How To

How to Build a LinkedIn Sales Navigator Lead List

How to Build a LinkedIn Sales Navigator Lead List

How to Build a LinkedIn Sales Navigator Lead List

11 okt. 2023

11 okt. 2023

Table of Contents

    How to Build a LinkedIn Sales Navigator Lead List


    How to Build a LinkedIn Sales Navigator Lead List

    LinkedIn Sales Navigator is a powerful tool that allows sales professionals to more effectively find, connect, and engage with potential leads. This platform offers a plethora of features that can help you build a comprehensive lead list, which is crucial for any successful sales strategy. In this guide, we will walk you through the process of building a LinkedIn Sales Navigator lead list.

    Understanding LinkedIn Sales Navigator

    Before we delve into the process of building a lead list, it's important to understand what LinkedIn Sales Navigator is and how it can benefit your sales strategy. LinkedIn Sales Navigator is a premium subscription service offered by LinkedIn that provides advanced search and filter features, real-time insights, and other tools designed to help you find the right prospects more efficiently.

    With LinkedIn Sales Navigator, you can save leads and accounts, get lead recommendations, and see who's viewed your profile in the last 90 days. Additionally, it allows you to send InMail messages directly to any LinkedIn member, regardless of whether you're connected or not. This opens up a world of opportunities for connecting with potential leads.

    Setting Up Your LinkedIn Sales Navigator Account

    The first step in building a LinkedIn Sales Navigator lead list is setting up your account. To do this, you need to purchase a LinkedIn Sales Navigator subscription. LinkedIn offers different subscription plans to cater to the needs of different users, including a Professional plan for individuals, a Team plan for sales teams, and an Enterprise plan for large sales organizations.

    Once you've purchased a subscription, you can access LinkedIn Sales Navigator by clicking on the Sales Navigator icon on the LinkedIn homepage. From there, you'll be guided through the process of setting up your account, which includes selecting your sales preferences and importing your LinkedIn connections.

    Building Your Lead List

    Using Advanced Search

    The Advanced Search feature is one of the most powerful tools in LinkedIn Sales Navigator. It allows you to find leads based on specific criteria, such as industry, job title, company size, and more. To use Advanced Search, click on the search bar at the top of the Sales Navigator homepage, select 'Lead' from the dropdown menu, and then enter your search criteria.

    Once you've entered your search criteria, click on the 'Search' button to view a list of potential leads. From there, you can save leads to your lead list by clicking on the 'Save' button next to each lead's name.

    Using Lead Recommendations

    LinkedIn Sales Navigator also provides lead recommendations based on your sales preferences and search history. These recommendations can be a great way to discover potential leads that you might not have found otherwise. To view your lead recommendations, click on the 'Discover' tab on the Sales Navigator homepage, and then select 'Leads' from the dropdown menu.

    Like with Advanced Search, you can save leads to your lead list by clicking on the 'Save' button next to each lead's name. Additionally, you can refine your lead recommendations by clicking on the 'Improve your recommendations' link and updating your sales preferences.

    Maintaining Your Lead List

    Building a LinkedIn Sales Navigator lead list is not a one-time task. It's important to regularly update and maintain your lead list to ensure that it remains relevant and effective. This includes removing leads that are no longer relevant, adding new leads as you discover them, and regularly checking in on your saved leads to stay updated on their activity.

    LinkedIn Sales Navigator makes it easy to maintain your lead list with its 'Lists' feature. This feature allows you to create and manage custom lists of leads and accounts, making it easier to organize and track your prospects. To access your lists, click on the 'Lists' tab on the Sales Navigator homepage.

    Conclusion

    LinkedIn Sales Navigator is a powerful tool that can significantly enhance your sales strategy. By understanding how to effectively use this platform to build a comprehensive lead list, you can more efficiently find, connect, and engage with potential leads. Remember, building a successful lead list is not a one-time task, but a continuous process that requires regular maintenance and updating.

    With the right approach and the right tools, you can leverage LinkedIn Sales Navigator to its full potential and drive your sales success to new heights.

    About the author

    Arnaud Belinga

    Breakcold Youtube Channel

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    How to Offer Performance Improvement Consulting?
    How to Offer Performance Improvement Consulting?

    How To

    How to Offer Performance Improvement Consulting?

    How To Offer PPC Advertising as a Marketing Consultant?
    How To Offer PPC Advertising as a Marketing Consultant?
    How To Offer PPC Advertising as a Marketing Consultant?

    How To

    How To Offer PPC Advertising as a Marketing Consultant?

    How To Offer PR Services as a Marketing Consultant?
    How To Offer PR Services as a Marketing Consultant?
    How To Offer PR Services as a Marketing Consultant?

    How To

    How To Offer PR Services as a Marketing Consultant?

    How To Offer SEO Services as a Marketing Consultant?
    How To Offer SEO Services as a Marketing Consultant?
    How To Offer SEO Services as a Marketing Consultant?

    How To

    How To Offer SEO Services as a Marketing Consultant?

    How to Onboard New SDRs
    How to Onboard New SDRs
    How to Onboard New SDRs

    How To

    How to Onboard New SDRs

    How to Onboard Sales Team Members
    How to Onboard Sales Team Members
    How to Onboard Sales Team Members

    How To

    How to Onboard Sales Team Members

    How to optimize a Sales Consultant LinkedIn profile?
    How to optimize a Sales Consultant LinkedIn profile?
    How to optimize a Sales Consultant LinkedIn profile?

    How To

    How to optimize a Sales Consultant LinkedIn profile?

    How to Optimize Images for LinkedIn Feed
    How to Optimize Images for LinkedIn Feed
    How to Optimize Images for LinkedIn Feed

    How To

    How to Optimize Images for LinkedIn Feed

    How to Optimize Your LinkedIn Profile
    How to Optimize Your LinkedIn Profile
    How to Optimize Your LinkedIn Profile

    How To

    How to Optimize Your LinkedIn Profile

    How to Personalize Your LinkedIn Sales Navigator Connection Requests
    How to Personalize Your LinkedIn Sales Navigator Connection Requests
    How to Personalize Your LinkedIn Sales Navigator Connection Requests

    How To

    How to Personalize Your LinkedIn Sales Navigator Connection Requests

    How to Personalize Your LinkedIn Sales Navigator Outreach
    How to Personalize Your LinkedIn Sales Navigator Outreach
    How to Personalize Your LinkedIn Sales Navigator Outreach

    How To

    How to Personalize Your LinkedIn Sales Navigator Outreach

    How to Bookmark a Post on LinkedIn Feed
    How to Bookmark a Post on LinkedIn Feed
    How to Bookmark a Post on LinkedIn Feed

    How To

    How to Bookmark a Post on LinkedIn Feed

    How to Position Tech Products in the Market
    How to Position Tech Products in the Market
    How to Position Tech Products in the Market

    How To

    How to Position Tech Products in the Market

    How to Price High-Ticket Products
    How to Price High-Ticket Products
    How to Price High-Ticket Products

    How To

    How to Price High-Ticket Products

    How to Prioritize Accounts in Sales?
    How to Prioritize Accounts in Sales?
    How to Prioritize Accounts in Sales?

    How To

    How to Prioritize Accounts in Sales?

    How to Promote Events on LinkedIn Feed
    How to Promote Events on LinkedIn Feed
    How to Promote Events on LinkedIn Feed

    How To

    How to Promote Events on LinkedIn Feed

    How to Promote Webinars on LinkedIn Feed
    How to Promote Webinars on LinkedIn Feed
    How to Promote Webinars on LinkedIn Feed

    How To

    How to Promote Webinars on LinkedIn Feed

    How to Promote Your Business on LinkedIn Feed
    How to Promote Your Business on LinkedIn Feed
    How to Promote Your Business on LinkedIn Feed

    How To

    How to Promote Your Business on LinkedIn Feed

    How to Prospect on LinkedIn Sales Navigator for Startups
    How to Prospect on LinkedIn Sales Navigator for Startups
    How to Prospect on LinkedIn Sales Navigator for Startups

    How To

    How to Prospect on LinkedIn Sales Navigator for Startups

    How to Qualify Leads as an Account Executive
    How to Qualify Leads as an Account Executive
    How to Qualify Leads as an Account Executive

    How To

    How to Qualify Leads as an Account Executive

    How to Qualify Leads as an SDR
    How to Qualify Leads as an SDR
    How to Qualify Leads as an SDR

    How To

    How to Qualify Leads as an SDR

    How to Qualify Leads for Startup Sales
    How to Qualify Leads for Startup Sales
    How to Qualify Leads for Startup Sales

    How To

    How to Qualify Leads for Startup Sales

    How to Qualify Leads in Your Funnel
    How to Qualify Leads in Your Funnel
    How to Qualify Leads in Your Funnel

    How To

    How to Qualify Leads in Your Funnel

    How to Qualify Leads in Your Sales Pipeline
    How to Qualify Leads in Your Sales Pipeline
    How to Qualify Leads in Your Sales Pipeline

    How To

    How to Qualify Leads in Your Sales Pipeline

    How to Recall an Email in Gmail?
    How to Recall an Email in Gmail?
    How to Recall an Email in Gmail?

    How To

    How to Recall an Email in Gmail?

    How to Recall an Email in Outlook?
    How to Recall an Email in Outlook?
    How to Recall an Email in Outlook?

    How To

    How to Recall an Email in Outlook?

    How to Record Google Meet?
    How to Record Google Meet?
    How to Record Google Meet?

    How To

    How to Record Google Meet?

    How to Recruit Sales Team Members
    How to Recruit Sales Team Members
    How to Recruit Sales Team Members

    How To

    How to Recruit Sales Team Members

    How to Reduce Sales Pipeline Friction
    How to Reduce Sales Pipeline Friction
    How to Reduce Sales Pipeline Friction

    How To

    How to Reduce Sales Pipeline Friction