The Results

• 30% of leads we followed up via Breakcold converted

• 100+ customers closed in just four months

• €100k ARR reached before our first summer was over

When we started ReachBoost, we knew our own tool would give us what every founder wants first: volume.

With smart LinkedIn campaigns and warm calls right after a connection request, the leads came in quickly. Our unique “done-with-you” approach also resonated fast, because people realized they weren’t just buying software, they were buying guidance.

But soon, volume became a double-edged sword. Leads piled up, and we found ourselves asking the same question every day: who do you follow up with, and when? Without proper oversight, opportunities slipped through the cracks.

That’s where Breakcold made the difference. Every lead from LinkedIn went straight into our Breakcold pipeline, with a status and task attached. Phone numbers and profiles were never lost, and each team member had clear follow-ups assigned every day.

Scrolling through the pipeline became our daily routine: spotting stuck deals, identifying who needed extra attention, and tracking open value at a glance.

The result? About 30% of leads we followed up via Breakcold still converted. Within four months, we grew to over 100 customers and hit €100k ARR, a milestone that would have been impossible without both speed and structure.

ReachBoost’s LinkedIn automation gave us the scale, but Breakcold gave us the system. That combination made it repeatable and scalable.

Step 1: Generate Volume with ReachBoost

Step 2: Highlight Our Unique Value

From the very first messages, we emphasized our “done-with-you” approach. Prospects realized they weren’t left alone with just another tool. Instead, they got the full rollout of a LinkedIn sales strategy at the price of software. This positioning made them lean in fast.

Step 3: Centralize Every Lead in Breakcold

Here’s where structure came in. Every new LinkedIn lead was pushed directly into Breakcold with:

• A status (new lead, in call, follow-up)

• A task (who should call, when to follow up)

• Contact details (phone numbers, LinkedIn profiles, notes)

Nothing slipped through, and context was always preserved.

Step 4: Make Pipeline Reviews a Daily Habit

We made it non-negotiable: every morning, the team scrolled through the Breakcold pipeline.

This instantly showed us:

• Which deals were stuck

• Which prospects needed an extra nudge

• How much open value we were carrying

This discipline turned the pipeline into the heartbeat of our sales process.

Step 5: Execute Consistent Follow-Ups

Breakcold ensured no lead was forgotten. Every day, each team member had a clear task list waiting for them. That consistency turned “maybes” into signed customers and made growth predictable instead of chaotic.