NetHunt story
NetHunt CRM was founded in 2015 by Alex Lunkov and Andrei Petrik. The Ukrainian team built the product around a single thesis: most Google Workspace users live inside Gmail anyway, so why force them to leave for a separate CRM tab. The result is a CRM that renders inside the Gmail UI, with deals, contacts and pipelines in the same window as your inbox.
NetHunt also ships a LinkedIn Chrome extension that lets you push profiles into the CRM, plus a phone, WhatsApp and Instagram integration on the higher tiers. The product has matured a lot in the last ten years and earned a loyal base of Gmail heavy small teams.
NetHunt vs Breakcold in 2026
The honest split is the channel model. NetHunt is built around Gmail with extras bolted on. The LinkedIn side runs through a Chrome extension you click to sync, the WhatsApp and Instagram sides are integrations you set up per tier. It works, but the surface is fragmented across the inbox, the extension and the connectors.
Breakcold takes the opposite approach. Email, calls, meetings, LinkedIn, Telegram and WhatsApp all sync on their own into one unified inbox, no extension click required, no per channel setup ritual. Conversations stitch to the right record on their own. You reply from the CRM, the prospect sees the message in their LinkedIn or WhatsApp app, the thread stays in the deal.
The data model and AI angle
NetHunt has solid custom fields and folders inside the Gmail UI. Custom objects, custom relations and a full first party MCP server are not part of the pitch. The AI surface is built around assistant style features inside Gmail, useful for replies and recaps but not full agent control.
Breakcold ships a first party MCP server with 50 plus tools across 17 AI clients like Claude, ChatGPT, Cursor and Cowork. Your agent can read a LinkedIn thread, reply on WhatsApp, log a meeting and update the deal in a single run. Custom objects, custom fields and multiple pipelines are default, not an upgrade.
NetHunt pricing vs Breakcold pricing
NetHunt has five tiers, all per seat. Basic at $24, Basic Plus, Business at $48 (the relevant tier for a sales team that wants automation), Business Plus, and Advanced at $96. A 5 person team on NetHunt Business lands at $240 per month, Business Plus is higher, Advanced is $480.
Breakcold runs on one $59 per month base plan with one seat and one channel account included, plus unlimited enrichment. Extra seats are $10 per month and extra accounts are $10 per month. A 5 person team on Breakcold is $59 + 4 x $10 = $99 per month, every channel and every AI feature in.
When to pick NetHunt over Breakcold
Be honest about your team. If your sales motion is 95 percent email, you basically live in Gmail, you do not want to learn a second tab, and you do not need a native LinkedIn or WhatsApp inbox, NetHunt is a clean pick. Their Gmail integration is genuinely deep.
If your team sells across channels, wants LinkedIn, WhatsApp or Telegram to behave like email inside the CRM, or wants AI agents that can act across every conversation through MCP, Breakcold is the better answer. For a wider view of the category, read our AI sales CRM overview or our best CRMs with MCP server round up.