Lemlist defines itself as a Your Go-To Cold Email Software & Outreach Automation Tool.
This startup was found in late 2017 by Guillaume Moubeche and two brothers: Vianney (ex eFounders) and François Lecroat.
Lemlist brought fresh air to the cold emailing space with its dynamic images to persoanlize at scale your email outreach.
Their objective is to create more relationships with cold outreach.
With its personalized first lines, Breakcold users boost their open rate and reply rate to the moon! Really useful to save hours personalizing your outreach. On the other side, Lemlist famous feature is its dynamic images. They always preach to send lower volumes but with a better targeting. Lemlist, like Breakcold, also allows you to use variables to add personalization points in your cold email sequences.
Unlike Lemlist, Breakcold has an email assistant to help you write a better cold email copy. Avoid the use of spam words with our spam checker and much more! Instead of providing its users with an email assistant, Lemlist decided to focus on many cold email resources to help its users suceed. They also released a video course about cold emailing. Breakcold also provides cold email resources and 1-to-1 call to help you step your game.
Compare to other email warm up services, Breakcold sends human like emails with its warm up tool. It's better to improve your email deliverability. According to similar studies runned by cold email experts in various Facebook groups and on Twitter, the best email warm up tools are as follow: Mailshake, Lemwarm (which is part of Lemlist) and Reply.io. Lemwarm is arguably one of the best email warm up services but sends many random words in its emails. Breakcold sends warm up emails that look human in order to behave more accordingly to Google and Outlook algorithms.
Like Lemlist, Breakcold focus on personalization. From personlized first lines to a human like email warm up service, everything has been thought to boost email deliverability and thus reply rate. Top users touch +88% open rates and +30% reply rates.
Outreach is the alternative to Lemlist when it comes to large enterprises. If you have a gigantic sales team, then favor Outreach. Price would be significantly higher though on Outreach. Expect contracts around $100,000 a year. Lemlist has more diverse customers, from B2B SaaS to small agencies.
Salesloft is undounbtedly THE alternative to Outreach. Nevertheless, it can also be one to Lemlist. Salesloft is a solution way more expensive than Lemlist though and suits companies with a team of SDRs of +40 people. Lemlist is not a threat to Salesloft yet but as the tool is growing, it goes up-market with more enterprises accounts.
Outplay is an alternative to Lemlist when it comes to B2B SaaS specifically. Outplay focus more being a fully-fledge sales tool. Compare to Outplay, Lemlist is way more understandable as a cold email outreach tool.
If your goal is to close more clients, you need to personalize your outreach.
Lemlist has understood that way before some of its rivals like Mailshake or more established players like Outreach and Salesloft.
We now live in a world where the goal is to send emails but better. For that, the use of AI first lines from Breakcold are of great use in 2022.
Unfortunately, Lemlist dynamic image feature has been overused and show less results nowadays. But when it comes to text and personalized first lines, you cannot spot how if it was automated or not.