G2 - 4.7/5 (116)

Capterra - 4.8/5 (93)

• Convenient and easy-to-use front end for LinkedIn power-users.

• Well structured how-to videos, flow charts, and best practices for onboarding.

• Responsive/reliable customer service.

• Powerful social-listening capabilities

• Reliance on external services like Google and LinkedIn can cause bugs when policy changes are made. 

• Lacks a native calling feature and AI capabilities

• Still a developing platform with evolving functionalities 

$29 per user/month

$59 per user/month

$79.99 per user/month

What's included:

• Unified Email Inbox

• CRM Analytics (Last 30 days)

• Manage from +7 platforms

• Reminders & notes

• Engagement Feed

• Unlimited contacts & pipelines

• API, Zapier & Make + others

All Essentials Features and:

• Unified LinkedIn Inbox

• CRM Analytics (∞ History)

• Lead Source

• Auto Lead Scoring

• 1-click import

• 1-click LinkedIn follow up

• Email campaigns

• Keyword search for social posts

All Pro features and:

• Unified Telegram Inbox

• Auto-sync of Telegram Activities

• 1-click Telegram Follow Up

• Advanced Analytics Blocks

• Reporting (soon)

• WhatsApp Inbox

• Advanced Workflows (soon)

G2 - 5/5 (1)

Capterra - N/A

• Cost-efficient 

• Streamlines workflows and boosts Whatsapp productivity

• Easy to use/set up 

• Automated replies won’t trigger when offline. 

• Essential features locked behind paid plans

Price

$0 /user/mo

$9.99/user/mo

$18.9 /user/mo

$24.9 /user/mo

Custom Tabs

2 

Unlimited 

Unlimited

Unlimited

System Tabs

✅

✅

✅

✅

Chat with Non-contact

✅

✅

✅

✅

Edit Contact Profile

✅

✅

✅

✅

Import Contacts

✅

✅

✅

✅

Export Contacts

❌

✅

✅

✅

Productivity

AI Translation 

3,000 characters/mo

10,000 characters/mo

500,000 characters/mo

1,000,000 characters/mo

Scheduler

3 

Unlimited

Unlimited

Unlimited

Quick Reply

1

Unlimited

Unlimited

Unlimited

Reminders

3

Unlimited

Unlimited

Unlimited

Schedule Events

5

Unlimited

Unlimited

Unlimited

Automatic Reply

❌

✅

✅

✅

Broadcasts

❌

❌

✅

✅

Auto-Sync Chats

❌

❌

✅

✅

AI Chatbots 

❌

❌

✅

✅

HubSpot

❌

❌

❌

✅

Salesforce

❌

❌

❌

✅

Zoho 

❌

❌

❌

✅

Webhook

❌

❌

❌

✅

G2 - 4.8/5 (30)

Capterra - 5/5 (50)

• Has a freemium plan.

• Easy to set up (smooth integration).

• User-friendly interface.

• Simplifies tasks like bulk messaging, contact exporting, and automated replies.

• Limited CRM functionality.

• Dependent on WhatsApp, which may be subject to changes or limitations set by Meta.

• Essential features are locked behind paywalls which lean on the pricier side. 

Price

$0 /user/mo

$11.99/user/mo

$26.99/user/mo

$39.99/user/mo

Export Contacts from Chats

❌

✅

✅

✅

Export Contacts from Labels

❌

✅

✅

✅

Export Contacts from Groups

❌

✅

✅

✅

Export Saved/Unsaved Contacts

❌

✅

✅

✅

Export Enhancements

❌

✅

✅

✅

Delete Group

❌

✅

✅

✅

Click to chat generate

✅

✅

✅

✅

Number Validator

❌

✅

✅

✅

Message rephrase

❌

❌

✅

✅

Grammar check

❌

❌

✅

✅

Custom AI Training

❌

❌

❌

✅

Audience

❌

500

2500

5000

Audience from Active Chats

❌

✅

✅

✅

Audience from Labels

❌

✅

✅

✅

Audience from Group Participants

❌

✅

✅

✅

Custom Audience with CSV

❌

✅

✅

✅

Unlimited Broadcast

With Branding

✅

✅

✅

Quick Broadcasting

✅

✅

✅

✅

Broadcasting in WhatsApp Groups

❌

✅

✅

✅

Broadcasting with Audience

❌

✅

✅

✅

Schedule Broadcasting

❌

✅

✅

✅

Personalised Broadcasting

❌

✅

✅

✅

Broadcasting Analytics

❌

✅

✅

✅

Broadcasting Enhancements

❌

❌

✅

✅

Workflows

❌

2

10

20

Manual Workflows

❌

❌

✅

✅

General AI Replies

❌

❌

✅

✅

Workflow Enhancements

❌

❌

✅

✅

Trained AI Assistant

❌

❌

❌

✅

Sync WhatsApp Contacts

❌

❌

❌

✅

Save Contact

❌

✅

✅

✅

Start a New Chat

✅

✅

✅

✅

Copy Message

✅

✅

✅

✅

Notes

❌

❌

✅

✅

Template

2

5

20

40

Text Template

✅

✅

✅

✅

Audio Template

❌

✅

✅

✅

Poll Template

❌

✅

✅

✅

Media Template

❌

✅

✅

✅

Attachment Template

❌

✅

✅

✅

Contact Card Template

❌

✅

✅

✅

Blur Contact Name

✅

✅

✅

✅

Blur Contact Photo

✅

✅

✅

✅

Blur Recent Message

✅

✅

✅

✅

Blur Conversation

✅

✅

✅

✅

G2 - 54.6/5 (355)

Capterra - 4.6/5 (173)

• User-friendly and easy to use

• Powerful + time-saving automations like Instagram DM automation

• Wati doesn’t charge based on contacts

• Intuitive workflow builder

• Less than stellar customer support

• Buggy phone app 

• Less than friendly pricing plan compared to other alternatives

• Limitations in customizing message templates and layouts

$49/mo

$99/mo

$249/mo

Official WhatsApp API

• 3 Users Included

• Blue Tick Verification & Assistance

• Broadcast multi-media messages

• 15K Marketing Broadcasts/month

• View Rate Card

• Manual message routing

• Shared Team Inbox for collaboration

• Basic choice-based Chatbots

• 1,000 Free Automation Triggers/month

• Basic campaign & inbox analytics

• WhatsApp Catalog

• Shopify automated messages$

• 2 select Commerce/CRM integrations

• Email Support in English & Portuguese

• Instagram DM Integration New

Everything in Growth +

• 5 Users Included

• Additional Users @ $24/mo/user

• Smart Broadcast Retarget for all events

• Carousel templates to boost conversions

• Team/Operator based message routing

• Click tracking for URLs and analytics

• Whatsapp Lead Generation Forms

• CTWA automations and priority team inbox

• 2,000 Free Automation Triggers/month

• Advanced campaign & inbox analytics

• 250 Free AI Support Agent Responses/month

• WhatsApp Drip Campaigns

• 5 select integrations including Hubspot and Yotpo

• Limited Webhooks and API access

• Shopify: Sync key customer & order info$

• Shopify: Support for 3rd party checkout pages like Shopflo, Gokwik$

• Detailed team performance report

• Instagram DM Automations

Everything in Pro +

• 5 Users Included

• Additional Users @ $59/mo/user

• Dedicated Customer Success Manager

• Round-Robin chat assignment

• Attractive discounts on marketing conversations

• Phone number Masking for high privacy

• Measure Broadcast ROI 

• Auto-delete chat for org compliance

• CTWA retargeting and conversion funnel for better conversion

• 5,000 Free Automation Triggers/month

• Up to 5%discount on conversation pricing

• 1000 Free AI Support Agent Responses/month

• Advanced granular level roles

• Unlimited integrations including Salesforce, Twilio

• Extensive Webhook & API access

• Free Custom Domain

• Whatsapp Pay APIs

• 24x7 Priority support

• IP Whitelisting

G2 - 4.6/5 (521)

Capterra - 4.7/5 (651)

• Simple and easy to use 

• Smooth, user-friendly interface

• Smart features designed for small businesses

• Strong mobile app

• The UI is clean but not exciting

• Limited Google integrations 

• Overall buggy performance with tendency to crash

Price

$0/user/mo

$9/user/mo

$15/user/mo

$21/user/mo

Deal Management

✅

✅

✅

✅

Contact & Lead Management

✅

✅

✅

✅

Pre-built Pipeline Templates

✅

✅

✅

✅

Team Pipelines for Sales

✅

✅

✅

✅

Connected Pipelines

❌

✅

✅

✅

Activity Management

✅

✅

✅

✅

Customizable Sales Stages

✅

✅

✅

✅

Custom Views

✅

✅

✅

✅

Multiple Currencies

❌

❌

✅

✅

Payment Links

❌

❌

✅

✅

Instant Actions - Automation

✅

✅

✅

✅

Scheduled Actions - Automation

❌

❌

✅

✅

Stage Transition Rules - Automation

❌

❌

✅

✅

Two-way Email Integration

❌

✅

✅

✅

Built-in Phone

✅

✅

✅

✅

Third-party Phone Integration

✅

✅

✅

✅

Calendar Integration

❌

✅

✅

✅

Meeting Integration

❌

✅

✅

✅

WhatsApp Integration

❌

✅

✅

✅

LinkedIn Ads Leads Integration

❌

✅

✅

✅

Facebook and Instagram Ads Leads Integration

❌

✅

✅

✅

Tik Tok Ads Leads Integration

❌

✅

✅

✅

Built-in Forms

✅

✅

✅

✅

Standard Dashboards

✅

✅

✅

✅

Customizable Dashboards

❌

✅

✅

✅

Charts & KPIs

✅

✅

✅

✅

Target Meter

❌

❌

✅

✅

Enhanced lead and customer engagement through Zoho SalesIQ

❌

✅

✅

✅

Advanced Sales Analytics through Zoho Analytics*

✅

✅

✅

✅

Mass emails

❌

✅

✅

✅

Email templates for mail sequences

✅

✅

✅

✅

Email Insights

❌

✅

✅

✅

Advanced Campaign Management through Zoho Campaigns

✅

✅

✅

✅

Create full-fledged websites through Zoho Sites

❌

✅

✅

✅

Created landing pages through Zoho Landingpage

✅

✅

✅

✅

Mailchimp Integration

❌

✅

✅

✅

Constant Contact Integration

❌

✅

✅

✅

Effortlessly capture and convert sales-ready leads with Zoho Marketing Automation

✅

✅

✅

✅

Loyalty management through Zoho Thrive

❌

✅

✅

✅

Case and Ticket management through Email-in

❌

✅

✅

✅

Advanced Customer service management through Zoho Desk

✅

✅

✅

✅

Field Service

❌

✅

✅

✅

Operations

Booking and appointment scheduling with Booking Pages

✅

✅

✅

✅

Advanced File Management through File Cabinet

❌

✅

✅

✅

User Management - Profiles & Roles

✅

✅

✅

✅

Import and Export Data

✅

✅

✅

✅

Find and Merge Duplicates

✅

✅

✅

✅

Duplicates Cleanup

❌

❌

✅

✅

Free Data Backup

❌

✅

✅

✅

Custom Fields

❌

✅

✅

✅

Unique Fields

❌

✅

✅

✅

Lookup Fields

❌

❌

✅

✅

User Fields

❌

❌

✅

✅

Formula Fields

❌

❌

✅

✅

Tags

❌

✅

✅

✅

Sheet View

✅

✅

✅

✅

Standard dashboards

✅

✅

✅

✅

Custom Dashboards

❌

✅

✅

✅

APIs and Developer Tools

✅

✅

✅

✅

Streamlined document signing and management with Zoho Sign

❌

✅

✅

✅

Bigin add-on for Gmail

✅

✅

✅

✅

Microsoft Outlook Integration

❌

✅

✅

✅

Microsoft Contacts Sync

❌

✅

✅

✅

Microsoft Calendar Sync

❌

✅

✅

✅

Gmail Integration

❌

✅

✅

✅

Google Contacts sync

❌

✅

✅

✅

Google Calendar sync

❌

✅

✅

✅

Zapier

✅

✅

✅

✅

Zoho Flow

✅

✅

✅

✅

Zoho Directory

✅

✅

✅

✅

Microsoft Teams

✅

✅

✅

✅

Zoho Forms

✅

✅

✅

✅

X Integration

❌

✅

✅

✅

G2 - 4.4/5 (12,404)

Capterra - 4.5/5 (4362)

• User-friendly for people who aren’t tech-savvy.

• Clean and easy-to-navigate platform.

• Customizable pricing plan.

• Reliable single source of truth.

• All-in-one platform.

• Pricing model can be prohibitive for small businesses.

• There can be a learning-curve for new users.

• Rigid automations that can limit customization.

• Reporting lacks deeper analytics. 

US$0

$20/mo/seat

$1,450/mo

Includes:

• Free for up to 2 users

• No credit card required

• Free Marketing tools

• Free Sales tools

• Free Service tools

• Free Content tools

• Free Operations tools

• Free Commerce tools

Includes:

• Marketing Hub Starter

• Includes 1,000 marketing contacts

• Sales Hub Starter

• Service Hub Starter

• Content Hub Starter

• Operations Hub Starter

• Commerce Hub

Starter Customer Platform, plus:

• Includes 5 seats

• Additional seats start at $50/mo

• Marketing Hub Professional

• Includes 2,000 marketing contacts

• Sales Hub Professional

• Service Hub Professional

• Content Hub Professional

• Operations Hub Professional

• Commerce Hub

$1,450/mo

$4,700/mo

Starter Customer Platform, plus:

• Includes 5 seats

• Additional seats start at $50/mo

• Marketing Hub Professional

• Includes 2,000 marketing contacts

• Sales Hub Professional

• Service Hub Professional

• Content Hub Professional

• Operations Hub Professional

• Commerce Hub

Professional Customer Platform, plus:

• Includes 7 seats

• Additional seats start at $75/mo

• Marketing Hub Enterprise

• Includes 10,000 marketing contacts

• Sales Hub Enterprise

• Service Hub Enterprise

• Content Hub Enterprise

• Operations Hub Enterprise

• Commerce Hub

G2 - 4.4/5 (23,272)

Capterra - 4.4/5 (18817)

• Optimizes lead management and conversion rates.

• Excels at keeping your data clean and organized.

• Reactive customer support 

• Integration-rich 

• Implementation is complex and resource-intensive.

• Expensive and not always user- friendly

• Steep learning-curve

• Hard-to-navigate UI

Price

$25/user/mo

$100/user/mo

$165/user/mo

Users

325 max

Unlimited 

Unlimited

Lead scoring

❌

✅

✅

API

❌

$15/user/month

✅

Custom reports

✅

✅

✅

Advanced Forecasting

❌

❌

❌

Generative AI features

✅

✅

✅

Price

$330/user/month

$500/user/month

Users

Unlimited

Unlimited

Lead scoring

✅

✅

API

✅

✅

Custom reports

✅

✅

Advanced Forecasting

✅

✅

Generative AI features

✅

✅

G2 - 4.3/5 (2,445)

Capterra - 4.5/5 (3047)

• Well structured FAQ and videos for onboarding.

• Great range of integration options.

• Productivity-positive automations and AI features.

• Easy to set up.

• Lacking UI-interface.

• No freemium plans.

• Poor customer support.

• Lacks native integration to push leads from Linkedin.

• Buggy overall performance.

$19/user/mo

$34/user/mo

$64/user/mo

Key features:

• Lead, calendar and pipeline management

• Seamless data import and 400+ integrations

• Create activity, deal and contact reports with AI

• Personalized onboarding

Essential Plan +

• Full email sync with templates, open and click tracking and group emailing

• Automations builder, including email sequences

• Meeting, email and video call scheduling

• Live chat support

Advanced Plan +

• AI-powered Sales Assistant and emailing tools

• Contract and proposal management with e-signatures

• Streamlined lead routing and team management

• Revenue forecasts and custom field reporting

• Extra data entry and data quality settings

$74/user/mo

$99/user/mo

Professional Plan +

• Project planning, tracking and delivery

• Increased control of account permissions and visibilities

• 24/7 live chat support

• Phone support

Power Plan +

• Enhanced security preferences

• Unlimited reports and customizations

• Maximize the number of automations and email syncs per seat

G2 - 4.6 /5 (921)

Capterra - 4.7/5 (406)

• Highly customizable & flexible

• Powerful task management and the lead management system

• The interface is simple and easy to use while being pleasant to interact with

• Rich integration marketplace

• There are growing pains to setting up the platform to suit your needs

• Essential features locked behind higher paywalls 

• There are too many features sometimes the UI looks cluttered and overwhelming to use

$15 seat/mo

$20 seat/mo

Basic includes:

• Unlimited customizable pipelines

• Unlimited contacts

• Unlimited boards

• Templates for lead, contact & deal management

• iOS & Android apps

• Unlimited free viewers

• Create a dashboard based on 1 board

Includes basic, plus:

• Advanced account, contact, & deal management

• 2-way email integration with Gmail and Outlook

• AI email generator

• Activity management

• Merge duplicate data

• Custom CRM automations (250 actions per month)

• Custom CRM integrations (250 actions per month)

• Create a dashboard that combines 5 boards

• 500 AI credits/mo/user

$33 seat/mo

Contact sales 

Includes standard, plus:

• Sales forecasting

• Email templates

• Email tracking & automations

• Sequences

• Quotes & invoices

• Mass emails

• Google Calendar sync

• Sales analytics

• Custom CRM automations (25,000 actions per month)

• Custom CRM integrations (25,000 actions per month)

• Create a dashboard that combines 20 boards

• 500 AI credits/mo/user

Includes pro, plus:

• Lead scoring

• Mandatory fields

• Team goals

• Advanced analytics (dashboards up to 50 boards)

• Account management

• Documents for sales

• Enterprise-scale automations & integrations

• Enterprise-grade security & governance

• Multi-level permissions

• HIPAA Compliance

• 500 AI credits/mo/user

G2 - 4.5/5 (1,099)

Capterra - 4.4/5 (1883)

• Easy to learn, use, and customize

• Excellent search functionality and Group Message feature

• Very helpful back-end support

• Simple UI to create, track, and keep on top of opportunities

• In-browser widget is often buggy

• Syncing issues with multiple users 

• Lacks pricing plans and freemium version

• Lack some advanced features found in larger CRM systems

Pricing

$29.90

Contact Management

✅

Social Profile Matching & Enrichment

✅

Browser & Email Extensions

✅

Agenda & Activities

✅

Today Page

✅

Web Forms & Lead Capture

✅

Email Marketing

✅

Email Templates

✅

Group Messages

✅

Email Sequences

✅

Prospecting

✅

Sales Engagement

✅

Pipeline Management

✅

Prospect Marketing & Outreach

✅

Workflows

✅

Workflows Automations

✅

Microsoft 365 Integration

✅

Google Workspace Integration

✅

Apple Mail Integration

✅

App Integration Partners

100 + Integration Partners

PhoneBurner Integration

✅

Zapier Integration

120 + App Integrations

API Access

✅

Mobile Apps

IOS

✅

Android

✅

Online & Email Support

✅

Comprehensive Support Center

✅

Daily Live Q&A Sessions

✅

Weekly Training Webinars

✅

Free 1:1 Calls

✅