filters available, including industry, company size, job function, seniority level, and more. By applying these filters, you can narrow down your search results to find the most relevant leads for your business.

It's important to note that the filters available will depend on the type of search you're conducting. For example, if you're conducting a lead search, you'll have access to different filters than if you're conducting an account search. Therefore, it's crucial to understand the different types of searches and the filters associated with each.

Applying Filters

To apply a filter, simply click on the filter you want to apply from the list on the left-hand side of the search results page. Once you've clicked on a filter, you'll be able to select the specific criteria you want to apply. For example, if you're applying the 'Industry' filter, you'll be able to select the specific industries you want to target.

Once you've selected your criteria, click 'Apply' to update your search results. You can apply multiple filters at once to further refine your search. To remove a filter, simply click on the 'x' next to the filter name in the 'Applied Filters' section at the top of the page.

Advanced Filtering Techniques

Using Boolean Operators

Boolean operators are a powerful tool that can help you refine your search results in LinkedIn Sales Navigator. Boolean operators allow you to combine or exclude keywords in your search, providing more control over your search results.

There are three main Boolean operators: AND, OR, and NOT. 'AND' is used to include multiple keywords in your search, 'OR' is used to include either of two keywords, and 'NOT' is used to exclude a keyword from your search. By using these operators effectively, you can create more targeted search queries and generate more relevant results.

Using the 'Spotlight' Feature

The 'Spotlight' feature is a unique filtering tool in LinkedIn Sales Navigator that allows you to target leads based on specific criteria. For example, you can use the 'Spotlight' feature to target leads who have recently changed jobs, leads who have interacted with your company's LinkedIn posts, or leads who are following your company on LinkedIn.

To use the 'Spotlight' feature, simply click on the 'Spotlight' tab in the filters section and select the criteria you want to apply. Once you've applied the 'Spotlight' filter, your search results will be updated to include only leads that meet your selected criteria.

Conclusion

LinkedIn Sales Navigator is a powerful tool for sales professionals, offering advanced search and filter capabilities to help you find the right prospects. By understanding how to use these features effectively, you can streamline your lead generation efforts and improve your sales results. Remember, the key to successful filtering in LinkedIn Sales Navigator is to start broad and then refine your search using filters, Boolean operators, and the 'Spotlight' feature.