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How To Improve Your Cold Email Copywriting? [7 Rules]

How To Improve Your Cold Email Copywriting? [7 Rules]

Table of contents

Cold Email Copywriting | Breakcold

Why cold email copywriting matters?

They say software is 'eating the world'. I'd say that copywriting is eating the world. Copywriting is key for success in cold emailing. Copywriting influence every part of your success.

It affects your open rate

Copywriting affects your open rate. Indeed, cold email subject lines and email first lines are key to get your emails opened.

It affects your reply rate

Copywriting affects your reply rate. Indeed, your sales pitch, closing line and PS line will be key to get more replies.

It affects your deliverability

Even if your email domains are fully warmed up, you will have deliverability problems if your copywriting is bad.

7 rules to improve your Cold Email Copywriting

On every sentence of your cold email, there are a few rules to follow.

Cold Email Copywriting rule 1: keep it short

Cold emails longer than 75 words get less 40% less responses.

Who likes to receive emails long as route 66? No one. If you have many things to say, use your follow-up emails to add more value but don't put everything in the same email.

Cold Email Copywriting Keep It Short | Breakcold

Cold Email Copywriting rule 2: use a basic vocabulary

Prospects don't like when you use fancy words. Keep it simple.

If you use too many HTML structure, like using images or links, you can reduce your email deliverability.

Close deals in 2023, not in 2010 | Breakcold

Not all links are equal, what will make the difference is if people are clicking on it or not. If the links you insert in your email copy give lots of value to prospects, then don't remove them.

But basic links such as signature ones are not the best.

Cold Email Copywriting rule 4: avoid spam words

Spam words are words that can get your email domain blacklisted. Getting blacklisted increase chances to go to the spam folder instead of the primary inbox.

Some examples of spam words are: free, now or buy.

With Breakcold AI Email Assistant, you can know if your sales copy has any spam words or not while writing your cold email.

Cold Email Copywriting Avoid Spam Words | Breakcold

Cold Email Copywriting rule 5: work on your sales pitch

Your sales pitch is the core of your cold email copywriting. If you pitch is bas, you won't get responses.

We've talked a lot about how to structure a sales pitch in this article.

Cold Email Copywriting rule 6: use call to actions

Call to actions are mostly questions to activate the prospect to book a call with you.

We've talked a lot about how to designed your cold email CTAs in this article.

Cold Email Copywriting Call to Actions CTA | Breakcold

Cold Email Copywriting rule 7: personalize your emails or be relevant

Cold email personalization is what will get you to the next level but it comes at a cost.

If you want to learn more about email personalization, make sure to check out this article.

How I structure my own cold emails

My cold emails are really basic, I have basically 3 different structures that I always use.

My cold email structure 1:

Cold Email Copywriting Structure Option 1 | Breakcold

Template:

Hey {{first_name}},

[[Generic but relevant sentence]]

[[Your Sales Pitch]]

[[CTA]]

-- [[Signature without links]]

Template filled:

Hey {FirstName}, just joking William! Let's break the ice:

Do you like Twitter? We can turn your Twitter Startup account into a lead generation machine.

We're talking about growing from 0 to +500,000 impressions per month, generating website visits, backlinks and more leads.

Worth a chat?

-- Arnaud Belinga - CEO@TweetUnicrons

My cold email structure 2:

Cold Email Copywriting Structure Option 2 | Breakcold

Template:

Hey {{first_name}},

{{email opening line}}

[[Your Sales Pitch]]

[[CTA]]

-- [[Signature without links]]

Template filled:

Hey Sauron,

Saw you in the Ring of Power OCS show, it's a shame you chose darkness over light!

Do you need to replace some Nazguls? I have some corrupted Kings that may serve your well.

Worth a chat?

-- Arnaud Targaryen - Protecter of the Real

My cold email structure 3:

Cold Email Copywriting Structure Option 3 | Breakcold

Template:

Hey {{first_name}},

{{email opening line}}

[[Your Sales Pitch]]

[[CTA]]

-- [[Signature without links]]

[[PS line]]

Template filled:

Hey Sauron,

Saw you in the Ring of Power OCS show, it's a shame you chose darkness over light!

Do you need to replace some Nazguls? I have some corrupted Kings that may serve your well.

Worth a chat?

-- Arnaud Targaryen - Protecter of the Real

PS: Morgoth was a loyal customer

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