Case Study

How Jani closed $70,000 in 6 months for his agency? 💸

Nurture B2B contacts effortlessly in less than 30 minutes per day using email & socials to close deals faster

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Jani Vrancsik

About Jani Vrancsik

Jani Vrancsik is the Co-Founder & CEO at Growth Today.

They're helping over 50+ innovative B2B businesses like Tabnine, Aftersell, and Active Campaign (and a lot more!) to run ads, outbound, and social selling.

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Our $1M+ ARR Formula: AAV

Always Add Value!Show up consistently, build and nurture relationships, and ALWAYS ADD VALUE.

Do this consistently, use a mix of automation and human touch to make it easy, and use content to add value.

Here’s how we do it:

Step 1: We batch-create the content for the next 2 months (yess!).

Step 2: We add qualified prospects into different Breakcold stages (the screenshot below is not Jani's pipeleine but a demo pipeline screenshot)

Step 3: Once leads are added to Breakcold, we automatically enrich them for phone numbers and emails so we can cold call them and follow up with them via email.

If we couldn’t enrich them, we also have an alert notification from Clay which allows us to improve our sales automation

Step 4: We leverage the tasks to stay on top of the prospects, build rapport, and nurture the relationships.

We send messages on LinkedIn and emails.

If the leads don’t respond, we also like and comment on their posts. This increases our chance of getting a response. We don’t care if it’s an old or a new post - we just do it.

Sales are 90% consistency, and 10% is “sales magic” 🪄

We also don’t use any automation and it’s intentional.

By building a relationship with them and understanding the situation of the prospects, we know a lot more insights before joining the call which enables us to run an efficient discovery call.

We also get to know a lot more about their team's priorities, whether or not this is the right time, or if we should circle back later.

Those who aren’t qualified are updated in BreakCold with disqualified reasoning ❌

Those who are ghosting us automatically enter our follow-up and nurture sequences where we share relevant content with a mix of manual and automated touches. ✅

Step 5: For those who are qualified and open to chatting with us, we book them and they enter into our HubSpot.

HubSpot auto-creates tasks for us with a mix of voicenote, email, cold call, and social touches to ensure we have a consistent timeline for touches across multiple channels for maximum visibility.

Step 6: We have a ZERO inbox policy on Breakcold — there are no uncompleted tasks EOD. 😱

Step 7: Slack and Zapier also send us daily status updates, referencing how many net new prospects entered into our pipeline, how many are in one of our active pipeline stages, and prospects who recently booked with us.

(Brigitta is Jani's co-founder)

Results?

Monthly 500-1k new followers - 20/day on average

Monthly 50,000-120,000 impressions -- significantly more cost-effective than ads

Weekly 5 inbound leads booked right away only from seeing our content, not even messaging us

20+ leads booked consistently through social selling

Closing min 8-15+ new high-ticket customers (top B2B brands)

40-50% of closed won rate on social leads

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How Jani closed $70,000 in 6 months for his agency? 💸
How Jani closed $70,000 in 6 months for his agency? 💸
The Solution

Use thoughtful AI to make the first draft.

Breakcold's AI knows your pipeline, your leads, and your unique selling style.

linkedin.com/in/casey-rivera

Casey Rivera

RevOps Lead | Customer onboarding automation

Paris, France - 3,842 followers

About

Builds onboarding workflows and revenue operations systems for fast-growing teams.

Experience

SpaceX

Customer onboarding automation

Add & manage contacts from 7+ platforms

Capture leads from LinkedIn, Sales Navigator, Instagram, Gmail, YouTube, and more, then manage every contact in one CRM.

Chrome extension

20+ Native integrations

Connect Lemlist, Smartlead, Clay, Zapier, Make, Slack, and more, so your outbound stack stays synced from one workspace.

Native integrations

search_contacts

Find the right buyers

MCP read

create_record

Add leads from agents

API write

trigger_follow_up

Launch follow-up flows

58+ tools available

The most open CRM for agents

Let Claude, ChatGPT, Cursor, and custom agents read CRM context, create records, move deals, enrich leads, and follow up.

Task-ready follow-ups

Turn every next step into a clear task, draft the message automatically, and mark the follow-up done as soon as it is sent.

Customer proof

Portrait stories for the next proof layer.

Real customer stories from teams using Breakcold to track signals, nurture relationships across every channel, and let AI move deals forward.

FAQ

Frequently Asked Questions

Breakcold Q&A for teams comparing AI-native CRM and sales CRM workflows.

What is an AI Native CRM software?

An AI-native CRM is a customer relationship management tool built from the ground up with artificial intelligence at its core, not just as an add-on. Instead of a traditional CRM with AI features bolted on, it uses AI to drive the entire workflow. Breakcold is an autonomous, AI-native CRM: it moves leads through the pipeline, assigns tags and creates follow-up tasks on its own, syncs automatically with LinkedIn, email, WhatsApp and Telegram, and lets you customize AI personalities so follow-ups match your style. It's also open to the AI assistants you already use: connect Claude, ChatGPT and OpenClaw over MCP so they can read and update your CRM directly.

What is a sales pipeline software?

A sales pipeline software is a specialized tool used by sales teams and organizations to visually track and manage their sales process, from initial leads through to closed deals and revenue. It provides a structured framework for monitoring and optimizing the sales journey by breaking it down into stages. A sales pipeline is usually a feature within a sales CRM — as it is in Breakcold. And with Breakcold's MCP integration, AI assistants like Claude, ChatGPT and OpenClaw can move deals between stages and keep the pipeline up to date for you.

What is a sales CRM software?

A sales CRM software is a tool used by businesses and sales teams to manage their interactions and relationships with customers and potential customers. It streamlines and automates various aspects of the sales process, helping organizations improve their sales and customer service efforts. Breakcold is a sales CRM software, and an AI-native one. Through MCP it plugs straight into Claude, ChatGPT and OpenClaw, so your favorite AI assistant can log activity, enrich contacts and update records on command.

What is Breakcold? An AI CRM, a sales CRM?

Both. An AI CRM, because AI isn't just a feature inside Breakcold — it's the foundation: AI agents automate lead updates, tagging, follow-ups, enrichment and pipeline movement, and via MCP you can drive the whole CRM straight from Claude, ChatGPT or OpenClaw. And a sales CRM, because Breakcold's core mission is helping sales teams and solopreneurs close more deals, with everything you expect: pipelines, deals, contacts, multichannel tracking and forecasting. But unlike HubSpot or Pipedrive, you don't babysit it.