How Sam closed 100+ customers in 4 months đź’¸($100K ARR)
Breakcold AI CRM automatically moves leads through your pipeline and creates tasks with AI Agents so you can focus on closing more deals.
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About Sam Coppens
Sam Coppens is the Founder of ReachBoost, a LinkedIn Outreach Software.After a career at AE & Talent Manager, he launched ReachBoost to help people 4x their meetings with LinkedIn.
How Breakcold Helped Us Reach 100+ Customers and €100k ARR (wrote by Sam)
The Results
30% of leads we followed up via Breakcold converted
100+ customers closed in just four months
€100k ARR reached before our first summer was over
When we started ReachBoost, we knew our own tool would give us what every founder wants first: volume. With smart LinkedIn campaigns and warm calls right after a connection request, the leads came in quickly. Our unique “done-with-you” approach also resonated fast, because people realized they weren’t just buying software, they were buying guidance.
But soon, volume became a double-edged sword. Leads piled up, and we found ourselves asking the same question every day: who do you follow up with, and when? Without proper oversight, opportunities slipped through the cracks.
That’s where Breakcold made the difference. Every lead from LinkedIn went straight into our Breakcold pipeline, with a status and task attached. Phone numbers and profiles were never lost, and each team member had clear follow-ups assigned every day. Scrolling through the pipeline became our daily routine: spotting stuck deals, identifying who needed extra attention, and tracking open value at a glance.
The result? About 30% of leads we followed up via Breakcold still converted. Within four months, we grew to over 100 customers and hit €100k ARR, a milestone that would have been impossible without both speed and structure.
ReachBoost’s LinkedIn automation gave us the scale, but Breakcold gave us the system. That combination made it repeatable and scalable.
Step 1: Generate Volume with ReachBoost
From the very first messages, we emphasized our “done-with-you” approach. Prospects realized they weren’t left alone with just another tool. Instead, they got the full rollout of a LinkedIn sales strategy at the price of software. This positioning made them lean in fast.
Step 3: Centralize Every Lead in Breakcold
Here’s where structure came in. Every new LinkedIn lead was pushed directly into Breakcold with:
A status (new lead, in call, follow-up)
A task (who should call, when to follow up)
Contact details (phone numbers, LinkedIn profiles, notes)
START YOUR 14-DAY FREE TRIALNothing slipped through, and context was always preserved.
Step 4: Make Pipeline Reviews a Daily Habit
We made it non-negotiable: every morning, the team scrolled through the Breakcold pipeline. This instantly showed us:
Which deals were stuck
Which prospects needed an extra nudge
How much open value we were carrying
This discipline turned the pipeline into the heartbeat of our sales process.
Step 5: Execute Consistent Follow-Ups
Breakcold ensured no lead was forgotten. Every day, each team member had a clear task list waiting for them. That consistency turned “maybes” into signed customers and made growth predictable instead of chaotic.
Use thoughtful AI to make the first draft.
Breakcold's AI knows your pipeline, your leads, and your unique selling style.
Casey Rivera
RevOps Lead | Customer onboarding automation
Paris, France - 3,842 followers
About
Builds onboarding workflows and revenue operations systems for fast-growing teams.
Experience
SpaceX
Customer onboarding automation
Add & manage contacts from 7+ platforms
Capture leads from LinkedIn, Sales Navigator, Instagram, Gmail, YouTube, and more, then manage every contact in one CRM.
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20+ Native integrations
Connect Lemlist, Smartlead, Clay, Zapier, Make, Slack, and more, so your outbound stack stays synced from one workspace.
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Launch follow-up flows
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The most open CRM for agents
Let Claude, ChatGPT, Cursor, and custom agents read CRM context, create records, move deals, enrich leads, and follow up.
Task-ready follow-ups
Turn every next step into a clear task, draft the message automatically, and mark the follow-up done as soon as it is sent.
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Real customer stories from teams using Breakcold to track signals, nurture relationships across every channel, and let AI move deals forward.
Frequently Asked Questions
Breakcold Q&A for teams comparing AI-native CRM and sales CRM workflows.
What is an AI Native CRM software?
An AI-native CRM is a customer relationship management tool built from the ground up with artificial intelligence at its core, not just as an add-on. Instead of a traditional CRM with AI features bolted on, it uses AI to drive the entire workflow. Breakcold is an autonomous, AI-native CRM: it moves leads through the pipeline, assigns tags and creates follow-up tasks on its own, syncs automatically with LinkedIn, email, WhatsApp and Telegram, and lets you customize AI personalities so follow-ups match your style. It's also open to the AI assistants you already use: connect Claude, ChatGPT and OpenClaw over MCP so they can read and update your CRM directly.
What is a sales pipeline software?
A sales pipeline software is a specialized tool used by sales teams and organizations to visually track and manage their sales process, from initial leads through to closed deals and revenue. It provides a structured framework for monitoring and optimizing the sales journey by breaking it down into stages. A sales pipeline is usually a feature within a sales CRM — as it is in Breakcold. And with Breakcold's MCP integration, AI assistants like Claude, ChatGPT and OpenClaw can move deals between stages and keep the pipeline up to date for you.
What is a sales CRM software?
A sales CRM software is a tool used by businesses and sales teams to manage their interactions and relationships with customers and potential customers. It streamlines and automates various aspects of the sales process, helping organizations improve their sales and customer service efforts. Breakcold is a sales CRM software, and an AI-native one. Through MCP it plugs straight into Claude, ChatGPT and OpenClaw, so your favorite AI assistant can log activity, enrich contacts and update records on command.
What is Breakcold? An AI CRM, a sales CRM?
Both. An AI CRM, because AI isn't just a feature inside Breakcold — it's the foundation: AI agents automate lead updates, tagging, follow-ups, enrichment and pipeline movement, and via MCP you can drive the whole CRM straight from Claude, ChatGPT or OpenClaw. And a sales CRM, because Breakcold's core mission is helping sales teams and solopreneurs close more deals, with everything you expect: pipelines, deals, contacts, multichannel tracking and forecasting. But unlike HubSpot or Pipedrive, you don't babysit it.