LinkedIn & Social Selling

The 17 Best Social Selling Software in 2024 (Comparison)

The 17 Best Social Selling Software in 2024 (Comparison)

The 17 Best Social Selling Software in 2024 (Comparison)

29 jan. 2024

29 jan. 2024

Table of Contents

    Social Selling Software | Breakcold


    Introduction: what is a Social Selling Software?

    I see many people getting wrong what is a social selling software so let's first give it a proper definition.

    A social selling software is a tool that helps you sell with the use of social media. The term social selling has been popularized by LinkedIn with their Social Selling Index actually, which makes sense as social selling is related to B2B sales.

    Social selling softwares can be:

    • sales prospecting tools.

    • scheduling tools.e

    • crm tools.

    1°) Breakcold: the social selling software to close sales faster with LinkedIn, Twitter & Email

    Social Selling Software Breakcold | Breakcold


    Go to website

    Breakcold is a tool specialized in multi-channel social selling.

    Differentiator features

    Breakcold has 3 main differentiator features in the social selling market.

    1/ Social Selling Feed, aka a prospecting feed

    Regroup all your prospects activities on LinkedIn & Twitter in one place. It's basically a huge boost in productivity.

    You can like and comment posts/tweets in a productive way by organizing your prospects into different lists and tags.

    2/ Company news populate when you reach out a prospect

    When you decide to reach out a prospect, company news will populate for you to craft a hyper-personalized cold DM or cold email.

    No need to open +100 tabs a day to know your prospects.

    3/ Outreach prospect in multi-channel

    Send a cold email or a cold DM on Twitter/LinkedIn easily from the social selling feed. Breakcold is really focus on saving time to be productive in your outreach.

    Quick Breakdown

    1/ Advantages:

    • reduce the sales cycle time by 50% minimum.

    • engage and contact your prospects in 1 place via LinkedIn, Twitter & Email

    • advanced CRM to build a sales pipeline

    • built-in cold email sequences for sales automation

    2/ Disadvantages:

    • no LinkedIn automation features

    • no post scheduling features

    Pricing: Free to $49/month

    Social Selling Software Breakcold Pricing | Breakcold


    1/ Free plan

    • unlimited access to features but limited to 20 prospects per month.

    2/ $49/month plan

    • social selling feed

    • advanced CRM

    • unlimited cold email campaigns

    2°) FeedHive: the social selling software to manage your content

    Social Selling Software FeedHive | Breakcold


    Go to website

    I personally use FeedHive for my posts scheduling, love this tool.

    Differentiator features

    FeedHive has 2 main differentiator features in the social selling market.

    1/ Multi-channel scheduling

    FeedHive has an exceptional UI/UX that makes it easy for a web design agency to schedule posts on Twitter, LinkedIn, YouTube and many other social medias. It's basically everything you need for social selling by posting content.

    2/ Social inbox

    I love their social inbox feature. Never miss a mention under your posts. This part is super important to build engagement which is a key point in social selling.

    Quick Breakdown

    1/ Advantages

    • all-in-one tool to schedule posts

    • stunning UI/UX

    • nice video tutorials

    2/ Disadvantages

    • just suited for the scheduling content part of social selling

    Pricing: $19 to $299/month

    Social Selling Software FeedHive Pricing | Breakcold


    FeedHive pricing is gradual. From my experience with the product, the $29/month plan is a great one when starting out.

    3°) Widevo: the social selling software for videos

    Social Selling Software Widevo | Breakcold


    Go to website

    Differentiator features

    Widevo has 1 main differentiator feature in the social selling market.

    1/ Personalized videos at scale

    Widevo is a fantastic video sales prospecting tool for social selling.

    Here's an example for social selling:

    • you record 1 video of yourself on a LinkedIn profile.

    • you can then apply the same video to hundreds of different LinkedIn profiles.

    Quick Breakdown

    1/ Advantages

    • ideal for SDRs & BDRs who want to scale their social selling with video

    • work with any types of social media

    2/ Disadvantages

    • solely focus on video, not a fully-fledge tool for social selling

    Pricing: $29 to $79/month

    Social Selling Software Widevo Pricing | Breakcold


    Widevo pricing is perfect for social selling sales teams in my opinion. It's a credits based system, works like a charm.

    4°) LinkedIn Sales Navigator: the traditional social selling software for LinkedIn

    Social Selling Software LinkedIn Sales Navigator | Breakcold


    Go to website

    Differentiator features

    LinkedIn Sales Navigator has 1 main differentiator features in the social selling market.

    1/ Finding prospects on LinkedIn

    LinkedIn has a huge database and is right now the heart of social selling.

    Their bread and butter is their lead generation tool: LinkedIn Sales Navigator whee you can search for millions of prospects.

    Quick Breakdown

    1/ Advantage

    • the most complete B2B database for social selling on the market

    2/ Disadvantage

    • you don't have the B2B email addresses of your prospects

    Pricing: $99 to $149/month

    • Sales Navigator Core (Professional): $99/month

    • Sales Navigator Advanced (Team): $149/month

    • Sales Navigator Advanced Plus (Enterprise): starts at $1600/year

    5°) Tweet Deck: the traditional social selling software for Twitter

    Social Selling Software TweetDeck | Breakcold


    Go to website

    Differentiator features

    TweetDeck has 2 main differentiator features in the social selling market.

    1/ Tracking keywords in your niche

    You can track every tweets about a specific keyword you choose, ideal to find prospects in your industry.

    2/ Tracking your brand or competitors

    You can track every tweets about your brand or about competitors, ideal to collect testimonials and engage with your super fans.

    Quick Breakdown

    1/ Advantages

    • best free tool for social selling with twitter

    • easy to use

    2/ Disadvantages

    • tool is not updated a lot, poor improvements since acquisition

    • limited to twitter

    Pricing: Free

    Best part about TweetDeck is that it's a free tool :)

    6°) Leaddelta: the social selling software to manage your LinkedIn connections

    Social Selling Software Leaddelta | Breakcold


    Go to website

    Differentiator features

    Leaddelta has 2 main differentiator features in the social selling market.

    1/ Managing LinkedIn connections

    Social Selling Software LinkedIn connections | Breakcold


    Leaddelta is a perfect LinkedIn CRM, you can easily delete your LinkedIn connections in Bulk or assign tags to them.

    2/ LinkedIn Inbox

    Let's be honest, LinkedIn's native inbox sucks. Therefore, social selling on this platform is really painful!

    Problem solved with Leaddelta's Linkedin Inbox, it's a superpower for a LinkedIn social seller.

    Quick Breakdown

    1/ Advantages

    • one of the best social selling crm out there

    • amazing inbox to talk with prospects on LinkedIn

    2/ Disadvantages

    • only suited for LinkedIn

    • not every synchronization with CRMs (work in progress)

    Pricing: $24.99/month

    Social Selling Software Leaddelta Pricing | Breakcold


    • 16.66 per month, billed annually.

    • 24.99 per month, billed monthly.

    7°) BlackMagic: the social selling software to manage your Twitter relationships

    Social Selling Software BlackMagic | Breakcold


    Go to website

    Differentiator features

    BlackMagic has 2 main differentiator features in the social selling market.

    1/ Magic Sidebar

    Social Selling Software Magic Sidebar | Breakcold


    The magic sidebar displays natively on Twitter and allows you to build relationships faster with your prospects.

    It's a game changer for +1000 people every day on the platform!

    2/ Twitter CRM & more

    Social Selling Software Features | Breakcold


    BlackMagic is all about driving more relationships from your Twitter profile, which is the essence of social selling. No wonder that it's one of the best twitter crm.

    Quick Breakdown

    1/ Advantages

    • integrate natively on Twitter

    • one of the best social selling crm out there

    • great founder who builds in public

    2/ Disadvantage

    • limited to twitter

    Pricing: Free to $59.99/month

    Social Selling Software BlackMagic Pricing | Breakcold


    BlackMagic has plans for every type of users which is great.

    8°) Tweet Hunter: the social selling software to grow an audience on Twitter

    Social Selling Software Tweet Hunter | Breakcold


    Go to website

    Differentiator features

    Tweet Hunter has 3 main differentiator features in the social selling market.

    1/ Bank of inspirational tweets

    Social Selling Software LinkedIn Posts | Breakcold


    People love this feature because it inspires them to write better content for their social selling.

    2/ Great Twitter CRM

    Social Selling Software Twitter CRM | Breakcold


    This twitter CRM allows you to send bulk DMs to prospects and way more!

    3/ Tweets written with AI

    You can write tweets with a very nice AI tool.

    Quick Breakdown

    1/ Advantages

    • perfect to get inspiration for your tweets

    • ideal to build lead magnet tweets

    • great social selling crm

    • easy scheduling

    2/ Disadvantage

    • limited to twitter

    • might be expensive for a strict personal usage

    Pricing: $49/month

    Tweet Hunter pricing is not on the landing page itself, you have a long free trial to play with the tool first.


    9°) Taplio: the social selling software to drive more business from LinkedIn

    Social Selling Software Taplio | Breakcold


    Go to website

    Differentiator features

    Taplio has 3 main differentiator features in the social selling market.

    1/ LinkedIn posts inspiration & AI

    Social Selling Software LinkedIn Posts | Breakcold


    Writing LinkedIn posts is easy, writing good ones is hard. Taplio helps you getting inspired with top LinkedIn posts from your industry.

    2/ LinkedIn CRM

    Social Selling Software LinkedIn CRM | Breakcold


    Easily import prospects from LinkedIn or Sales Navigator to build social selling systems with them.

    3/ LinkedIn bulk direct messages

    LinkedIn automation is not the best, but sending bulk DMs is less/not dangerous for your LinkedIn account. That's why Taplio users appreciate this feature.

    Social Selling Software Engage | Breakcold


    Quick Breakdown

    1/ Advantages

    • excellent social selling crm & linkedin crm

    • many LinkedIn posts to be inspired

    • lead magnet features

    2/ Disadvantages

    • expensive if you only looking for a scheduling tool

    Pricing: $39/month

    Social Selling Software Taplio Pricing | Breakcold


    Simple pricing, hands down.

    10°) ThreadStart: the social selling software to build engagement on Twitter

    Social Selling Software Threadstart | Breakcold


    Go to website

    Differentiator features

    ThreadStart has 2 main differentiator features in the social selling market.

    1/ Never miss a reply to your content

    Social Selling Software Twitter | Breakcold


    This part of the software helps you build engagement with your super fans. ideal to amplify your social selling reach.

    2/ Best analytics for social selling on Twitter & CRM

    Social Selling Software Analytics | Breakcold


    ThreadStart has fantastic analytics and a lovely twitter CRM.

    Quick Breakdown

    1/ Advantages

    • great UI/UX

    • Great analytics and twitter crm

    • best tool to build threads on Twitter

    2/ Disadvantage

    • limited to Twitter

    Pricing: Free to $19/month

    Social Selling ThreadStart Pricing | Breakcold


    It's a really affordable tool!

    11°) Buffer: the traditional social selling software for posts scheduling

    Social Selling Software Buffer | Breakcold


    Go to website

    Differentiator features

    Breakcold has 3 main differentiator features in the social selling market.

    1/ The original multi-channel scheduling tool

    Social Selling Software Scheduling | Breakcold


    Buffer has been the dominant tool for the social selling part of content marketing when it comes to SMBs.

    Quick Breakdown

    1/ Advantages

    • many channels to posts on

    • social inbox

    2/ Disadvantages

    • less and less updates compare to the other social selling softwares mentioned in this article.

    • limited to scheduling

    Pricing: Free to $120/month

    Social Selling Software Buffer Pricing | Breakcold


    The free plan of Buffer is great to start posting content online.

    12°) Hootsuite: the social selling software of old-school social sellers

    Social Selling Software Hootsuite | Breakcold


    Go to website

    Differentiator features

    Hootsuite has 2 main differentiator features in the social selling market.

    1/ Social Inbox

    Social Selling Software Inbox Hootsuite | Breakcold


    Their inbox is pretty powerful as you can event put LinkedIn in there!

    2/ Social listening

    Social Selling Software Engagement | Breakcold


    It's pretty much TweetDeck replicated but with a few tweaks, great way to engage with particular prospects;

    Quick Breakdown

    1/ Advantages

    • top tier scheduling tool

    • a powerful social inbox

    2/ Disadvantages

    • not the best tool for social selling, it's more for content scheduling

    Pricing: $49/month to $669/month

    Social Selling Software Hootsuite Pricing | Breakcold


    Hootsuite is designed for enterprises, big startups and SMBs. For a personal use, it's an expensive tool.

    13°) Oktopost: the social selling software to build engagement for enterprises

    Social Selling Software Oktopost | Breakcold


    Go to website

    Differentiator features

    Breakcold has 1 main differentiator features in the social selling market.

    1/ Amazing social listening

    Social Selling Software Social Listening | Breakcold


    Oktopost is way more than a simple scheduling tool, its social listening feature makes it great for social selling.

    Quick Breakdown

    1/ Advantage

    • social listening unmatched

    2/ Disadvantages

    • limited to scheduling

    Pricing: unknown

    Likely enterprise level.

    14°) Vidyard: the social selling software for sales rep (SDRs & BDRs)

    Social Selling Software Vidyard | Breakcold


    Go to website

    Differentiator features

    Breakcold has 1 main differentiator feature in the social selling market.

    1/ Video sales prospecting sharable on social media

    Quick Breakdown

    1/ Advantage

    • Easy way to create personalized video for social selling

    2/ Disadvantage

    • No ways to scale the process like Widevo

    Pricing: Free to $19/month per user

    Social Selling Software Vidyard | Breakcold


    Vidyard is not expensive but price can scale quickly if you have a big sales team.

    15°) Howitzer: the social selling software for Reddit

    Social Selling Software Howitzer | Breakcold


    Go to website

    Differentiator features

    Howitzer has 2 main differentiator features in the social selling market.

    1/ Inbox for Reddit

    Social Selling Software Reddit | Breakcold


    Reddit's inbox is definitely not the best! I'm glad that Howitzer solves this problem. it could be also considered as a Reddit crm!

    2/ Reddit message automation

    Social Selling Software Reddit 2 | Breakcold


    The reply rates on Reddit messages is phenomenal, Howitzer helps you automate this process easily.

    Quick Breakdown

    1/ Advantages

    • automation for reddit

    • inbox for reddit

    • best social selling tool for reddit

    2/ Disadvantages

    • limited to reddit

    Pricing: Free to +$200/month

    Social Selling Software Howitzer Pricing | Breakcold


    Howitzer can quickly become expensive but it's definitely worth it as it keeps your reddit account safe. Great social selling ROI.

    16°) VidQ: the social selling software for YouTube

    Social Selling Software vidQ | Breakcold


    Social Selling is also means selling with YouTube! People tend to forget that a lot.

    Go to website

    Differentiator features

    VidQ has 1 main differentiator features in the social selling market.

    1/ YouTube keywords finder

    Social Selling Software YouTube Keywords | Breakcold


    Find the best keywords to film and edit powerful videos for your social selling on Youtube.

    2/ Differentiator 2

    Quick Breakdown

    1/ Advantages

    • best youtube social selling tool

    • amazing for youtube keywords research

    2/ Disadvantage

    • limited to Youtube

    Pricing: Free to $79/month

    Social Selling Software vidQ Pricing | Breakcold


    Perfect gradual pricing for vidQ!

    17°) Testimonial: the social selling software that collect testimonials

    Social Selling Software Testimonial | Breakcold


    Social selling is mostly active but it can also be passive with the use of testimonials from LinkedIn, Twitter and so on!

    Go to website

    Differentiator features

    Testimonial is famous for 1 particular feature in the social selling market.

    The Wall of Love

    Social Selling Software Wall of Love | Breakcold


    Testimonial allows you to collect text and videos testimonials from almost every kind of social media: Product Hunt, LinkedIn,

    Quick Breakdown

    1/ Advantages

    • collecting testimonials from almost every place on the web

    2/ Disadvantages

    • limited to passive social selling

    Pricing: Free to $300/month

    Social Selling Software Testimonial | Breakcold


    The free plan is great to start with a beautiful Wall of Love!

    Over de auteur

    Arnaud Belinga

    Breakcold Youtube Channel

    Sluit deals x2 sneller met

    Breakcold Verkoop CRM

    Probeer het gratis

    Breakcold Youtube Channel

    Sluit deals x2 sneller met

    Breakcold Verkoop CRM

    Probeer het gratis

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    Sluit je aan bij meer dan 1000 bureaus, startups & consultants die deals sluiten met Breakcold Sales CRM

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