Mailshake defines itself as a Sales Engagement & Automation Software.
This startup has been founded in 2015 by Bob Senoff, Colin Mathews and Sujan Patel who is the current CEO.
It is considered as one of the first tool in the sales automation space and is as a consequence a popular tool.
Mailshake seems to be a bootstrapped startup.
Mailshake intitally started with cold emails but later expanded to become a fully-fledge sales automation tool.
With its personalized first lines, Breakcold users boost their open rate and reply rate to the moon! Really useful to save hours in personalizing your outreach. Mailshake does have a few personalization features to help you personalize at scale your outreach though. They even purchased an AI tool called SHAKEspeare AI which is an Email Writer. Our AI first lines are loved by our users, especially the website ones.
Similar to Mailshake, Breakcold has an email assistant to help you write a better cold email copy. Avoid the use of spam words with our spam checker and much more! Unlike Mailshake email assistant, ours will not write emails for you but rather guide you to build an email copy that get replies by following best practices. Both Breakcold and Mailshake also have cold email resources to help you step up your game.
Compare to other email warm up services, Breakcold sends human like emails with its warm up tool. It's better to improve your email deliverability. According to similar studies runned by cold email experts in various Facebook groups and on Twitter, the best email warm up tools are as follow: Mailshake, Lemwarm and Reply.io. Breakcold complete this list with the bonus of having emails that looks like human ones instead of using generic words.
Compare to Mailshake, Breakcold focus on personalization. From personlized first lines to a human like email warm up service, everything has been thought to boost email deliverability and thus reply rate. Top users touch +88% open rates and +30% reply rates. Don't get us wrong, you can also have exceptional results with Mailshake. But some Mailshake's templates are a little bit outdated for doing outreach in 2022.
Outreach is the alternative to Mailshake when it comes to large enterprises. If you have a gigantic sales team, then favor Outreach. Price would be significantly higher though on Outreach. Expect contracts around $100,000 a year. Mailshake is a perfect alternative when it comes to SMBs or startups with a much smaller budget.
Salesloft is undounbtedly THE alternative to Outreach. Nevertheless, it can also be one to Mailshake. Salesloft is a solution way more expensive than Woodpecker.co though and suits companies with a team of SDRs of +40 people. Like for Outreach, Mailshake is a perfect alternative to Salesloft as small teams but also SDRs teams of +20 people can use Mailshake.
Outplay is an alternative to Mailshake.co when it comes to B2B SaaS specifically. Mailshake focus more on cold email outreach than Outplay though. Compare to Outplay, Mailshake provides its customers with much more resources on how to get good results from cold email outreach.
If your goal is to close more clients, you need to personalize your outreach.
Mailshake thrived for years with their outreach tool at a time where it was easier to send many cold emails without personalization.
In 2022, personalization is now key and Mailshake understood that. Nevertheless, Breakcold's origin is personalization itself thanks to its AI first lines but also the whole mindset of the softwares.
Learning how to send lower volumes with better results is a Breakcold focus.