I recently talked with one of our customers who had great success, he integrated Clay with Breakcold even before we made the integration (it'll come soon). He also closed a huge deal super rapidly with Breakcold.

This is how Matteo did it.

Matteo is the founder TAM Acceleration. He'll build your fully engineered Clay business development system so you don't have to, using the "TAM Process" - he's an Ex Amazon Account Manager as well.

This is what he had to say:

Part 1: How the Clay integration of Matteo works

FOR SOME REAONS YOUTUBE TOOK DOWN THE VIDEO, YOU CAN SEE IT HERE

https://www.linkedin.com/feed/update/urn:li:activity:7196456815394467840/

How to be time efficient when converting engaged prospects

Connecting Clay with your CRM and Dialer 👇

The “Clay movement” is not just about outbound.

It is about centralising your entire business development machine.

In this video, I show you how to:

1️⃣ Receive responses from Smartlead to Clay.

2️⃣ Automatically classify responses as Interested, Not interested, or Out Of Office with GPT4 AI.

3️⃣ Route them accordingly to your CRM.

Breakcold in the example.

4️⃣ Only forward the interested prospects to your Dialer.

JustCall in the example.

5️⃣ Save the not interested ones to prevent further contact.

6️⃣ Create subsequences for the OOO

📌 The core value of the Clay movement is one:

👉 You centralize all your business development efforts.

Stop associating growth with increasing headcounts.

Those times are past gone.

By the way, why it’s important to have your leads connected to your CRM directly?

• You can keep you BD activity ordered

• You can start automatic nurturing campaigns according to different stages of the pipeline (i.e. 1 email every week to those that showed interest but haven’t bought)

Part 2: How to set up Matteo's Clay process (technical)

If you're not tech savvy, this part is probably not for you but this video might help you do it easily!