How to Curate Content for LinkedIn Feed

Curating content for your LinkedIn feed is a crucial aspect of building your professional brand and establishing a strong online presence. It involves selecting, organizing, and sharing content that resonates with your audience and aligns with your professional goals. This process can be a game-changer for your LinkedIn strategy, helping you to engage with your network, showcase your expertise, and stay top-of-mind among your connections.

Understanding the Importance of Content Curation

Before diving into the how-to of content curation, it's essential to understand its significance. Content curation is not merely about sharing random articles or posts; it's a strategic process that can help you achieve several key objectives.

Firstly, it allows you to provide value to your audience. By sharing relevant and high-quality content, you can help your connections stay informed about industry trends, insights, and best practices. Secondly, it helps you to establish your thought leadership. By curating content around specific topics, you can showcase your expertise and perspective, making you a go-to resource in your field. Lastly, it can help you to engage with your network. Sharing and discussing content can spark conversations, fostering engagement and relationship-building.

Steps to Curate Content for LinkedIn

Define Your Content Strategy

Before you start curating content, it's important to have a clear content strategy. This involves defining your goals, understanding your audience, and identifying the topics that you want to focus on. Your content strategy will guide your curation efforts, ensuring that the content you share is relevant and valuable to your audience.

Start by identifying your goals. Are you looking to establish your thought leadership, engage with your network, or stay top-of-mind among your connections? Once you have a clear goal, consider your audience. What are their interests, challenges, and needs? What kind of content would they find valuable? Lastly, identify the topics that align with your professional brand and expertise. These could be industry trends, best practices, or insights.

Find Quality Content

Finding quality content is the next step in the curation process. There are several ways to find content. You can subscribe to industry newsletters, follow thought leaders, use content discovery tools, or leverage LinkedIn's own features like the 'Followed Hashtags' or 'Discover More' sections.

When selecting content, consider its relevance, quality, and source. The content should be relevant to your audience and align with your content strategy. It should be well-written, insightful, and provide value. The source of the content is also important. It should be credible and respected in your field.

Share and Engage

Once you've found quality content, it's time to share it with your network. But sharing is just the first step. To truly leverage the power of content curation, you need to engage with your audience. This could involve adding your own insights or perspective to the content, asking questions to spark discussion, or responding to comments.

Remember, the goal of content curation is not just to share content, but to engage with your network and build relationships. So, don't just share and forget. Be active, engage with your audience, and foster conversations.

Best Practices for Content Curation

Be Consistent

Consistency is key in content curation. Try to share content regularly, whether it's daily, weekly, or bi-weekly. This will help you stay top-of-mind among your connections and establish a regular presence on their LinkedIn feed.

However, consistency doesn't mean you should share content for the sake of it. Quality should always come first. If you can't find quality content to share, it's better to wait than to share subpar content.

Give Credit

When curating content, always give credit to the original source. This is not just about being ethical; it's also about building relationships. By giving credit, you acknowledge the work of others and foster a sense of community.

LinkedIn makes it easy to give credit. When you share an article, for example, LinkedIn automatically includes the source. However, if you're adding your own commentary or insights, it's good practice to mention the source in your text.

Measure and Adjust

Like any other aspect of your LinkedIn strategy, it's important to measure the effectiveness of your content curation efforts. This involves tracking metrics like engagement (likes, comments, shares), reach (impressions, views), and follower growth.

These metrics can provide valuable insights into what's working and what's not, helping you to adjust your strategy as needed. For example, if you notice that certain topics generate more engagement, you might decide to focus more on those topics. Or, if you find that your content is not reaching a wide audience, you might need to experiment with different posting times or formats.

In conclusion, content curation is a powerful tool for building your professional brand on LinkedIn. By understanding its importance, following a strategic process, and adhering to best practices, you can curate content that resonates with your audience, showcases your expertise, and fosters engagement and relationship-building.